{"id":169448,"date":"2026-08-05T14:13:08","date_gmt":"2026-08-05T14:13:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/169448\/"},"modified":"2026-08-05T14:13:08","modified_gmt":"2026-08-05T14:13:08","slug":"oblibeny-diskont-zavira-az-300-prodejen-agresivni-expanze-nevysla","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/169448\/","title":{"rendered":"Obl\u00edben\u00fd diskont zav\u00edr\u00e1 a\u017e 300 prodejen. Agresivn\u00ed expanze nevy\u0161la"},"content":{"rendered":"

Zat\u00edmco nepotravin\u00e1\u0159sk\u00e9 diskontn\u00ed \u0159et\u011bzce za\u017e\u00edvaj\u00ed nap\u0159\u00ed\u010d Evropou rekordn\u00ed z\u00e1jem z\u00e1kazn\u00edk\u016f poh\u00e1n\u011bn\u00fd popt\u00e1vkou po levn\u00e9m zbo\u017e\u00ed, n\u011bkter\u00e9 zaveden\u00e9 zna\u010dky p\u0159ehodnocuj\u00ed sv\u00e9 r\u016fstov\u00e9 pl\u00e1ny. Z\u00e1\u0159n\u00fdm p\u0159\u00edkladem zm\u011bny strategie je n\u011bmeck\u00fd diskontn\u00ed \u0159et\u011bzec KiK<\/a>.\u00a0Ten v reakci na klesaj\u00edc\u00ed ziskovost zah\u00e1jil rozs\u00e1hlou optimalizaci sv\u00e9 pobo\u010dkov\u00e9 s\u00edt\u011b.\u00a0<\/p>\n

Spole\u010dnost zru\u0161\u00ed v r\u00e1mci restrukturalizace p\u0159ibli\u017en\u011b 150 prodejen na sv\u00e9m domovsk\u00e9m n\u011bmeck\u00e9m trhu, i kdy\u017e z\u00e1rove\u0148 pl\u00e1nuje otev\u0159\u00edt 15 nov\u00fdch pobo\u010dek. N\u011bkter\u00e9 obchody ji\u017e provoz ukon\u010dily, zav\u0159en\u00ed dal\u0161\u00edch prodejen ve m\u011bstech Bad Windsheim, Vetschau \u010di Gieboldehausen bude v nejbli\u017e\u0161\u00ed dob\u011b n\u00e1sledovat.\u00a0<\/p>\n

Ziskovost m\u00e1 p\u0159ednost p\u0159ed kvantitou<\/p>\n

P\u0159edstavitel\u00e9 n\u011bmeck\u00e9 centr\u00e1ly KiK<\/a> Textilien und Non-Food GmbH potvrdili, \u017ee redukce je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho pl\u00e1nu na zefektivn\u011bn\u00ed provozu.\u00a0<\/p>\n

\u201eNa z\u00e1klad\u011b aktu\u00e1ln\u00edho stavu plat\u00ed \u010d\u00edsla, kter\u00e1 jsme sd\u011blili 1. dubna. V N\u011bmecku nebudeme pokra\u010dovat v provozu zhruba 150 pobo\u010dek, z\u00e1rove\u0148 ale otev\u0159eme 15 nov\u00fdch m\u00edst. S v\u00edce ne\u017e 2 200 prodejnami v N\u011bmecku si i nad\u00e1le udr\u017e\u00edme siln\u00e9 zastoupen\u00ed a vysokou dostupnost pro z\u00e1kazn\u00edky,\u201c citoval tiskov\u00e9 odd\u011blen\u00ed spole\u010dnosti n\u011bmeck\u00fd den\u00edk Merkur.de<\/a>.\u00a0<\/p>\n

Veden\u00ed podniku otev\u0159en\u011b p\u0159izn\u00e1v\u00e1, \u017ee agresivn\u00ed expanze z minul\u00fdch let nep\u0159inesla o\u010dek\u00e1van\u00e9 v\u00fdsledky.\u00a0<\/p>\n

\u201eSni\u017eujeme na\u0161e portfolio sm\u011brem k vy\u0161\u0161\u00ed ziskovosti. Vzorec \u201aotev\u00edr\u00e1me p\u011bt nov\u00fdch pobo\u010dek a m\u00e1me p\u011btkr\u00e1t v\u00edce z\u00e1kazn\u00edk\u016f\u2018 nevy\u0161el na sto procent,\u201c vysv\u011btlil krok spole\u010dnosti jej\u00ed v\u00fdkonn\u00fd a finan\u010dn\u00ed \u0159editel Christian K\u00fcmmel.\u00a0<\/p>\n

KiK nezav\u00edr\u00e1 pobo\u010dky pouze v N\u011bmecku, ale i v dal\u0161\u00edch evropsk\u00fdch zem\u00edch. Pro leto\u0161ek je sice v pl\u00e1nu otev\u0159\u00edt celkem 75 nov\u00fdch prodejen, uzav\u0159\u00edt se jich ov\u0161em m\u00e1 p\u0159ibli\u017en\u011b t\u0159i sta<\/a>.\u00a0<\/p>\n

Zav\u00edr\u00e1n\u00ed i v \u010cesku<\/p>\n

Obl\u00edben\u00fd diskontn\u00ed \u0159et\u011bzec letos v \u010cesku zav\u0159e n\u011bkolik prodejen. Nejde p\u0159itom o plo\u0161n\u00e9 ru\u0161en\u00ed. Firma z\u00e1rove\u0148 pl\u00e1nuje otev\u00edrat nov\u00e9 obchody v atraktivn\u011bj\u0161\u00edch lokalit\u00e1ch, tak\u017ee svou s\u00ed\u0165 sp\u00ed\u0161e upravuje ne\u017e v\u00fdrazn\u011b zmen\u0161uje.\u00a0<\/p>\n

\u201eOptimalizace prodejn\u00ed s\u00edt\u011b, o kter\u00e9 se nyn\u00ed mluv\u00ed v evropsk\u00e9m kontextu, se \u010desk\u00e9ho a slovensk\u00e9ho trhu dotkne pouze omezen\u011b. V leto\u0161n\u00edm roce pl\u00e1nujeme sn\u00ed\u017een\u00ed po\u010dtu prodejen v \u0159\u00e1du jednotek,\u201c \u0159ekl pro e15 jednatel pro \u010cesko a Slovensko Martin \u0160atn\u00fd.\u00a0<\/p>\n

Kter\u00fdch konkr\u00e9tn\u00edch m\u00edst se zm\u011bny dotknou, firma zat\u00edm neup\u0159esnila. Prvn\u00ed v\u0161ak KiK zav\u0159el v ned\u011bli 26. dubna. \u0160lo o prodejnu v n\u00e1kupn\u00ed galerii v Hradi\u0161\u0165sk\u00e9 ulici v P\u00edsku. P\u0159edt\u00edm v n\u00ed \u0159et\u011bzec uskute\u010dnil velk\u00fd v\u00fdprodej. Ve m\u011bst\u011b nad\u00e1le z\u016fst\u00e1v\u00e1 otev\u0159ena prodejna v obchodn\u00edm centru U H\u0159eb\u010dince, kter\u00e1 ve m\u011bst\u011b p\u016fsob\u00ed d\u00e9le.\u00a0<\/p>\n

Vyva\u017eov\u00e1n\u00ed dle aktivity lokalit<\/p>\n

\u201eS\u00ed\u0165 prodejen v tuto chv\u00edli st\u00e1le analyzujeme. Z pohledu z\u00e1kazn\u00edk\u016f v\u0161ak jde o minim\u00e1ln\u00ed zm\u011bny a dostupnost na\u0161ich prodejen z\u016fst\u00e1v\u00e1 dlouhodob\u011b stabiln\u00ed,\u201c dod\u00e1v\u00e1 \u0160atn\u00fd.\u00a0<\/p>\n

V praxi to znamen\u00e1, \u017ee \u0159et\u011bzec m\u016f\u017ee zav\u0159\u00edt m\u00e9n\u011b vyt\u00ed\u017eenou prodejnu a nahradit ji novou v lep\u0161\u00ed lokalit\u011b, \u010dasto v retail parku nebo frekventovan\u011bj\u0161\u00ed \u010d\u00e1sti m\u011bsta. Pro z\u00e1kazn\u00edky by se tak dostupnost nem\u011bla v\u00fdrazn\u011b zm\u011bnit.\u00a0<\/p>\n

N\u011bmeck\u00e1 spole\u010dnost KiK (zkratka pro Kunde ist K\u00f6nig, v p\u0159ekladu \u201eZ\u00e1kazn\u00edk je kr\u00e1l\u201c) byla zalo\u017eena v roce 1994 a v sou\u010dasnosti p\u016fsob\u00ed ve 14 evropsk\u00fdch zem\u00edch. Na \u010desk\u00fd trh vstoupila v roce 2007 a dnes zde provozuje p\u0159ibli\u017en\u011b 220 prodejen.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Zat\u00edmco nepotravin\u00e1\u0159sk\u00e9 diskontn\u00ed \u0159et\u011bzce za\u017e\u00edvaj\u00ed nap\u0159\u00ed\u010d Evropou rekordn\u00ed z\u00e1jem z\u00e1kazn\u00edk\u016f poh\u00e1n\u011bn\u00fd popt\u00e1vkou po levn\u00e9m zbo\u017e\u00ed, n\u011bkter\u00e9 zaveden\u00e9 zna\u010dky…\n","protected":false},"author":2,"featured_media":169449,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[41619,67,68,106,41621,375,41620],"class_list":["post-169448","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-bad-windsheim","tag-business","tag-byznys","tag-evropa","tag-munchner-merkur","tag-nemecko","tag-vetschau"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117043318260055650","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/169448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=169448"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/169448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/169449"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=169448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=169448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=169448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}