{"id":155548,"date":"2026-07-22T20:44:25","date_gmt":"2026-07-22T20:44:25","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/155548\/"},"modified":"2026-07-22T20:44:25","modified_gmt":"2026-07-22T20:44:25","slug":"koupili-jste-si-levny-mobil-vime-jak-na-vas-vyrobce-tajne-vydelava-smartmania-cz","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/155548\/","title":{"rendered":"Koupili jste si levn\u00fd mobil? V\u00edme, jak na v\u00e1s v\u00fdrobce tajn\u011b vyd\u011bl\u00e1v\u00e1 \u2013 SMARTmania.cz"},"content":{"rendered":"


\n \"Koupili
\n <\/a><\/p>\n

Nothing otev\u0159en\u011b spojilo tlak na cenu levn\u011bj\u0161\u00edch model\u016f s p\u0159\u00edjmy z partnersk\u00fdch aplikac\u00ed
\nXiaomi na vybran\u00fdch trz\u00edch nab\u00edz\u00ed inzerent\u016fm m\u00edsta pro aplikace doporu\u010den\u00e9 p\u0159i aktivaci telefonu
\nZa instalaci, zobrazen\u00ed reklamy nebo n\u00e1kup ve vlastn\u00edm obchod\u011b m\u016f\u017ee v\u00fdrobce z\u00edskat pod\u00edl z v\u00fdnosu
\nStejn\u00e9 logo na krabici nezaru\u010duje stejn\u00fd software<\/p>\n

Rozbal\u00edte nov\u00fd smartphone, p\u0159ihl\u00e1s\u00edte se ke Googlu a je\u0161t\u011b p\u0159ed nastaven\u00edm tapety za\u010d\u00edn\u00e1 mal\u00fd \u00faklid. Jedna slo\u017eka s hrami, druh\u00e1 s aplikacemi v\u00fdrobce, vlastn\u00ed obchod, prohl\u00ed\u017ee\u010d, galerie a n\u011bkolik slu\u017eeb, kter\u00e9 jste si nevybrali. N\u011bco jde smazat, n\u011bco jen vypnout a n\u011bco se po aktualizaci p\u0159ipomene znovu.<\/p>\n

U telefonu za \u010dty\u0159i nebo p\u011bt tis\u00edc korun to m\u016f\u017ee vypadat jako snesiteln\u00e1 da\u0148 za slu\u0161n\u00fd displej a velkou baterii. P\u0159edinstalovan\u00fd software v\u0161ak \u010dasto nen\u00ed n\u00e1hodn\u00fd nepo\u0159\u00e1dek. V\u00fdrobce j\u00edm m\u016f\u017ee prod\u00e1vat prvn\u00ed m\u00edsto na obrazovce, doporu\u010denou instalaci, reklamu ve vlastn\u00edch slu\u017eb\u00e1ch nebo z\u00edskat pod\u00edl z n\u00e1kupu v alternativn\u00edm obchod\u011b. Dal\u0161\u00ed p\u0159\u00edjmy tak z\u00edsk\u00e1v\u00e1 i po prodeji telefonu.<\/p>\n

Neznamen\u00e1 to, \u017ee ka\u017ed\u00e1 ikona Netflixu \u010di TikToku zlevnila konkr\u00e9tn\u00ed model o p\u0159esn\u011b danou \u010d\u00e1stku. Ve\u0159ejn\u011b zn\u00e1m\u00e9 smlouvy tak podrobn\u00e9 nejsou. P\u0159esto je z dokumentace v\u00fdrobc\u016f, reklamn\u00edch platforem i n\u011bkolika velmi konkr\u00e9tn\u00edch telefon\u016f dob\u0159e vid\u011bt, \u017ee obchodn\u00ed vztah mezi levn\u00fdm Androidem a jeho majitelem prodejem nekon\u010d\u00ed.<\/p>\n

Nejp\u0159\u00edm\u011bji to letos popsal Nothing. Kdy\u017e zna\u010dka uvedla Nothing Phone (3a) Lite za 6 399 K\u010d<\/a>, p\u0159edinstalovala do n\u011bj Facebook a Instagram. Vysv\u011btlen\u00ed na vlastn\u00edm komunitn\u00edm f\u00f3ru<\/a> bylo nezvykle otev\u0159en\u00e9: u levn\u011bj\u0161\u00edch telefon\u016f tla\u010d\u00ed na mar\u017ei n\u00e1klady na sou\u010d\u00e1stky a zaveden\u00e9 zna\u010dky maj\u00ed vedle hardwaru tak\u00e9 p\u0159\u00edjmy ze softwaru, v\u010detn\u011b partnersk\u00fdch aplikac\u00ed a slu\u017eeb. Nothing tak otev\u0159en\u011b \u0159\u00edk\u00e1, \u017ee na levn\u011bj\u0161\u00edch telefonech lze vyd\u011bl\u00e1vat i p\u0159es software.<\/p>\n

Prvn\u00ed spu\u0161t\u011bn\u00ed je pro inzerenty nejcenn\u011bj\u0161\u00ed chv\u00edle<\/p>\n

Nejcenn\u011bj\u0161\u00ed je okam\u017eik, kdy je telefon nov\u00fd a jeho majitel je\u0161t\u011b nem\u00e1 nainstalovan\u00e9 obvykl\u00e9 aplikace. P\u0159edinstalovan\u00fd program nebo nab\u00eddka p\u0159i aktivaci dost\u00e1v\u00e1 n\u00e1skok, za kter\u00fd by jinak musel jeho provozovatel platit reklamou. Nap\u0159\u00edklad Redmi Note 14 4G m\u011bl podle testu<\/a> t\u0159i webov\u00e9 prohl\u00ed\u017ee\u010de, dva obchody s aplikacemi a dva spr\u00e1vce soubor\u016f. Vedle program\u016f Xiaomi v telefonu \u010dekaly i aplikace a hry t\u0159et\u00edch stran, v\u011bt\u0161inu z nich \u0161lo odinstalovat.<\/p>\n

\"Bez\"Bez<\/a>Plocha telefonu Oppo ukazuje aplikace, kter\u00e9 mohou vedle z\u00e1kladn\u00edho syst\u00e9mu zab\u00edrat m\u00edsto i pozornost<\/p>\n

Slovo \u201edoporu\u010den\u00ed\u201c zn\u00ed p\u0159\u00edv\u011btiv\u011bji ne\u017e reklama, jen\u017ee manu\u00e1l Mi Ads pro inzerenty<\/a> popisuje stejnou v\u011bc obchodn\u00edm jazykem. Mezin\u00e1rodn\u00ed reklamn\u00ed syst\u00e9m Xiaomi propojuje plochy v GetApps, Mi Video, Mi Browseru a Mi Music. Kampa\u0148 m\u016f\u017ee m\u00ed\u0159it na sta\u017een\u00ed aplikace, otev\u0159en\u00ed webu nebo n\u00e1vrat d\u0159\u00edv\u011bj\u0161\u00edho u\u017eivatele.<\/p>\n

Je\u0161t\u011b n\u00e1zorn\u011bj\u0161\u00ed je form\u00e1t OOBE, tedy str\u00e1nka s doporu\u010den\u00fdmi aplikacemi na konci aktivace telefonu. Dokumentace Xiaomi<\/a> uv\u00e1d\u00ed a\u017e sedm placen\u00fdch m\u00edst a instalaci vybran\u00fdch aplikac\u00ed na druhou domovskou plochu. Okam\u017eik prvn\u00edho spu\u0161t\u011bn\u00ed se tu doslova d\u011bl\u00ed na reklamn\u00ed sloty. GetApps nav\u00edc doporu\u010den\u00ed personalizuje. Privacy whitepaper Xiaomi<\/a> mezi vstupy uv\u00e1d\u00ed reklamn\u00ed identifik\u00e1tor Googlu, specifikace za\u0159\u00edzen\u00ed, z\u00e1znamy o sta\u017een\u00ed, historii hled\u00e1n\u00ed a seznam aplikac\u00ed. Slu\u017eba podle dokumentu nab\u00edz\u00ed personalizovan\u00e9 reklamy a souhlas lze odvolat.<\/p>\n

Mimochodem, tzv. bloatware najdete i u v\u00fdrazn\u011b dra\u017e\u0161\u00edch telefon\u016f. Nap\u0159\u00edklad Vivo X300 Ultra<\/a> s cenovkou p\u0159es 50 tis\u00edc K\u010d m\u00e1 p\u0159edinstalovan\u00e9 aplikace Temu \u010di TikTok<\/a>.<\/p>\n

Pro\u010d se o podobn\u00e1 m\u00edsta v\u00fdrobci staraj\u00ed, ukazuj\u00ed jejich \u00fa\u010detn\u00ed v\u00fdsledky. Xiaomi za rok 2025 vyk\u00e1zalo 28,5 miliardy j\u00fcan\u016f z reklamy<\/a> a 12,6 miliardy j\u00fcan\u016f z internetov\u00fdch slu\u017eeb mimo \u010c\u00ednu.<\/p>\n

Za jednou ikonou m\u016f\u017ee st\u00e1t cel\u00fd distribu\u010dn\u00ed byznys<\/p>\n

Mezi v\u00fdvoj\u00e1\u0159em aplikace a nov\u00fdm telefonem \u010dasto stoj\u00ed je\u0161t\u011b dal\u0161\u00ed firma. Americk\u00e1 Digital Turbine ve sv\u00e9 v\u00fdro\u010dn\u00ed zpr\u00e1v\u011b<\/a> popisuje smlouvy s v\u00fdrobci a oper\u00e1tory, kter\u00e9 monetizuj\u00ed za\u0159\u00edzen\u00ed pomoc\u00ed m\u00edst pro aplikace a reklamu. V\u00fdnos se s partnery d\u011bl\u00ed.<\/p>\n

\"Smartphone\"Smartphone<\/a><\/p>\n

Inzerent m\u016f\u017ee platit za tis\u00edc zobrazen\u00ed, instalaci aplikace, obsazen\u00ed m\u00edsta nebo n\u00e1slednou akci. V\u00fdnos tak nemus\u00ed st\u00e1t jen na programu p\u0159ibalen\u00e9m v obrazu syst\u00e9mu. P\u0159in\u00e9st ho m\u016f\u017ee doru\u010den\u00ed aplikace p\u0159i prvn\u00edm nastaven\u00ed, nab\u00eddka po aktualizaci nebo instalace, kterou u\u017eivatel odsouhlas\u00ed.<\/p>\n

Historick\u00fd p\u0159\u00edklad dodal Samsung. V roce 2021 nasadil v N\u011bmecku platformu ironSource Aura<\/a> do tehdy uv\u00e1d\u011bn\u00fdch model\u016f Galaxy A a Galaxy M pro voln\u00fd trh. Doporu\u010den\u00ed aplikac\u00ed se objevovala b\u011bhem prvn\u00edho nastaven\u00ed a Samsung je nab\u00edzel jako distribu\u010dn\u00ed kan\u00e1l p\u0159\u00edmo v za\u0159\u00edzen\u00ed.<\/p>\n

M\u00e9n\u011b n\u00e1padn\u00fd je vlastn\u00ed obchod. U placen\u00e9 aplikace, hry nebo n\u00e1kupu v aplikaci p\u0159es Galaxy Store si Samsung od kv\u011btna 2025 ponech\u00e1v\u00e1 20 procent \u010dist\u00e9ho v\u00fdnosu<\/a>, u p\u0159edplatn\u00e9ho 15 procent. Dva obchody s aplikacemi tak nemus\u00ed b\u00fdt jen zdvojen\u00ed ikon. Jeden z nich d\u00e1v\u00e1 v\u00fdrobci pod\u00edl z ka\u017ed\u00e9ho n\u00e1kupu.<\/p>\n


\"Google\"Google\"Google
<\/a>
Nep\u0159ehl\u00e9dn\u011bte
M\u00e1 je\u0161t\u011b smysl hledat aplikace na Google Play? Existuj\u00ed alternativy, kde najdete v\u00edc a bez cenzury<\/a>
Stejn\u00e9 logo na krabici neznamen\u00e1 stejn\u00fd syst\u00e9m<\/p>\n

Zku\u0161enosti s bloatwarem z \u010c\u00edny, Indie, Afriky a Evropy se \u010dasto h\u00e1zej\u00ed do jednoho pytle. Jeden majitel pak tvrd\u00ed, \u017ee ka\u017ed\u00fd levn\u00fd Android je pln\u00fd reklam, druh\u00fd na sv\u00e9m evropsk\u00e9m kusu \u017e\u00e1dn\u00fd probl\u00e9m nevid\u00ed. Oba mohou m\u00edt pravdu, proto\u017ee v\u00fdrobce, oper\u00e1tor i lok\u00e1ln\u00ed distributor mohou dodat jinou sestavu aplikac\u00ed a slu\u017eeb.<\/p>\n

V\u00fdzkum<\/a> zve\u0159ejn\u011bn\u00fd na konferenci WiSec v roce 2023 porovnal t\u0159i \u010d\u00ednsk\u00e9 distribuce telefon\u016f Redmi, realme a OnePlus se dv\u011bma glob\u00e1ln\u00edmi variantami Redmi a realme. V \u010d\u00ednsk\u00fdch firmwarech na\u0161li auto\u0159i v pr\u016fm\u011bru 36,7 aplikace t\u0159et\u00edch stran, v glob\u00e1ln\u00edch 11,5. V tomto mal\u00e9m vzorku tak \u010d\u00ednsk\u00e9 verze obsahovaly zhruba t\u0159ikr\u00e1t v\u00edce ciz\u00edho softwaru.<\/p>\n

Zam\u010den\u00e1 obrazovka m\u00e1 je\u0161t\u011b vy\u0161\u0161\u00ed cenu ne\u017e slo\u017eka s hrami<\/p>\n

Ikonu v \u0161upl\u00edku aplikac\u00ed lze ignorovat. Zam\u010denou obrazovku vid\u00edte p\u0159ed ka\u017ed\u00fdm odemknut\u00edm, proto ji Glance od InMobi prod\u00e1v\u00e1<\/a> inzerent\u016fm jako prostor pro reklamu.<\/p>\n

\"Nothing\"Nothing<\/a>Nothing Phone (3a) Lite pat\u0159\u00ed k levn\u011bj\u0161\u00edm model\u016fm, u nich\u017e firma otev\u0159en\u011b mluvila o p\u0159\u00edjmech z partnersk\u00e9ho softwaru<\/p>\n

Nothing tento princip otestovalo se slu\u017ebou Lock Glimpse, proudem tapet a obsahu na zamykac\u00ed obrazovce. Po kritice ji letos v lednu z \u0159ady Phone (a) odstranilo s v\u00fdjimkou modelu Lite. Volba zam\u010den\u00e9 obrazovky dob\u0159e ukazuje, jak cenn\u00e9 je m\u00edsto, kter\u00e9 u\u017eivatel otev\u0159e d\u0159\u00edv ne\u017e jakoukoli aplikaci.<\/p>\n


\"Chytr\u00fd\"Chytr\u00fd\"Chytr\u00fd
<\/a>
Nep\u0159ehl\u00e9dn\u011bte
Telefon jako billboard? Nothing chce zobrazovat reklamy p\u0159\u00edmo na zam\u010den\u00e9 obrazovce<\/a>
Recenze levn\u00fdch telefon\u016f \u010dasto po\u010d\u00edtaj\u00ed jen polovinu ceny<\/p>\n

U smartphonu za p\u011bt tis\u00edc korun se pe\u010dliv\u011b porovn\u00e1v\u00e1 jas displeje, v\u00fdkon \u010dipu a rychlost \u00falo\u017ei\u0161t\u011b. O softwaru pak \u010dasto sta\u010d\u00ed v\u011bta, \u017ee telefon obsahuje n\u011bkolik p\u0159edinstalovan\u00fdch aplikac\u00ed, kter\u00e9 \u201elze v\u011bt\u0161inou odinstalovat\u201c. Pr\u00e1v\u011b to \u201ev\u011bt\u0161inou\u201c m\u016f\u017ee b\u00fdt po t\u0159ech letech pou\u017e\u00edv\u00e1n\u00ed d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e rozd\u00edl n\u011bkolika procent v benchmarku.<\/p>\n

\"Domovsk\u00e1\"Domovsk\u00e1<\/a>Slo\u017een\u00ed syst\u00e9mu a p\u0159edinstalovan\u00fdch aplikac\u00ed se li\u0161\u00ed podle za\u0159\u00edzen\u00ed i trhu<\/p>\n

P\u0159ed koup\u00ed sta\u010d\u00ed ov\u011b\u0159it, co telefon nab\u00eddne p\u0159i prvn\u00edm nastaven\u00ed a zda lze necht\u011bn\u00e9 programy opravdu odstranit. Po koupi si pohl\u00eddejte hlavn\u011b ozn\u00e1men\u00ed vlastn\u00edch obchod\u016f a doporu\u010dovac\u00edch slu\u017eeb.<\/p>\n

Evropsk\u00fd Akt o digit\u00e1ln\u00edch slu\u017eb\u00e1ch vy\u017eaduje u reklam na online platform\u00e1ch ozna\u010den\u00ed, informaci o zadavateli a vysv\u011btlen\u00ed, pro\u010d je u\u017eivatel vid\u00ed; zakazuje<\/a> tak\u00e9 n\u011bkter\u00e9 klamav\u00e9 prvky rozhran\u00ed. Nen\u00ed to ale obecn\u00fd z\u00e1kaz bloatwaru ani z\u00e1ruka, \u017ee ka\u017ed\u00e9 syst\u00e9mov\u00e9 doporu\u010den\u00ed z telefonu zmiz\u00ed. Rozhoduj\u00edc\u00ed z\u016fst\u00e1v\u00e1 konkr\u00e9tn\u00ed firmware.<\/p>\n

Levn\u00fd Android nemus\u00ed b\u00fdt \u0161patn\u00e1 koup\u011b jen proto, \u017ee v n\u011bm \u010dekaj\u00ed partnersk\u00e9 aplikace. N\u011bkomu m\u016f\u017ee vyhovovat, \u017ee za ni\u017e\u0161\u00ed cenu dostane telefon s n\u011bkolika dal\u0161\u00edmi ikonami. Rozhoduje, zda je m\u016f\u017eete odstranit a zda v\u00e1s telefon po nastaven\u00ed p\u0159estane z\u00e1sobovat dal\u0161\u00edmi nab\u00eddkami.<\/p>\n

Autor \u010dl\u00e1nku<\/p>\n


\n \"Ond\u0159ej<\/p>\n

\n Ond\u0159ej Dolej\u0161\n <\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Nothing otev\u0159en\u011b spojilo tlak na cenu levn\u011bj\u0161\u00edch model\u016f s p\u0159\u00edjmy z partnersk\u00fdch aplikac\u00ed Xiaomi na vybran\u00fdch trz\u00edch nab\u00edz\u00ed…\n","protected":false},"author":2,"featured_media":155549,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[13],"tags":[2590,74,73,78,75,77,76,2945],"class_list":["post-155548","post","type-post","status-publish","format-standard","has-post-thumbnail","category-veda-a-technika","tag-android","tag-science","tag-science-technology","tag-technika","tag-technology","tag-veda","tag-veda-a-technika","tag-xiaomi"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116965583588435820","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/155548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=155548"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/155548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/155549"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=155548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=155548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=155548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}