![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/07\/hotel.jpeg\")
<\/a><\/p>\nDostupn\u00e1 data mezin\u00e1rodn\u00ed analytick\u00e9 spole\u010dnosti CoStar uv\u00e1d\u011bj\u00ed, \u017ee v\u00a0hlavn\u00edm m\u011bst\u011b vy\u0161el obsazen\u00fd pokoj v\u00a0pr\u016fm\u011bru na 123,45\u00a0eura, tedy t\u00e9m\u011b\u0159 na t\u0159i tis\u00edce korun. Tr\u017eby za dostupn\u00fd pokoj, kter\u00e9 odr\u00e1\u017eej\u00ed i\u00a0neobsazenost, dokonce m\u00edrn\u011b klesly. Ceny v\u00a0regionech k\u00a0dispozici nejsou.<\/p>\n
Leto\u0161n\u00ed zdra\u017eov\u00e1n\u00ed je ale podle hoteli\u00e9r\u016f nedostate\u010dn\u00e9. \u201eVe v\u00edce ne\u017e polovin\u011b p\u0159\u00edpad\u016f nepokrylo zv\u00fd\u0161en\u00e9 n\u00e1klady,\u201c dodal St\u00e1rek. Hoteli\u00e9\u0159i zmi\u0148uj\u00ed zejm\u00e9na r\u016fst mezd a\u00a0zam\u011bstnaneck\u00e9 benefity.<\/p>\n
Podobn\u00fd v\u00fdvoj popisuje tak\u00e9 nejv\u011bt\u0161\u00ed tuzemsk\u00e1 hotelov\u00e1 s\u00ed\u0165 Czech Inn Hotels. \u201eLeto\u0161n\u00ed \u010derven rozhodn\u011b nebyl pro \u010desk\u00e9 hotely nejlep\u0161\u00ed. M\u00e1me co d\u011blat, abychom udr\u017eeli v\u00fdsledky minul\u00e9ho roku,\u201c \u0159ekl jej\u00ed majitel Jaroslav Svoboda.<\/p>\n
Krat\u0161\u00ed a\u00a0levn\u011bj\u0161\u00ed<\/p>\n
Z\u00e1jem cestovat p\u0159itom nezmizel. Podle European Travel Commission, sdru\u017een\u00ed evropsk\u00fdch n\u00e1rodn\u00edch turistick\u00fdch organizac\u00ed, pl\u00e1novalo od dubna do z\u00e1\u0159\u00ed cestovat rekordn\u00edch 82\u00a0procent Evropan\u016f. Loni jich ve stejn\u00e9 dob\u011b deklarovalo \u00famysl cestovat 72\u00a0procent. Tak\u00e9 sdru\u017een\u00ed ale potvrzuje, \u017ee lid\u00e9 vol\u00ed krat\u0161\u00ed cesty a\u00a0maj\u00ed st\u0159\u00eddm\u011bj\u0161\u00ed rozpo\u010dty.<\/p>\n
Praze a\u00a0dal\u0161\u00edm tuzemsk\u00fdm m\u011bst\u016fm odl\u00e1k\u00e1v\u00e1 turisty ji\u017en\u00ed Evropa. Kv\u016fli hork\u016fm ale roste tak\u00e9 z\u00e1jem o\u00a0seversk\u00e9 destinace, kde jsou teploty m\u00edrn\u011bj\u0161\u00ed. Podle Svobody \u010d\u00e1st lid\u00ed letos zam\u00ed\u0159ila i\u00a0do Severn\u00ed Ameriky, kde se konalo fotbalov\u00e9 mistrovstv\u00ed sv\u011bta.<\/p>\n
\u010cervnov\u00e9 \u00fadaje analytick\u00e9 spole\u010dnosti STR ukazuj\u00ed, \u017ee \u010desk\u00e9 hotely se nepot\u00fdkaj\u00ed se slab\u0161\u00edm l\u00e9tem samy. Podobn\u00e1 je situace i\u00a0v dal\u0161\u00edch st\u0159edoevropsk\u00fdch zem\u00edch, nap\u0159\u00edklad v\u00a0Ma\u010farsku. Da\u0159\u00ed se naopak Polsku a\u00a0Rakousku, tedy st\u00e1t\u016fm, kter\u00e9 mohou l\u00e1kat lidi v\u00a0dob\u011b veder i\u00a0do chladn\u011bj\u0161\u00edch kout\u016f.<\/p>\n
Hotely byly v\u00a0posledn\u00ed dob\u011b jednou z\u00a0nejpopul\u00e1rn\u011bj\u0161\u00edch realitn\u00edch investic. Kupci za n\u011b zvl\u00e1\u0161\u0165 v\u00a0lo\u0148sk\u00e9m roce v\u00fdrazn\u011b utr\u00e1celi. I\u00a0d\u00edky velk\u00fdm transakc\u00edm, nap\u0159\u00edklad koupi pra\u017esk\u00e9ho hotelu Hilton spole\u010dnost\u00ed PPF Real Estate, \u010dinila celkov\u00e1 v\u00fd\u0161e investovan\u00fdch pen\u011bz rekordn\u00edch t\u00e9m\u011b\u0159 19\u00a0miliard korun. Hotely p\u0159edstavovaly 18\u00a0procent v\u0161ech \u00fatrat za tuzemsk\u00e9 nemovitosti.<\/p>\n
Letos podle poradensk\u00e9 spole\u010dnosti Cushman & Wakefield zm\u011bnilo majitele sedm tuzemsk\u00fdch hotel\u016f. Kupci za n\u011b b\u011bhem prvn\u00edch \u0161esti m\u011bs\u00edc\u016f roku utratili p\u0159es \u010dty\u0159i miliardy korun. To je 13,5\u00a0procenta v\u0161ech nemovitostn\u00edch investic.<\/p>\n
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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eHost\u00e9 cestovat cht\u011bj\u00ed, ale rozhoduj\u00ed se pozd\u011bji, zkracuj\u00ed pobyty a\u00a0pe\u010dliv\u011bji hl\u00eddaj\u00ed sv\u00e9 v\u00fddaje,\u201c uvedl prezident asociace V\u00e1clav St\u00e1rek.…\n","protected":false},"author":2,"featured_media":163787,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[617,565,780,54,1364,53,52],"class_list":["post-163786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-svet","tag-hotely","tag-nemovitosti","tag-reality","tag-svet","tag-turismus","tag-world","tag-world-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117013300440595773","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/163786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=163786"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/163786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/163787"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=163786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=163786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=163786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}