{"id":161082,"date":"2026-07-28T14:26:12","date_gmt":"2026-07-28T14:26:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/161082\/"},"modified":"2026-07-28T14:26:12","modified_gmt":"2026-07-28T14:26:12","slug":"proteinova-manie-prudce-zdrazuje-syrovatku-vsichni-totiz-chteji-bilkoviny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/161082\/","title":{"rendered":"Proteinov\u00e1 m\u00e1nie prudce zdra\u017euje syrov\u00e1tku. V\u0161ichni toti\u017e cht\u011bj\u00ed b\u00edlkoviny"},"content":{"rendered":"

P\u0159\u00edjem b\u00edlkovin d\u0159\u00edve \u0159e\u0161ili p\u0159edev\u0161\u00edm sportovci a\u00a0nad\u0161enci do fitness, dnes u\u017e jsou produkty s\u00a0vy\u0161\u0161\u00edm obsahem b\u00edlkovin b\u011b\u017enou sou\u010d\u00e1st\u00ed reg\u00e1l\u016f v\u00a0obchodech. Zv\u00fd\u0161en\u00e1 popt\u00e1vka v\u00a0kombinaci s\u00a0vysok\u00fdmi v\u00fdrobn\u00edmi n\u00e1klady tak tla\u010d\u00ed cenu hlavn\u00ed suroviny proteinov\u00fdch dopl\u0148k\u016f do rekordn\u00edch v\u00fd\u0161in.<\/p>\n

Jednou z\u00a0nejpou\u017e\u00edvan\u011bj\u0161\u00edch surovin p\u0159i dopl\u0148ov\u00e1n\u00ed proteinu je moment\u00e1ln\u011b syrov\u00e1tkov\u00fd koncentr\u00e1t, a\u00a0to d\u00edky jeho dobr\u00e9 vst\u0159ebatelnosti. Pr\u00e1v\u011b ten \u010del\u00ed z\u00e1sadn\u00edmu r\u016fstu cen. \u201eEvrop\u0161t\u00ed dodavatel\u00e9 hl\u00e1s\u00ed u\u00a0klasick\u00e9ho 80% syrov\u00e1tkov\u00e9ho koncentr\u00e1tu (WPC 80) extr\u00e9mn\u00ed zdra\u017een\u00ed, kter\u00e9 se pohybuje v\u00a0rozmez\u00ed 100\u00a0a\u017e 120\u00a0procent,\u201c vysv\u011btluje za spole\u010dnost Mixit.cz jej\u00ed spoluzakladatel Martin Wallner.<\/p>\n

Fascinace proteinem<\/p>\n

Celosv\u011btov\u011b proteinovou m\u00e1nii posiluj\u00ed i\u00a0soci\u00e1ln\u00ed s\u00edt\u011b, na kter\u00fdch se rozjel trend \u201eprotein maxxingu\u201c, kdy n\u011bkte\u0159\u00ed influence\u0159i doporu\u010duj\u00ed za\u0159azovat do j\u00eddeln\u00ed\u010dku neobvykle vysok\u00e9 d\u00e1vky b\u00edlkovin pro zlep\u0161en\u00ed hubnut\u00ed a\u00a0sportovn\u00edho v\u00fdkonu a\u00a0n\u011bkdy i\u00a0s omezen\u00edm p\u0159\u00edjmu sacharid\u016f.<\/p>\n

K potravin\u00e1m bohat\u00fdm na b\u00edlkoviny pat\u0159\u00ed nap\u0159\u00edklad maso, lu\u0161t\u011bniny nebo ml\u00e9\u010dn\u00e9 produkty jako tvarohy a\u00a0s\u00fdry. O\u00a0protein se dne ale obohacuj\u00ed i\u00a0dal\u0161\u00ed typy potravin, kter\u00e9 se na pultech v\u011bt\u0161inou objevuj\u00ed s\u00a0anglick\u00fdm ozna\u010den\u00edm \u201ehigh protein\u201c. \u201eZat\u00edmco d\u0159\u00edve \u0161lo o\u00a0typick\u00fd produkt pro n\u00e1v\u0161t\u011bvn\u00edky posiloven, dnes se stal b\u011b\u017enou sou\u010d\u00e1st\u00ed j\u00eddeln\u00ed\u010dku \u0161ir\u0161\u00ed ve\u0159ejnosti,\u201c komentuje z\u00e1jem v\u00a0\u010cesku mluv\u010d\u00ed Potravin\u00e1\u0159sk\u00e9 komory Marek Zem\u00e1nek.<\/p>\n

\u0158ada ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f, jako jsou tvarohy nebo s\u00fdry, se na pultech n\u011bkdy objevuj\u00ed s\u00a0n\u00e1lepkou high protein. To ale nemus\u00ed nutn\u011b znamenat, \u017ee obsahuj\u00ed dodate\u010dn\u00fd zdroj proteinu.<\/p>\n

V sou\u010dasnosti se \u201eb\u00edlkoviny nav\u00edc\u201c p\u0159id\u00e1vaj\u00ed ale tak\u00e9 do su\u0161enek, cere\u00e1li\u00ed nebo r\u016fzn\u00fdch dezert\u016f,\u00a0\u010dokol\u00e1d, n\u00e1poj\u016f nebo i\u00a0pe\u010diva a\u00a0t\u011bstovin. Ne v\u0161echny produkty s\u00a0n\u00e1lepkou high protein ale obsahuj\u00ed ten syrov\u00e1tkov\u00fd. Alternativou k\u00a0\u017eivo\u010di\u0161n\u00fdm protein\u016fm jsou i\u00a0rostlinn\u00e9, kter\u00e9 se v\u011bt\u0161inou vyr\u00e1b\u00ed s\u00a0lu\u0161t\u011bnin nebo obilovin. <\/p>\n

<\/a><\/p>\n

Denn\u00ed p\u0159\u00edjem b\u00edlkovin by ale m\u011bl korespondovat se \u017eivotn\u00edm stylem a\u00a0aktivitou dan\u00e9ho \u010dlov\u011bka. Lidem s\u00a0b\u011b\u017en\u00fdm sedav\u00fdm zp\u016fsobem \u017eivota bez hubnouc\u00ed diety by m\u011bl sta\u010dit zhruba 0,8\u00a0a\u017e 1\u00a0gram b\u00edlkovin na jeden kilogram t\u011blesn\u00e9 hmotnosti denn\u011b. U\u00a0sportovc\u016f je to pak asi dvojn\u00e1sobek. Nicm\u00e9n\u011b v\u00a0p\u0159\u00edpad\u011b zm\u011bny j\u00eddeln\u00ed\u010dku a\u00a0diet\u00e1ch je vhodn\u00e9 se poradit s\u00a0odborn\u00edkem nutri\u010dn\u00edm poradcem. <\/p>\n

Pro dopl\u0148ov\u00e1n\u00ed b\u00edlkovin se hojn\u011b vyu\u017e\u00edv\u00e1 pr\u00e1v\u011b syrov\u00e1tka, kter\u00e1 v\u00a0tekut\u00e9 form\u011b vznik\u00e1 p\u0159irozen\u011b p\u0159i v\u00fdrob\u011b ml\u00e9\u010dn\u00fdch produkt\u016f. Tu pak lze vysu\u0161it a\u00a0pou\u017e\u00edt d\u00e1l. Z\u00e1kladn\u00ed su\u0161en\u00e1 syrov\u00e1tka se n\u00e1sledn\u011b b\u011b\u017en\u011b vyu\u017e\u00edv\u00e1 v\u00a0potravin\u00e1\u0159stv\u00ed nebo tak\u00e9 jako krmivo pro zv\u00ed\u0159ata. V\u00a0dopl\u0148kov\u00fdch produktech, jako je nap\u0159\u00edklad proteinov\u00fd pr\u00e1\u0161ek pro p\u0159\u00edpravu n\u00e1poje, se ale vyskytuj\u00ed syrov\u00e1tkov\u00e9 koncentr\u00e1ty (Whey Protein Concentrate – WPC) nebo izol\u00e1ty (WPI). Koncentr\u00e1ty obsahuj\u00ed v\u011bt\u0161inou zhruba 80\u00a0procent b\u00edlkovin, izol\u00e1ty pak maj\u00ed mezi 85\u00a0a\u00a095\u00a0procenty b\u00edlkovin.<\/p>\n

Jejich v\u00fdroba je energeticky n\u00e1ro\u010dn\u00e1 a\u00a0je k\u00a0n\u00ed pot\u0159eba speci\u00e1ln\u00ed technologie. \u201eV\u00fdstavba nov\u00fdch specializovan\u00fdch tov\u00e1ren na v\u00fdrobu je finan\u010dn\u011b n\u00e1ro\u010dn\u00e1 a\u00a0trv\u00e1 roky, co\u017e br\u00e1n\u00ed rychl\u00e9mu rozvoln\u011bn\u00ed trhu,\u201c vysv\u011btluje mluv\u010d\u00ed Potravin\u00e1\u0159sk\u00e9 komory Marek Zem\u00e1nek.<\/p>\n

Speci\u00e1ln\u00ed filtra\u010dn\u00ed v\u011b\u017ee pot\u0159ebn\u00e9 k\u00a0jejich v\u00fdrob\u011b stoj\u00ed podle jeho slov miliardy korun, a\u00a0proto se v\u00a0\u010cesku koncentr\u00e1ty a\u00a0izol\u00e1ty nevyr\u00e1b\u00ed. \u010ce\u0161t\u00ed v\u00fdrobci tak vyu\u017e\u00edvaj\u00ed syrov\u00e1tkov\u00fd protein ze zahrani\u010d\u00ed.<\/p>\n

\u201eTuzemsk\u00e9 ml\u00e9k\u00e1rny sice produkuj\u00ed obrovsk\u00e9 mno\u017estv\u00ed tekut\u00e9 syrov\u00e1tky i\u00a0z\u00e1kladn\u00ed su\u0161en\u00e9 syrov\u00e1tky, ale nemaj\u00ed dostate\u010dn\u00e9 kapacity na n\u00e1ro\u010dnou mikrofiltraci pro v\u00fdrobu vysoko-procentn\u00edch fitness protein\u016f,\u201c vysv\u011btluje Zem\u00e1nek.<\/p>\n

<\/a><\/p>\n

Chyb\u011bj\u00edc\u00ed technologii potvrzuje nap\u0159\u00edklad za Madetu Monika Bendov\u00e1, \u0159editelka z\u00e1vodu Madety v\u00a0Plan\u00e9 nad Lu\u017enic\u00ed. Spole\u010dnost provozuje celkem \u010dty\u0159i v\u00fdrobn\u00ed z\u00e1vody, denn\u011b podle Bendov\u00e9 vyprodukuj\u00ed dohromady 600-650\u00a0tis\u00edc litr\u016f sladk\u00e9 syrov\u00e1tky. Tu dod\u00e1vaj\u00ed jak \u010desk\u00fdm tak i\u00a0zahrani\u010dn\u00edm zpracovatel\u016fm a\u00a0popt\u00e1vka se podle n\u00ed v\u00a0sou\u010dasn\u00e9 dob\u011b zvy\u0161uje. <\/p>\n

\u201eV\u00a0tuto chv\u00edli o\u00a0v\u00fdrob\u011b syrov\u00e1tkov\u00fdch koncentr\u00e1t\u016f neuva\u017eujeme,\u201c komentuje pak situaci gener\u00e1ln\u00ed \u0159editel Ml\u00e9k\u00e1rny Hlinsko (Tatra) Ji\u0159\u00ed Tvrd\u00edk. \u201eVyprodukovanou syrov\u00e1tku prod\u00e1v\u00e1me \u010desk\u00fdm zem\u011bd\u011blc\u016fm ke krmn\u00fdm \u00fa\u010del\u016fm.\u201c<\/p>\n

\u010cesko zat\u00edm bez v\u00fdpadku<\/p>\n

Cena za kilov\u00e9 balen\u00ed syrov\u00e1tkov\u00e9ho proteinov\u00e9ho pr\u00e1\u0161ku, vhodn\u00e9ho nap\u0159\u00edklad k\u00a0p\u0159\u00edprav\u011b n\u00e1poj\u016f, se na \u010desk\u00e9m trhu pohybuje orienta\u010dn\u011b mezi 700\u00a0a\u00a01000\u00a0korunami. Z\u00e1le\u017e\u00ed ale na zna\u010dce produktu a\u00a0na prodejci, u\u00a0pr\u00e9miov\u00fdch protein\u016f se m\u016f\u017ee cena p\u0159ehoupnout i\u00a0p\u0159es hranici 1000\u00a0korun.<\/p>\n

\u010cesko v\u00a0sou\u010dasnosti pr\u00e1zdn\u00fdm reg\u00e1l\u016fm s\u00a0proteinov\u00fdmi v\u00fdrobky ne\u010del\u00ed, rostouc\u00ed ceny ale zn\u00e1t jsou. \u201eDopad se postupn\u011b projevuje v\u00a0pen\u011b\u017eence. Syrov\u00e1tkov\u00fd protein je nejdra\u017e\u0161\u00ed v\u00a0historii, a\u00a0pokud glob\u00e1ln\u00ed popt\u00e1vka nepolev\u00ed, vysok\u00e9 ceny na \u010desk\u00e9m trhu p\u0159etrvaj\u00ed,\u201c vysv\u011btluje mluv\u010d\u00ed Potravin\u00e1\u0159sk\u00e9 komory Zem\u00e1nek. <\/p>\n

\u201eRoli sehr\u00e1v\u00e1 i\u00a0fakt, \u017ee evrop\u0161t\u00ed v\u00fdrobci syrov\u00e1tky maj\u00ed mo\u017enost vyv\u00e1\u017eet v\u00fdznamnou \u010d\u00e1st sv\u00e9 produkce do USA a\u00a0Asie za vy\u0161\u0161\u00ed ceny. Pokud cht\u011bj\u00ed \u010desk\u00e9 zna\u010dky nakoupit surovinu pro sv\u00e9 z\u00e1kazn\u00edky, musej\u00ed p\u0159eplatit konkuren\u010dn\u00ed nab\u00eddky z\u00a0glob\u00e1ln\u00edho trhu,\u201c vysv\u011btluje.<\/p>\n

<\/a><\/p>\n

Dopady situace potvrzuj\u00ed nap\u0159\u00edklad firmy Mixit.cz nebo GymBeam, kter\u00e9 na tuzemsk\u00e9m trhu p\u016fsob\u00ed a\u00a0zam\u011b\u0159uj\u00ed se i\u00a0na proteinov\u00e9 v\u00fdrobky. \u201eRostouc\u00ed ceny surovin se sna\u017e\u00edme do koncov\u00fdch cen pro z\u00e1kazn\u00edky prom\u00edtat v\u00a0co nejmen\u0161\u00ed mo\u017en\u00e9 m\u00ed\u0159e, co\u017e znamen\u00e1, \u017ee u\u00a0t\u011bchto produkt\u016f prim\u00e1rn\u011b do\u010dasn\u011b akceptujeme ni\u017e\u0161\u00ed mar\u017ei,\u201c vysv\u011btluje za slovenskou spole\u010dnost GymBeam jej\u00ed marketingov\u00e1 \u0159editelka Beatrix Vojtekov\u00e1.<\/p>\n

Ani jedna ze spole\u010dnost\u00ed ale zm\u011bnu receptur kv\u016fli vysok\u00fdm cen\u00e1m nezva\u017euje. Wallner za Mixit nicm\u00e9n\u011b p\u0159izn\u00e1v\u00e1, \u017ee pokud se situace na trhu nezlep\u0161\u00ed, budou muset zv\u00e1\u017eit dal\u0161\u00ed postupy, jako nap\u0159\u00edklad zv\u00fd\u0161en\u00ed cen. \u201eD\u00edky na\u0161\u00ed n\u00e1kupn\u00ed strategii a\u00a0v\u010dasn\u00e9mu zakontraktov\u00e1n\u00ed surovin za lo\u0148sk\u00e9, v\u00fdrazn\u011b p\u0159\u00edzniv\u011bj\u0161\u00ed ceny, se n\u00e1m da\u0159ilo posledn\u00edch 8-10\u00a0m\u011bs\u00edc\u016f chr\u00e1nit na\u0161e z\u00e1kazn\u00edky p\u0159ed glob\u00e1ln\u00edmi v\u00fdkyvy a\u00a0dr\u017eet koncov\u00e9 ceny produkt\u016f na stabiln\u00ed \u00farovni,\u201c vysv\u011btluje. <\/p>\n

Upozor\u0148uje, \u017ee syrov\u00e1tkov\u00fd izol\u00e1t (WPI) je v\u00a0sou\u010dasnosti sice cenov\u011b o\u00a0n\u011bco stabiln\u011bj\u0161\u00ed, jako plnou n\u00e1hradu koncentr\u00e1tu ho ale vyu\u017e\u00edt moment\u00e1ln\u011b nemohou. \u201eZ technologick\u00e9ho hlediska nelze koncentr\u00e1t v\u00a0receptur\u00e1ch jednodu\u0161e plo\u0161n\u011b nahradit izol\u00e1tem. M\u00e1 vy\u0161\u0161\u00ed obsah b\u00edlkovin a\u00a0odli\u0161n\u00e9 vlastnosti, co\u017e by vy\u017eadovalo komplexn\u00ed re-formulaci na\u0161ich produkt\u016f,\u201c vysv\u011btluje.<\/p>\n

Glob\u00e1ln\u00ed hit<\/p>\n

K vysok\u00e9 celosv\u011btov\u00e9 popt\u00e1vce podle zahrani\u010dn\u00edch m\u00e9di\u00ed p\u0159isp\u00edv\u00e1 i\u00a0roz\u0161\u00ed\u0159en\u00ed l\u00e9k\u016f na hubnut\u00ed, jako je nap\u0159\u00edklad Ozempic. P\u0159i jejich u\u017e\u00edv\u00e1n\u00ed toti\u017e hroz\u00ed \u00fabytek svalov\u00e9 hmoty, a\u00a0proto se doporu\u010duje db\u00e1t na p\u0159\u00edjem b\u00edlkovin.<\/p>\n

Ve Spojen\u00fdch st\u00e1tech dokonce hl\u00e1s\u00ed nedostatek syrov\u00e1tkov\u00e9ho proteinu, proto\u017ee popt\u00e1vka p\u0159evy\u0161uje nab\u00eddku. \u201eN\u011bkte\u0159\u00ed partne\u0159i na trhu uvedli, \u017ee ur\u010dit\u00ed dodavatel\u00e9 maj\u00ed do konce roku vyprod\u00e1no,\u201c stoj\u00ed v\u00a0reportu americk\u00e9ho ministerstva zem\u011bd\u011blstv\u00ed z\u00a0konce dubna<\/a> k\u00a0problematice syrov\u00e1tkov\u00fdch protein\u016f, konkr\u00e9tn\u011b WPC 34.\u00a0Ml\u00e9ka by m\u011blo b\u00fdt v\u00a0USA dostatek, probl\u00e9m je ale v\u00a0kapacit\u011b specializovan\u00fdch za\u0159\u00edzen\u00ed k\u00a0filtraci pot\u0159ebn\u00e9 k\u00a0v\u00fdrob\u011b koncentr\u00e1t\u016f.<\/p>\n

\u201eZ\u00e1sadn\u00edm zp\u016fsobem roste popt\u00e1vka i\u00a0v Asii, zejm\u00e9na v\u00a0\u010c\u00edn\u011b, co\u017e tuto situaci je\u0161t\u011b umoc\u0148uje,\u201c uzav\u00edr\u00e1 Zem\u00e1nek.<\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159\u00edjem b\u00edlkovin d\u0159\u00edve \u0159e\u0161ili p\u0159edev\u0161\u00edm sportovci a\u00a0nad\u0161enci do fitness, dnes u\u017e jsou produkty s\u00a0vy\u0161\u0161\u00edm obsahem b\u00edlkovin b\u011b\u017enou sou\u010d\u00e1st\u00ed…\n","protected":false},"author":2,"featured_media":161083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,13331,8926,7638,40305,850,16908],"class_list":["post-161082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-diety","tag-fitness","tag-mleko","tag-potravinove-doplnky","tag-potraviny","tag-protein"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116998071278668461","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/161082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=161082"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/161082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/161083"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=161082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=161082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=161082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}