{"id":170613,"date":"2026-08-06T13:35:22","date_gmt":"2026-08-06T13:35:22","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/170613\/"},"modified":"2026-08-06T13:35:22","modified_gmt":"2026-08-06T13:35:22","slug":"cesky-miliardar-kupuje-norskou-ikonu-madshus-vyroba-z-ciny-uz-miri-na-vysocinu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/170613\/","title":{"rendered":"\u010cesk\u00fd miliard\u00e1\u0159 kupuje norskou ikonu Madshus. V\u00fdroba z \u010c\u00edny u\u017e m\u00ed\u0159\u00ed na Vyso\u010dinu"},"content":{"rendered":"

\u010cesk\u00e1 pr\u016fmyslov\u00e1 spole\u010dnost ConsilTech podepsala dohodu o\u00a0p\u0159evzet\u00ed zna\u010dky Madshus od\u00a0americk\u00e9 skupiny Elevate Outdoor Collective. Podle ofici\u00e1ln\u00edho ozn\u00e1men\u00ed norsk\u00e9ho v\u00fdrobce<\/a> m\u00e1 b\u00fdt transakce dokon\u010dena b\u011bhem n\u011bkolika t\u00fddn\u016f. Jej\u00ed cenu ani p\u0159esn\u00e9 rozd\u011blen\u00ed pod\u00edl\u016f firmy nezve\u0159ejnily.<\/p>\n

Nov\u00fdm gener\u00e1ln\u00edm \u0159editelem a\u00a0spolumajitelem Madshusu bude Torstein Myklebostad, kter\u00fd posledn\u00edch deset let vedl norsk\u00e9ho v\u00fdrobce ly\u017ea\u0159sk\u00e9ho v\u00e1z\u00e1n\u00ed Rottefella. Spolu s\u00a0ConsilTechem tak nep\u0159eb\u00edr\u00e1 jen slavn\u00e9 jm\u00e9no, ale tak\u00e9 firmu, kter\u00e1 se\u00a0pot\u00fdk\u00e1 s\u00a0prudk\u00fdm propadem trhu a\u00a0n\u011bkolikam\u011bs\u00ed\u010dn\u00edm p\u0159eru\u0161en\u00edm v\u00fdroby.<\/p>\n

\"Polsk\u00fd<\/a> Norsk\u00e1 zna\u010dka, \u010desk\u00e1 tov\u00e1rna <\/p>\n

Madshus vyr\u00e1b\u00ed ly\u017ee\u00a0od\u00a0roku 1906 a\u00a0ozna\u010duje se\u00a0za\u00a0nejstar\u0161\u00ed dosud funguj\u00edc\u00ed ly\u017ea\u0159skou tov\u00e1rnu na\u00a0sv\u011bt\u011b<\/a>. Vedle b\u011b\u017eek nab\u00edz\u00ed boty, hole a\u00a0dal\u0161\u00ed vybaven\u00ed pro\u00a0z\u00e1vodn\u00ed i\u00a0rekrea\u010dn\u00ed ly\u017eov\u00e1n\u00ed.<\/p>\n

Pod\u00a0\u010desk\u00fdm vlastn\u00edkem se\u00a0zna\u010dka propoj\u00ed s\u00a0rakousk\u00fdm v\u00fdrobcem K\u00e4stle, jeho\u017e produk\u010dn\u00ed z\u00e1vod stoj\u00ed v\u00a0Nov\u00e9m M\u011bst\u011b na\u00a0Morav\u011b. K\u00e4stle na\u00a0Vyso\u010din\u011b v\u00a0posledn\u00edch letech investovalo do\u00a0modernizace v\u00fdroby sjezdov\u00fdch, skialpinistick\u00fdch i\u00a0b\u011b\u017eeck\u00fdch ly\u017e\u00ed. Firma sv\u016fj \u010desk\u00fd z\u00e1vod prezentuje jako jedno z\u00a0hlavn\u00edch v\u00fdrobn\u00edch center zna\u010dky<\/a>.<\/p>\n

P\u0159esun v\u00fdroby p\u0159itom neza\u010dne a\u017e\u00a0po\u00a0dokon\u010den\u00ed obchodu. Madshus u\u017e \u010d\u00e1st produkce, kter\u00e1 se\u00a0d\u0159\u00edve\u00a0nach\u00e1zela v\u00a0\u010c\u00edn\u011b, p\u0159evedl do\u00a0tov\u00e1rny K\u00e4stle<\/a> v Nov\u00e9m M\u011bst\u011b na Morav\u011b. Norsk\u00e9 Biri m\u00e1 d\u00e1l vyr\u00e1b\u011bt p\u0159edev\u0161\u00edm nejvy\u0161\u0161\u00ed z\u00e1vodn\u00ed \u0159ady a zachovat v\u00fdvojov\u00e9 i technologick\u00e9 z\u00e1zem\u00ed zna\u010dky.<\/p>\n

Pro\u00a0N\u011bmcovu skupinu jde o\u00a0logick\u00e9 roz\u0161\u00ed\u0159en\u00ed ly\u017ea\u0159sk\u00e9ho portfolia. ConsilTech z\u00edsk\u00e1 dal\u0161\u00ed mezin\u00e1rodn\u011b zn\u00e1mou zna\u010dku, zat\u00edmco Madshus m\u016f\u017ee vyu\u017e\u00edvat \u010desk\u00e9 v\u00fdrobn\u00ed kapacity, dodavatelsk\u00fd \u0159et\u011bzec a\u00a0zku\u0161enosti s\u00a0o\u017eivov\u00e1n\u00edm K\u00e4stle.<\/p>\n

Trh s\u00a0b\u011b\u017ekami se\u00a0po\u00a0pandemii smrskl na\u00a0polovinu <\/p>\n

Nov\u00ed vlastn\u00edci p\u0159eb\u00edraj\u00ed Madshus ve\u00a0slo\u017eit\u00e9m obdob\u00ed. V\u00fdroba v\u00a0norsk\u00e9m z\u00e1vod\u011b Biri byla n\u011bkolik m\u011bs\u00edc\u016f p\u0159eru\u0161en\u00e1 a\u00a0znovu se\u00a0rozb\u011bhla teprve kr\u00e1tce p\u0159ed\u00a0leto\u0161n\u00edm l\u00e9tem. Tov\u00e1rna nyn\u00ed dokon\u010duje objedn\u00e1vky na\u00a0nadch\u00e1zej\u00edc\u00ed zimn\u00ed sezonu.<\/p>\n

Myklebostad odhaduje, \u017ee sv\u011btov\u00fd trh s\u00a0b\u011b\u017eeck\u00fdmi ly\u017eemi je dnes p\u0159ibli\u017en\u011b polovi\u010dn\u00ed ne\u017e p\u0159ed\u00a0n\u011bkolika lety. B\u011bhem pandemie prodeje prudce rostly, proto\u017ee\u00a0lid\u00e9 vyhled\u00e1vali venkovn\u00ed sporty. N\u00e1sledovalo ale ochlazen\u00ed popt\u00e1vky a\u00a0obchodn\u00edk\u016fm z\u016fstaly vysok\u00e9 z\u00e1soby.<\/p>\n

Pr\u00e1v\u011b kombinace slab\u0161\u00edho trhu, drah\u00e9 evropsk\u00e9 v\u00fdroby a\u00a0konkurence levn\u011bj\u0161\u00ed asijsk\u00e9 produkce vytv\u00e1\u0159\u00ed tlak na\u00a0konsolidaci. Madshus mus\u00ed sn\u00ed\u017eit n\u00e1klady, ani\u017e by p\u0159i\u0161el o\u00a0pov\u011bst norsk\u00e9 technologick\u00e9 zna\u010dky.<\/p>\n

Ur\u010ditou nad\u011bji p\u0159edstavuje rostouc\u00ed z\u00e1jem o\u00a0d\u00e1lkov\u00e9 z\u00e1vody, nap\u0159\u00edklad norsk\u00fd Birkebeinerrennet nebo \u0161v\u00e9dsk\u00fd Vas\u016fv\u00a0b\u011bh. Podle nov\u00e9ho veden\u00ed se\u00a0tak zmen\u0161uje masov\u00fd maloobchodn\u00ed trh, ale z\u016fst\u00e1v\u00e1 siln\u00e1 komunita n\u00e1ro\u010dn\u011bj\u0161\u00edch z\u00e1vodn\u00edch a\u00a0rekrea\u010dn\u00edch ly\u017ea\u0159\u016f.<\/p>\n

\"Legenda<\/a> N\u011bmec opakuje recept pou\u017eit\u00fd u\u00a0K\u00e4stle <\/p>\n

ConsilTech spad\u00e1 do\u00a0podnikatelsk\u00e9ho okruhu Tom\u00e1\u0161e N\u011bmce, jeho\u017e rodinn\u00e1 investi\u010dn\u00ed kancel\u00e1\u0159 Consillium<\/a> se zam\u011b\u0159uje na aktivn\u00ed rozvoj pr\u016fmyslov\u00fdch firem. N\u011bmec se v minulosti pod\u00edlel na vybudov\u00e1n\u00ed gum\u00e1rensk\u00e9 skupiny \u010cGS Holding a pozd\u011bji investoval mimo jin\u00e9 do biotechnologi\u00ed, potravin\u00e1\u0159stv\u00ed a ly\u017ea\u0159sk\u00e9ho pr\u016fmyslu.<\/p>\n

U\u00a0K\u00e4stle jeho skupina p\u0159evzala tradi\u010dn\u00ed zna\u010dku\u00a0v\u00a0probl\u00e9mech, roz\u0161\u00ed\u0159ila jej\u00ed sortiment a\u00a0obnovila vlastn\u00ed z\u00e1vodn\u00ed t\u00fdm. Ofici\u00e1ln\u00ed ozn\u00e1men\u00ed transakce s\u00a0Madshusem<\/a> tento postup p\u0159\u00edmo p\u0159ipom\u00edn\u00e1 jako model, kter\u00fd chce ConsilTech vyu\u017e\u00edt znovu.<\/p>\n

Madshus tak z\u016fstane norskou zna\u010dkou, v\u011bt\u0161\u00ed \u010d\u00e1st jej\u00ed pr\u016fmyslov\u00e9 budoucnosti ale m\u016f\u017ee le\u017eet na\u00a0Vyso\u010din\u011b. Nov\u00e9 vlastnictv\u00ed j\u00ed nab\u00edz\u00ed modern\u011bj\u0161\u00ed v\u00fdrobu a\u00a0siln\u011bj\u0161\u00ed kapit\u00e1lov\u00e9 z\u00e1zem\u00ed. Sou\u010dasn\u011b v\u0161ak bude muset vy\u0159e\u0161it jednoduch\u00fd probl\u00e9m: jak udr\u017eet drahou historickou zna\u010dku\u00a0na\u00a0trhu, kter\u00fd je jen polovi\u010dn\u00ed ne\u017e p\u0159ed\u00a0n\u011bkolika lety.<\/p>\n

Norsko dod\u00e1 tradici a\u00a0technologii. \u010cesko tov\u00e1rnu a\u00a0investora. O\u00a0v\u00fdsledku rozhodne, zda tato kombinace dok\u00e1\u017ee znovu rozb\u011bhnout tak\u00e9 prodeje.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesk\u00e1 pr\u016fmyslov\u00e1 spole\u010dnost ConsilTech podepsala dohodu o\u00a0p\u0159evzet\u00ed zna\u010dky Madshus od\u00a0americk\u00e9 skupiny Elevate Outdoor Collective. Podle ofici\u00e1ln\u00edho ozn\u00e1men\u00ed norsk\u00e9ho…\n","protected":false},"author":2,"featured_media":170614,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[154,41470,41559,41795,41788,41787,41793,41789,41786,41794,8444,41792,94,93,16483,41791,41790,41796,4399,2056],"class_list":["post-170613","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-akvizice","tag-bezecke-lyzovani","tag-bezky","tag-cesky-investor","tag-consillium","tag-consiltech","tag-elevate-outdoor-collective","tag-kastle","tag-madshus","tag-norska-firma","tag-nove-mesto-na-morave","tag-rottefella","tag-sport","tag-sports","tag-tomas-nemec","tag-torstein-myklebostad","tag-vyroba-lyzi","tag-vyroba-z-ciny","tag-vysocina","tag-zimni-sporty"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117048831452260555","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/170613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=170613"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/170613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/170614"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=170613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=170613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=170613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}