{"id":158175,"date":"2026-07-25T14:33:33","date_gmt":"2026-07-25T14:33:33","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/158175\/"},"modified":"2026-07-25T14:33:33","modified_gmt":"2026-07-25T14:33:33","slug":"svetovou-jednicku-bezkarskych-bot-alpina-plne-ovladl-jediny-cech","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/158175\/","title":{"rendered":"Sv\u011btovou jedni\u010dku b\u011b\u017eka\u0159sk\u00fdch bot Alpina pln\u011b ovl\u00e1dl jedin\u00fd \u010cech"},"content":{"rendered":"

\u010ce\u0161t\u00ed byznysmeni m\u011bn\u00ed vlastnickou strukturu jednoho z\u00a0nejtradi\u010dn\u011bj\u0161\u00edch v\u00fdrobc\u016f ly\u017ea\u0159sk\u00fdch b\u011b\u017eeck\u00fdch bot a\u00a0z\u00e1rove\u0148 jedni\u010dky na sv\u011btov\u00e9m trhu v\u00a0tomto odv\u011btv\u00ed. Ze slovinsk\u00e9 skupiny Alpina<\/a>, kter\u00e1 m\u00e1 pobo\u010dky po cel\u00e9m sv\u011bt\u011b, odejde miliard\u00e1\u0159 Franti\u0161ek Pivoda<\/a>, a\u00a0jedin\u00fdm vlastn\u00edkem se tak stane jeho dosavadn\u00ed spole\u010dn\u00edk a\u00a0dal\u0161\u00ed \u010desk\u00fd podnikatel Roman V\u00fdvoda.\u00a0<\/p>\n

Majetkov\u00e9 vyrovn\u00e1n\u00ed mezi dv\u011bma byznysmeny souvis\u00ed s\u00a0dokon\u010den\u00edm prodeje zbytn\u00fdch nemovitost\u00ed a\u00a0vz\u00e1jemnou dohodou, \u017ee pro dal\u0161\u00ed f\u00e1zi v\u00fdvoje bude pot\u0159eba sjednotit strategii a\u00a0vizi. Transakce si vy\u017e\u00e1d\u00e1 administrativn\u00ed kroky, jejich\u017e dokon\u010den\u00ed V\u00fdvoda o\u010dek\u00e1v\u00e1 do konce srpna. Pivoda za sv\u016fj pod\u00edl podle informac\u00ed e15 z\u00edsk\u00e1 stovky milion\u016f korun.<\/p>\n

\u010ce\u0161t\u00ed podnikatel\u00e9 vstoupili do spole\u010dnosti v\u00a0roce 2022, kdy\u017e ji vysout\u011b\u017eili u\u00a0slovinsk\u00e9 st\u00e1tn\u00ed banky. Od t\u00e9 doby j\u00ed naordinovali ozdravnou k\u00faru, s\u00a0n\u00ed\u017e souvis\u00ed i\u00a0velk\u00e9 ze\u0161t\u00edhlen\u00ed. J\u00e1drem t\u00e9to strategie bylo p\u0159esunut\u00ed v\u00fdroby ze Slovinska do \u010c\u00edny a\u00a0Bosny a\u00a0Hercegoviny. P\u016fvodn\u00ed z\u00e1vod ve m\u011bst\u011b \u017diri spole\u010dnost prodala a\u00a0z\u016fst\u00e1v\u00e1 tam pouze v\u00a0n\u00e1jmu. V\u00a0oblasti v\u00fdvoje, marketingu, prodeje a\u00a0servisu tam pracuje zhruba 150\u00a0lid\u00ed.\u00a0\u00a0<\/p>\n

Outdoor se dere do pop\u0159ed\u00ed<\/p>\n

\u0160ir\u0161\u00edm pl\u00e1nem byla tak\u00e9 optimalizace portfolia. Pandemie koronaviru sice trh s\u00a0b\u011b\u017eka\u0159skou obuv\u00ed nakopla, n\u00e1sledn\u00e1 kocovina ho ale srazila k\u00a0zemi. Zm\u011bny klimatu a\u00a0s\u00a0nimi souvisej\u00edc\u00ed m\u00edrn\u00e9 zimy pak p\u0159idaly dal\u0161\u00ed r\u00e1nu, kterou u\u00a0evropsk\u00fdch v\u00fdrobc\u016f je\u0161t\u011b umocnily rychle rostouc\u00ed vstupn\u00ed n\u00e1klady. Cel\u00fd trh se tak za posledn\u00edch p\u00e1r let v\u00fdznamn\u011b smrskl, co\u017e odnesl nap\u0159\u00edklad i\u00a0norsk\u00fd v\u00fdrobce Madshus, kter\u00fd musel na za\u010d\u00e1tku tohoto roku pozastavit v\u00fdrobu ve sv\u00e9 nejstar\u0161\u00ed ly\u017ea\u0159sk\u00e9 tov\u00e1rn\u011b na sv\u011bt\u011b<\/a> a\u00a0propustit tam t\u00e9m\u011b\u0159 polovinu zam\u011bstnanc\u016f.<\/p>\n

Klesaj\u00edc\u00ed popt\u00e1vka dolehla i\u00a0na Alpinu. Ta podle slovinsk\u00fdch port\u00e1l\u016f<\/a> prod\u011blala p\u0159ibli\u017en\u011b p\u011bt milion\u016f eur, kdy\u017e utr\u017eila zhruba 27\u00a0milion\u016f eur. Jde o\u00a0polovi\u010dn\u00ed v\u00fdnosy oproti obdob\u00ed, kdy do firmy vstoupili \u010de\u0161t\u00ed investo\u0159i.\u00a0<\/p>\n

V\u00fdvoda proto pracuje na diverzifikaci produktov\u00fdch \u0159ad, kter\u00e1 by pokles zastavila. B\u011b\u017eka\u0159sk\u00e9 boty d\u0159\u00edve generovaly a\u017e polovinu tr\u017eeb Alpiny, nyn\u00ed to je podle n\u011bj jen p\u011btina. V\u011bt\u0161\u00ed pod\u00edl si ukusuj\u00ed segmenty celoro\u010dn\u00ed outdoorov\u00e9 obuvi a\u00a0ly\u017ea\u0159sk\u00fdch sjezdov\u00fdch bot.<\/p>\n

B\u011b\u017eka\u0159sk\u00e9 boty zna\u010dky Alpina maj\u00ed osmdes\u00e1tiletou historii. Pomohly vyhr\u00e1t \u0159adu olympijsk\u00fdch z\u00e1vod\u016f. Vyu\u017e\u00edvaly je nap\u0159\u00edklad Linn Svahn, jedna z nejlep\u0161\u00edch sou\u010dasn\u00fdch \u0161v\u00e9dsk\u00fdch sprinterek na ly\u017e\u00edch, \u010di legend\u00e1rn\u00ed \u0161v\u00e9dsk\u00e1 b\u011b\u017ekyn\u011b na ly\u017e\u00edch Charlotte Kalla.\u00a0<\/p>\n

\u201eJe to firma, v\u00a0jej\u00edch\u017e bot\u00e1ch se vyhr\u00e1vaj\u00ed olympi\u00e1dy. A\u00a0p\u0159esto\u017ee je v\u00a0probl\u00e9mech, tak je to vynikaj\u00edc\u00ed brand,\u201c uvedl u\u017e d\u0159\u00edve Pivoda, kter\u00fd spolu s\u00a0V\u00fdvodou do firmy nainvestoval stovky milion\u016f korun.\u00a0<\/p>\n

\u201eDal\u0161\u00ed investice v\u00a0\u0159\u00e1du des\u00edtek milion\u016f korun p\u016fjdou p\u0159edev\u0161\u00edm do marketingu a\u00a0podpory prodejn\u00edch kan\u00e1l\u016f,\u201c sd\u011blil e15 V\u00fdvoda.<\/p>\n

L\u00eddr zmen\u0161uj\u00edc\u00edho se trhu<\/p>\n

Alpina je jedn\u00edm z\u00a0p\u0159edn\u00edch v\u00fdrobc\u016f bot na b\u011b\u017eky. Je\u0161t\u011b v\u00a0roce 2021 tvrdila, \u017ee ovl\u00e1d\u00e1 30\u00a0procent sv\u011btov\u00e9ho trhu. Loni podle Pivody kontrolovala p\u011btinu trhu, podle neofici\u00e1ln\u00edch \u010d\u00edsel je v\u0161ak st\u00e1le sv\u011btovou jedni\u010dkou. Celkem dnes po cel\u00e9m sv\u011bt\u011b zam\u011bstn\u00e1v\u00e1 p\u0159ibli\u017en\u011b 750\u00a0lid\u00ed.<\/p>\n

Hlavn\u00edm byznysem V\u00fdvody je spole\u010dnost Cidem Holding, kter\u00e1 se specializuje na v\u00fdrobu stavebn\u00edch materi\u00e1l\u016f. Krom\u011b toho investuje do nemovitost\u00ed, a\u00a0to nejen doma v\u00a0\u010cesku, ale nap\u0159\u00edklad i\u00a0v\u00a0Chorvatsku.\u00a0<\/p>\n

V\u00fdvoda nebude jedin\u00fdm \u010cechem, kter\u00fd dr\u017e\u00ed v\u00a0rukou glob\u00e1ln\u00ed ly\u017ea\u0159skou zna\u010dku. Miliard\u00e1\u0159 Tom\u00e1\u0161 N\u011bmec u\u017e v\u00a0roce 2017 ovl\u00e1dl ikonick\u00e9ho rakousk\u00e9ho v\u00fdrobce ly\u017e\u00ed K\u00e4stle<\/a>. I\u00a0na tuto zna\u010dku p\u0159itom spol\u00e9haj\u00ed vrcholov\u00ed sportovci. Od roku 2022 je nazouv\u00e1 nap\u0159\u00edklad \u010desk\u00e1 superstar Ester Ledeck\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010ce\u0161t\u00ed byznysmeni m\u011bn\u00ed vlastnickou strukturu jednoho z\u00a0nejtradi\u010dn\u011bj\u0161\u00edch v\u00fdrobc\u016f ly\u017ea\u0159sk\u00fdch b\u011b\u017eeck\u00fdch bot a\u00a0z\u00e1rove\u0148 jedni\u010dky na sv\u011btov\u00e9m trhu v\u00a0tomto odv\u011btv\u00ed.…\n","protected":false},"author":2,"featured_media":158176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[12992,16428,43,42,1222,202,41,40,39871,6975,717,588,2132],"class_list":["post-158175","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-alpina","tag-bosna-a-hercegovina","tag-ceska-republika","tag-cesko","tag-chorvatsko","tag-cina","tag-czech-republic","tag-czechia","tag-frantisek-pivoda","tag-obuv","tag-olympijske-hry","tag-slovinsko","tag-vyroba"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116981111729028350","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/158175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=158175"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/158175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/158176"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=158175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=158175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=158175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}