{"id":173550,"date":"2026-08-09T10:07:09","date_gmt":"2026-08-09T10:07:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/173550\/"},"modified":"2026-08-09T10:07:09","modified_gmt":"2026-08-09T10:07:09","slug":"ai-asistenti-zacinaji-nakupovat-za-lidi-obchodnici-se-pripravuji-na-novy-prodejni-kanal","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/173550\/","title":{"rendered":"AI asistenti za\u010d\u00ednaj\u00ed nakupovat za lidi. Obchodn\u00edci se p\u0159ipravuj\u00ed na nov\u00fd prodejn\u00ed kan\u00e1l"},"content":{"rendered":"

Um\u011bl\u00e1 inteligence u\u017e nepom\u00e1h\u00e1 jen s vyhled\u00e1v\u00e1n\u00edm informac\u00ed nebo doporu\u010dov\u00e1n\u00edm produkt\u016f. Dal\u0161\u00edm krokem v\u00fdvoje e-commerce jsou, a v n\u011bkter\u00fdch p\u0159\u00edpadech ji\u017e jsou,\u00a0AI<\/a> agenti, kte\u0159\u00ed pro z\u00e1kazn\u00edka nejen vyhledaj\u00ed vhodn\u00e9 zbo\u017e\u00ed, ale dokonce cel\u00fd n\u00e1kup dokon\u010d\u00ed. N\u011bkter\u00e9 firmy u\u017e podobn\u00e9 modely testuj\u00ed a p\u0159ipravuj\u00ed se na dobu, kdy se AI stane dal\u0161\u00edm prodejn\u00edm kan\u00e1lem vedle web\u016f a mobiln\u00edch aplikac\u00ed.\u00a0<\/p>\n

Jednou z takov\u00fdch spole\u010dnost\u00ed v \u010cesku je Rohl\u00edk<\/a>\u00a0\u2013 ten na za\u010d\u00e1tku roku 2026 p\u0159edstavil vlastn\u00ed MCP server. Umo\u017e\u0148uje propojit z\u00e1kaznick\u00fd \u00fa\u010det s um\u011blou inteligenc\u00ed ChatGPT nebo Claude, d\u00edky \u010demu\u017e mohou z\u00e1kazn\u00edci nakupovat prost\u0159ednictv\u00edm b\u011b\u017en\u00e9 konverzace se sv\u00fdmi AI agenty. \u201eSlu\u017ebu vyu\u017e\u00edvaj\u00ed stovky lid\u00ed denn\u011b a z\u00e1jem postupn\u011b roste. Vedle toho m\u00e1me vlastn\u00ed asistentku Maiu p\u0159\u00edmo v aplikaci, tu u\u017e pou\u017eije p\u0159ibli\u017en\u011b ka\u017ed\u00fd des\u00e1t\u00fd z\u00e1kazn\u00edk, kter\u00fd u n\u00e1s nakoup\u00ed. Do p\u0159\u00ed\u0161t\u00edho roku \u010dek\u00e1me v\u00fdrazn\u00fd r\u016fst,\u201c \u0159\u00edk\u00e1 gener\u00e1ln\u00ed \u0159editelka Rohl\u00edku Miroslava Vopatov\u00e1.\u00a0<\/p>\n

B\u011bhem n\u011bkolika let se m\u016f\u017ee zp\u016fsob nakupov\u00e1n\u00ed v\u00fdrazn\u011b zm\u011bnit. \u201eDnes jde o des\u00edtky objedn\u00e1vek denn\u011b, ale vyv\u00edj\u00ed se to rychle. V horizontu p\u011bti let p\u0159edpokl\u00e1d\u00e1me, \u017ee t\u00edmto zp\u016fsobem bude postupn\u011b vznikat v\u011bt\u0161ina objedn\u00e1vek,\u201c dod\u00e1v\u00e1 Vopatov\u00e1.\u00a0<\/p>\n

P\u0159ich\u00e1z\u00ed nov\u00fd distribu\u010dn\u00ed kan\u00e1l<\/p>\n

Zm\u011bna se net\u00fdk\u00e1 jen z\u00e1kazn\u00edk\u016f, ale tak\u00e9 samotn\u00fdch e-shop\u016f<\/a>.\u00a0Vedle vyhled\u00e1va\u010d\u016f nebo mobiln\u00edch aplikac\u00ed vznik\u00e1 nov\u00fd zp\u016fsob, jak se lid\u00e9 dostanou k nab\u00eddce obchodn\u00edk\u016f. \u201ePo\u010d\u00edt\u00e1me s t\u00edm, \u017ee AI asistenti budou nov\u00fdm distribu\u010dn\u00edm kan\u00e1lem. Kdo v n\u011bm nebude p\u0159ipojen\u00fd, nedostane se do v\u00fdb\u011bru, kter\u00fd asistent z\u00e1kazn\u00edkovi nab\u00eddne. Proto na integraci pracujeme u\u017e nyn\u00ed,\u201c \u0159\u00edk\u00e1 Vopatov\u00e1.\u00a0<\/p>\n

Podobn\u00fd v\u00fdvoj o\u010dek\u00e1v\u00e1 tak\u00e9 spole\u010dnost PayU. Jej\u00ed dubnov\u00fd pr\u016fzkum<\/a> s tis\u00edcovkou \u00fa\u010dastn\u00edk\u016f ukazuje, \u017ee pojem AI agent dob\u0159e zn\u00e1 jen p\u011btina \u010cech\u016f. Nicm\u00e9n\u011b t\u0159etina respondent\u016f by byla ochotn\u00e1 takov\u00e9ho asistenta p\u0159i online nakupov\u00e1n\u00ed vyu\u017e\u00edt.\u00a0<\/p>\n

\u201eNep\u016fjde o jednor\u00e1zovou revoluci, ale o postupn\u00fd v\u00fdvoj. Nejprve budou AI agenti pom\u00e1hat s vyhled\u00e1v\u00e1n\u00edm produkt\u016f nebo opakovan\u00fdmi n\u00e1kupy b\u011b\u017en\u00e9ho zbo\u017e\u00ed. Teprve pozd\u011bji p\u0159evezmou cel\u00fd n\u00e1kupn\u00ed proces v\u010detn\u011b samotn\u00e9 platby,\u201c p\u0159edv\u00edd\u00e1 Martin Prunner, mana\u017eer PayU<\/a> pro \u010cesko, Slovensko a Ma\u010farsko.\u00a0<\/p>\n

Nejv\u011bt\u0161\u00ed p\u0159ek\u00e1\u017ekou nen\u00ed technologie<\/p>\n

O dal\u0161\u00edm roz\u0161\u00ed\u0159en\u00ed AI agent\u016f u\u017e podle odborn\u00edk\u016f nerozhodne technologie, ale d\u016fv\u011bra z\u00e1kazn\u00edk\u016f. \u201eLid\u00e9 pot\u0159ebuj\u00ed m\u00edt jistotu, \u017ee agent bude jednat podle jejich preferenc\u00ed a \u017ee budou m\u00edt nad sv\u00fdmi financemi kontrolu,\u201c vysv\u011btluje Prunner.\u00a0<\/p>\n

Ve stejn\u00e9 oblasti se pohybuje tak\u00e9 Visa<\/a>.\u00a0V \u010dervenci p\u0159edstavila v \u010cesku model Agentic Ready, kter\u00fd umo\u017e\u0148uje AI asistent\u016fm nakupovat jm\u00e9nem z\u00e1kazn\u00edk\u016f u zapojen\u00fdch obchodn\u00edk\u016f, nap\u0159\u00edklad BrickDepot nebo Frasers. Prvn\u00ed transakce u\u017e podle spole\u010dnosti prob\u00edhaj\u00ed v re\u00e1ln\u00e9m provozu.\u00a0<\/p>\n

\u201eObchodn\u00edci budou muset b\u00fdt p\u0159ipraveni komunikovat nejen se z\u00e1kazn\u00edkem, ale i s d\u016fv\u011bryhodn\u00fdm AI<\/a> agentem, kter\u00fd jedn\u00e1 jeho jm\u00e9nem,\u201c uvedl Franti\u0161ek Jungr, \u0159editel produktov\u00e9 divize Visa pro st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropu. Podle n\u011bj se role platebn\u00edch spole\u010dnost\u00ed postupn\u011b zm\u011bn\u00ed. Krom\u011b samotn\u00e9ho zpracov\u00e1n\u00ed plateb budou st\u00e1le v\u00edce zaji\u0161\u0165ovat ov\u011b\u0159ov\u00e1n\u00ed identity AI agent\u016f, autorizaci transakc\u00ed nebo \u0159\u00edzen\u00ed rizik.\u00a0<\/p>\n

Obchodn\u00edci se v pr\u016fzkumu shodli, \u017ee alespo\u0148 v nejbli\u017e\u0161\u00edch letech nebude um\u011bl\u00e1 inteligence nakupovat zcela samostatn\u011b. Z\u00e1kazn\u00edci budou ur\u010dovat limity, pravidla i zaji\u0161\u0165ovat kone\u010dn\u00e9 schv\u00e1len\u00ed n\u00e1kupu. Podle PayU<\/a> budou lid\u00e9 schopni AI agent\u016fm zadat nap\u0159\u00edklad maxim\u00e1ln\u00ed cenu nebo konkr\u00e9tn\u00ed podm\u00ednky a syst\u00e9m provede n\u00e1kup automaticky ve chv\u00edli, kdy je spln\u00ed.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Um\u011bl\u00e1 inteligence u\u017e nepom\u00e1h\u00e1 jen s vyhled\u00e1v\u00e1n\u00edm informac\u00ed nebo doporu\u010dov\u00e1n\u00edm produkt\u016f. Dal\u0161\u00edm krokem v\u00fdvoje e-commerce jsou, a v…\n","protected":false},"author":2,"featured_media":173551,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,42,22937,17496,42159,2912,882,845],"class_list":["post-173550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-cesko","tag-internetovy-obchod","tag-mobilni-aplikace","tag-payu","tag-platba","tag-technologie","tag-umela-inteligence"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117065000082404801","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/173550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=173550"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/173550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/173551"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=173550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=173550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=173550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}