{"id":16984,"date":"2026-03-07T10:24:09","date_gmt":"2026-03-07T10:24:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/16984\/"},"modified":"2026-03-07T10:24:09","modified_gmt":"2026-03-07T10:24:09","slug":"sto-procent-za-dva-roky-je-minulosti-bublina-na-trhu-s-hodinkami-splaskla","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/16984\/","title":{"rendered":"Sto procent za dva roky je minulost\u00ed. Bublina na trhu s\u00a0hodinkami splaskla"},"content":{"rendered":"

Trh s\u00a0hodinkami byl a\u017e do roku 2020\u00a0relativn\u011b stabiln\u00ed a\u00a0z\u00e1kazn\u00edk\u016fm \u0161lo do velk\u00e9 m\u00edry o\u00a0statusov\u00fd symbol, p\u0159\u00edpadn\u011b o\u00a0n\u00e1kup n\u011b\u010deho, co se d\u00e1 d\u011bdit i\u00a0z generace na generaci. Pak ale p\u0159i\u0161el zlom, od za\u010d\u00e1tku pandemie za\u010daly ceny v\u00fdrazn\u011b r\u016fst. Za pouh\u00fdch p\u00e1r m\u011bs\u00edc\u016f se u\u00a0n\u011bkter\u00fdch model\u016f vy\u0161plhaly na n\u011bkolikan\u00e1sobky\u00a0\u2013 a\u00a0to na sekund\u00e1rn\u00edm trhu, kde se obchoduje s\u00a0kousky z\u00a0druh\u00e9 ruky.<\/p>\n

\u201eV t\u00e9 dob\u011b l\u00e9taly nahoru ceny bitcoinu. Hodn\u011b lid\u00ed vyd\u011blalo na kryptu a\u00a0cht\u011blo utr\u00e1cet. Hlavn\u00ed ale bylo to, \u017ee lid\u00e9 nechodili do pr\u00e1ce a\u00a0p\u0159itom dost\u00e1vali pln\u00fd plat. A\u00a0vlastn\u011b zjistili, \u017ee ho \u010dasto ani nem\u011bli za co utratit,\u201c vzpom\u00edn\u00e1 na tehdej\u0161\u00ed v\u00fdvoj Pavel Pazdera, zakladatel butiku Prime Time, kter\u00fd se zam\u011b\u0159uje na sekund\u00e1rn\u00ed trh s\u00a0hodinkami.<\/p>\n

Zp\u011btn\u011b \u0159\u00edk\u00e1, \u017ee ceny n\u011bkter\u00fdch model\u016f byly natolik volatiln\u00ed, \u017ee pro to ani nebyl n\u011bjak\u00fd objektivn\u00ed d\u016fvod. Tedy a\u017e na internetov\u00e9 trendy, kter\u00e9 vyzdvihovaly n\u011bkter\u00e9 kousky na \u00fakor jin\u00fdch. Jan Zachoval, influencer a\u00a0zakladatel projektu WatchTalk, to ilustruje na jednom konkr\u00e9tn\u00edm p\u0159\u00edkladu.<\/p>\n

\u201eV roce 2020\u00a0vy\u0161el model GMT Master od Rolexu, kter\u00fd byl z\u00a0b\u00edl\u00e9ho zlata s\u00a0cifern\u00edkem z\u00a0meteoritu. Ty hodinky st\u00e1ly kolem milionu a\u00a0do p\u00e1r m\u011bs\u00edc\u016f se obchodovaly snad za dva nebo za t\u0159i miliony,\u201c zm\u00ednil Zachoval v\u00a0rozhovoru pro Seznam Zpr\u00e1vy Byznys a\u00a0dodal, \u017ee se situace od t\u00e9 doby oto\u010dila. Pomysln\u00e1 bublina splaskla.<\/p>\n

\u201eTrh se tro\u0161ku nasytil a\u00a0ty sam\u00e9 hodinky, kter\u00e9 tenkr\u00e1t vy\u0161ly na t\u0159i miliony, u\u017e se\u017eenete i\u00a0pod retailovou cenou,\u201c uv\u00e1d\u00ed Zachoval.<\/p>\n

Zdra\u017eov\u00e1n\u00ed zastavil a\u017e konec pandemie<\/p>\n

V\u00fdvoj na sv\u011btov\u00e9m trhu sleduje port\u00e1l WatchCharts, kter\u00fd sestavuje tak\u00e9 index cen u\u00a0n\u011bkolika stovek nej\u017e\u00e1dan\u011bj\u0161\u00edch model\u016f. Ceny podle n\u011bj za\u010daly dramaticky r\u016fst na ja\u0159e 2020\u00a0a\u00a0vrcholu dos\u00e1hly na ja\u0159e 2022.\u00a0Tedy p\u0159esn\u011b v\u00a0dob\u011b, kdy kon\u010dila nejkriti\u010dt\u011bj\u0161\u00ed \u010d\u00e1st pandemie koronaviru. Index v\u00a0tomto obdob\u00ed vzrostl skoro o\u00a0100\u00a0procent.<\/p>\n

\u201eTam byl ten peak. Zhruba v\u00a0b\u0159eznu, v\u00a0dubnu, kdy sv\u011bt za\u010d\u00ednal zase norm\u00e1ln\u011b fungovat. A\u00a0spadl bitcoin. V\u0161ichni, kdo v\u00a0hodink\u00e1ch vid\u011bli jen st\u00e1le rostouc\u00ed aktivum, se st\u00e1hli. Ceny za\u010daly padat o\u00a0des\u00edtky procent a\u00a0trh se za\u010dal zaplavovat hodinkami z\u00a0druh\u00e9 ruky,\u201c \u0159\u00edk\u00e1 Jan Zachoval z\u00a0WatchTalk.<\/p>\n

Majitel butiku Prime Time vid\u00ed za p\u00e1dem cen je\u0161t\u011b jeden faktor: \u201eT\u00edm, kdo nejv\u00edc ovliv\u0148uje tvorbu cen, jsou \u010c\u00ed\u0148an\u00e9,\u201c soud\u00ed Pavel Pazdera a\u00a0upozor\u0148uje na tamn\u00ed realitn\u00ed krizi, kv\u016fli kter\u00e9 mus\u00ed miliony lid\u00ed \u0161et\u0159it. V\u00a0Evrop\u011b se k\u00a0tomu p\u0159idala i\u00a0v\u00e1lka na Ukrajin\u011b a\u00a0energetick\u00e1 krize, kv\u016fli kter\u00e9 \u010d\u00e1st majitel\u016f – investor\u016f prodala sv\u00e9 hodinky, aby m\u011bla v\u00a0z\u00e1loze hotovost.<\/p>\n

<\/a><\/p>\n

Volatilita cen se od t\u00e9 doby zm\u00edrnila. A\u00a0podle Zavadila se to t\u00fdk\u00e1 i\u00a0kousk\u016f od t\u011bch nejluxusn\u011bj\u0161\u00edch zna\u010dek. \u0158ada z\u00a0nich se u\u017e d\u00e1 na sekund\u00e1rn\u00edm trhu po\u0159\u00eddit levn\u011bji ne\u017e u\u00a0autorizovan\u00e9ho dealera. Vysok\u00e1 p\u0159ir\u00e1\u017eka z\u016fst\u00e1v\u00e1 jen u\u00a0n\u011bkter\u00fdch model\u016f.<\/p>\n

\u201eU t\u011bch nejsiln\u011bj\u0161\u00edch zna\u010dek, jako je Patek Philippe, Rolex, Richard Mille nebo Vacheron Constantin, maj\u00ed premium na sekund\u00e1rn\u00edm trhu jen vyselektovan\u00e9 modely. U\u017e to nen\u00ed tak, \u017ee v\u0161echno, co od nich koup\u00edte, m\u016f\u017eete prodat nad retailovou cenou. A\u00a0j\u00e1 bych ne\u0159ekl, \u017ee se hodink\u00e1m moment\u00e1ln\u011b da\u0159\u00ed \u0161patn\u011b. Sp\u00ed\u0161 bych \u0159ekl, \u017ee se to dost\u00e1v\u00e1 do norm\u00e1ln\u00edch kolej\u00ed.\u201c<\/p>\n

Prodejc\u016fm nov\u00fdch hodinek se da\u0159\u00ed<\/p>\n

Stabiln\u00ed prodeje maj\u00ed i\u00a0nad\u00e1le prodejci na prim\u00e1rn\u00edm trhu\u00a0\u2013 tedy autorizovan\u00ed deale\u0159i zaveden\u00fdch zna\u010dek. \u00dasp\u011b\u0161n\u00fd rok m\u00e1 za sebou t\u0159eba spole\u010dnost Carollinum, kter\u00e1 na \u010desk\u00e9m trhu zastupuje \u0159adu p\u0159edn\u00edch zna\u010dek a\u00a0velk\u00fd z\u00e1jem byl i\u00a0o ty nejdra\u017e\u0161\u00ed z\u00a0nich.<\/p>\n

<\/a><\/p>\n

\u201eV\u00fdznamnou \u010d\u00e1st obratu u\u00a0n\u00e1s tvo\u0159\u00ed zna\u010dky Rolex a\u00a0Patek Philippe. V\u00a0p\u0159\u00edpad\u011b Patek je r\u016fst je\u0161t\u011b zaj\u00edmav\u011bj\u0161\u00ed, proto\u017ee hodinky, kter\u00e9 manufaktura nab\u00edz\u00ed, jsou n\u00e1ro\u010dn\u00e9 jak technicky, tak finan\u010dn\u011b. Potvrzuje to vysp\u011blost na\u0161ich z\u00e1kazn\u00edk\u016f, jejich znalost i\u00a0jejich chu\u0165 a\u00a0nad\u0161en\u00ed do sb\u011bratelstv\u00ed,\u201c uvedla pro Seznam Zpr\u00e1vy Byznys zakladatelka firmy Tamara Kotvalov\u00e1.<\/p>\n

Z\u00e1kazn\u00edci p\u0159i n\u00e1kupu luxusn\u00edch hodinek \u0159e\u0161\u00ed i\u00a0ot\u00e1zku uchov\u00e1n\u00ed hodnoty. Podle Kotvalov\u00e9 jsou ale pro n\u011b dva faktory je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n

\u201eNa prvn\u00edm m\u00edst\u011b je v\u017edy vkus z\u00e1kazn\u00edka, zda se mu hodinky l\u00edb\u00ed, nebo ne. M\u016f\u017ee j\u00edt o\u00a0velmi zaj\u00edmav\u00fd model, ale kdy\u017e v\u00e1s neoslov\u00ed, nekoup\u00edte si ho. Druh\u00fdm aspektem, kter\u00fd hraje p\u0159i v\u00fdb\u011bru velkou roli, je technick\u00e1 kvalita a\u00a0vysp\u011blost dan\u00e9ho modelu. M\u00e1me z\u00e1kazn\u00edky, kte\u0159\u00ed sb\u00edraj\u00ed nap\u0159\u00edklad jen hodinky se stopkami, jin\u00ed si obl\u00edbili slo\u017eitou funkci v\u011b\u010dn\u00e9ho kalend\u00e1\u0159e,\u201c \u0159\u00edk\u00e1 Kotvalov\u00e1.<\/p>\n

Zat\u00edmco mezi lety 2020\u00a0a\u017e 2022\u00a0se do obchodov\u00e1n\u00ed s\u00a0hodinkami pou\u0161t\u011bli i\u00a0lid\u00e9, kter\u00e9 odv\u011btv\u00ed a\u017e do t\u00e9 doby nezaj\u00edmalo, dnes jsou v\u00fdznamnou silou na trhu op\u011bt i\u00a0sb\u011bratel\u00e9.<\/p>\n

\u201eNa rozd\u00edl od z\u00e1padn\u00ed Evropy jsme st\u00e1le relativn\u011b mlad\u00fdm trhem, a\u00a0my tak vid\u00edme, \u017ee sb\u00edrky na\u0161ich klient\u016f je\u0161t\u011b maj\u00ed kam r\u016fst,\u201c soud\u00ed majitelka spole\u010dnosti Carollinum.<\/p>\n

<\/a><\/p>\n

Do budoucna jsou ale optimisti\u010dt\u00ed i\u00a0obchodn\u00edci ze sekund\u00e1rn\u00edho trhu. Ceny podle WatchCharts za\u010d\u00ednaj\u00ed od lo\u0148ska op\u011bt r\u016fst, i\u00a0kdy\u017e jen pomal\u00fdm tempem. Pavel Pazdera z\u00a0Prime Time v\u011b\u0159\u00ed, \u017ee se i\u00a0jeho oblast podnik\u00e1n\u00ed stabilizovala a\u00a0\u010dek\u00e1 ji slibn\u00e9 obdob\u00ed.<\/p>\n

\u201eHodinky maj\u00ed skv\u011bl\u00fd efekt, \u017ee t\u0159eba \u0161est\u00a0z\u00a0deseti\u00a0lid\u00ed si je kupuje jako status, ale ve fin\u00e1le tomu propadnou. I\u00a0t\u00e9 technologii. T\u00e9 mechanice,\u201c \u0159\u00edk\u00e1 k\u00a0tomu Pazdera, podle kter\u00e9ho se tak nev\u011bdomky rod\u00ed dal\u0161\u00ed sb\u011bratel\u00e9.<\/p>\n

Vidina rychl\u00e9ho a\u00a0snadn\u00e9ho zbohatnut\u00ed\u00a0\u2013 \u010dist\u011b jen n\u00e1kupem hodinek a\u00a0jejich pozd\u011bj\u0161\u00edm prodejem za n\u00e1sobky p\u016fvodn\u00ed ceny\u00a0\u2013 je ale do velk\u00e9 m\u00edry minulost\u00ed. S\u00a0v\u00fdjimkou n\u011bkter\u00fdch model\u016f, kter\u00e9 v\u00fdrobci nab\u00edzej\u00ed jen vybran\u00fdm z\u00e1kazn\u00edk\u016fm a\u00a0ostatn\u00ed se k\u00a0nim dostanou pouze d\u00edky p\u0159eprodeji. Celkov\u00fd v\u00fdvoj cen je ale oproti pandemick\u00fdm rok\u016fm u\u017e mnohem klidn\u011bj\u0161\u00ed.<\/p>\n

\u201eKdybyste se m\u011b zeptal v\u00a0roce 2020, tak bych byl sk\u00e1lopevn\u011b p\u0159esv\u011bd\u010den\u00fd, \u017ee hodinky jsou tou nejlep\u0161\u00ed investic\u00ed. Te\u010f se tomu slovu u\u017e stra\u0161n\u011b vyh\u00fdb\u00e1m. V\u017edycky \u0159\u00edk\u00e1m\u00a0\u2013 proto\u017ee jsem srdca\u0159, ne obchodn\u00edk\u00a0\u2013, jestli se boj\u00ed\u0161, \u017ee na hodink\u00e1ch ztrat\u00ed\u0161 pen\u00edze, tak sis zkr\u00e1tka vybral \u0161patn\u00e9 hobby,\u201c uzav\u00edr\u00e1 Zachoval.<\/p>\n","protected":false},"excerpt":{"rendered":"Trh s\u00a0hodinkami byl a\u017e do roku 2020\u00a0relativn\u011b stabiln\u00ed a\u00a0z\u00e1kazn\u00edk\u016fm \u0161lo do velk\u00e9 m\u00edry o\u00a0statusov\u00fd symbol, p\u0159\u00edpadn\u011b o\u00a0n\u00e1kup n\u011b\u010deho,…\n","protected":false},"author":2,"featured_media":16985,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,8850,8849,8851,7081],"class_list":{"0":"post-16984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-hodinarstvi","11":"tag-hodinky","12":"tag-rolex","13":"tag-sperky"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116187409061245507","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/16984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=16984"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/16984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/16985"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=16984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=16984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=16984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}