N\u011bmeck\u00e1 Schwarz Gruppe, jedna z nejv\u011bt\u0161\u00edch maloobchodn\u00edch skupin na sv\u011bt\u011b, do n\u00ed\u017e pat\u0159\u00ed i \u0159et\u011bzce Kaufland a Lidl, u\u017e nebude nakupovat \u010dist\u011b elektrick\u00e9 vozy. Vr\u00e1t\u00ed se k v\u00fdhradn\u00edmu po\u0159izov\u00e1n\u00ed automobil\u016f se spalovac\u00edm motorem, p\u0159\u00edpadn\u011b voz\u016f s hybridn\u00edm pohonem. Skupina p\u0159itom dlouhodob\u011b zd\u016fraz\u0148uje v\u00fdznam sni\u017eov\u00e1n\u00ed glob\u00e1ln\u00edch emis\u00ed a nutnost chr\u00e1nit \u017eivotn\u00ed prost\u0159ed\u00ed. Elektromobily spolu s hybridy tvo\u0159\u00ed p\u0159ibli\u017en\u011b p\u011btinu st\u00e1vaj\u00edc\u00ed firemn\u00ed flotily, jde tedy \u0159\u00e1dov\u011b o tis\u00edce automobil\u016f.\u00a0<\/p>\n
\u017de se skupina rozhodla pozastavit objedn\u00e1vky elektromobil\u016f, potvrdilo tiskov\u00e9 odd\u011blen\u00ed jednomu z nejv\u011bt\u0161\u00edch n\u011bmeck\u00fdch den\u00edk\u016f Die Welt<\/a>.\u00a0Hovo\u0159\u00ed o \u201enestabilit\u011b na n\u011bmeck\u00e9m automobilov\u00e9m trhu a m\u011bn\u00edc\u00edch se regula\u010dn\u00edch r\u00e1mc\u00edch\u201c. V praxi to znamen\u00e1 p\u0159edev\u0161\u00edm probl\u00e9m s rychl\u00fdm propadem z\u016fstatkov\u00e9 hodnoty elektrick\u00fdch voz\u016f a nep\u0159edv\u00eddatelnou politikou st\u00e1tn\u00edch dotac\u00ed na jejich po\u0159\u00edzen\u00ed.\u00a0<\/p>\n Na rozd\u00edl od v\u011bt\u0161iny ostatn\u00edch firem<\/a>,\u00a0kter\u00e9 \u0159e\u0161\u00ed vozov\u00fd park ve spolupr\u00e1ci s leasingov\u00fdmi spole\u010dnostmi<\/a>,\u00a0Schwarz Gruppe vozidla nakupuje do sv\u00e9ho vlastnictv\u00ed a po n\u011bkolika letech je prod\u00e1v\u00e1 prost\u0159ednictv\u00edm vlastn\u00ed platformy jako ojet\u00e1. V\u011bt\u0161inou jde o vozy BMW, p\u0159i\u010dem\u017e mlad\u00e9 ojetiny t\u00e9to zna\u010dky se obvykle prod\u00e1vaj\u00ed za dobr\u00e9 ceny, v\u0161\u00edm\u00e1 si web Automobilwoche<\/a>.\u00a0<\/p>\n Elektromobily a z\u016fstatkov\u00e1 hodnota<\/p>\n V p\u0159\u00edpad\u011b \u010dist\u011b elektrick\u00fdch voz\u016f je situace slo\u017eit\u011bj\u0161\u00ed. Jejich odpisy jsou v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e u vozidel se spalovac\u00edm motorem. Pokud jsou odpisy neo\u010dek\u00e1van\u011b vysok\u00e9, rostou i celkov\u00e9 n\u00e1klady na vlastnictv\u00ed.\u00a0<\/p>\n \u017de elektromobily ztr\u00e1cej\u00ed na hodnot\u011b rychleji, nazna\u010duj\u00ed i zji\u0161t\u011bn\u00ed spole\u010dnosti Deutsche Automobil Treuhand, kter\u00e1 shroma\u017e\u010fuje a analyzuje data z automobilov\u00e9ho trhu. Zat\u00edmco t\u0159\u00edlet\u00fd benzinov\u00fd v\u016fz s ro\u010dn\u00edm n\u00e1jezdem 20 tis\u00edc kilometr\u016f se na konci prvn\u00edho \u010dtvrtlet\u00ed leto\u0161n\u00edho roku prod\u00e1val v pr\u016fm\u011bru za 59 procent sv\u00e9 p\u016fvodn\u00ed katalogov\u00e9 ceny, stejn\u00fd v\u016fz s \u010dist\u011b elektrick\u00fdm pohonem jen za 47 procent.\u00a0<\/p>\n Rychlej\u0161\u00ed propad ceny m\u00e1 dva hlavn\u00ed d\u016fvody: prudk\u00fd technologick\u00fd pokrok a dotace. Automobilky se v posledn\u00edch letech p\u0159edh\u00e1n\u011bj\u00ed v tom, kdo nab\u00eddne z\u00e1kazn\u00edk\u016fm lep\u0161\u00ed komfort, del\u0161\u00ed dojezd na jedno nabit\u00ed, rychlej\u0161\u00ed dob\u00edjen\u00ed, lep\u0161\u00ed konektivitu, p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed software, a p\u0159edev\u0161\u00edm ni\u017e\u0161\u00ed cenu. Zat\u00edmco v segmentu voz\u016f se spalovac\u00edm motorem je obt\u00ed\u017en\u00e9 rychle nav\u00fd\u0161it tr\u017en\u00ed pod\u00edl a v\u00fdrazn\u011b zam\u00edchat konkurenc\u00ed, segment elektromobil\u016f proch\u00e1z\u00ed dynamick\u00fdm v\u00fdvojem a nab\u00edz\u00ed v\u011bt\u0161\u00ed \u0161anci usp\u011bt. Technologick\u00fd pokrok je proto mimo\u0159\u00e1dn\u011b rychl\u00fd, a stejn\u011b rychle tak mor\u00e1ln\u011b zastar\u00e1vaj\u00ed i modely uveden\u00e9 na trh teprve p\u0159ed n\u011bkolika lety.\u00a0<\/p>\n Jejich z\u016fstatkovou hodnotu sr\u00e1\u017eej\u00ed tak\u00e9 nep\u0159edv\u00eddateln\u00e1 politick\u00e1 rozhodnut\u00ed o tom, kdy, v jak\u00e9 m\u00ed\u0159e a kter\u00e9 elektrick\u00e9 vozy podpo\u0159it dotac\u00ed na po\u0159\u00edzen\u00ed. Dotace sni\u017euj\u00ed po\u0159izovac\u00ed cenu, a t\u00edm i cenu ojet\u00fdch elektromobil\u016f na trhu. Ty nav\u00edc musej\u00ed b\u00fdt \u010dasto levn\u011bj\u0161\u00ed ne\u017e srovnateln\u00e9 spalovac\u00ed alternativy, aby byly pro z\u00e1kazn\u00edky atraktivn\u00ed.\u00a0<\/p>\n Po\u010d\u00edt\u00e1n\u00ed z\u016fstatkov\u00e9 hodnoty je v\u00fdzvou nejen pro Lidl a Kaufland<\/p>\n \u201eTi, kte\u0159\u00ed tyto faktory nezohledn\u00ed nebo tak u\u010din\u00ed nespr\u00e1vn\u011b, mohou u ojet\u00fdch elektromobil\u016f utrp\u011bt bolestiv\u00e9 ztr\u00e1ty,\u201c konstatuje Automobilwoche s odkazem na chyby renomovan\u00fdch prodejc\u016f Emil Frey a Hedin i leasingov\u00e9 spole\u010dnosti Allane. Ty v minul\u00fdch letech \u0161patn\u011b odhadly budouc\u00ed v\u00fdvoj z\u016fstatkov\u00fdch hodnot elektromobil\u016f, kter\u00e9 se oproti o\u010dek\u00e1v\u00e1n\u00ed propadaly v\u00fdrazn\u011b rychleji. Uzav\u0159en\u00e9 smlouvy je tak nutily odkupovat vozy dr\u00e1\u017ee, ne\u017e za kolik je bylo mo\u017en\u00e9 prodat na trhu. V\u00fdsledkem byly ztr\u00e1ty v \u0159\u00e1du des\u00edtek milion\u016f eur. Nap\u0159\u00edklad spole\u010dnost Hedin skon\u010dila poprv\u00e9 za t\u00e9m\u011b\u0159 \u010dty\u0159icet let ve ztr\u00e1t\u011b.\u00a0<\/p>\n V\u011bt\u0161ina spr\u00e1vc\u016f firemn\u00edch flotil v N\u011bmecku se proto vyh\u00fdb\u00e1 n\u00e1kupu voz\u016f do vlastn\u00edho majetku, jak to \u010din\u00ed Schwarz Gruppe. M\u00edsto toho spolupracuje s leasingov\u00fdmi spole\u010dnostmi, kter\u00e9 nesou riziko z\u016fstatkov\u00fdch hodnot. Z dat analytick\u00e9 spole\u010dnosti Dataforce vypl\u00fdv\u00e1, \u017ee 66 procent aut, kter\u00e1 loni jezdila ve firemn\u00edch flotil\u00e1ch v N\u011bmecku, bylo po\u0159\u00edzeno na leasing. U \u010dist\u011b elektrick\u00fdch voz\u016f to bylo 71 procent, respektive 77 procent v p\u0159\u00edpad\u011b firem s v\u00edce ne\u017e pades\u00e1ti automobily.\u00a0<\/p>\n Pozastaven\u00ed n\u00e1kupu elektromobil\u016f by zat\u00edm m\u011blo platit pouze pro N\u011bmecko, nikoli pro ostatn\u00ed zem\u011b, kde skupina p\u016fsob\u00ed. \u201eProto\u017ee se podm\u00ednky pro mobilitu v jednotliv\u00fdch zem\u00edch zna\u010dn\u011b li\u0161\u00ed, \u0159\u00edd\u00edme n\u00e1\u0161 vozov\u00fd park slu\u017eebn\u00edch voz\u016f podle specifick\u00e9 situace v dan\u00e9 zemi a s ohledem na tamn\u00ed tr\u017en\u00ed a regulatorn\u00ed podm\u00ednky,\u201c uvedlo tiskov\u00e9 odd\u011blen\u00ed Schwarz Gruppe.\u00a0<\/p>\n Popt\u00e1vka po ojet\u00fdch elektromobilech roste<\/p>\n Mluv\u010d\u00ed \u010desk\u00fdch diviz\u00ed Kauflandu a Lidlu Renata Maierl a Veronika Nov\u00e1 na dotaz e15 sd\u011blily, \u017ee po\u0159izov\u00e1n\u00ed automobil\u016f do firemn\u00ed flotily p\u0159edstavuje strategickou z\u00e1le\u017eitost, ke kter\u00e9 se odm\u00edtaj\u00ed vyjad\u0159ovat. Kaufland se p\u0159itom v minul\u00fdch letech pochlubil n\u011bkter\u00fdmi n\u00e1kupy, nap\u0159\u00edklad po\u0159\u00edzen\u00edm\u00a0elektromobil\u016f BMW iX1, \u0160kody Enyaq 85 nebo Volkswagenu ID. Buzz, kter\u00e9 zam\u011bstnanci vyu\u017e\u00edvaj\u00ed pro slu\u017eebn\u00ed cesty.<\/p>\n Popt\u00e1vka po ojet\u00fdch elektromobilech v posledn\u00ed dob\u011b p\u0159itom roste. Obzvl\u00e1\u0161\u0165 v\u00fdrazn\u011b to plat\u00ed od prudk\u00e9ho zdra\u017een\u00ed pohonn\u00fdch hmot kv\u016fli v\u00e1lce v \u00cdr\u00e1nu. Jen v \u010cesku se jich za prvn\u00ed pololet\u00ed prodalo dvan\u00e1ct tis\u00edc, t\u00e9m\u011b\u0159 dvojn\u00e1sobek oproti stejn\u00e9mu obdob\u00ed lo\u0148sk\u00e9ho roku. Vypl\u00fdv\u00e1 to z celotr\u017en\u00ed anal\u00fdzy spole\u010dnosti Aures Holdings, provozovatele autobazar\u016f AAA Auto<\/a>.\u00a0<\/p>\n Podobn\u00fd trend je patrn\u00fd i v N\u011bmecku. Prudk\u00fd r\u016fst popt\u00e1vky hl\u00e1s\u00ed platformy Mobile.de a Autoscout24. Pro institucion\u00e1ln\u00ed vlastn\u00edky rozs\u00e1hl\u00fdch flotil je v\u0161ak v\u011bt\u0161\u00ed v\u00fdzvou spr\u00e1vn\u011b odhadnout, o kter\u00e9 konkr\u00e9tn\u00ed modely bude z\u00e1jem a o kter\u00e9 naopak nikoli.\u00a0<\/p>\n \u201eMnoho prodejc\u016f n\u00e1m potvrzuje, \u017ee by v sou\u010dasn\u00e9 dob\u011b mohli prodat v\u00edce ojet\u00fdch elektromobil\u016f, kdyby je m\u011bli ve vlastn\u00edch skladov\u00fdch z\u00e1sob\u00e1ch. To plat\u00ed zejm\u00e9na pro vozy s cenou do 20 tis\u00edc eur,\u201c \u0159ekl koncem \u010dervna \u010dasopisu Automobilwoche Martin Weiss, vedouc\u00ed odd\u011blen\u00ed oce\u0148ov\u00e1n\u00ed vozidel ve spole\u010dnosti Deutsche Automobil Treuhand. Podle n\u00ed je naopak men\u0161\u00ed z\u00e1jem o ojet\u00e9 vozy st\u0159edn\u00ed a luxusn\u00ed t\u0159\u00eddy. A pr\u00e1v\u011b tyto typy vozidel, nap\u0159\u00edklad BMW i4, \u010dasto tvo\u0159\u00ed v\u00fdznamnou \u010d\u00e1st firemn\u00edch flotil, pravd\u011bpodobn\u011b i vozov\u00e9ho parku skupiny Schwarz.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"N\u011bmeck\u00e1 Schwarz Gruppe, jedna z nejv\u011bt\u0161\u00edch maloobchodn\u00edch skupin na sv\u011bt\u011b, do n\u00ed\u017e pat\u0159\u00ed i \u0159et\u011bzce Kaufland a Lidl,…\n","protected":false},"author":2,"featured_media":162648,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[1993,43,42,41,40,2075,13398,3268,375,27973,1351],"class_list":["post-162647","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-bmw","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-elektromobily","tag-kaufland","tag-lidl","tag-nemecko","tag-schwarz-gruppe","tag-volkswagen"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117007335041920276","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/162647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=162647"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/162647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/162648"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=162647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=162647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=162647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}