Prvn\u00ed velk\u00fd p\u0159\u00edpad je zn\u00e1m od roku 2019. \u0158editel britsk\u00e9 dce\u0159in\u00e9 spole\u010dnosti energetick\u00e9 firmy obdr\u017eel telefon\u00e1t od mu\u017ee, jeho\u017e hlas, p\u0159\u00edzvuk i intonace dokonale odpov\u00eddaly jeho nad\u0159\u00edzen\u00e9mu \u2013 gener\u00e1ln\u00edmu \u0159editeli mate\u0159sk\u00e9 firmy v N\u011bmecku. Fale\u0161n\u00fd CEO po\u017eadoval urgentn\u00ed p\u0159evod 220 tis\u00edc eur ma\u010farsk\u00e9mu dodavateli b\u011bhem jedn\u00e9 hodiny. Pen\u00edze byly odesl\u00e1ny a n\u00e1sledn\u011b p\u0159esunuty do Mexika a dal\u0161\u00edch nezn\u00e1m\u00fdch destinac\u00ed. Jm\u00e9na firem i osob z\u016fstala v anonymit\u011b, na ve\u0159ejnost se dostala v t\u00e9to podob\u011b ze zpr\u00e1vy poji\u0161\u0165ovny, kter\u00e1 vy\u0159izovala \u0161kodu.\u00a0<\/p>\n Dost ale historie. Od 2. srpna mus\u00ed b\u00fdt v EU obsah upraven\u00fd \u010di generovan\u00fd AI ozna\u010den kv\u016fli AI Actu<\/a>,\u00a0kter\u00fd byl schv\u00e1len v roce 2024. V praxi m\u00e1 v\u011bc fungovat tak, \u017ee platformy generuj\u00edc\u00ed nap\u0159\u00edklad AI obr\u00e1zky, jako je Midjourney, DALL-E 3, Adobe Firefly nebo ChatGPT, do souboru automaticky zap\u00ed\u0161\u00ed neviditeln\u00e1 metadata a digit\u00e1ln\u00ed vodoznaky. Kdy\u017e se takov\u00fd obr\u00e1zek \u010di video nahraje na soci\u00e1ln\u00ed s\u00edt\u011b, jejich mechanismus jej p\u0159e\u010dte a ozna\u010d\u00ed obsah \u0161t\u00edtkem.\u00a0<\/p>\n Odpov\u011bdnost je ale na u\u017eivateli, proto\u017ee vyhnout se automatick\u00e9mu ozna\u010den\u00ed se d\u00e1 t\u0159eba t\u00edm, \u017ee vyu\u017eije n\u011bkterou z lok\u00e1ln\u00edch platforem, kter\u00e1 digit\u00e1ln\u00ed vodoznaky do AI vide\u00ed a obr\u00e1zk\u016f neukl\u00e1d\u00e1, nebo syst\u00e9m obejde, kdy\u017e vytvo\u0159\u00ed sn\u00edmek obrazovky s generovan\u00fdm obsahem.\u00a0<\/p>\n Zm\u011bny se ale net\u00fdkaj\u00ed jen velk\u00fdch technologick\u00fdch firem, dopadaj\u00ed i na dom\u00e1c\u00ed byznys. Mezi novinky s nejviditeln\u011bj\u0161\u00edm dopadem pat\u0159\u00ed podle advok\u00e1ta poradensk\u00e9 firmy R\u00f6dl Jaroslava Kuby informov\u00e1n\u00ed o tom, \u017ee z\u00e1kazn\u00edk komunikuje prost\u0159ednictv\u00edm chatbotu \u010di virtu\u00e1ln\u00edho nebo hlasov\u00e9ho asistenta s um\u011blou inteligenc\u00ed. \u201eTot\u00e9\u017e plat\u00ed pro AI agenty, kte\u0159\u00ed samostatn\u011b nap\u0159\u00edklad rezervuj\u00ed, objedn\u00e1vaj\u00ed nebo vy\u0159izuj\u00ed korespondenci: podle \u010derstv\u00fdch pokyn\u016f Evropsk\u00e9 komise mus\u00ed prozradit nejen, \u017ee jsou um\u011blou inteligenc\u00ed, ale i za koho jednaj\u00ed,\u201c dodal Kuba.\u00a0<\/p>\n A ne v\u0161echny firmy na to jsou p\u0159ipraveny. Heureka<\/a>,\u00a0kter\u00e1 v \u010cesk\u00e9 republice spolupracuje s v\u00edce ne\u017e 50 tis\u00edci e-shop\u016f, nap\u0159\u00edklad upozor\u0148uje, \u017ee nov\u00e9 povinnosti se mohou t\u00fdkat i b\u011b\u017en\u00fdch internetov\u00fdch obchod\u016f. \u201ePokud provozujete e-shop s AI chatbotem pro z\u00e1kaznickou podporu nebo pou\u017e\u00edv\u00e1te um\u011blou inteligenci p\u0159i tvorb\u011b obsahu, m\u011bli byste si ov\u011b\u0159it, jakou roli zast\u00e1v\u00e1te a jak\u00e9 povinnosti se na v\u00e1s vztahuj\u00ed. Nejde p\u0159itom jen o to, zda AI pou\u017e\u00edv\u00e1te, ale tak\u00e9 o to, zda p\u0159esn\u011b v\u00edte, kde a jak ji vyu\u017e\u00edv\u00e1te,\u201c \u0159\u00edk\u00e1 Stanislav Sopko, \u0161\u00e9f produktu a v\u00fdvoje v Heureka Group.\u00a0<\/p>\n Na nedostate\u010dnou orientaci firem v oblasti um\u011bl\u00e9 inteligence upozor\u0148uj\u00ed data Eurostatu. Pro t\u00e9m\u011b\u0159 54 procent podnik\u016f, kter\u00e9 zaveden\u00ed AI zva\u017eovaly, p\u0159edstavovala p\u0159ek\u00e1\u017eku nejasnost pr\u00e1vn\u00edch d\u016fsledk\u016f a 53 procent m\u011blo obavy z mo\u017en\u00e9ho poru\u0161en\u00ed pravidel ochrany osobn\u00edch \u00fadaj\u016f a soukrom\u00ed.\u00a0<\/p>\n AI Act za\u010dne platit postupn\u011b, nyn\u00ed jde o u\u017e\u0161\u00ed okruh pravidel. Ta pro vysoce rizikov\u00e9 AI syst\u00e9my se posunula na konec let 2027 a 2028. \u201eFirmy by si ale nem\u011bly pl\u00e9st zpo\u017ed\u011bn\u00ed regulace s odkladem bezpe\u010dnosti. Odkladem firmy z\u00edskaj\u00ed \u010das na administrativu, ale budov\u00e1n\u00ed d\u016fv\u011bryhodn\u00fdch syst\u00e9m\u016f nepo\u010dk\u00e1,\u201c upozor\u0148uje Anton Arapov, \u0159editel OpenSSL Corporation.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"M\u016f\u017ee to vypadat jako historka z prav\u011bk\u00fdch d\u011bjin internetu, ale star\u00e1 je teprve dva roky. Postava prezidenta Petra…\n","protected":false},"author":2,"featured_media":164829,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[42,571,40877,17,21,22937,37244,16,40876,213,259,18,19,22,845,20],"class_list":["post-164828","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-cesko","tag-evropska-unie","tag-generalni-reditelstvi-pro-parlamentni-vyzkumne-sluzby","tag-headlines","tag-hlavni-udalosti","tag-internetovy-obchod","tag-jaroslav-kuba","tag-news","tag-obrazek","tag-petr-pavel","tag-podvod","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-umela-inteligence","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117018601032140657","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/164828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=164828"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/164828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/164829"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=164828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=164828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=164828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\u010cesk\u00e1](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/9921234.jpg\" "\\"\u010cesk\u00e1")
<\/a>\u010cesk\u00e1 AI gigafactory m\u00e1 siln\u00e9ho par\u0165\u00e1ka. Firma konkuruj\u00edc\u00ed Mikolovovi a Beckovi z\u00edskala dal\u0161\u00edch 12 miliard<\/a><\/p>\n![\"Konec](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/8174000.jpg\" "\\"Konec")
<\/a>Konec tajn\u00e9 AI. Za nep\u0159iznan\u00e9 chatboty hroz\u00ed od srpna miliony<\/a><\/p>\n![\"Startuje](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/9924808.jpg\" "\\"Startuje")
<\/a>Startuje sout\u011b\u017e o evropsk\u00e9 AI gigafactory. V\u00edt\u011bz\u016f bude a\u017e sedm, do kl\u00e1n\u00ed chce promluvit i \u010cesko<\/a><\/p>\n