{"id":172785,"date":"2026-08-08T13:38:18","date_gmt":"2026-08-08T13:38:18","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/172785\/"},"modified":"2026-08-08T13:38:18","modified_gmt":"2026-08-08T13:38:18","slug":"majitelka-kavarny-prozradila-na-cem-podniky-vydelavaji-jeste-vic-nez-na-kohoutkove-vode-v-lete-je-to-zlaty-dul","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/172785\/","title":{"rendered":"Majitelka kav\u00e1rny prozradila, na \u010dem podniky vyd\u011bl\u00e1vaj\u00ed je\u0161t\u011b v\u00edc ne\u017e na kohoutkov\u00e9 vod\u011b. V l\u00e9t\u011b je to zlat\u00fd d\u016fl"},"content":{"rendered":"

A\u00a0pr\u00e1v\u011b
\ntyto letn\u00ed hity jsou pro podniky ekonomicky
\nzaj\u00edmav\u00e9.\u00a0Jedn\u00e1 se hlavn\u011b o\u00a0n\u00e1poje, u\u00a0kter\u00fdch je mo\u017en\u00e9 dostat
\nse na velmi n\u00edzkou
\npo\u0159izovac\u00ed cenu
\nv\u00a0\u0159\u00e1dech jen n\u011bkolika korun. Z\u00e1kazn\u00edk\u016fm se v\u0161ak\u00a0prod\u00e1vaj\u00ed\u00a0mno\u00adhem dr\u00e1\u017e.\u00a0Jak\u00a0situ\u00adace v\u00a0kav\u00e1rn\u00e1ch a restaurac\u00edch
\naktu\u00e1ln\u011b\u00a0vypa\u00add\u00e1?\u00a0<\/p>\n

\n\tObl\u00edben\u00fd letn\u00ed trh\u00e1k\u00a0\n<\/p>\n

Na \u017e\u00e1dn\u00e9m
\n\tn\u00e1pojov\u00e9m l\u00edstku nesm\u00ed\u00a0v\u00a0l\u00e9t\u011b\u00a0chy\u00adb\u011bt dom\u00e1c\u00ed
\n\tlimon\u00e1da.\u00a0\u201eV\u00a0l\u00e9t\u011b si k\u00a0n\u00e1m lid\u00e9
\n\tnechod\u00ed jen pro k\u00e1vu. S\u00a0vy\u0161\u0161\u00edmi teplotami roste prodej limon\u00e1d a
\n\tdal\u0161\u00edch ledov\u00fdch n\u00e1poj\u016f,\u201c popisuje majitelka pra\u017esk\u00e9
\n\tkav\u00e1rny.\u00a0Ve v\u011bt\u0161in\u011b
\n\tverz\u00ed se v\u0161ak nejedn\u00e1 o\u00a0nic komplikovan\u00e9ho. Z\u00e1klad tvo\u0159\u00ed \u010dasto jen\u00a0led,\u00a0voda, cukr\u00a0(nebo jin\u00e9 sladidlo, nap\u0159\u00edklad
\n\tsirup), pop\u0159\u00edpad\u011b
\n\tje\u0161t\u011b p\u0159idan\u00e9\u00a0bylinky nebo\u00a0citron.\u00a0U\u00adve\u010fme si modelov\u00fd:\u00a0<\/p>\n

Pokud
\n\tse\u010dteme\u00a0cenu surovin na jednu porci,
\n\tdostaneme\u00a0se u\u00a0z\u00e1kladn\u00ed limon\u00e1dy
\n\ts\u00a0citronem zhruba\u00a0jen\u00a0na
\n\t15\u00a0K\u010d.\u00a0Kav\u00e1rni\u00adce\u00a0si pak bez\u00a0probl\u00e9m\u016f\u00a0m\u016f\u00ad\u017ee\u00a0p\u0159i\u010d\u00edst mar\u017ei\u00a0kolem\u00a055 K\u010d a\u00a0limon\u00e1du mohou\u00a0lidem\u00a0na\u00adb\u00eddnout za
\n\t70\u00a0K\u010d.
\n\tV\u00a0hork\u00fdch dnech se p\u0159itom prod\u00e1v\u00e1 \u010dasto l\u00e9pe ne\u017e samotn\u00e1 voda
\n\tz\u00a0kohoutku, nav\u00edc s\u00a0o\u00a0pozn\u00e1n\u00ed vy\u0161\u0161\u00ed\u00a0mar\u017e\u00ed.<\/p>\n


\n
\n <\/a>Z aplikace Dotyka\u010dka vypl\u00fdv\u00e1, \u017ee v tepl\u00fdch slune\u010dn\u00fdch dnech rostou prodeje limon\u00e1d nebo ledov\u00fdch k\u00e1v.
\n , …\n <\/p>\n

Ve v\u011bt\u0161\u00edch
\n\tm\u011bstech se v\u0161ak re\u00e1ln\u011b pohybuj\u00ed ceny limon\u00e1d i\u00a0kolem 80\u00a0a\u017e
\n\t90\u00a0K\u010d.\u00a0Rozd\u00edln\u00e9 jsou limon\u00e1dy z\u00a0\u010derstv\u00e9ho
\n\tovoce, jeho\u017e po\u0159izovac\u00ed cena n\u00e1poj\u00a0je\u0161t\u011b\u00a0o\u00a0n\u011b\u00adco prodra\u017e\u00ed. V\u00fdnosn\u00e9 jsou pro podniky taky
\n\tledov\u00e9 \u010daje, jejich\u017e cena se \u010dasto pohybuje dokonce je\u0161t\u011b
\n\to\u00a0n\u011bco v\u00fd\u0161 ne\u017e u\u00a0limon\u00e1d. Nap\u0159\u00edklad pra\u017esk\u00e1 kav\u00e1rna na N\u00e1m\u011bst\u00ed
\n\trepubliky si za n\u011bj\u00a0\u00fa\u010dtuje nap\u0159\u00edklad 99\u00a0K\u010d. V\u00fdrobn\u00ed
\n\tn\u00e1klady jsou v\u0161ak podobn\u011b n\u00edzk\u00e9 a v\u011bt\u0161inou nep\u0159esahuj\u00ed 20\u00a0K\u010d na
\n\tsklenici.\u00a0Je v\u0161ak t\u0159eba zm\u00ednit, \u017ee
\n\tz\u00e1kazn\u00edk neplat\u00ed jen
\n\tsamotn\u00fd produkt, ale tak\u00e9 p\u0159\u00edpravu n\u00e1poje, servis nebo atraktivn\u00ed
\n\tprost\u0159ed\u00ed kav\u00e1rny a zvl\u00e1\u0161\u0165 jej\u00ed lokalitu.\u00a0<\/p>\n

Nealkoholick\u00e9 n\u00e1poje mohou m\u00edt
\n\tobecn\u011b \u201eslu\u0161nou mar\u017ei\u201c, na co\u017e u\u017e p\u0159ed lety upozor\u0148oval t\u0159eba
\n\tV\u00e1clav St\u00e1rek, b\u00fdval\u00fd prezident Asociace hotel\u016f a
\n\trestaurac\u00ed.\u00a0V\u00a0roz\u00adhovoru pro Radio\u017eurn\u00e1l
\n\tuvedl, \u017ee nen\u00ed
\n\ttajemstv\u00edm, \u017ee podniky dob\u0159e vyd\u011bl\u00e1vaj\u00ed jak na nealko n\u00e1poj\u00edch,
\n\ttak\u00a0t\u0159eba\u00a0na
\n\tk\u00e1v\u011b.\u00a0<\/p>\n

\n\tLedov\u00e1
\n\tk\u00e1va vynese v\u00edc ne\u017e espresso\u00a0\n<\/p>\n

Podle dat
\n\tpokladn\u00edho syst\u00e9mu\u00a0Dotyka\u010d\u00adka\u00a0byla v\u00a0roce 2025\u00a0pr\u016fm\u011brn\u00e1 cena
\n\tk\u00e1vy 57,80\u00a0K\u010d.\u00a0V\u00a0pos\u00adledn\u00edch letech jej\u00ed cena
\n\tt\u00e9m\u011b\u0159 nep\u0159etr\u017eit\u011b roste. Nap\u0159\u00edklad od roku 2019\u00a0je
\n\tpozorovateln\u00fd n\u00e1r\u016fst dokonce o\u00a063,3\u00a0%.\u00a0Tehdy k\u00e1va st\u00e1la pr\u016fm\u011brn\u011b
\n\t35,40\u00a0K\u010d.\u00a0Rozd\u00edly v\u00a0cen\u00e1ch\u00a0k\u00e1vov\u00fdch n\u00e1poj\u016f jsou do zna\u010dn\u00e9
\n\tm\u00edry dan\u00e9 jejich typy.\u00a0Nejni\u017e\u0161\u00ed cenu m\u00edv\u00e1
\n\tespresso.\u00a0Kdy\u017e se v\u0161ak
\n\tp\u0159idaj\u00ed jen dal\u0161\u00ed 2 \u201elevn\u00e9 suroviny\u201c jako led a ml\u00e9ko, p\u0159\u00edpadn\u011b o\u00a0n\u011bco
\n\tdra\u017e\u0161\u00ed zmrzlina, m\u016f\u017ee se prodejn\u00ed cena\u00a0ihned vy\u0161plhat
\n\tklidn\u011b\u00a0i\u00a0vyso\u00adko\u00a0nad\u00a0100 K\u010d.\u00a0Proto mohou m\u00edt vysoce ziskov\u00fd
\n\tpotenci\u00e1l pro podniky pr\u00e1v\u011b i\u00a0ledov\u00e9 letn\u00ed n\u00e1poje p\u0159ipraven\u00e9
\n\tz\u00a0k\u00e1vy.\u00a0<\/p>\n

Nap\u0159\u00edklad
\n\tkav\u00e1rna\u00a0na pra\u017esk\u00e9m\u00a0And\u011b\u00adlu\u00a0prod\u00e1v\u00e1 espresso za 65\u00a0K\u010d. Cena
\n\tledov\u00e9\u00a0k\u00e1vy s\u00a0ml\u00e9kem
\n\tje u\u017e ale 100\u00a0K\u010d a espresso se zmrzlinou stoj\u00ed 110\u00a0K\u010d.\u00a0(Dom\u00e1c\u00ed limon\u00e1da a ledov\u00fd \u010daj pro
\n\tsrovn\u00e1n\u00ed 75\u00a0T\u00e9m\u011b\u0159
\n\tlitr karafy vody pak vyjde na 45\u00a0K\u010d). Zat\u00edmco za
\n\tespresso si nap\u0159\u00edklad\u00a0Star\u00adbucks\u00a0\u00fa\u010dtuje\u00a075\u00a0K\u010d,\u00a0za\u00a0l\u00adedov\u00e9\u00a0cafe\u00a0lat\u00adte\u00a0je to u\u017e minim\u00e1ln\u011b\u00a0115 K\u010d,\u00a0s\u00a0p\u0159\u00edchut\u00ed je\u0161t\u011b v\u00edc.
\n\tZa
\n\tkaramelov\u00e9\u00a0frap\u00adpuccino\u00a0si \u0159\u00edk\u00e1
\n\tnap\u0159\u00edklad\u00a0u\u017e 169\u00a0K\u010d.
\n\tV\u00a0sortimentu m\u00e1 ale i\u00a0dra\u017e\u0161\u00ed ledov\u00e9 k\u00e1vy. V\u00a0tomto p\u0159\u00edpad\u011b v\u0161ak z\u00e1kazn\u00edk
\n\tp\u0159ipl\u00e1c\u00ed tak\u00e9 za objem jednotliv\u00fdch n\u00e1poj\u016f nebo samotnou
\n\tpopul\u00e1rn\u00ed zna\u010dku. Po\u0159izovac\u00ed cena k\u00e1vy se p\u0159itom
\n\tletos dostala nejn\u00ed\u017e<\/a> za posledn\u00ed 2\u00a0roky.<\/p>\n


\n
\n <\/a>Kdy\u017e se k espressu p\u0159id\u00e1 led a ml\u00e9ko, cenu m\u016f\u017ee vysko\u010dit klidn\u011b dvojn\u00e1sobn\u011b.
\n , …\n <\/p>\n

\n\tCo \u010cech, to piva\u0159?\u00a0\n<\/p>\n

A\u00a0jak je to
\n\ts\u00a0pivem, o\u00a0kter\u00e9m n\u011bkte\u0159\u00ed lid\u00e9 tvrd\u00ed, \u017ee je v\u00a0l\u00e9t\u011b zchlad\u00ed
\n\tnejl\u00e9pe?\u00a0Sou\u010dasn\u00e1 realita v\u00e1s mo\u017en\u00e1
\n\tp\u0159ekvap\u00ed.\u00a0I\u00a0kdy\u017e
\n\tst\u00e1le plat\u00ed fakt, \u017ee pr\u016fm\u011brn\u00e1 spot\u0159eba piva na osobu je v\u00a0na\u0161\u00ed
\n\tzemi ve sv\u011btov\u00e9m porovn\u00e1n\u00ed rekordn\u00ed, re\u00e1ln\u011b st\u00e1le
\n\tkles\u00e1.\u00a0V\u00a0podni\u00adc\u00edch\u00a0se\u00a0pivo\u00a0kon\u00adzumuje \u010d\u00edm d\u00e1l
\n\tm\u00e9n\u011b, na co\u017e m\u00e1 vliv
\n\tnejen chov\u00e1n\u00ed spot\u0159ebitel\u016f, ale pravd\u011bpodobn\u011b i\u00a0n\u00e1r\u016fst jeho cen. Ve
\n\tv\u011bt\u0161\u00edch m\u011bstech se toti\u017e dnes cena \u010depovan\u00e9ho pohybuje klidn\u011b mezi 70\u00a0a\u017e 90\u00a0K\u010d.\u00a0Zhruba 71\u00a0% piva z\u00a0obchod\u016f
\n\tdnes\u00a0lid\u00e9 spot\u0159ebuj\u00ed doma. N\u011bkter\u00e9 pivovary dokonce
\n\tkon\u010d\u00ed<\/a>.<\/p>\n

Podle\u00a0Vladim\u00edra Sirotka,\u00a0\u0159editele tr\u017en\u00edho a datov\u00e9ho v\u00fdzkumu
\n\tspole\u010dnosti\u00a0Do\u00adtyka\u010dka, za to m\u016f\u017ee
\n\thlavn\u011b zm\u011bna spot\u0159ebitelsk\u00fdch trend\u016f. \u201eCelkov\u011b sledujeme odklon od
\n\talkoholu,\u201c uv\u00e1d\u00ed.\u00a0Celkov\u00fd
\n\tpod\u00edl piva na tr\u017eb\u00e1ch dnes d\u011bl\u00e1 zhruba jen 14\u00a0%. Je\u0161t\u011b v\u00a0roce
\n\t2018\u00a0v\u0161ak\u00a0tvo\u0159ilo v\u00edce
\n\tne\u017e p\u011btinu tr\u017eeb.<\/p>\n","protected":false},"excerpt":{"rendered":"A\u00a0pr\u00e1v\u011b tyto letn\u00ed hity jsou pro podniky ekonomicky zaj\u00edmav\u00e9.\u00a0Jedn\u00e1 se hlavn\u011b o\u00a0n\u00e1poje, u\u00a0kter\u00fdch je mo\u017en\u00e9 dostat se na…\n","protected":false},"author":2,"featured_media":172786,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,42,8826,13179,880],"class_list":["post-172785","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-cesko","tag-kavarny","tag-leto","tag-nealkoholicke-napoje"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117060167956020821","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/172785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=172785"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/172785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/172786"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=172785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=172785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=172785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}