{"id":156083,"date":"2026-07-23T11:08:10","date_gmt":"2026-07-23T11:08:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/156083\/"},"modified":"2026-07-23T11:08:10","modified_gmt":"2026-07-23T11:08:10","slug":"v-televizi-cesi-stale-nejvic-sleduji-linearni-vysilani-na-platformy-zbyva-jen-15-procent-casu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/156083\/","title":{"rendered":"V televizi \u010ce\u0161i st\u00e1le nejv\u00edc sleduj\u00ed line\u00e1rn\u00ed vys\u00edl\u00e1n\u00ed, na platformy zb\u00fdv\u00e1 jen 15\u00a0procent \u010dasu"},"content":{"rendered":"

Vypl\u00fdv\u00e1 to z\u00a0dat o\u00a0televizn\u00ed sledovanosti, kter\u00e1 prezentovala spole\u010dnost Atmedia, zastupuj\u00edc\u00ed na \u010desk\u00e9m trhu dvacet\u00a0tematick\u00fdch TV stanic.<\/p>\n

Podle zji\u0161t\u011bn\u00ed Atmedia sleduj\u00ed \u010ce\u0161i pr\u016fm\u011brn\u011b 3,5\u00a0hodiny denn\u011b line\u00e1rn\u00ed vys\u00edl\u00e1n\u00ed, 37\u00a0minut denn\u011b pak v\u011bnuj\u00ed sledov\u00e1n\u00ed online video platforem (nap\u0159\u00edklad YouTube) nebo placen\u00fdch streamovac\u00edch slu\u017eeb (nap\u0159\u00edklad Netflix, HBO Max \u010di Disney+). Televize v\u00a0n\u011bkter\u00fdch dom\u00e1cnostech slou\u017e\u00ed tak\u00e9 k\u00a0poslechu hudby a\u00a0podcast\u016f, zrcadlen\u00ed obsahu z\u00a0mobiln\u00edch za\u0159\u00edzen\u00ed nebo hran\u00ed her. <\/p>\n

Vyu\u017e\u00edv\u00e1n\u00ed televize k\u00a0jin\u00fdm \u010dinnostem ne\u017e sledov\u00e1n\u00ed klasick\u00e9ho TV vys\u00edl\u00e1n\u00ed p\u0159itom st\u00e1le roste a\u00a0\u010din\u00ed tak u\u017e v\u00edce ne\u017e \u010dtvrtina div\u00e1k\u016f. Nar\u016fst\u00e1 i\u00a0\u010das, kter\u00fd jim \u010ce\u0161i v\u011bnuj\u00ed – v\u00a0roce 2015\u00a0to bylo v\u00a0pr\u016fm\u011bru 8\u00a0minut denn\u011b, o\u00a0p\u011bt let pozd\u011bji 21\u00a0minut a\u00a0dnes je to zm\u00edn\u011bn\u00fdch 37\u00a0minut.<\/p>\n

<\/a><\/p>\n

\u201eI p\u0159es tento v\u00fdvoj jde st\u00e1le pouze o\u00a015\u00a0% z\u00a0celkov\u00e9ho \u010dasu, kter\u00fd lid\u00e9 p\u0159ed televizn\u00ed obrazovkou tr\u00e1v\u00ed. Klasick\u00e9 televizn\u00ed vys\u00edl\u00e1n\u00ed tak z\u016fst\u00e1v\u00e1 hlavn\u00edm zp\u016fsobem vyu\u017eit\u00ed televizoru,\u201c uvedla Michaela Sur\u00e1kov\u00e1, \u0159editelka spole\u010dnosti Atmedia.<\/p>\n

V\u011bk ovliv\u0148uje div\u00e1ck\u00e9 chov\u00e1n\u00ed<\/p>\n

Alternativn\u00ed zp\u016fsoby vyu\u017e\u00edv\u00e1n\u00ed televize nejv\u00edce oce\u0148uj\u00ed mlad\u0161\u00ed lid\u00e9. Div\u00e1ci od 25\u00a0do 34\u00a0let v\u011bnuj\u00ed jin\u00fdm aktivit\u00e1m v\u00a0pr\u016fm\u011bru 55\u00a0minut denn\u011b, co\u017e p\u0159edstavuje 40\u00a0% jejich celkov\u00e9ho \u010dasu p\u0159ed obrazovkou. <\/p>\n

Podobn\u00fd trend je patrn\u00fd i\u00a0u skupiny 35\u00a0a\u017e 44\u00a0let, kde jin\u00e9 aktivity tvo\u0159\u00ed zhruba t\u0159etinu \u010dasu str\u00e1ven\u00e9ho u\u00a0televizoru. S\u00a0rostouc\u00edm v\u011bkem pod\u00edl t\u011bchto aktivit kles\u00e1, u\u00a0div\u00e1k\u016f ve v\u011bku 45\u00a0a\u017e 54\u00a0let \u010din\u00ed 18\u00a0% a\u00a0u div\u00e1k\u016f ve v\u011bku 55+ pouze 8\u00a0%.<\/p>\n

Mo\u017enost vyu\u017e\u00edvat televizi i\u00a0jinak ne\u017e jen ke sledov\u00e1n\u00ed po\u0159ad\u016f v\u00a0line\u00e1rn\u00edm vys\u00edl\u00e1n\u00ed roste s\u00a0po\u010dtem televiz\u00ed p\u0159ipojen\u00fdch k\u00a0internetu. Zat\u00edmco v\u00a0roce 2020\u00a0m\u011blo televizor p\u0159ipojen\u00fd k\u00a0internetu 35\u00a0% televizn\u00edch dom\u00e1cnost\u00ed, loni to bylo ji\u017e 59\u00a0%.<\/p>\n

D\u016fle\u017eitou roli hraje tak\u00e9 d\u00e9lka a\u00a0typ obsahu. Filmy a\u00a0seri\u00e1ly si lid\u00e9 cht\u011bj\u00ed u\u017e\u00edt na velk\u00e9 obrazovce, kter\u00e1 nab\u00edz\u00ed kvalitn\u00ed div\u00e1ck\u00fd z\u00e1\u017eitek. \u201eSeri\u00e1ly a\u00a0dal\u0161\u00ed po\u0159ady do jedn\u00e9 hodiny sleduje 79\u00a0% \u010cech\u016f pr\u00e1v\u011b na televizoru, u\u00a0film\u016f a\u00a0po\u0159ad\u016f del\u0161\u00edch ne\u017e jedna hodina je to dokonce 86\u00a0%. Naopak kr\u00e1tk\u00e1 n\u011bkolikaminutov\u00e1 videa sleduj\u00ed lid\u00e9 p\u0159ev\u00e1\u017en\u011b na smartphonech,\u201c doplnila Michaela Sur\u00e1kov\u00e1.<\/p>\n

Anketa<\/p>\n

V\u00edt\u011bz\u00ed u v\u00e1s sledov\u00e1n\u00ed line\u00e1rn\u00ed televize, anebo streamovac\u00edch platforem?<\/p>\n

Jednozna\u010dn\u011b vedou line\u00e1rn\u00ed televize.<\/p>\n

Jednozna\u010dn\u011b vedou platformy.<\/p>\n

Jak kdy, m\u00e1m to tak p\u016fl na p\u016fl.<\/p>\n

Nesleduji ani platformy, ani line\u00e1rn\u00ed televize.<\/p>\n

Celkem
\n\t\t\t\thlasovalo
\n\t\t\t\t54
\n\t\t\t\t\u010dten\u00e1\u0159\u016f.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Vypl\u00fdv\u00e1 to z\u00a0dat o\u00a0televizn\u00ed sledovanosti, kter\u00e1 prezentovala spole\u010dnost Atmedia, zastupuj\u00edc\u00ed na \u010desk\u00e9m trhu dvacet\u00a0tematick\u00fdch TV stanic. Podle zji\u0161t\u011bn\u00ed…\n","protected":false},"author":2,"featured_media":156084,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[39496,79,9749,47,3683,80],"class_list":["post-156083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-digitalni-vysilani","tag-entertainment","tag-platforma","tag-televize","tag-vysilani","tag-zabava"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116968980718191019","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/156083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=156083"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/156083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/156084"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=156083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=156083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=156083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}