{"id":172546,"date":"2026-08-08T09:06:08","date_gmt":"2026-08-08T09:06:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/172546\/"},"modified":"2026-08-08T09:06:08","modified_gmt":"2026-08-08T09:06:08","slug":"u-prazskych-hal-chceme-hlavne-vice-akci-rika-sef-live-nation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/172546\/","title":{"rendered":"U pra\u017esk\u00fdch hal chceme hlavn\u011b v\u00edce akc\u00ed, \u0159\u00edk\u00e1 \u0161\u00e9f Live Nation"},"content":{"rendered":"

Kapit\u00e1lov\u00fd vstup Live Nation do spole\u010dn\u00e9ho podniku<\/a> s investi\u010dn\u00ed skupinou PPF p\u0159edstavuje dosud nejv\u011bt\u0161\u00ed investici glob\u00e1ln\u00edho koncertn\u00edho promot\u00e9ra ve st\u0159edn\u00ed Evrop\u011b. Americk\u00e1 firma, kter\u00e1 v podniku z\u00edsk\u00e1 t\u011bsnou kontrolu,\u00a0bude provozovat\u00a0pra\u017esk\u00e1 sportovn\u00ed a kulturn\u00ed za\u0159\u00edzen\u00ed, kter\u00e1 hodl\u00e1 modernizovat, roz\u0161\u00ed\u0159it u nich nab\u00eddku pro VIP klientelu a zlep\u0161it z\u00e1zem\u00ed pro div\u00e1ky i um\u011blce. \u201eChceme n\u00e1v\u0161t\u011bvn\u00edk\u016fm nab\u00eddnout tu nejlep\u0161\u00ed sv\u011btovou zku\u0161enost,\u201c \u0159\u00edk\u00e1 Paul Antonio, kter\u00fd \u0159\u00edd\u00ed aktivity Live Nation v Evrop\u011b, na Bl\u00edzk\u00e9m v\u00fdchod\u011b, v Africe a Asii.<\/p>\n

Budete s PPF<\/a> provozovat multifunk\u010dn\u00ed prostory O2 arena, O2 universum a Forum Karl\u00edn. Jak\u00e9 budou va\u0161e prvn\u00ed kroky po dokon\u010den\u00ed transakce?<\/p>\n

Nechyst\u00e1me \u017e\u00e1dnou revoluci. P\u016fjde sp\u00ed\u0161e o postupn\u00fd v\u00fdvoj. PPF se o tyto budovy velmi dob\u0159e starala a udr\u017eela je v centru st\u0159edoevropsk\u00e9ho koncertn\u00edho trhu.<\/p>\n

M\u016f\u017eeme p\u0159in\u00e9st dal\u0161\u00ed kapit\u00e1l, zku\u0161enosti na\u0161ich intern\u00edch design\u00e9rsk\u00fdch t\u00fdm\u016f a know-how z provozu hal po cel\u00e9m sv\u011bt\u011b. Chceme investovat nap\u0159\u00edklad do pr\u00e9miov\u00fdch prostor \u010di do gastronomie, abychom zajistili co nejlep\u0161\u00ed kvalitu provozu ve v\u0161ech za\u0159\u00edzen\u00edch, a to jak pro n\u00e1v\u0161t\u011bvn\u00edky, tak i pro organiz\u00e1tory akc\u00ed. Na\u0161e glob\u00e1ln\u00ed zku\u0161enosti se podle m\u011b dob\u0159e dopl\u0148uj\u00ed s m\u00edstn\u00ed znalost\u00ed PPF.<\/p>\n

Do kter\u00fdch \u010d\u00e1st\u00ed are\u00e1l\u016f chcete investovat p\u0159edev\u0161\u00edm?<\/p>\n

C\u00edlem je zlep\u0161it z\u00e1\u017eitek n\u00e1v\u0161t\u011bvn\u00edk\u016f i podm\u00ednky pro vystupuj\u00edc\u00ed. Jedna \u010d\u00e1st investic se proto bude t\u00fdkat prostor, kter\u00e9 vid\u00ed div\u00e1k \u2013 od vstupu do haly p\u0159es ob\u010derstven\u00ed a\u017e po VIP a hospitality z\u00f3ny. Stejn\u011b d\u016fle\u017eit\u00e9 je ale i z\u00e1zem\u00ed pro um\u011blce, technick\u00e9 t\u00fdmy a produkci. Chceme, aby zdej\u0161\u00ed haly nab\u00edzely n\u00e1v\u0161t\u011bvn\u00edk\u016fm srovnatelnou zku\u0161enost jako nejlep\u0161\u00ed ar\u00e9ny ve sv\u011bt\u011b. Atraktivn\u00ed hala p\u0159itahuje fanou\u0161ky, a t\u00edm i dal\u0161\u00ed um\u011blce a nov\u00e9 akce.<\/p>\n

Mohou n\u00e1v\u0161t\u011bvn\u00edci o\u010dek\u00e1vat tak\u00e9 technologick\u00e9 novinky?<\/p>\n

Konkr\u00e9tn\u00ed podobu je\u0161t\u011b mus\u00edme detailn\u011b vyhodnotit. Nechceme vytv\u00e1\u0159et dojem, \u017ee je sou\u010dasn\u00fd provoz \u0161patn\u00fd. PPF odvedla velmi dobrou pr\u00e1ci. Prostor ke zm\u011bn\u00e1m vid\u00edm nap\u0159\u00edklad ve zp\u016fsobu, jak\u00fdm si fanou\u0161ci objedn\u00e1vaj\u00ed ob\u010derstven\u00ed nebo nakupuj\u00ed dal\u0161\u00ed produkty. Zm\u011bnit se m\u016f\u017ee tak\u00e9 zm\u00edn\u011bn\u00fd design a celkov\u00e9 fungov\u00e1n\u00ed VIP a ob\u010derstvovac\u00ed prostory.<\/p>\n

\"PPF<\/a>PPF spojila s\u00edly s glob\u00e1ln\u00edm l\u00eddrem. Americk\u00fd obr povede provoz O2 areny i Fora Karl\u00edn<\/a><\/p>\n

V tiskov\u00e9 zpr\u00e1v\u011b zazn\u011blo, \u017ee jde o nejv\u011bt\u0161\u00ed investici Live Nation<\/a> ve st\u0159edn\u00ed Evrop\u011b. M\u016f\u017eete p\u0159ibl\u00ed\u017eit jej\u00ed hodnotu?<\/p>\n

Finan\u010dn\u00ed podm\u00ednky transakce zve\u0159ej\u0148ovat nem\u016f\u017eeme. Ned\u011bl\u00e1me to ani u jin\u00fdch obchod\u016f.<\/p>\n

Kdo jedn\u00e1n\u00ed o transakci zah\u00e1jil?<\/p>\n

S PPF spolupracujeme \u0159adu let a jedn\u00e1n\u00ed se postupn\u011b vyv\u00edjela. Ned\u00e1 se podle m\u011b ur\u010dit jeden konkr\u00e9tn\u00ed okam\u017eik ani jedna strana, kter\u00e1 by cel\u00fd proces iniciovala.<\/p>\n

Opravdu?<\/p>\n

\u0160lo o spojen\u00ed dvou partner\u016f, kte\u0159\u00ed v transakci vid\u011bli p\u0159\u00edle\u017eitost vytvo\u0159it n\u011bco hodnotn\u011bj\u0161\u00edho, ne\u017e \u010deho by ka\u017ed\u00fd z nich dos\u00e1hl samostatn\u011b. PPF p\u0159itom rozhodn\u011b nebyla v situaci, kdy by n\u011bjak\u00fd obchod musela uzav\u0159\u00edt.<\/p>\n

Hled\u00e1te v \u010cesku nebo okoln\u00edch zem\u00edch dal\u0161\u00ed podobn\u00e9 p\u0159\u00edle\u017eitosti?<\/p>\n

O konkr\u00e9tn\u00edch projektech mluvit nechci. V regionu ale vid\u00edme siln\u00fd r\u016fst a budeme se zab\u00fdvat p\u0159\u00edle\u017eitostmi, u nich\u017e budou m\u00edt ob\u011b strany o spolupr\u00e1ci z\u00e1jem a kde dok\u00e1\u017eeme vytvo\u0159it dodate\u010dnou hodnotu.<\/p>\n

V Pardubic\u00edch se pl\u00e1nuje nov\u00e1 ar\u00e9na, kter\u00e1 by p\u0159i koncertech mohla pojmout a\u017e 25 tis\u00edc lid\u00ed. Zaj\u00edm\u00e1 v\u00e1s tento projekt?<\/p>\n

Sly\u0161el jsem o n\u011bm, ale jeho podrobnosti nezn\u00e1m. Podobn\u00fdch projekt\u016f se nyn\u00ed v Evrop\u011b p\u0159ipravuje v\u00edce. Jsem ale p\u0159esv\u011bd\u010den, \u017ee zdej\u0161\u00ed trh m\u00e1 dal\u0161\u00ed prostor k r\u016fstu. Pr\u00e1v\u011b proto v regionu investujeme. Na\u0161\u00ed sou\u010dasnou prioritou je ka\u017edop\u00e1dn\u011b dokon\u010dit tuto transakci a splnit z\u00e1vazky, kter\u00e9 jsme si stanovili. O \u017e\u00e1dn\u00e9m jin\u00e9m projektu srovnateln\u00e9ho rozsahu jsme zat\u00edm nevedli \u017e\u00e1dn\u00e1 v\u00e1\u017en\u00e1 jedn\u00e1n\u00ed.<\/p>\n

PPF vlastn\u00ed tak\u00e9 venkovn\u00ed are\u00e1l v Let\u0148anech pro koncerty s n\u00e1v\u0161t\u011bvnost\u00ed a\u017e 60 tis\u00edc lid\u00ed. Budete jej nyn\u00ed v\u00edce vyu\u017e\u00edvat?<\/p>\n

Velk\u00e9 koncerty tam po\u0159\u00e1d\u00e1me u\u017e nyn\u00ed a po\u010d\u00edt\u00e1me s t\u00edm i do budoucna. PPF je pro n\u00e1s dlouhodob\u00fdm partnerem a v t\u00e9to spolupr\u00e1ci budeme pokra\u010dovat.<\/p>\n

\"PPF<\/a>PPF prodala pod\u00edly v\u00a0kaza\u0161sk\u00e9m t\u011b\u017ea\u0159i zlata a\u00a0rakousk\u00e9 IT firm\u011b. Z\u00edskala \u010dty\u0159i miliardy <\/a><\/p>\n

Pro\u010d are\u00e1l v Let\u0148anech nen\u00ed sou\u010d\u00e1st\u00ed nov\u00e9 spole\u010dnosti?<\/p>\n

Vzhledem k tomu, \u017ee nejde o \u017e\u00e1dnou halu, ale otev\u0159en\u00fd prostor, jde o zcela jin\u00fd typ koncertn\u00ed infrastruktury. Pro n\u00e1s je kl\u00ed\u010dov\u00e9, \u017ee ho budeme moct d\u00e1l vyu\u017e\u00edvat a d\u00edky tomu bude mo\u017en\u00e9 ve m\u011bst\u011b po\u0159\u00e1dat akce r\u016fzn\u00fdch velikost\u00ed, od men\u0161\u00edch vystoupen\u00ed a\u017e po nejv\u011bt\u0161\u00ed koncerty. To pom\u016f\u017ee p\u0159iv\u00e1d\u011bt do Prahy dal\u0161\u00ed um\u011blce i n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n

Jak\u00e9 tr\u017eby a finan\u010dn\u00ed v\u00fdsledky od nov\u00e9 spole\u010dnosti o\u010dek\u00e1v\u00e1te?<\/p>\n

Konkr\u00e9tn\u00ed \u010d\u00edsla zve\u0159ej\u0148ovat nebudeme. Ka\u017edou investici posuzujeme podle podobn\u00fdch krit\u00e9ri\u00ed a tento projekt odpov\u00edd\u00e1 po\u017eadavk\u016fm, kter\u00e9 klademe na kapit\u00e1lov\u00e9 investice i v jin\u00fdch zem\u00edch. R\u016fst o\u010dek\u00e1v\u00e1me p\u0159edev\u0161\u00edm d\u00edky v\u011bt\u0161\u00edmu po\u010dtu akc\u00ed a investic\u00edm do gastronomie, VIP a pr\u00e9miov\u00fdch prostor. Pr\u00e1v\u011b tam vid\u00edme mo\u017enost vytv\u00e1\u0159et dodate\u010dn\u00e9 p\u0159\u00edjmy. O\u010dek\u00e1van\u00e1 n\u00e1vratnost je podle n\u00e1s srovnateln\u00e1 s na\u0161imi dal\u0161\u00edmi projekty.<\/p>\n

M\u016f\u017eete u\u017e \u0159\u00edci, kter\u00e9 nov\u00e9 interprety do Prahy p\u0159ivezete?<\/p>\n

O dosud neozn\u00e1men\u00fdch koncertech mluvit nemohu. Je ale z\u0159ejm\u00e9, \u017ee regionem proj\u00ed\u017ed\u00ed v\u00edce um\u011blc\u016f ne\u017e kdy d\u0159\u00edve.<\/p>\n","protected":false},"excerpt":{"rendered":"Kapit\u00e1lov\u00fd vstup Live Nation do spole\u010dn\u00e9ho podniku s investi\u010dn\u00ed skupinou PPF p\u0159edstavuje dosud nejv\u011bt\u0161\u00ed investici glob\u00e1ln\u00edho koncertn\u00edho promot\u00e9ra…\n","protected":false},"author":2,"featured_media":172547,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[109,108,106,1521,69,337,88,622,476,5719,7148,370],"class_list":["post-172546","post","type-post","status-publish","format-standard","has-post-thumbnail","category-evropa","tag-europa","tag-europe","tag-evropa","tag-gastronomie","tag-investice","tag-koncert","tag-live-nation","tag-ppf-group","tag-projekt","tag-stredni-evropa","tag-transakce","tag-vip"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117059097943188446","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/172546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=172546"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/172546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/172547"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=172546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=172546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=172546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}