{"id":163095,"date":"2026-07-30T12:53:10","date_gmt":"2026-07-30T12:53:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/163095\/"},"modified":"2026-07-30T12:53:10","modified_gmt":"2026-07-30T12:53:10","slug":"bmw-se-ve-druhem-ctvrtleti-propadl-zisk-o-35-procent","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/163095\/","title":{"rendered":"BMW se ve druh\u00e9m \u010dtvrtlet\u00ed propadl zisk o\u00a035\u00a0procent"},"content":{"rendered":"

V segmentu osobn\u00edch automobil\u016f se provozn\u00ed zisk propadl o\u00a0v\u00edce ne\u017e 60\u00a0procent na 629\u00a0milion\u016f eur. Provozn\u00ed zisk v\u00a0segmentu finan\u010dn\u00edch slu\u017eeb stoupl o\u00a09,5\u00a0procenta na 647\u00a0milion\u016f eur. BMW tak ve druh\u00e9m \u010dtvrtlet\u00ed vyd\u011blala v\u00edce na financov\u00e1n\u00ed a\u00a0leasingu voz\u016f ne\u017e na jejich v\u00fdrob\u011b, co\u017e je pro automobilku nezvykl\u00e1 situace.<\/p>\n

Nejv\u011bt\u0161\u00ed probl\u00e9my m\u00e1 BMW v\u00a0\u010c\u00edn\u011b. Nejv\u011bt\u0161\u00ed automobilov\u00fd trh sv\u011bta, kter\u00fd byl d\u0159\u00edve pro mnichovskou automobilku spolehliv\u00fdm zdrojem vysok\u00fdch zisk\u016f, se nyn\u00ed stal slab\u00fdm m\u00edstem. Prodeje na \u010d\u00ednsk\u00e9m trhu v\u00fdrazn\u011b klesaj\u00ed a\u00a0z\u00e1rove\u0148 tam s\u00edl\u00ed konkurence dom\u00e1c\u00edch automobilek. Ve druh\u00e9m \u010dtvrtlet\u00ed se prodej BMW v\u00a0\u010c\u00edn\u011b propadl t\u00e9m\u011b\u0159 o\u00a0t\u0159etinu. Ji\u017e v\u00a0\u010dervnu automobilka sn\u00ed\u017eila v\u00fdhled zisku na leto\u0161n\u00ed rok, zejm\u00e9na kv\u016fli hor\u0161\u00edm v\u00fdsledk\u016fm v\u00a0\u010c\u00edn\u011b.<\/p>\n

\u201eAutomobilov\u00fd pr\u016fmysl \u010del\u00ed rychle se stup\u0148uj\u00edc\u00edm v\u00fdzv\u00e1m – intenzivn\u00ed glob\u00e1ln\u00ed konkurence, rostouc\u00ed region\u00e1ln\u00ed regula\u010dn\u00ed po\u017eadavky a\u00a0dopady geopolitick\u00fdch konflikt\u016f budou v\u00a0nadch\u00e1zej\u00edc\u00edch letech utv\u00e1\u0159et n\u00e1\u0161 obchodn\u00ed model,\u201c uvedl gener\u00e1ln\u00ed \u0159editel Milan Nedeljkovi\u0107 s\u00a0t\u00edm, \u017ee je d\u016fle\u017eit\u00e9 udr\u017eet firmu efektivn\u00ed a\u00a0schopnou rychle reagovat na zm\u011bny. Finan\u010dn\u00ed \u0159editel Walter Mertl dodal, \u017ee konkurence na glob\u00e1ln\u00edm automobilov\u00e9m trhu se zost\u0159ila a\u00a0je pot\u0159eba sn\u00ed\u017eit n\u00e1klady.<\/p>\n

<\/a><\/p>\n

Spole\u010dnost v\u0161ak potvrdila v\u00fdhled na cel\u00fd leto\u0161n\u00ed rok. Ten p\u0159edpokl\u00e1d\u00e1 provozn\u00ed mar\u017ei v\u00a0segmentu osobn\u00edch automobil\u016f v\u00a0rozmez\u00ed jeden a\u017e t\u0159i procenta. Ve druh\u00e9m \u010dtvrtlet\u00ed se mar\u017ee sn\u00ed\u017eila na 2,3\u00a0procenta z\u00a05,4\u00a0procenta loni.<\/p>\n

BMW se dlouhou dobu vypo\u0159\u00e1d\u00e1vala s\u00a0kriz\u00ed o\u00a0n\u011bco l\u00e9pe ne\u017e zb\u00fdvaj\u00edc\u00ed velk\u00e9 n\u011bmeck\u00e9 automobilov\u00e9 koncerny – Volkswagen a\u00a0Mercedes-Benz. Nyn\u00ed se situace m\u011bn\u00ed a\u00a0rychl\u00fd obrat zat\u00edm nen\u00ed na dohled. Hospod\u00e1\u0159sk\u00e9 v\u00fdsledky ve druh\u00e9 polovin\u011b roku negativn\u011b ovlivn\u00ed n\u00e1klady na pl\u00e1novanou restrukturalizaci a\u00a0ani podm\u00ednky na glob\u00e1ln\u00edm automobilov\u00e9m trhu nejsou natolik p\u0159\u00edzniv\u00e9, aby bylo mo\u017en\u00e9 o\u010dek\u00e1vat rychl\u00e9 zotaven\u00ed, varovala agentura DPA.<\/p>\n

P\u0159edn\u00ed sv\u011btov\u00e9 agentury s\u00a0odvol\u00e1n\u00edm na sv\u00e9 zdroje ve st\u0159edu informovaly, \u017ee BMW pl\u00e1nuje do konce roku 2027\u00a0zru\u0161it v\u00a0N\u011bmecku 8000\u00a0pracovn\u00edch m\u00edst. Sni\u017eov\u00e1n\u00ed po\u010dtu zam\u011bstnanc\u016f se m\u00e1 uskute\u010dnit formou programu dobrovoln\u00e9ho odchodu. Po cel\u00e9m sv\u011bt\u011b m\u00e1 BMW zhruba 154\u00a0000\u00a0zam\u011bstnanc\u016f, z\u00a0toho v\u00a0N\u011bmecku 84\u00a0000.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"V segmentu osobn\u00edch automobil\u016f se provozn\u00ed zisk propadl o\u00a0v\u00edce ne\u017e 60\u00a0procent na 629\u00a0milion\u016f eur. Provozn\u00ed zisk v\u00a0segmentu finan\u010dn\u00edch…\n","protected":false},"author":2,"featured_media":163096,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[4495,1993,67,68,202,1197,375,5435],"class_list":["post-163095","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-blizky-vychod","tag-bmw","tag-business","tag-byznys","tag-cina","tag-firmy","tag-nemecko","tag-zisk"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117009030485878764","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/163095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=163095"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/163095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/163096"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=163095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=163095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=163095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}