{"id":160960,"date":"2026-07-28T12:56:12","date_gmt":"2026-07-28T12:56:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/160960\/"},"modified":"2026-07-28T12:56:12","modified_gmt":"2026-07-28T12:56:12","slug":"sankcemi-v-eu-to-nekonci-googlu-hrozi-dalsi-zaloby-od-konkurentu-o-miliardove-odskodne","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/160960\/","title":{"rendered":"Sankcemi v\u00a0EU to nekon\u010d\u00ed. Googlu hroz\u00ed dal\u0161\u00ed \u017ealoby od konkurent\u016f o\u00a0miliardov\u00e9 od\u0161kodn\u00e9"},"content":{"rendered":"

Spole\u010dnost Alphabet, kter\u00e1 Google vlastn\u00ed, u\u017e od roku 2017\u00a0zaplatila na pokut\u00e1ch od EU miliardy dolar\u016f. Nyn\u00ed ale podle pr\u00e1vn\u00edk\u016f a\u00a0investor\u016f specializuj\u00edc\u00edch se na soudn\u00ed spory \u010del\u00ed \u017ealob\u00e1m od men\u0161\u00edch evropsk\u00fdch konkurent\u016f. <\/p>\n

Tyto \u017ealoby se op\u00edraj\u00ed zejm\u00e9na o\u00a0miliardovou pokutu, kterou Evropsk\u00e1 komise (EK) Googlu ulo\u017eila podle nov\u00e9ho na\u0159\u00edzen\u00ed o\u00a0digit\u00e1ln\u00edch trz\u00edch (DMA).<\/p>\n

Komise firmu potrestala za to, \u017ee podle n\u00ed up\u0159ednost\u0148ovala vlastn\u00ed slu\u017eby a\u00a0br\u00e1nila v\u00fdvoj\u00e1\u0159\u016fm aplikac\u00ed v\u00a0tom, aby u\u017eivatele odkazovali na levn\u011bj\u0161\u00ed mo\u017enosti mimo obchod Google Play. Pr\u00e1vn\u00edci upozor\u0148uj\u00ed, \u017ee zji\u0161t\u011bn\u00ed pokra\u010duj\u00edc\u00edho protipr\u00e1vn\u00edho jedn\u00e1n\u00ed m\u016f\u017ee dal\u0161\u00ed firmy povzbudit, aby se dom\u00e1haly n\u00e1hrady \u0161kod.<\/p>\n

<\/a><\/a>Nov\u00e1 vlna soudn\u00edch spor\u016f<\/p>\n

\u201eMysl\u00edm, \u017ee to spust\u00ed novou vlnu soudn\u00edch spor\u016f,\u201c uvedl partner advok\u00e1tn\u00ed kancel\u00e1\u0159e Geradin Partners Thomas H\u00f6ppner. Tato kancel\u00e1\u0159 zastupovala n\u011bmeck\u00fd srovn\u00e1va\u010d cen Idealo v\u00a0jeho sporu s\u00a0Googlem. Berl\u00ednsk\u00fd soud v\u00a0listopadu p\u0159iznal Idealu od\u0161kodn\u00e9 465\u00a0milion\u016f eur (11,3\u00a0miliardy K\u010d), co\u017e byla nejvy\u0161\u0161\u00ed n\u00e1hrada \u0161kody, jakou kdy n\u011bmeck\u00fd soud ulo\u017eil za poru\u0161en\u00ed pravidel hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee.<\/p>\n

Podle H\u00f6ppnera by specializovan\u00e9 vyhled\u00e1va\u010de mohly po\u017eadovat n\u00e1hradu \u0161kody nejen za obdob\u00ed po zaveden\u00ed DMA, ale tak\u00e9 za p\u0159edchoz\u00ed roky, kdy se na Google vztahovala obecn\u011bj\u0161\u00ed unijn\u00ed pravidla zakazuj\u00edc\u00ed zneu\u017e\u00edv\u00e1n\u00ed dominantn\u00edho postaven\u00ed na trhu.<\/p>\n

Miliardov\u00e9 od\u0161kodn\u011bn\u00ed po\u017eaduje po Googlu i\u00a0spole\u010dnost Seznam.cz<\/a>, kter\u00e1 byla vedlej\u0161\u00edm \u00fa\u010dastn\u00edkem \u0159\u00edzen\u00ed o\u00a0zneu\u017eit\u00ed dominantn\u00edho postaven\u00ed sv\u00e9ho mobiln\u00edho opera\u010dn\u00edho syst\u00e9mu Android p\u0159ed Evropsk\u00fdm soudn\u00edm dvorem.<\/p>\n

Spole\u010dnost Seznam.cz po\u017eaduje po spole\u010dnostech Google a\u00a0Alphabet n\u00e1hradu \u0161kody p\u0159esahuj\u00edc\u00ed 9\u00a0miliard K\u010d pr\u00e1v\u011b na z\u00e1klad\u011b n\u00e1roku, \u017ee protipr\u00e1vn\u00ed praktiky spole\u010dnosti Google na trhu s\u00a0Google Android v\u00fdznamn\u011b omezily mo\u017enost spole\u010dnosti Seznam rozv\u00edjet a\u00a0distribuovat sv\u00e9 vyhled\u00e1vac\u00ed a\u00a0dal\u0161\u00ed slu\u017eby na mobiln\u00edch za\u0159\u00edzen\u00edch v\u00a0\u010cesk\u00e9 republice. Dne\u0161n\u00ed rozhodnut\u00ed Soudn\u00edho dvora EU je v\u00a0tomto sporu velmi d\u016fle\u017eit\u00fdm a\u00a0pozitivn\u00edm miln\u00edkem,\u201c uvedla pro Novinky mluv\u010d\u00ed Seznamu Aneta Kapuci\u00e1nov\u00e1.<\/p>\n

Google \u017ealoby odm\u00edtl jako neopodstatn\u011bn\u00e9. Podnik uvedl, \u017ee za nimi stoj\u00ed firmy, kter\u00e9 se podle n\u011bj sna\u017e\u00ed z\u00edskat finan\u010dn\u00ed od\u0161kodn\u011bn\u00ed m\u00edsto toho, aby investovaly do rozvoje vlastn\u00edch produkt\u016f.<\/p>\n

Miliardov\u00e9 pokuty<\/p>\n

Nov\u00e9 spory navazuj\u00ed na pokuty v\u00a0celkov\u00e9 v\u00fd\u0161i 10,4\u00a0miliardy eur (251,6\u00a0miliardy korun), kter\u00e9 Google v\u00a0EU za posledn\u00ed desetilet\u00ed dostal za poru\u0161ov\u00e1n\u00ed pravidel hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee. Pr\u00e1vn\u00edci o\u010dek\u00e1vaj\u00ed dal\u0161\u00ed vlnu \u017ealob, z\u00a0nich\u017e n\u011bkter\u00e9 u\u017e byly pod\u00e1ny a\u00a0dal\u0161\u00ed se p\u0159ipravuj\u00ed.<\/p>\n

Soukrom\u00e9 \u017ealoby se t\u00fdkaj\u00ed zejm\u00e9na slu\u017eby Google Shopping, kterou firma za\u010dala ve vyhled\u00e1v\u00e1n\u00ed zv\u00fdhod\u0148ovat v\u00a0roce 2008, co\u017e podle konkurent\u016f zp\u016fsobilo pokles n\u00e1v\u0161t\u011bvnosti jejich web\u016f. Evropsk\u00e1 komise za to Googlu v\u00a0roce 2017\u00a0ulo\u017eila pokutu 2,42\u00a0miliardy eur. Mezi firmy, kter\u00e9 nyn\u00ed po\u017eaduj\u00ed od\u0161kodn\u011bn\u00ed, pat\u0159\u00ed nap\u0159\u00edklad britsk\u00fd Foundem, \u0161v\u00e9dsk\u00fd PriceRunner nebo italsk\u00fd provozovatel srovn\u00e1va\u010de cen Moltiply Group.<\/p>\n

P\u0159edseda spr\u00e1vn\u00ed rady firmy Moltiply Group Marco Pescarmona uvedl, \u017ee nov\u00e9 rozhodnut\u00ed podle na\u0159\u00edzen\u00ed DMA pos\u00edl\u00ed n\u00e1roky firem na od\u0161kodn\u011bn\u00ed. Z\u00e1rove\u0148 ale zpochybnil, zda je Brusel p\u0159ipraven pravidla d\u016fsledn\u011b prosazovat.<\/p>\n

Pr\u00e1vn\u00edci ale tak\u00e9 upozor\u0148uj\u00ed, \u017ee Google m\u016f\u017ee s\u00e1zet na to, \u017ee soudn\u00ed spory se pot\u00e1hnou roky, co\u017e mu umo\u017en\u00ed d\u00e1l si upev\u0148ovat postaven\u00ed na trhu. V\u00a0p\u0159\u00edpadu \u0161v\u00e9dsk\u00e9ho srovn\u00e1va\u010de cen PriceRunner nap\u0159\u00edklad soud Googlu ulo\u017eil zaplatit zhruba 1,97\u00a0miliardy dolar\u016f, firma ale o\u010dek\u00e1v\u00e1, \u017ee p\u0159\u00edpadn\u00e9 odvol\u00e1n\u00ed m\u016f\u017ee spor prot\u00e1hnout o\u00a0\u0159adu let.<\/p>\n

Co je DSA a\u00a0DMA?<\/p>\n

V roce 2023\u00a0za\u010daly platit dva nov\u00e9 z\u00e1kony, kter\u00e9 jsou ozna\u010dov\u00e1ny jako bi\u010d na internetov\u00e9 giganty. Jde jmenovit\u011b o\u00a0akt o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch (Digital Services Act; DSA) a\u00a0akt o\u00a0digit\u00e1ln\u00edch trz\u00edch (Digital Markets Act; DMA).<\/p>\n

Zat\u00edmco c\u00edlem DSA je zajistit transparentnost, bezpe\u010dnost u\u017eivatel\u016f a\u00a0odpov\u011bdnost pro on-line platformy, DMA je z\u00e1kon o\u00a0hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ei ur\u010duj\u00edc\u00ed jasn\u00e1 pravidla, podle kter\u00fdch mohou velk\u00e9 on-line platformy fungovat.<\/p>\n

Oba pr\u00e1vn\u00ed p\u0159edpisy pochopiteln\u011b budou m\u00edt zna\u010dn\u00fd dopad na podnik\u00e1n\u00ed v\u00a0cel\u00e9 Evrop\u011b a\u00a0pravd\u011bpodobn\u011b i\u00a0ve sv\u011bt\u011b, nebo\u0165 stanov\u00ed nov\u00e9 standardy pro digit\u00e1ln\u00ed spot\u0159ebitelsk\u00e9 podnik\u00e1n\u00ed.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Spole\u010dnost Alphabet, kter\u00e1 Google vlastn\u00ed, u\u017e od roku 2017\u00a0zaplatila na pokut\u00e1ch od EU miliardy dolar\u016f. Nyn\u00ed ale podle…\n","protected":false},"author":2,"featured_media":160961,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,991,466,7192,94,555],"class_list":["post-160960","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-evropska-unie-eu","tag-google","tag-seznam-cz","tag-sport","tag-zaloba"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116997717365797583","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/160960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=160960"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/160960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/160961"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=160960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=160960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=160960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}