{"id":166467,"date":"2026-08-03T04:36:16","date_gmt":"2026-08-03T04:36:16","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/166467\/"},"modified":"2026-08-03T04:36:16","modified_gmt":"2026-08-03T04:36:16","slug":"konec-anonymni-umele-inteligence-zacinaji-platit-nova-pravidla-ai-se-bude-muset-priznat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/166467\/","title":{"rendered":"Konec anonymn\u00ed um\u011bl\u00e9 inteligence. Za\u010d\u00ednaj\u00ed platit nov\u00e1 pravidla, AI se bude muset p\u0159iznat"},"content":{"rendered":"

P\u0159esv\u011bd\u010div\u00fd obr\u00e1zek, video nebo text u\u017e nebude sta\u010dit. Od dne\u0161n\u00edho dne mus\u00ed tv\u016frci i provozovatel\u00e9 n\u011bkter\u00fdch syst\u00e9m\u016f um\u011bl\u00e9 inteligence v cel\u00e9 Evropsk\u00e9 unii otev\u0159en\u011b p\u0159iznat, kdy do obsahu nebo komunikace zas\u00e1hla AI. Chatboti dost\u00e1vaj\u00ed povinnost p\u0159edstavit se, deepfakes ponesou jasn\u00e9 ozna\u010den\u00ed a za poru\u0161en\u00ed pravidel mohou firmy zaplatit milionov\u00e9 pokuty.<\/p>\n

Dne\u0161n\u00edm dnem vstupuj\u00ed do praxe dal\u0161\u00ed kl\u00ed\u010dov\u00e1 ustanoven\u00ed unijn\u00edho Aktu o um\u011bl\u00e9 inteligenci (AI Act). Evropsk\u00e1 unie zav\u00e1d\u00ed pravidla transparentnosti pro vybran\u00e9 syst\u00e9my um\u011bl\u00e9 inteligence. Lid\u00e9 maj\u00ed v\u017edy poznat, kdy komunikuj\u00ed s AI a kdy sleduj\u00ed nebo \u010dtou obsah, kter\u00fd vytvo\u0159ila \u010di upravila um\u011bl\u00e1 inteligence.<\/p>\n

Sou\u010dasn\u011b dost\u00e1vaj\u00ed n\u00e1rodn\u00ed dozorov\u00e9 org\u00e1ny i Evropsk\u00e1 komise pravomoc postihovat poru\u0161en\u00ed pravidel, kter\u00e1 u\u017e nabyla \u00fa\u010dinnosti.<\/p>\n

\"um\u011bl\u00e1Podle nov\u00fdch pravidel mus\u00ed ka\u017ed\u00fd u\u017eivatel v\u010das zjistit, \u017ee komunikuje s um\u011blou inteligenc\u00ed, nikoliv s \u010dlov\u011bkem. Foto: Pixabay<\/p>\n

Chatboti mus\u00ed p\u0159iznat, \u017ee nejsou lid\u00e9<\/p>\n

Nov\u00e1 pravidla ukl\u00e1daj\u00ed provozovatel\u016fm chatbot\u016f, virtu\u00e1ln\u00edch asistent\u016f i hlasov\u00fdch asistent\u016f jasnou povinnost. Ka\u017ed\u00fd u\u017eivatel mus\u00ed v\u010das zjistit, \u017ee komunikuje s um\u011blou inteligenc\u00ed, nikoliv s \u010dlov\u011bkem.<\/p>\n

\u010cesk\u00fd advok\u00e1t Jaroslav Kuba z poradensk\u00e9 spole\u010dnosti R\u00f6dl uvedl:<\/p>\n

\u201eMezi novinky s nejviditeln\u011bj\u0161\u00edm dopadem pat\u0159\u00ed povinnost jasn\u011b a v\u010das informovat o tom, \u017ee z\u00e1kazn\u00edk \u010di u\u017eivatel komunikuje prost\u0159ednictv\u00edm chatbotu \u010di virtu\u00e1ln\u00edho nebo hlasov\u00e9ho asistenta s um\u011blou inteligenc\u00ed.\u201c<\/p>\n

Stejn\u00e1 povinnost dopad\u00e1 tak\u00e9 na AI agenty, kte\u0159\u00ed sami rezervuj\u00ed slu\u017eby, objedn\u00e1vaj\u00ed zbo\u017e\u00ed nebo vy\u0159izuj\u00ed korespondenci.<\/p>\n

Mohlo by v\u00e1s zaj\u00edmat<\/p>\n


\n \"\"
\n <\/a><\/p>\n

\u201eTot\u00e9\u017e plat\u00ed pro AI agenty, kte\u0159\u00ed samostatn\u011b nap\u0159\u00edklad rezervuj\u00ed, objedn\u00e1vaj\u00ed nebo vy\u0159izuj\u00ed korespondenci. Podle nov\u00fdch pokyn\u016f Evropsk\u00e9 komise mus\u00ed prozradit nejen to, \u017ee jsou um\u011blou inteligenc\u00ed, ale i za koho jednaj\u00ed,\u201c doplnil Kuba.<\/p>\n

Deepfakes dost\u00e1vaj\u00ed povinn\u00e9 ozna\u010den\u00ed<\/p>\n

Evropsk\u00e1 unie nov\u011b vy\u017eaduje tak\u00e9 jasn\u00e9 ozna\u010den\u00ed deepfakes. Povinnost plat\u00ed pro obr\u00e1zky, zvukov\u00e9 nahr\u00e1vky i videa, kter\u00e9 vytvo\u0159ila nebo upravila um\u011bl\u00e1 inteligence a kter\u00e1 mohou p\u016fsobit jako skute\u010dn\u00e9. Tv\u016frci mus\u00ed takov\u00fd obsah viditeln\u011b ozna\u010dit.<\/p>\n

Stejnou povinnost p\u0159ipom\u00edn\u00e1 \u010cesk\u00fd telekomunika\u010dn\u00ed \u00fa\u0159ad tak\u00e9 u text\u016f ur\u010den\u00fdch k informov\u00e1n\u00ed ve\u0159ejnosti o z\u00e1le\u017eitostech ve\u0159ejn\u00e9ho z\u00e1jmu, pokud je vytvo\u0159ila nebo upravila um\u011bl\u00e1 inteligence.<\/p>\n

\u010cT\u00da upozor\u0148uje na spr\u00e1vn\u00e9 ozna\u010den\u00ed, za poru\u0161en\u00ed hroz\u00ed vysok\u00e9 pokuty<\/p>\n

\u010cesk\u00fd telekomunika\u010dn\u00ed \u00fa\u0159ad p\u0159ipom\u00edn\u00e1, \u017ee AI Act vy\u017eaduje jasn\u00e9 a dob\u0159e rozli\u0161iteln\u00e9 ozna\u010den\u00ed.<\/p>\n

\u201e\u010cT\u00da v tomto sm\u011bru upozor\u0148uje, \u017ee podle \u010dl. 50 odst. 5 AI Actu je t\u0159eba vyu\u017e\u00edvat jasn\u00e9 a rozli\u0161iteln\u00e9 zp\u016fsoby ozna\u010den\u00ed. V praxi lze vyu\u017e\u00edt nap\u0159\u00edklad ozna\u010den\u00ed nebo ikony typu AI generated pro pln\u011b generovan\u00fd obsah nebo AI modified pro obsah upraven\u00fd pomoc\u00ed AI,\u201c uvedl \u00fa\u0159ad.<\/p>\n

Pr\u00e1v\u011b \u010cesk\u00fd telekomunika\u010dn\u00ed \u00fa\u0159ad bude v \u010cesk\u00e9 republice kontrolovat dodr\u017eov\u00e1n\u00ed t\u011bchto pravidel.<\/p>\n

Evropsk\u00e1 komise i n\u00e1rodn\u00ed dozorov\u00e9 org\u00e1ny nyn\u00ed mohou ukl\u00e1dat sankce nejen za nep\u0159\u00edpustn\u00e9 praktiky, ale tak\u00e9 za poru\u0161en\u00ed pravidel transparentnosti.<\/p>\n

Firm\u00e1m hroz\u00ed pokuta a\u017e 15 milion\u016f eur nebo t\u0159i procenta jejich celosv\u011btov\u00e9ho ro\u010dn\u00edho obratu.<\/p>\n

Evropsk\u00e1 komise o\u010dek\u00e1v\u00e1, \u017ee nov\u00e1 pravidla omez\u00ed klam\u00e1n\u00ed a manipulaci a lidem usnadn\u00ed informovan\u00e1 rozhodnut\u00ed. Firmy z\u00e1rove\u0148 dost\u00e1vaj\u00ed jasn\u011b vymezen\u00e9 povinnosti i zp\u016fsob, jak dolo\u017eit soulad s evropskou legislativou.<\/p>\n

Nov\u00e1 pravidla zasahuj\u00ed tak\u00e9 reklamu a virtu\u00e1ln\u00ed influencery<\/p>\n

Podle advok\u00e1ta Jaroslava Kuby Evropsk\u00e1 komise mezi deepfakes v\u00fdslovn\u011b \u0159ad\u00ed tak\u00e9 n\u011bkter\u00e9 reklamn\u00ed materi\u00e1ly vytvo\u0159en\u00e9 pomoc\u00ed um\u011bl\u00e9 inteligence.<\/p>\n

Pat\u0159\u00ed mezi n\u011b reklamn\u00ed vizu\u00e1ly, produktov\u00e9 fotografie vytvo\u0159en\u00e9 um\u011blou inteligenc\u00ed i virtu\u00e1ln\u00ed influence\u0159i, pokud mohou klamat o skute\u010dn\u00e9m vzhledu nebo vlastnostech v\u00fdrobku.<\/p>\n

Jasn\u00e9 ozna\u010den\u00ed m\u00e1 zabr\u00e1nit tomu, aby lid\u00e9 pova\u017eovali obsah vytvo\u0159en\u00fd um\u011blou inteligenc\u00ed za skute\u010dnost.<\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159esv\u011bd\u010div\u00fd obr\u00e1zek, video nebo text u\u017e nebude sta\u010dit. Od dne\u0161n\u00edho dne mus\u00ed tv\u016frci i provozovatel\u00e9 n\u011bkter\u00fdch syst\u00e9m\u016f um\u011bl\u00e9…\n","protected":false},"author":2,"featured_media":166468,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[35323,41124,41125,19055,2234,19056,8486,249,571,17,21,37244,16,41126,18,19,22,845,20],"class_list":["post-166467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-ai-act","tag-ai-generated","tag-ai-modified","tag-cesky-telekomunikacni-urad","tag-chatbot","tag-ctu","tag-deepfake","tag-evropska-komise","tag-evropska-unie","tag-headlines","tag-hlavni-udalosti","tag-jaroslav-kuba","tag-news","tag-rodl","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-umela-inteligence","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117029725022628448","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/166467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=166467"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/166467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/166468"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=166467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=166467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=166467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}