{"id":159704,"date":"2026-07-27T10:24:11","date_gmt":"2026-07-27T10:24:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/159704\/"},"modified":"2026-07-27T10:24:11","modified_gmt":"2026-07-27T10:24:11","slug":"shein-hrozi-zdrazovanim-kvuli-americkym-clum-se-propadl-do-ztraty","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/159704\/","title":{"rendered":"Shein hroz\u00ed zdra\u017eov\u00e1n\u00edm, kv\u016fli americk\u00fdm cl\u016fm se propadl do ztr\u00e1ty"},"content":{"rendered":"

Je\u0161t\u011b p\u0159ed rokem firma za stejn\u00e9 obdob\u00ed vyk\u00e1zala \u010dist\u00fd zisk 395\u00a0milion\u016f dolar\u016f (8,4\u00a0miliardy korun). V\u00fdsledky podle britsk\u00e9 stanice BBC<\/a> negativn\u011b ovlivnilo zpomalen\u00ed prodeje ve Spojen\u00fdch st\u00e1tech. Americk\u00fd prezident Donald Trump toti\u017e zru\u0161il celn\u00ed v\u00fdjimku, d\u00edky n\u00ed\u017e mohly levn\u00e9 bal\u00ed\u010dky bez poplatk\u016f vstupovat na americk\u00fd trh.<\/p>\n

Firma v\u00a0dokumentech p\u0159ed chystan\u00fdm vstupem na hongkongskou burzu uvedla, \u017ee vy\u0161\u0161\u00ed n\u00e1klady bude muset alespo\u0148 \u010d\u00e1ste\u010dn\u011b p\u0159en\u00e9st na z\u00e1kazn\u00edky.<\/p>\n

\u201eZva\u017eujeme \u0159adu mo\u017enost\u00ed, v\u010detn\u011b zv\u00fd\u0161en\u00ed cen na americk\u00e9m trhu,\u201c uvedl Shein.<\/p>\n

<\/a><\/p>\n

Takzvan\u00e1 v\u00fdjimka de minimis umo\u017e\u0148ovala dov\u00e1\u017eet do Spojen\u00fdch st\u00e1t\u016f bez cla z\u00e1silky v\u00a0hodnot\u011b do 800\u00a0dolar\u016f (17\u00a0tis\u00edc K\u010d). Ve velk\u00e9m ji vyu\u017e\u00edvaly internetov\u00e9 obchody, jako pr\u00e1v\u011b Shein nebo konkuren\u010dn\u00ed Temu.<\/p>\n

Americk\u00e1 vl\u00e1da nejprve v\u00fdjimku zru\u0161ila pro zbo\u017e\u00ed z\u00a0\u010c\u00edny a\u00a0Hongkongu, pozd\u011bji opat\u0159en\u00ed roz\u0161\u00ed\u0159ila na z\u00e1silky z\u00a0cel\u00e9ho sv\u011bta. Nov\u00e1 pravidla za\u010dala platit koncem lo\u0148sk\u00e9ho srpna. B\u00edl\u00fd d\u016fm krok zd\u016fvodnil t\u00edm, \u017ee v\u00fdjimka slou\u017eila k\u00a0obch\u00e1zen\u00ed cel a\u00a0tak\u00e9 k\u00a0pa\u0161ov\u00e1n\u00ed syntetick\u00fdch drog do USA.<\/p>\n

Podobn\u00fdm sm\u011brem se vydala i\u00a0Evropsk\u00e1 unie. Ta za\u010d\u00e1tkem \u010dervence zavedla poplatek t\u0159i eura (asi 72\u00a0korun) za ka\u017edou polo\u017eku u\u00a0levn\u00fdch z\u00e1silek z\u00a0internetov\u00fdch obchod\u016f mimo EU.<\/p>\n

V\u00fdsledky zat\u00ed\u017eila \u00fa\u010detn\u00ed operace<\/p>\n

\u010c\u00e1st vyk\u00e1zan\u00e9 ztr\u00e1ty nesouvisela p\u0159\u00edmo s\u00a0provozem firmy. P\u0159ibli\u017en\u011b 328\u00a0milion\u016f dolar\u016f (zhruba sedm miliard korun) p\u0159ipadlo na \u00fa\u010detn\u00ed p\u0159ecen\u011bn\u00ed zvl\u00e1\u0161tn\u00edho druhu akci\u00ed investor\u016f, kter\u00e9 mohou b\u00fdt pozd\u011bji p\u0159evedeny na b\u011b\u017en\u00e9 akcie.<\/p>\n

Shein tak\u00e9 uvedl, \u017ee jeho podnik\u00e1n\u00ed zas\u00e1hla v\u00e1lka s\u00a0\u00cdr\u00e1nem. Konflikt podle spole\u010dnosti sn\u00ed\u017eil popt\u00e1vku, zv\u00fd\u0161il n\u00e1klady a\u00a0zp\u016fsobil zpo\u017ed\u011bn\u00ed dod\u00e1vek na n\u011bkter\u00fdch trz\u00edch.<\/p>\n

P\u0159es hor\u0161\u00ed hospod\u00e1\u0159sk\u00e9 v\u00fdsledky po\u010det z\u00e1kazn\u00edk\u016f \u010d\u00ednsk\u00e9 firmy d\u00e1l rostl. Za rok do konce b\u0159ezna 2026\u00a0m\u011bl Shein 281\u00a0milion\u016f aktivn\u00edch z\u00e1kazn\u00edk\u016f, meziro\u010dn\u011b o\u00a0v\u00edce ne\u017e 16\u00a0procent v\u00edce. B\u011bhem roku vytvo\u0159ili p\u0159es miliardu objedn\u00e1vek.<\/p>\n

Na burzu v\u00a0Hongkongu<\/p>\n

Firma nyn\u00ed p\u0159ipravuje vstup na burzu v\u00a0Hongkongu. \u010c\u00ednsk\u00fd regul\u00e1tor j\u00ed prodej akci\u00ed schv\u00e1lil 10.\u00a0\u010dervence pot\u00e9, co nevy\u0161ly p\u0159edchoz\u00ed pokusy o\u00a0vstup na burzu v\u00a0New Yorku a\u00a0Lond\u00fdn\u011b.<\/p>\n

Samotn\u00e9 zve\u0159ejn\u011bn\u00e9 dokumenty zat\u00edm neobsahuj\u00ed podrobnosti o\u00a0velikosti emise, cen\u011b akci\u00ed ani p\u0159esn\u00e9m term\u00ednu nab\u00eddky. Podle o\u010dek\u00e1v\u00e1n\u00ed by se v\u0161ak vstup na hongkongskou burzu mohl uskute\u010dnit v\u00a0p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Je\u0161t\u011b p\u0159ed rokem firma za stejn\u00e9 obdob\u00ed vyk\u00e1zala \u010dist\u00fd zisk 395\u00a0milion\u016f dolar\u016f (8,4\u00a0miliardy korun). V\u00fdsledky podle britsk\u00e9 stanice…\n","protected":false},"author":2,"featured_media":159705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[1594,17,21,16,662,18,19,22,4029,20],"class_list":["post-159704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-celni-poplatky-clo","tag-headlines","tag-hlavni-udalosti","tag-news","tag-shein","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zdrazeni","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116991457574325944","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/159704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=159704"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/159704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/159705"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=159704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=159704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=159704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}