{"id":164577,"date":"2026-07-31T19:39:10","date_gmt":"2026-07-31T19:39:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/164577\/"},"modified":"2026-07-31T19:39:10","modified_gmt":"2026-07-31T19:39:10","slug":"ferrari-luce-mel-byt-propadak-ted-jeho-prodeje-vsechny-prekvapily","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/164577\/","title":{"rendered":"Ferrari Luce m\u011bl b\u00fdt propad\u00e1k. Te\u010f jeho prodeje v\u0161echny p\u0159ekvapily"},"content":{"rendered":"

Ferrari se b\u011bhem pouh\u00fdch dvou m\u011bs\u00edc\u016f od p\u0159edstaven\u00ed nov\u00e9ho modelu Luce poda\u0159ilo dos\u00e1hnout prodejn\u00edho c\u00edle, kter\u00fd si automobilka p\u016fvodn\u011b vyty\u010dila do konce leto\u0161n\u00edho roku. Uvedl to britsk\u00fd den\u00edk Financial Times<\/a>.\u00a0P\u016fvodn\u011b v\u00fdrobce p\u0159edpokl\u00e1dal, \u017ee do zimy zvl\u00e1dne prodat maxim\u00e1ln\u011b 500 kus\u016f, ale nakonec tohoto miln\u00edku dos\u00e1hl u\u017e na za\u010d\u00e1tku \u010dervence. Stalo se tak navzdory o\u010dek\u00e1v\u00e1n\u00edm nejen ze strany samotn\u00e9 automobilky, ale i odborn\u00e9 ve\u0159ejnosti a investor\u016f.\u00a0<\/p>\n

Luce p\u0159edstavuje zcela prvn\u00ed \u010dist\u011b elektrick\u00fd automobil poch\u00e1zej\u00edc\u00ed z italsk\u00e9ho Maranella. Kdy\u017e ho v\u00fdrobce p\u0159edstavil na konci kv\u011btna, vyvolal nemalou kontroverzi<\/a>.\u00a0Soci\u00e1ln\u00ed s\u00edt\u011b se zaplnily kritikou kv\u016fli odklonu od tradi\u010dn\u00ed image zna\u010dky, kter\u00e1 je spojen\u00e1 se spalovac\u00edmi motory nebo kv\u016fli designu, kter\u00fd vznikl ve spolupr\u00e1ci se studiem b\u00fdval\u00e9ho design\u00e9ra Applu Jonyho Iveho. B\u00fdval\u00fd \u0161\u00e9f Ferrari Luca Cordero di Montezemolo dokonce vyzval k tomu, aby z kapoty tohoto modelu byl odstran\u011bn pro zna\u010dku charakteristick\u00fd \u010dern\u00fd k\u016f\u0148.\u00a0<\/p>\n

Na kontroverzi reagovaly i akciov\u00e9 trhy. V d\u016fsledku p\u0159edstaven\u00ed Luce se akcie ikonick\u00e9 z\u00e1vodn\u00ed zna\u010dky na newyorsk\u00e9 burze propadly o v\u00edce ne\u017e p\u011bt procent, na t\u00e9 mil\u00e1nsk\u00e9 dokonce o osm.\u00a0<\/p>\n

Nov\u00fd model byl odhalen v dob\u011b, kdy je podle analytik\u016f<\/a> trh s luxusn\u00edmi sportovn\u00edmi elektroauty neprob\u00e1dan\u00fdm a riskantn\u00edm \u00fazem\u00edm. Nap\u0159\u00edklad konkuren\u010dn\u00ed Lamborghini upustilo od pl\u00e1n\u016f uv\u00e9st vlastn\u00ed elektromobil kv\u016fli nez\u00e1jmu ze strany sv\u00e9ho z\u00e1kaznick\u00e9ho j\u00e1dra. Nejistotu zd\u00e1nliv\u011b vn\u00edmalo i Ferrari, kter\u00e9 odhalen\u00ed sv\u00e9ho dal\u0161\u00edho elektrick\u00e9ho vozu posunulo kv\u016fli slab\u00e9mu z\u00e1jmu minim\u00e1ln\u011b na rok 2028. Luce nem\u011blo p\u0159il\u00e1kat v\u00fdraznou popt\u00e1vku, sp\u00ed\u0161 m\u011blo j\u00edt o uk\u00e1zku technick\u00fdch dovednost\u00ed firmy. Nov\u011b zve\u0159ejn\u011bn\u00e1 \u010d\u00edsla jsou tak velk\u00fdm p\u0159ekvapen\u00edm.\u00a0<\/p>\n

\u201eB\u011b\u017en\u00fd\u201c spor\u0165\u00e1k pro nov\u00e9 miliard\u00e1\u0159e<\/p>\n

Jednou z motivac\u00ed pro vytvo\u0159en\u00ed Luce byla pro Ferrari snaha oslovit novou generaci ultrabohat\u00fdch, zejm\u00e9na t\u011bch, kte\u0159\u00ed poch\u00e1zej\u00ed ze Silicon Valley nebo z \u010c\u00edny. Tedy skupinu, kter\u00e1 pro zna\u010dku nep\u0159edstavuje typickou klientelu holduj\u00edc\u00ed \u0159vouc\u00edm motor\u016fm a kter\u00e1 u\u017e nyn\u00ed preferuje elektromobily. Nov\u011b zve\u0159ejn\u011bn\u00e9 prodejn\u00ed statistiky ukazuj\u00ed, \u017ee se tato s\u00e1zka vyplatila. Z\u00e1jem o elektrick\u00fd spor\u0165\u00e1k podle Financial Times \u017eenou pr\u00e1v\u011b tyto skupiny, p\u0159i\u010dem\u017e kl\u00ed\u010dov\u00fdm zdrojem popt\u00e1vky je pr\u00e1v\u011b \u010c\u00edna.\u00a0<\/p>\n

Ferrari Luce | Zdroj: Ferrari<\/p>\n

Podle Michala Dokoupila, vedouc\u00edho technick\u00e9ho odd\u011blen\u00ed \u010dasopisu Sv\u011bt motor\u016f, z\u00e1jem z t\u011bchto trh\u016f o elektromobil od Ferrari d\u00e1v\u00e1 smysl. Jak \u010c\u00edna, tak americk\u00e1 Kalifornie se vyzna\u010duj\u00ed pokro\u010dil\u00fdm stavem pot\u0159ebn\u00e9 infrastruktury; z\u00e1rove\u0148 pr\u00fd \u010c\u00ed\u0148an\u00e9 mnohem sn\u00e1ze\u00a0p\u0159ij\u00edmaj\u00ed zm\u011bny a novinky na automobilov\u00e9m trhu.\u00a0<\/p>\n

Luce je nejen prvn\u00edm elektromobilem Ferrari, ale tak\u00e9 prvn\u00edm p\u011btim\u00edstn\u00fdm vozem v historii zna\u010dky. M\u00e1 dojezd 530 km a maxim\u00e1ln\u00ed rychlost 310 km\/h. Jeho cenovka za\u010d\u00edn\u00e1 na 550 tis\u00edc\u00edch eurech, tedy p\u0159ibli\u017en\u011b na 13,5 milionu korun. Jedn\u00e1 se tak o jeden z nejdra\u017e\u0161\u00edch aktu\u00e1ln\u011b nab\u00edzen\u00fdch model\u016f.\u00a0<\/p>\n

Dokoupil uv\u00e1d\u00ed, \u017ee pr\u00e1v\u011b odli\u0161nost Luce stoj\u00ed za jeho \u00fasp\u011bchem. \u201eNegativn\u00ed reakce byly p\u0159ev\u00e1\u017en\u011b od lid\u00ed, kte\u0159\u00ed si sami \u017e\u00e1dn\u00e9 Ferrari nekoup\u00ed. Jeho z\u00e1kazn\u00edci v\u011bd\u00ed, \u017ee s ka\u017ed\u00fdm nov\u00fdm modelem mohou \u010dekat n\u011bco nov\u00e9ho. Zna\u010dka \u010dasto m\u011bn\u00ed design a p\u0159in\u00e1\u0161\u00ed n\u011bjak\u00e9 kontroverzn\u00ed modely. Kdyby ud\u011blali oby\u010dejn\u00fd supersport, takov\u00fd z\u00e1jem by o to nebyl,\u201c m\u00edn\u00ed Dokoupil.\u00a0<\/p>\n

Elektromobilu se nav\u00edc da\u0159\u00ed dopl\u0148ovat st\u00e1vaj\u00edc\u00ed nab\u00eddku. \u201eJe \u00fapln\u011b jin\u00fd a pro mnoho z\u00e1kazn\u00edk\u016f Ferrari je to mo\u017en\u00e1 n\u011bco, co jim v portfoliu sch\u00e1zelo. Je to v podstat\u011b auto, kter\u00e9 je vyu\u017eiteln\u00e9 na ka\u017ed\u00fd den,\u201c dod\u00e1v\u00e1 Dokoupil.\u00a0<\/p>\n

Ferrari pro Luce zvolilo i zaj\u00edmavou a viditelnou marketingovou kampa\u0148. Za volant vozu, jeho\u017e n\u00e1zev v ital\u0161tin\u011b znamen\u00e1 \u201esv\u011btlo\u201c, nap\u0159\u00edklad p\u0159ed kamerami v kv\u011btnu usedl pape\u017e Lev XIV.\u00a0<\/p>\n

Ferrari Luce | Zdroj: Ferrari<\/p>\n

Ferrari se da\u0159\u00ed, \u010dek\u00e1 v\u011bt\u0161\u00ed r\u016fst<\/p>\n

Italsk\u00e1 automobilka ve \u010dtvrtek zve\u0159ejnila sv\u00e9 finan\u010dn\u00ed v\u00fdsledky za druh\u00e9 \u010dtvrtlet\u00ed leto\u0161n\u00edho roku. Podle uveden\u00fdch dat za\u017eila za posledn\u00ed rok viditeln\u00fd r\u016fst. Tr\u017eby se firm\u011b zvedly o osm procent na asi 1,9 miliardy eur (necel\u00fdch 46 miliard korun), p\u0159i\u010dem\u017e firma zaznamenala \u010dist\u00fd zisk ve v\u00fd\u0161i 463 milion\u016f eur, tedy p\u0159es 11 miliard korun. To je p\u0159ibli\u017en\u011b dev\u00edtiprocentn\u00ed n\u00e1r\u016fst oproti stejn\u00e9mu obdob\u00ed v p\u0159ede\u0161l\u00e9m roce.\u00a0<\/p>\n

Podle Ferrari za pozitivn\u00edm v\u00fdvojem stoj\u00ed rostouc\u00ed z\u00e1jem o personalizaci aut ze strany z\u00e1kazn\u00edk\u016f i stabiln\u00ed a udr\u017eiteln\u00e1 popt\u00e1vka \u2013 spole\u010dnost tvrd\u00ed, \u017ee m\u00e1 zaji\u0161t\u011bn\u00e9 objedn\u00e1vky na cel\u00fd rok 2027. V d\u016fsledku nov\u00fdch v\u00fdsledk\u016f firma u\u017e na konci druh\u00e9ho kvart\u00e1lu zvedla sv\u016fj odhad celoro\u010dn\u00edch tr\u017eeb na 7,6 miliardy eur, tedy o 100 milion\u016f v\u00edce, ne\u017e uv\u00e1d\u011bla ve sv\u00fdch p\u016fvodn\u00edch vyhl\u00eddk\u00e1ch.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Ferrari se b\u011bhem pouh\u00fdch dvou m\u011bs\u00edc\u016f od p\u0159edstaven\u00ed nov\u00e9ho modelu Luce poda\u0159ilo dos\u00e1hnout prodejn\u00edho c\u00edle, kter\u00fd si automobilka…\n","protected":false},"author":2,"featured_media":164578,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[10511,67,68,202,251,5316,5680,40822,16812],"class_list":["post-164577","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-automobilka","tag-business","tag-byznys","tag-cina","tag-elektromobil","tag-ferrari","tag-financial-times","tag-luce","tag-silicon-valley"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117016288449325079","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/164577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=164577"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/164577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/164578"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=164577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=164577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=164577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}