{"id":156473,"date":"2026-07-23T17:38:16","date_gmt":"2026-07-23T17:38:16","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/156473\/"},"modified":"2026-07-23T17:38:16","modified_gmt":"2026-07-23T17:38:16","slug":"brusel-vymeril-googlu-pokutu-890-milionu-eur-za-zvyhodnovani-vlastnich-sluzeb","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/156473\/","title":{"rendered":"Brusel vym\u011b\u0159il Googlu pokutu 890\u00a0milion\u016f eur za zv\u00fdhod\u0148ov\u00e1n\u00ed vlastn\u00edch slu\u017eeb"},"content":{"rendered":"

Evropsk\u00e1 komise (EK) vym\u011b\u0159ila americk\u00e9 internetov\u00e9 spole\u010dnosti Google pokutu 890\u00a0milion\u016f eur (21,5\u00a0miliardy K\u010d) za poru\u0161en\u00ed unijn\u00edho na\u0159\u00edzen\u00ed o\u00a0digit\u00e1ln\u00edch trz\u00edch (DMA). Komise o\u00a0tom ve \u010dtvrtek informovala v\u00a0tiskov\u00e9 zpr\u00e1v\u011b<\/a>. Firma se podle unijn\u00ed exekutivy provinila t\u00edm, \u017ee ve vyhled\u00e1va\u010di Google Search up\u0159ednost\u0148ovala sv\u00e9 vlastn\u00ed slu\u017eby a\u00a0\u017ee podnik\u016fm ukl\u00e1dala omezen\u00ed, kter\u00e1 jim br\u00e1nila nasm\u011brovat spot\u0159ebitele k\u00a0alternativn\u00edm, \u010dasto levn\u011bj\u0161\u00edm n\u00e1kupn\u00edm kan\u00e1l\u016fm na platform\u011b Google Play.<\/p>\n

Google pat\u0159\u00ed podle pravidel EU mezi takzvan\u00e9 str\u00e1\u017ece p\u0159\u00edstupu, neboli gatekeepers. T\u00edmto n\u00e1zvem Komise v\u00a0z\u00e1\u0159\u00ed roku 2023\u00a0ozna\u010dila velk\u00e9 internetov\u00e9 spole\u010dnosti, kter\u00e9 musej\u00ed spl\u0148ovat pravidla digit\u00e1ln\u00ed normy DMA. Mezi gatekeepers se \u0159ad\u00ed nap\u0159\u00edklad i\u00a0spole\u010dnosti Meta Platforms \u010di Apple.<\/p>\n

Podle na\u0159\u00edzen\u00ed o\u00a0digit\u00e1ln\u00edch trz\u00edch nesm\u011bj\u00ed tyto spole\u010dnosti p\u0159i \u0159azen\u00ed v\u00fdsledk\u016f up\u0159ednost\u0148ovat sv\u00e9 vlastn\u00ed slu\u017eby p\u0159ed slu\u017ebami t\u0159et\u00edch stran. P\u0159i tomto \u0159azen\u00ed musej\u00ed uplat\u0148ovat transparentn\u00ed, spravedliv\u00e9 a\u00a0nediskrimina\u010dn\u00ed podm\u00ednky. <\/p>\n

Komise p\u0159itom zjistila, \u017ee spole\u010dnost Google ve vyhled\u00e1va\u010di Google Search up\u0159ednost\u0148uje sv\u00e9 vlastn\u00ed slu\u017eby, v\u010detn\u011b slu\u017eeb v\u00a0oblasti nakupov\u00e1n\u00ed, hotel\u016f \u010di dopravy, p\u0159ed slu\u017ebami t\u0159et\u00edch stran. T\u00edm poru\u0161uje sv\u00e9 povinnosti vypl\u00fdvaj\u00edc\u00ed z\u00a0na\u0159\u00edzen\u00ed, stoj\u00ed ve sd\u011blen\u00ed unijn\u00ed exekutivy.<\/p>\n

<\/a><\/p>\n

Google ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zv\u00fdraz\u0148uje sv\u00e9 vlastn\u00ed slu\u017eby, a\u00a0to mimo jin\u00e9 t\u00edm, \u017ee je umis\u0165uje v\u00a0horn\u00ed \u010d\u00e1sti str\u00e1nky s\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed nebo pomoc\u00ed vylep\u0161en\u00fdch vizu\u00e1ln\u00edch prvk\u016f a\u00a0filtr\u016f, zat\u00edmco podobn\u00e9 slu\u017eby t\u0159et\u00edch stran nejsou podle Evropsk\u00e9 komise tak v\u00fdrazn\u011b zviditeln\u011bny.<\/p>\n

Podle unijn\u00edho na\u0159\u00edzen\u00ed by rovn\u011b\u017e v\u00fdvoj\u00e1\u0159i aplikac\u00ed, kte\u0159\u00ed sv\u00e9 aplikace distribuuj\u00ed prost\u0159ednictv\u00edm slu\u017eby Google Play, m\u011bli m\u00edt mo\u017enost bezplatn\u011b informovat z\u00e1kazn\u00edky o\u00a0alternativn\u00edch, \u010dasto levn\u011bj\u0161\u00edch nab\u00eddk\u00e1ch a\u00a0nasm\u011brovat je k\u00a0t\u011bmto nab\u00eddk\u00e1m za \u00fa\u010delem n\u00e1kupu, nap\u0159\u00edklad na webov\u00e9 str\u00e1nky nebo do alternativn\u00edch obchod\u016f s\u00a0aplikacemi. Komise ale dosp\u011bla k\u00a0z\u00e1v\u011bru, \u017ee Google tuto povinnost nesplnil.<\/p>\n

Google by m\u011bl nyn\u00ed ukon\u010dit poru\u0161ov\u00e1n\u00ed p\u0159edpis\u016f a\u00a0zav\u00e9st opat\u0159en\u00ed, kter\u00e1 zajist\u00ed spravedliv\u00e9 a\u00a0nediskrimina\u010dn\u00ed zach\u00e1zen\u00ed se slu\u017ebami t\u0159et\u00edch stran, je\u017e se objevuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na Googlu. Rovn\u011b\u017e umo\u017enit v\u00fdvoj\u00e1\u0159\u016fm, kte\u0159\u00ed distribuuj\u00ed sv\u00e9 aplikace prost\u0159ednictv\u00edm obchodu Google, voln\u011b komunikovat, propagovat nab\u00eddky a\u00a0uzav\u00edrat smlouvy s\u00a0u\u017eivateli nejen v\u00a0r\u00e1mci obchodu Google Play, ale i\u00a0mimo n\u011bj.<\/p>\n

Ulo\u017een\u00e9 pokuty zohled\u0148uj\u00ed podle EK z\u00e1va\u017enost a\u00a0d\u00e9lku trv\u00e1n\u00ed poru\u0161en\u00ed p\u0159edpis\u016f. Jde o\u00a0pokutu 460\u00a0milion\u016f eur za jedno poru\u0161en\u00ed a\u00a0430\u00a0milion\u016f eur za druh\u00e9. Google m\u00e1 povinnost vyhov\u011bt rozhodnut\u00edm EK do 60\u00a0dn\u016f, jinak mu hroz\u00ed periodick\u00e9 pen\u011b\u017eit\u00e9 sankce a\u017e do p\u011bti procent jeho celosv\u011btov\u00e9ho obratu.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Evropsk\u00e1 komise (EK) vym\u011b\u0159ila americk\u00e9 internetov\u00e9 spole\u010dnosti Google pokutu 890\u00a0milion\u016f eur (21,5\u00a0miliardy K\u010d) za poru\u0161en\u00ed unijn\u00edho na\u0159\u00edzen\u00ed o\u00a0digit\u00e1ln\u00edch…\n","protected":false},"author":2,"featured_media":156474,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[249,466,35440,17,21,16,2058,18,19,22,20],"class_list":["post-156473","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-evropska-komise","tag-google","tag-google-pay","tag-headlines","tag-hlavni-udalosti","tag-news","tag-pokuta","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116970514442077867","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/156473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=156473"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/156473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/156474"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=156473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=156473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=156473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}