{"id":166704,"date":"2026-08-03T08:58:17","date_gmt":"2026-08-03T08:58:17","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/166704\/"},"modified":"2026-08-03T08:58:17","modified_gmt":"2026-08-03T08:58:17","slug":"otevreli-si-obchod-a-chodi-jim-tam-lidi-stoji-o-to-vubec","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/166704\/","title":{"rendered":"Otev\u0159eli si obchod a\u00a0chod\u00ed jim tam lidi. Stoj\u00ed o\u00a0to v\u016fbec?"},"content":{"rendered":"<p class=\"e_cz\">Ne\u0159eknu v\u00e1m, o\u00a0jakou prodejnu se jedn\u00e1, ani o\u00a0m\u011bsto, kde byste ji na\u0161li. <\/p>\n<p class=\"e_cz\">C\u00edlem nen\u00ed reklama, ale sp\u00ed\u0161e uk\u00e1zka toho, \u017ee i\u00a0ten sebelep\u0161\u00ed byznysov\u00fd n\u00e1pad mus\u00edte dot\u00e1hnout od A\u00a0do Z\u00a0\u2013 a\u00a0vyplat\u00ed se nechat si finance i\u00a0na to posledn\u00ed, co se na cel\u00e9m projektu zd\u00e1 nejm\u00e9n\u011b d\u016fle\u017eit\u00e9. <\/p>\n<p class=\"e_cz\">Pot\u0159ebujete prodat potraviny a\u00a0bez pokladen to nep\u016fjde. <\/p>\n<p class=\"e_cz\">Jen\u017ee co za\u010dalo jako nouzov\u00e9 \u0159e\u0161en\u00ed, je bohu\u017eel nov\u00fdm standardem, kter\u00fd poukazuje na to, \u017ee z\u00e1kazn\u00edci tu vlastn\u011b ani nejsou v\u00edt\u00e1ni. <\/p>\n<p class=\"e_cz\">Vy sami byste v\u00a0obchod\u011b dobrovoln\u011b st\u00e1li hodinovou frontu?<\/p>\n<p>Od nouzov\u00e9ho \u0159e\u0161en\u00ed k\u00a0obl\u00edben\u00e9mu konceptu<\/p>\n<p class=\"e_cz\">O \u010dem je \u0159e\u010d? O\u00a0obchod\u011b, kter\u00fd prod\u00e1v\u00e1 levn\u00e9 potraviny. P\u0159ed p\u00e1r lety to za\u010dalo jako mal\u00e1 prodejna nab\u00edzej\u00edc\u00ed zbo\u017e\u00ed, kter\u00e9 se ve velk\u00fdch obchodech neprodalo. <\/p>\n<p class=\"e_cz\">Postupem \u010dasu prodejna nab\u00edrala na popularit\u011b, pomohla j\u00ed i\u00a0strategick\u00e1 poloha, roz\u0161\u00ed\u0159ila sv\u00e9 z\u00e1zem\u00ed i\u00a0sortiment a\u00a0lid\u00e9 se sem ochotn\u011b vracej\u00ed.<\/p>\n<p><img fetchpriority=\"high\" height=\"1280\"   width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/obchody.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_ah e_af\"\/>Foto: Novin\u00e1\u0159 v dom\u00e1cnosti<\/p>\n<p class=\"e_cz\">Klasick\u00e9 obchody maj\u00ed st\u00e1le stejn\u00fd sortiment zbo\u017e\u00ed. Vyr\u00e1\u017e\u00edm do speci\u00e1ln\u00ed prodejny, kde si koup\u00edm to, co bych jinde kv\u016fli cen\u011b ani t\u0159eba neochutnal<\/p>\n<p class=\"e_cz\">Jednou za \u010das tam vyraz\u00edm i\u00a0j\u00e1, by\u0165 mus\u00edm smutn\u011b poznamenat, \u017ee je to opravdu jen jednou za \u010das. <\/p>\n<p class=\"e_cz\">Na druhou stranu na pojem \u201elevn\u00e9 potraviny\u201c nesm\u00edte hled\u011bt spatra. Na velk\u00e9 obchodn\u00ed plo\u0161e je st\u0159edobodem z\u00e1jmu v\u0161e, co pat\u0159\u00ed do lednice\u00a0\u2013 s\u00fdry, jogurty, p\u00e1rky, ml\u00e9\u010dn\u00e9 v\u00fdrobky a\u00a0r\u016fzn\u00e9 dal\u0161\u00ed pochutiny, mra\u017een\u00e1 j\u00eddla a\u00a0nanuky. <\/p>\n<p class=\"e_cz\">Pozor, nejde o\u00a0pro\u0161l\u00e9 potraviny\u00a0\u2013 ano, n\u011bkdy jim zb\u00fdv\u00e1 jen p\u00e1r t\u00fddn\u016f do expirace, ale nikdy jsem tu nekoupil nic pro\u0161l\u00e9ho. <\/p>\n<p class=\"e_cz\">Jde o\u00a0zbo\u017e\u00ed zna\u010dek, kter\u00e9 dob\u0159e zn\u00e1te, dopln\u011bn\u00e9 o\u00a0n\u011bkolik lok\u00e1ln\u00edch a\u00a0zahrani\u010dn\u00edch produkt\u016f o\u00a0uzeniny v\u00a0neorigin\u00e1ln\u00edch obalech z\u00a0podnikov\u00fdch prodejen.<\/p>\n<p><img height=\"1272\"   width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1785747494_980_obchody.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_ah e_af\"\/>Foto: Unsplash<\/p>\n<p class=\"e_cz\">Snad poka\u017ed\u00e9 se tady d\u00e1 naj\u00edt n\u011bco zaj\u00edmav\u00e9ho k\u00a0zakousnut\u00ed<\/p>\n<p class=\"e_cz\">J\u00e1 s\u00e1m si tu chod\u00edm vyb\u00edrat hlavn\u011b \u201edobroty\u201c, kter\u00e9 stoj\u00ed p\u00e1r korun (a kter\u00e9 bych za plnou cenu rozhodn\u011b neochutnal), nebo naopak produkty, jak\u00e9 v\u00a0obchodech b\u011b\u017en\u011b nev\u00edd\u00e1m. <\/p>\n<p class=\"e_cz\">\u010casto jde o\u00a0speci\u00e1ln\u00ed edice, a\u00a0to se ani nebav\u00edme jen o\u00a0lednici\u00a0\u2013 v\u00a0samostatn\u00e9 \u010d\u00e1sti obchodu, p\u0159\u00edpadn\u011b v\u00a0dal\u0161\u00edch prodejn\u00edch prostor\u00e1ch, najdete i\u00a0bramb\u016frky, ty\u010dinky, d\u017eusy, \u010dokol\u00e1dy, konzervy, maso, nealkoholick\u00e9 n\u00e1poje, ovoce (v\u010detn\u011b sez\u00f3nn\u00edho) a\u00a0zeleninu. <\/p>\n<p class=\"e_cz\">A\u00a0to je jen tak asi polovina toho, co si m\u016f\u017eete d\u00e1t do ko\u0161\u00edku. A\u00a0pr\u00e1v\u011b tady to za\u010d\u00edn\u00e1\u00a0\u2013 a\u00a0taky kon\u010d\u00ed.<\/p>\n<p>N\u00e1kupn\u00ed ekvilibristika a\u00a0infarktov\u00e9 stavy u\u00a0kasy<\/p>\n<p class=\"e_cz\">Z\u00e1jem o\u00a0produkty je takov\u00fd, \u017ee bez ko\u0161\u00edku dovnit\u0159 nesm\u00edte, jen\u017ee ko\u0161\u00edk\u016f je omezen\u00e9 mno\u017estv\u00ed, a\u00a0tak fronta vznik\u00e1 u\u017e p\u0159ed vstupem. <\/p>\n<p class=\"e_cz\">Pro\u010d? Sta\u010d\u00ed se pod\u00edvat na pokladnu a\u00a0je jasno. Pokladna je vlastn\u011b st\u016fl s\u00a0kasou, na kter\u00fd mus\u00edte zbo\u017e\u00ed vylo\u017eit a\u00a0pak ho hned znovu d\u00e1vat do ta\u0161ky, proto\u017ee jinak tu nen\u00ed \u017e\u00e1dn\u00e9 m\u00edsto. <\/p>\n<p class=\"e_cz\">Pokladn\u00ed ka\u017ed\u00fd produkt skenuje ru\u010dn\u00edm skenerem a\u00a0mus\u00ed d\u00e1vat pozor, co u\u017e naskenovala a\u00a0co je\u0161t\u011b ne\u00a0\u2013 zat\u00edmco vy z\u00a0ko\u0161\u00edku vytahujete dal\u0161\u00ed a\u00a0dal\u0161\u00ed v\u011bci. <\/p>\n<p class=\"e_cz\">No, kdy\u017e u\u017e jste tady, tak p\u0159ece nakoup\u00edte po\u0159\u00e1dn\u011b. <\/p>\n<p><img height=\"1920\"   width=\"1278\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1785747495_937_obchody.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_ah e_af\"\/>Foto: Pixabay<\/p>\n<p class=\"e_cz\">Pln\u00e9 ko\u0161\u00edky = to nejhor\u0161\u00ed p\u0159ijde u\u00a0pokladny. Tady se zapot\u00edte je\u0161t\u011b v\u00edce ne\u017e p\u0159i \u010dek\u00e1n\u00ed ve front\u011b, kde jsou v\u0161ichni otr\u00e1ven\u00ed a\u00a0nerv\u00f3zn\u00ed<\/p>\n<p class=\"e_cz\">Na jedn\u00e9 stran\u011b vykl\u00e1d\u00e1te, ale proto\u017ee st\u016fl nen\u00ed nafukovac\u00ed, je pot\u0159eba zbo\u017e\u00ed rovnou d\u00e1vat do ta\u0161ky. A\u00a0proto\u017ee si p\u0159itom vlastn\u00edm t\u011blem balancujete ko\u0161\u00edk, abyste se k\u00a0n\u011bmu nemuseli po\u0159\u00e1d oh\u00fdbat, v\u00a0tu chv\u00edli ani nev\u00edte, jak se jmenujete\u00a0\u2013 jen se soust\u0159ed\u00edte na \u201ezbo\u017e\u00ed tam a\u00a0zbo\u017e\u00ed zp\u011bt\u201c, zat\u00edmco za v\u00e1mi nedo\u010dkav\u011b d\u00fdch\u00e1 zhruba dvacet dal\u0161\u00edch (a n\u011bkdy i\u00a0v\u00edce) z\u00e1kazn\u00edk\u016f s\u00a0pln\u00fdmi ko\u0161\u00edky. Nedejbo\u017ee, kdy\u017e n\u011bjak\u00fd k\u00f3d nejde na\u010d\u00edst, nebo se objev\u00ed n\u011bjak\u00fd jin\u00fd probl\u00e9m. <\/p>\n<p class=\"e_cz\">Chce se \u0159\u00edct: v\u00edtejte v\u00a0\u010cesku.<\/p>\n<p><img height=\"1280\"   width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1785747495_779_obchody.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_ah e_af\"\/>Foto: Pixabay<\/p>\n<p class=\"e_cz\">O chlazen\u00e9 v\u00fdrobky je tu nejv\u011bt\u0161\u00ed z\u00e1jem, ale obchod toho m\u00e1 v\u00a0nab\u00eddce daleko v\u00edce. Ot\u00e1zka ale zn\u00ed: stoj\u00ed st\u00e1n\u00ed v\u00a0\u0159ad\u011b v\u016fbec za to?<\/p>\n<p class=\"e_cz\">Podobn\u00fdch pokladn\u00edch m\u00edst jsou celkem t\u0159i, v\u011bt\u0161inou ale funguje jen jedno jedin\u00e9. Zam\u011bstnanci si zat\u00edm venku poku\u0159uj\u00ed nebo kl\u00e1bos\u00ed\u00a0\u2013 ale to, \u017ee nefunguje to nejd\u016fle\u017eit\u011bj\u0161\u00ed, tedy pokladna, jako by nikoho nezaj\u00edmalo. <\/p>\n<p class=\"e_cz\">Naposledy jsem byl v\u00a0prodejn\u011b p\u0159ed p\u00e1r t\u00fddny. Ru\u010dn\u00ed ko\u0161\u00edk pln\u00fd ze dvou t\u0159etin\u00a0\u2013 jogurty, s\u00fdry, sal\u00e1my, prost\u011b klasika. <\/p>\n<p class=\"e_cz\">Ve front\u011b jsem st\u00e1l 52\u00a0minut. Z\u00a0\u010dela mi kapal pot, tri\u010dko propocen\u00e9 a\u00a0t\u0159ikr\u00e1t jsem to cht\u011bl vzd\u00e1t. <\/p>\n<p class=\"e_cz\">Ostatn\u011b nebyl bych prvn\u00ed\u00a0\u2013 za b\u011b\u017en\u00e9ho pracovn\u00edho dne skute\u010dn\u011b nem\u00e1m \u010das hodinu st\u00e1t na prodejn\u011b, kter\u00e1 si sv\u00fdch z\u00e1kazn\u00edk\u016f nev\u00e1\u017e\u00ed natolik, aby jim umo\u017enila rychle a\u00a0v klidu zaplatit.<\/p>\n<p>Hodina ve front\u011b jako da\u0148 za levn\u00fd s\u00fdr<\/p>\n<p class=\"e_cz\">Kdy\u017e man\u017eelka navrhne, \u017ee bychom se tam mohli zajet pod\u00edvat, jestli nemaj\u00ed n\u011bco dobr\u00e9ho, okam\u017eit\u011b se mi v\u00a0hlav\u011b spust\u00ed kalkulace, zda m\u00e1m dv\u011b hodiny voln\u00e9ho \u010dasu\u00a0\u2013 hodinu na cestu tam a\u00a0zp\u011bt a\u00a0samotn\u00fd n\u00e1kup, a\u00a0hodinu na pokladnu. <\/p>\n<p><img height=\"1920\"   width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1785747496_832_obchody.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_ah e_af\"\/>Foto: Pixabay<\/p>\n<p class=\"e_cz\">Hodina ve front\u011b kv\u016fli ochutn\u00e1vce s\u00fdra?<\/p>\n<p class=\"e_cz\">Nebudu se schov\u00e1vat za to, \u017ee bych s\u00e1m nikdy neode\u0161el\u00a0\u2013 dvakr\u00e1t jsem to ve front\u011b nevydr\u017eel, zbo\u017e\u00ed vr\u00e1til zp\u011bt do reg\u00e1l\u016f a\u00a0ko\u0161\u00edk p\u0159enechal dal\u0161\u00edmu \u010dekaj\u00edc\u00edmu, kter\u00fd m\u00e1 zjevn\u011b tolik voln\u00e9ho \u010dasu, \u017ee nev\u00ed, co s\u00a0n\u00edm. <\/p>\n<p class=\"e_cz\">A\u00a0nem\u016f\u017eu se zbavit dojmu, \u017ee tady z\u00e1kazn\u00edky vlastn\u011b necht\u011bj\u00ed. <\/p>\n<p class=\"e_cz\">Pro\u010d bych m\u011bl kv\u016fli n\u00e1kupu levn\u00fdch potravin investovat i\u00a0sv\u016fj \u010das?<\/p>\n<p>\u0158e\u0161en\u00ed p\u0159itom nen\u00ed \u017e\u00e1dn\u00e1 jadern\u00e1 fyzika<\/p>\n<p class=\"e_cz\">Obchodu jsem u\u017e n\u011bkolikr\u00e1t nechal zp\u011btnou vazbu, ale marn\u011b. <\/p>\n<p class=\"e_cz\">Situace se v\u00a0\u0159ad\u011b p\u0159\u00edpad\u016f dokonce vyhrot\u00ed, padaj\u00ed hanliv\u00e1 slova a\u00a0ve vzduchu je c\u00edtit agrese. Nediv\u00edm se\u00a0\u2013 tohle \u010dek\u00e1n\u00ed je dlouhodob\u00e9 a\u00a0dlouhodob\u011b zbyte\u010dn\u00e9. <\/p>\n<p class=\"e_cz\">P\u0159itom by sta\u010dilo m\u00e1lo: neexpandovat do dal\u0161\u00edch prodejn\u00edch m\u00edst, zru\u0161it t\u0159i pokladn\u00ed stoly a\u00a0m\u00edsto toho\u00a0ud\u011blat jednu po\u0159\u00e1dnou pokladnu s\u00a0p\u00e1sem, na kter\u00fd byste si v\u00fdrobky vylo\u017eili a\u00a0pokladn\u00ed by je namarkovala do jednoho ze dvou odkl\u00e1dac\u00edch m\u00edst. <\/p>\n<p><img height=\"2861\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/obchod.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_ah e_af\"\/>Foto: Unsplash<\/p>\n<p class=\"e_cz\">Jak by se m\u011bl tv\u00e1\u0159\u00edt z\u00e1kazn\u00edk, kdy nakoup\u00ed spoustu kvalitn\u00edch potravin za m\u00e1lo pen\u011bz? Asi n\u011bjak takhle, ale to by nesm\u011bl st\u00e1t hodinovou frontu<\/p>\n<p class=\"e_cz\">Prost\u011b jako star\u00e9 dobr\u00e9 pokladny v\u00a0obchodech\u00a0\u2013 nen\u00ed to jadern\u00e1 fyzika, nen\u00ed t\u0159eba vym\u00fd\u0161let nic nov\u00e9ho pod sluncem. <\/p>\n<p class=\"e_cz\">Pevn\u00fd skener, p\u00edp p\u00edp, a\u00a0je po probl\u00e9mech. N\u00e1kupy by pak opravdu b\u011b\u017eely jako na b\u011b\u017e\u00edc\u00edm p\u00e1su. <\/p>\n<p class=\"e_cz\">Ano, byla by to nemal\u00e1 investice, ale m\u00e1te obchod a\u00a0m\u016f\u017eete m\u00edt jakoukoliv nab\u00eddku zbo\u017e\u00ed\u00a0\u2013 jen\u017ee kdy\u017e to z\u00e1kazn\u00edci vzd\u00e1vaj\u00ed u\u017e u\u00a0pokladny, je n\u011bco \u0161patn\u011b. <\/p>\n<p class=\"e_cz\">Kolik pen\u011bz mus\u00ed obchodu prot\u00e9kat mezi prsty jen proto, \u017ee lid\u00e9 nemohou norm\u00e1ln\u011b zaplatit tak, jak jsou zvykl\u00ed z\u00a0jin\u00fdch obchod\u016f? To mi prost\u011b ned\u00e1v\u00e1 logiku. <\/p>\n<p class=\"e_cz\">S\u00e1m bych tam chodil \u010dast\u011bji, ale m\u016fj \u010das mi za levn\u00e9 potraviny prost\u011b nestoj\u00ed. Z\u00a0tohoto \u00fahlu pohledu by probl\u00e9m nevy\u0159e\u0161ily ani automatick\u00e9 pokladny &#8211; abych si s\u00e1m namarkoval n\u00e1kup, kter\u00fdm d\u011bl\u00e1m obchodu tr\u017ebu (a ten mi za to ned\u00e1 ani mikroslevu), to rad\u011bji ke klasick\u00fdm pokladn\u00e1m a\u00a0chv\u00edli po\u010dk\u00e1m. <\/p>\n<p class=\"e_cz\">Ale hodinu? Tak to jste m\u011b na del\u0161\u00ed dobu vid\u011bli naposled.<\/p>\n<p><a data-dot=\"mol-article-card__media-link\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/medium.seznam.cz\/clanek\/novinar-v-domacnosti-nechtena-brigada-jak-me-velky-nakup-u-samoobsluzne-pokladny-rozpalil-dobela-219325\" class=\"e_x mol-article-card__media-link\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"\" height=\"1331\"   width=\"1774\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/terminal.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_ah e_af\"\/><\/a><\/p>\n<p class=\"e_cz\">Pr\u00e1v\u011b fyzick\u00e1 pokladna m\u00e1 minim\u00e1ln\u011b na m\u011b velk\u00fd vliv na to, jak se po n\u00e1kupu c\u00edt\u00edm. <\/p>\n<p class=\"e_cz\">Poka\u017ed\u00e9 kdy\u017e jsem na t\u00e9to prodejn\u011b, tak si po hodin\u011b \u010dek\u00e1n\u00ed ve front\u011b \u0159\u00edk\u00e1m \u201etak tady u\u017e nikdy\u201c, jen\u017ee po p\u00e1r m\u011bs\u00edc\u00edch na to zapomenu a\u00a0pak opou\u0161t\u00edm prodejnu \u00fapln\u011b ve stejn\u00e9m rozpolo\u017een\u00ed. <\/p>\n<p class=\"e_cz\">Nem\u011bl by b\u00fdt pro prodejce spokojen\u00fd z\u00e1kazn\u00edk, kter\u00fd se s\u00a0nad\u0161en\u00edm pravideln\u011b vrac\u00ed, na prvn\u00edm m\u00edst\u011b? <\/p>\n<p class=\"e_cz\">vlastn\u00ed zku\u0161enosti z\u00a0nakupov\u00e1n\u00ed v\u00a0konkr\u00e9tn\u00ed prodejn\u011b<\/p>\n","protected":false},"excerpt":{"rendered":"Ne\u0159eknu v\u00e1m, o\u00a0jakou prodejnu se jedn\u00e1, ani o\u00a0m\u011bsto, kde byste ji na\u0161li. C\u00edlem nen\u00ed reklama, ale sp\u00ed\u0161e uk\u00e1zka&hellip;\n","protected":false},"author":2,"featured_media":166705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,3544,20712,41174,13727,650,10083,1016,849,703,17165,3269,2686,850,1073,1718,649,22206,26994,652,18301,13785],"class_list":["post-166704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-ceny-potravin","tag-fronty","tag-kosiky","tag-kvalita","tag-lide","tag-nakupovani","tag-nazor","tag-obchod","tag-penize","tag-placeni","tag-pokladni","tag-pokladny","tag-potraviny","tag-pribeh","tag-pribehy-ze-zivota","tag-spolecnost","tag-syr","tag-uzeniny","tag-vztahy","tag-zakaznici","tag-zkusenosti"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117030755183888808","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/166704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=166704"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/166704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/166705"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=166704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=166704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=166704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}