{"id":165802,"date":"2026-08-02T08:35:15","date_gmt":"2026-08-02T08:35:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/165802\/"},"modified":"2026-08-02T08:35:15","modified_gmt":"2026-08-02T08:35:15","slug":"dobro-ma-blby-marketing-rika-sef-tierra-verde-cesky-vyrobce-drogerie-z-moravy-tvrdi-ze-ekologie-uz-nestaci","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/165802\/","title":{"rendered":"Dobro m\u00e1 blb\u00fd marketing, \u0159\u00edk\u00e1 \u0161\u00e9f Tierra Verde. \u010cesk\u00fd v\u00fdrobce drogerie z Moravy tvrd\u00ed, \u017ee ekologie u\u017e nesta\u010d\u00ed"},"content":{"rendered":"

Evropsk\u00e9 ocen\u011bn\u00ed Sustainability Heroes letos za\u0159adilo moravskou spole\u010dnost Tierra Verde mezi jeden\u00e1ct nejudr\u017eiteln\u011bj\u0161\u00edch mal\u00fdch a st\u0159edn\u00edch firem Evropy. Firma vyr\u00e1b\u00ed ekologickou drogerii a kosmetiku u\u017e osmn\u00e1ct let a dlouhodob\u011b stav\u00ed sv\u016fj byznys na p\u0159\u00edrodn\u00edch surovin\u00e1ch, vratn\u00fdch obalech a bezobalov\u00fdch \u0159e\u0161en\u00edch. P\u0159esto jej\u00ed v\u00fdkonn\u00fd \u0159editel a spolumajitel Jan \u010cill\u00edk \u0159\u00edk\u00e1, \u017ee dnes u\u017e samotn\u00e1 udr\u017eitelnost<\/a> z\u00e1kazn\u00edky ke koupi nep\u0159esv\u011bd\u010d\u00ed.\u00a0<\/p>\n

P\u0159i prohl\u00eddce v\u00fdroby ukazuje r\u016f\u017eov\u00fd lis na tablety do my\u010dky z roku 1982, kter\u00e9mu ve firm\u011b \u0159\u00edkaj\u00ed L\u00e1skato\u0161. P\u016fvodn\u011b star\u00fd stroj zachr\u00e1nili p\u0159ed se\u0161rotov\u00e1n\u00edm, nechali ho opravit a nat\u0159eli nar\u016f\u017eovo navzdory tomu, \u017ee v\u00fdrobci podobn\u00fdch za\u0159\u00edzen\u00ed tvrdili, \u017ee \u201er\u016f\u017eov\u00e9 stroje se ned\u011blaj\u00ed\u201c. Pr\u00e1v\u011b podobn\u00e9 p\u0159\u00edb\u011bhy podle \u010cill\u00edka vystihuj\u00ed filozofii firmy l\u00e9pe ne\u017e marketingov\u00e9 slogany, proto\u017ee, jak s\u00e1m \u0159\u00edk\u00e1, \u201edobro m\u00e1 blb\u00fd marketing\u201c.\u00a0<\/p>\n

\u0158\u00edk\u00e1te, \u017ee udr\u017eiteln\u00e9 podnik\u00e1n\u00ed je slo\u017eit\u011bj\u0161\u00ed. V \u010dem konkr\u00e9tn\u011b?\u00a0<\/p>\n

Nejv\u011bt\u0161\u00ed paradox je, \u017ee firmy, kter\u00e9 by si to mohly dovolit, \u010dasto nejdou tak daleko jako my. My se neust\u00e1le pohybujeme na hran\u011b mezi t\u00edm, co bychom cht\u011bli d\u011blat, a t\u00edm, co si ekonomicky m\u016f\u017eeme dovolit. Pou\u017e\u00edv\u00e1me dra\u017e\u0161\u00ed suroviny, obaly z recykl\u00e1tu, certifikovan\u00e9 pap\u00edry nebo plasty z recyklovan\u00e9ho materi\u00e1lu. To v\u0161echno stoj\u00ed v\u00edc pen\u011bz. Jen\u017ee z\u00e1kazn\u00edk za to v\u011bt\u0161inou nechce p\u0159iplatit. Tak\u017ee rozd\u00edl nejde do ceny v\u00fdrobku, ale na \u00fakor na\u0161\u00ed mar\u017ee.\u00a0<\/p>\n

M\u011bn\u00ed se podle v\u00e1s vztah z\u00e1kazn\u00edk\u016f k ekologii?\u00a0<\/p>\n

V\u00fdrazn\u011b. Zlom p\u0159i\u0161el b\u011bhem covidu. Ekologick\u00e1 t\u00e9mata prakticky zmizela z ve\u0159ejn\u00e9ho prostoru a po pandemii je vyst\u0159\u00eddala v\u00e1lka na Ukrajin\u011b a dal\u0161\u00ed krize. Ten z\u00e1jem se u\u017e nikdy nevr\u00e1til na p\u016fvodn\u00ed \u00farove\u0148. Vid\u00edme to hlavn\u011b u men\u0161\u00edch obchod\u016f a bezobalov\u00fdch prodejen. Nad\u0161en\u00ed postupn\u011b vyprchalo a lid\u00e9 jsou unaven\u00ed, ale p\u0159itom nemus\u00edte p\u0159evr\u00e1tit \u017eivot naruby.\u00a0<\/p>\n

Sta\u010d\u00ed nahradit jeden v\u00fdrobek jin\u00fdm, kter\u00fd funguje stejn\u011b dob\u0159e nebo l\u00e9pe a z\u00e1rove\u0148 m\u00e9n\u011b zat\u011b\u017euje \u017eivotn\u00ed prost\u0159ed\u00ed. Kdy\u017e jsme za\u010d\u00ednali, sta\u010dilo oslovit relativn\u011b malou skupinu ekologicky sm\u00fd\u0161lej\u00edc\u00edch z\u00e1kazn\u00edk\u016f. Bezobalov\u00e9 hnut\u00ed tehdy rychle rostlo a my jsme byli prakticky ve v\u0161ech bezobalov\u00fdch prodejn\u00e1ch v \u010cesku i na Slovensku. Jen\u017ee ten trh se zm\u011bnil.\u00a0<\/p>\n

Jak dnes vypad\u00e1 v\u00e1\u0161 typick\u00fd z\u00e1kazn\u00edk?\u00a0<\/p>\n

M\u00e1me t\u0159i hlavn\u00ed skupiny. Prvn\u00ed jsou lid\u00e9, kte\u0159\u00ed ekologii \u0159e\u0161\u00ed dlouhodob\u011b. Druhou tvo\u0159\u00ed lid\u00e9 s citlivou poko\u017ekou nebo ko\u017en\u00edmi probl\u00e9my, kter\u00fdm na\u0161e produkty \u010dasto pom\u00e1haj\u00ed pr\u00e1v\u011b t\u00edm, \u017ee neobsahuj\u00ed n\u011bkter\u00e9 b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9 chemick\u00e9 l\u00e1tky. Nejv\u011bt\u0161\u00ed potenci\u00e1l ale vid\u00edme u rodi\u010d\u016f, p\u0159edev\u0161\u00edm \u017een, kter\u00e9 cht\u011bj\u00ed m\u00edt v\u011bt\u0161\u00ed jistotu v tom, co pou\u017e\u00edvaj\u00ed p\u0159i p\u00e9\u010di o dom\u00e1cnost a d\u011btsk\u00e9 pr\u00e1dlo. Pro n\u011b je na prvn\u00edm m\u00edst\u011b zdrav\u00ed rodiny.\u00a0<\/p>\n

Dva nejv\u011bt\u0161\u00ed m\u00fdty o udr\u017eiteln\u00e9 drogerii<\/p>\n

\u0158ada lid\u00ed si st\u00e1le mysl\u00ed, \u017ee ekologick\u00e1 drogerie je v\u00fdrazn\u011b dra\u017e\u0161\u00ed. Je to podle v\u00e1s nejv\u011bt\u0161\u00ed m\u00fdtus t\u00fdkaj\u00edc\u00ed se va\u0161ich v\u00fdrobk\u016f?\u00a0<\/p>\n

Ano. A druh\u00fd je, \u017ee to nefunguje. To prvn\u00ed u\u017e dnes jednodu\u0161e neplat\u00ed. N\u00e1\u0161 koupelnov\u00fd \u010disti\u010d stoj\u00ed 119 korun. Na trhu najdete podobn\u00e9 v\u00fdrobky za pades\u00e1t korun, ale tak\u00e9 za sto devades\u00e1t, tak\u017ee jsme n\u011bkde uprost\u0159ed. Nov\u00e9 prac\u00ed gely pat\u0159\u00ed v p\u0159epo\u010dtu na jednu prac\u00ed d\u00e1vku mezi cenov\u011b nejv\u00fdhodn\u011bj\u0161\u00ed produkty ve sv\u00e9 kategorii. P\u0159esto lid\u00e9 \u010dasto v\u00e1haj\u00ed kv\u016fli rozd\u00edlu n\u011bkolika korun, ale bez rozm\u00fd\u0161len\u00ed si koup\u00ed k\u00e1vu za dv\u011b st\u011b korun. To u\u017e nen\u00ed ot\u00e1zka ceny. Je to sp\u00ed\u0161 ot\u00e1zka p\u0159em\u00fd\u0161len\u00ed o tom, za co jsme ochotni utr\u00e1cet. Proto pot\u0159ebujeme l\u00e9pe vysv\u011btlovat hodnotu v\u00fdrobku v p\u0159epo\u010dtu na d\u00e1vku, ne jen cenu cel\u00e9ho balen\u00ed.\u00a0<\/p>\n

A co ten druh\u00fd m\u00fdtus, \u017ee p\u0159\u00edrodn\u00ed v\u00fdrobky nejsou dost \u00fa\u010dinn\u00e9?\u00a0<\/p>\n

Na tom jsme hodn\u011b pracovali. Produkty nech\u00e1v\u00e1me nez\u00e1visle testovat a dnes si trouf\u00e1m \u0159\u00edct, \u017ee jsou pln\u011b srovnateln\u00e9 s b\u011b\u017enou konkurenc\u00ed, n\u011bkter\u00e9 dokonce lep\u0161\u00ed. N\u00e1\u0161 koupelnov\u00fd \u010disti\u010d nap\u0159\u00edklad z\u00edskal zna\u010dku kvality dTest. Pro n\u00e1s je d\u016fle\u017eit\u00e9 m\u00edt potvrzen\u00e9, \u017ee ekologick\u00fd v\u00fdrobek nemus\u00ed znamenat kompromis ve funk\u010dnosti, p\u0159esto\u017ee se li\u0161\u00ed ve slo\u017een\u00ed.\u00a0<\/p>\n

Klasick\u00e9 prost\u0159edky \u010dasto obsahuj\u00ed ropn\u00e9 deriv\u00e1ty, optick\u00e9 zjas\u0148ova\u010de nebo syntetick\u00e9 parf\u00e9my. Ty maj\u00ed z\u016fst\u00e1vat na textilu, aby pr\u00e1dlo dlouho von\u011blo. My pou\u017e\u00edv\u00e1me esenci\u00e1ln\u00ed oleje. Pr\u00e1dlo po vypr\u00e1n\u00ed von\u00ed, ale v\u016fn\u011b se postupn\u011b p\u0159irozen\u011b vytrat\u00ed. Nepot\u0159ebujeme, aby syntetick\u00e1 parfemace z\u016fst\u00e1vala v textilu cel\u00e9 dny. Mysl\u00edm si toti\u017e, \u017ee von\u011bt by m\u011bl \u010dlov\u011bk, ne oble\u010den\u00ed.\u00a0<\/p>\n

\"Udr\u017eitelnost<\/a>Udr\u017eitelnost u\u017e nen\u00ed jen ekologick\u00e9 gesto, \u0159\u00edk\u00e1 Martin Flaj\u0161ar z Generali \u010cesk\u00e9 poji\u0161\u0165ovny<\/a><\/p>\n

Va\u0161e firma se letos za\u0159adila<\/a> mezi jeden\u00e1ct nejudr\u017eiteln\u011bj\u0161\u00edch mal\u00fdch a st\u0159edn\u00edch firem v Evrop\u011b. \u010c\u00edm jste podle v\u00e1s porotu p\u0159esv\u011bd\u010dili?\u00a0<\/p>\n

Porota sv\u00e9 detailn\u00ed bodov\u00e1n\u00ed nezve\u0159ejnila. V p\u0159ihl\u00e1\u0161ce jsme ale dokl\u00e1dali, \u017ee udr\u017eitelnost u n\u00e1s nen\u00ed izolovan\u00fd projekt, ale zp\u016fsob, jak\u00fdm funguje cel\u00e1 firma. Mysl\u00edm, \u017ee rozhodoval hlavn\u011b n\u00e1\u0161 celkov\u00fd p\u0159\u00edstup k udr\u017eitelnosti. Nen\u00ed to jen jedna produktov\u00e1 \u0159ada, ale zp\u016fsob, jak\u00fdm funguje cel\u00e1 firma. Hodn\u011b rezonovalo bezobalov\u00e9 \u0159e\u0161en\u00ed a vratn\u00e9 lahve jako jeho p\u0159irozen\u00fd v\u00fdvoj. A zaujalo i to, \u017ee zam\u011bstn\u00e1v\u00e1me lidi s psychick\u00fdm nebo fyzick\u00fdm handicapem. Nem\u00e1me na to \u017e\u00e1dn\u00e9 speci\u00e1ln\u00ed programy ani dotace, prost\u011b jsou sou\u010d\u00e1st\u00ed na\u0161eho t\u00fdmu.\u00a0<\/p>\n

Pomohlo v\u00e1m ocen\u011bn\u00ed obchodn\u011b?\u00a0<\/p>\n

Up\u0159\u00edmn\u011b \u0159e\u010deno zat\u00edm ne. Ve sv\u011bt\u011b nejr\u016fzn\u011bj\u0161\u00edch cen je pro lidi t\u011b\u017ek\u00e9 se orientovat. Pro n\u00e1s m\u00e1 ale obrovsk\u00fd v\u00fdznam uvnit\u0159 firmy. Kdy\u017e se sna\u017e\u00edte d\u011blat udr\u017eitelnost opravdu poctiv\u011b, je podnik\u00e1n\u00ed slo\u017eit\u011bj\u0161\u00ed. O to v\u011bt\u0161\u00ed zadostiu\u010din\u011bn\u00ed je, kdy\u017e n\u011bkdo takovou pr\u00e1ci ocen\u00ed.\u00a0<\/p>\n

N\u00e1pad dobr\u00fd, proveden\u00ed u\u017e ne<\/p>\n

Evropsk\u00e1 unie v posledn\u00edch letech v\u00fdrazn\u011b zp\u0159\u00eds\u0148uje pravidla kolem udr\u017eitelnosti. Jak se na regulaci d\u00edv\u00e1te vy?\u00a0<\/p>\n

My\u0161lenka je podle m\u011b spr\u00e1vn\u00e1, realizace ale \u010dasto zoufal\u00e1. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f u\u017e dnes po\u017eadavky spl\u0148ujeme, tak\u017ee nemus\u00edme z\u00e1sadn\u011b m\u011bnit fungov\u00e1n\u00ed firmy. Probl\u00e9m je hlavn\u011b samotn\u00fd reporting a neust\u00e1l\u00e9 zm\u011bny pravidel. P\u0159ipravujete se na nov\u00e9 na\u0159\u00edzen\u00ed, investujete \u010das i pen\u00edze, a pak se jeho \u00fa\u010dinnost odlo\u017e\u00ed. Typick\u00fdm p\u0159\u00edkladem byly na\u0161e nov\u00e9 etikety. P\u0159ipravili jsme nov\u00e9 grafick\u00e9 podklady, star\u00e9 etikety vy\u0159adili a n\u00e1sledn\u011b jsme zjistili, \u017ee jsme vlastn\u011b nemuseli nic m\u011bnit.\u00a0<\/p>\n

Posledn\u00ed roky p\u0159inesly nes\u010detn\u00e9 geopolitick\u00e9 krize. Jak moc to zm\u011bnilo zp\u016fsob, jak\u00fdm firmu \u0159\u00edd\u00edte?\u00a0<\/p>\n

Z\u00e1sadn\u011b. Dnes u\u017e prakticky nejde pl\u00e1novat na rok dop\u0159edu. Samoz\u0159ejm\u011b pl\u00e1n m\u00edt mus\u00edte, ale pravideln\u011b ho p\u0159ehodnocujeme. To, co jsme si stanovili v lednu, \u010dasto v l\u00e9t\u011b u\u017e neplat\u00ed. Trh je mnohem m\u00e9n\u011b \u010diteln\u00fd ne\u017e d\u0159\u00edv. Proto je dnes nejd\u016fle\u017eit\u011bj\u0161\u00ed b\u00fdt flexibiln\u00ed a neb\u00e1t se m\u011bnit sm\u011br.\u00a0<\/p>\n

Tierra Verde dnes prod\u00e1v\u00e1 hlavn\u011b v \u010cesku a na Slovensku. Kam chcete r\u016fst d\u00e1l?\u00a0<\/p>\n

Slovensko dnes tvo\u0159\u00ed p\u0159ibli\u017en\u011b patn\u00e1ct procent obratu a ze zahrani\u010d\u00ed se n\u00e1m zat\u00edm nejl\u00e9pe rozv\u00edj\u00ed Bulharsko, kde m\u00e1me vlastn\u00ed dce\u0159inou spole\u010dnost. Te\u010f se z\u00e1rove\u0148 d\u00edv\u00e1me na Rakousko a N\u011bmecko. Pokud se poda\u0159\u00ed dokon\u010dit sou\u010dasn\u00e1 jedn\u00e1n\u00ed, mohly by se tam b\u011bhem p\u0159\u00ed\u0161t\u00edho roku za\u010d\u00edt d\u00edt zaj\u00edmav\u00e9 v\u011bci.\u00a0<\/p>\n

M\u00e1te ambici vyr\u00e1b\u011bt jednou i v zahrani\u010d\u00ed?\u00a0<\/p>\n

Ano. Dlouhodob\u011b nechceme b\u00fdt jen export\u00e9rem. Pokud se na n\u011bkter\u00e9m trhu prosad\u00edme, cht\u011bli bychom tam b\u00fdt i fyzicky p\u0159\u00edtomn\u00ed. Ne\u0161lo by o nahrazen\u00ed v\u00fdroby v Pop\u016fvk\u00e1ch, ale o lok\u00e1ln\u00ed v\u00fdrobu pro konkr\u00e9tn\u00ed zahrani\u010dn\u00ed trh, pokud by d\u00e1vala ekonomick\u00fd i ekologick\u00fd smysl. To je ale ot\u00e1zka n\u011bkolika let.\u00a0<\/p>\n

Letos jste z\u00e1rove\u0148 otev\u0159eli firmu investor\u016fm. Na co z\u00edskan\u00e9 pen\u00edze vyu\u017eijete?\u00a0<\/p>\n

M\u00e1 to dva hlavn\u00ed d\u016fvody. Firma proch\u00e1z\u00ed pl\u00e1novanou zm\u011bnou vlastnick\u00e9 struktury, proto\u017ee dva ze spole\u010dn\u00edk\u016f postupn\u011b uvol\u0148uj\u00ed sv\u016fj pod\u00edl. Druhou oblast\u00ed jsou investice do rozvoje. P\u0159edev\u0161\u00edm do automatizace v\u00fdroby, rebrandingu a marketingu.\u00a0<\/p>\n

Boj o z\u00e1kazn\u00edky<\/p>\n

Kdy\u017e se pod\u00edv\u00e1te dnes na va\u0161i spole\u010dnost, zalo\u017eil byste znovu stejnou firmu?\u00a0<\/p>\n

To je t\u011b\u017ek\u00e1 ot\u00e1zka. Kdybych dnes za\u010d\u00ednal podnikat \u00fapln\u011b od nuly, asi bych \u0161el sp\u00ed\u0161 startupovou cestou. Sna\u017eil bych se mnohem rychleji ov\u011b\u0159it, jestli m\u00e1 projekt potenci\u00e1l, neb\u00e1l bych se investi\u010dn\u00edho kapit\u00e1lu a rychl\u00e9ho r\u016fstu. Tierra Verde vznikala velmi organicky. To m\u00e1 svoje v\u00fdhody, ale i nev\u00fdhody. Dne\u0161n\u00ed sv\u011bt je mnohem rychlej\u0161\u00ed a firmy tomu mus\u00ed p\u0159izp\u016fsobit i zp\u016fsob \u0159\u00edzen\u00ed.\u00a0<\/p>\n

Kdy\u017e jsme za\u010d\u00ednali, byl ekologick\u00fd segment mnohem men\u0161\u00ed. Dnes jsme sou\u010d\u00e1st\u00ed b\u011b\u017en\u00e9ho trhu a ka\u017ed\u00fd bojuje o z\u00e1kazn\u00edka. Ob\u010das se objev\u00ed kontroly nebo administrativn\u00ed z\u00e1t\u011b\u017e, kter\u00e1 firm\u011b nic nep\u0159inese, jen bere \u010das. Pat\u0159\u00ed to k podnik\u00e1n\u00ed, ale \u010dlov\u011bk si n\u011bkdy \u0159\u00edk\u00e1, jestli by energii ne\u0161lo vyu\u017e\u00edt smyslupln\u011bji.\u00a0<\/p>\n

Na co jste dnes ve firm\u011b nejv\u00edc py\u0161n\u00fd?\u00a0<\/p>\n

M\u00e1m radost, \u017ee se n\u00e1m poda\u0159ilo firmu po n\u011bkolika n\u00e1ro\u010dn\u011bj\u0161\u00edch letech znovu nastartovat. Hodn\u011b jsme zapracovali na receptur\u00e1ch, funk\u010dnosti v\u00fdrobk\u016f i komunikaci zna\u010dky. Letos se n\u00e1m da\u0159\u00ed a je to zn\u00e1t. Velkou radost m\u00e1m tak\u00e9 z nov\u00fdch prac\u00edch gel\u016f a cel\u00e9 p\u0159epracovan\u00e9 kategorie pran\u00ed. Str\u00e1vili jsme nad n\u00ed spoustu \u010dasu a mysl\u00edm, \u017ee v\u00fdsledek opravdu stoj\u00ed za to.\u00a0<\/p>\n

A pak jsou tady drobnosti, kter\u00e9 m\u011b t\u011b\u0161\u00ed mo\u017en\u00e1 nejv\u00edc. T\u0159eba star\u00fd lis na tablety do my\u010dky z roku 1982, kter\u00fd jsme m\u00edsto vy\u0159azen\u00ed opravili a dali mu nov\u00fd \u017eivot. Nebo n\u00e1\u0161 festivalov\u00fd tuk-tuk s umyvadly, se kter\u00fdm jezd\u00edme po akc\u00edch, jako jsou Colours of Ostrava nebo Rock for People. Lid\u00e9 si tam mohou vyzkou\u0161et na\u0161e produkty p\u0159\u00edmo na m\u00edst\u011b a reakce jsou skv\u011bl\u00e9.\u00a0<\/p>\n

Kdy\u017e jsme se bavili o dne\u0161n\u00edm marketingu, zm\u00ednil jste v\u011btu, kter\u00e1 cel\u00fd v\u00e1\u0161 p\u0159\u00edstup mo\u017en\u00e1 vystihuje nejl\u00e9pe: \u201eDobro m\u00e1 blb\u00fd marketing.\u201c Jak to vn\u00edm\u00e1te v Tierra Verde?\u00a0<\/p>\n

Je spousta lid\u00ed, kter\u00e9 na\u0161e filozofie oslov\u00ed, jen\u017ee dostat se k nim je dnes \u010d\u00edm d\u00e1l t\u011b\u017e\u0161\u00ed. Jsme zahlcen\u00ed informacemi a v reg\u00e1lu vedle sebe stoj\u00ed des\u00edtky v\u00fdrobk\u016f, kter\u00e9 se tv\u00e1\u0159\u00ed podobn\u011b. Kdy\u017e k n\u00e1m lid\u00e9 p\u0159ijedou do v\u00fdroby, v\u011bt\u0161inou pochop\u00ed, pro\u010d v\u011bci d\u011bl\u00e1me pr\u00e1v\u011b takhle. Jen\u017ee v obchod\u011b ten p\u0159\u00edb\u011bh nevid\u00ed. Proto pot\u0159ebujeme dostat p\u0159\u00edb\u011bh firmy k lidem d\u0159\u00edv, ne\u017e rozhodne jen cena nebo barva etikety.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Evropsk\u00e9 ocen\u011bn\u00ed Sustainability Heroes letos za\u0159adilo moravskou spole\u010dnost Tierra Verde mezi jeden\u00e1ct nejudr\u017eiteln\u011bj\u0161\u00edch mal\u00fdch a st\u0159edn\u00edch firem Evropy.…\n","protected":false},"author":2,"featured_media":165803,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[43,42,41,40,1976,18689,106,2770,703,3241,45,2132],"class_list":["post-165802","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-ekologie","tag-etiketa","tag-evropa","tag-morava","tag-penize","tag-podnikani","tag-slovensko","tag-vyroba"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117025002536498613","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/165802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=165802"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/165802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/165803"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=165802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=165802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=165802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}