{"id":174217,"date":"2026-08-10T05:27:14","date_gmt":"2026-08-10T05:27:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/174217\/"},"modified":"2026-08-10T05:27:14","modified_gmt":"2026-08-10T05:27:14","slug":"s-novym-elektromobilem-prekonali-ocekavani-cupra-bere-osm-z-deseti-zakazniku-konkurenci","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/174217\/","title":{"rendered":"S nov\u00fdm elektromobilem p\u0159ekonali o\u010dek\u00e1v\u00e1n\u00ed. Cupra bere osm z deseti z\u00e1kazn\u00edk\u016f konkurenci"},"content":{"rendered":"

Kdy\u017e se \u010dlen veden\u00ed zna\u010dek Seat a Cupra Sven Schuwirth sna\u017e\u00ed vysv\u011btlit, v \u010dem spo\u010d\u00edv\u00e1 \u00fasp\u011bch Cupry, pou\u017e\u00edv\u00e1 p\u0159irovn\u00e1n\u00ed k raj\u010datov\u00e9 pol\u00e9vce. Z\u00e1klad mohou m\u00edt automobilky podobn\u00fd, rozhoduj\u00ed v\u0161ak p\u0159\u00edsady a zku\u0161enost, kterou si z\u00e1kazn\u00edk odnese. \u201eV\u0161ichni va\u0159\u00edme raj\u010datovou pol\u00e9vku. Do t\u00e9 od Cupry ale p\u0159id\u00e1me trochu chilli a speci\u00e1ln\u00ed ingredienci. Po\u0159\u00e1d je to raj\u010datov\u00e1 pol\u00e9vka, ale chutn\u00e1 jinak,\u201c \u0159\u00edk\u00e1 jeden z hlavn\u00edch architekt\u016f r\u016fstu mlad\u00e9 \u0161pan\u011blsk\u00e9 zna\u010dky.\u00a0<\/p>\n

Pr\u00e1v\u011b zna\u010dka je podle n\u011bj v automobilov\u00e9m pr\u016fmyslu st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed. Technick\u00e9 rozd\u00edly mezi vozy se zmen\u0161ily. Prakticky v\u0161echna nov\u00e1 auta jsou bezpe\u010dn\u00e1, dob\u0159e se \u0159\u00edd\u00ed a v p\u0159\u00edpad\u011b elektromobil\u016f tak\u00e9 rychle akceleruj\u00ed. Z\u00e1kazn\u00edk se proto st\u00e1le \u010dast\u011bji rozhoduje podle toho, s \u010d\u00edm se chce ztoto\u017enit.\u00a0<\/p>\n

\u201eJe to podobn\u00e9 jako s d\u017e\u00ednami. M\u016f\u017eete m\u00edt jedny za dvacet eur a jin\u00e9 za dv\u011b st\u011b nebo p\u011bt set eur, p\u0159esto\u017ee byly t\u0159eba vyroben\u00e9 ve stejn\u00e9 tov\u00e1rn\u011b. Pro\u010d si koup\u00edte ty za p\u011bt set? Je to zna\u010dka,\u201c tvrd\u00ed Schuwirth. S\u00edla zna\u010dek je podle n\u011bj z\u00e1rove\u0148 jedn\u00edm z hlavn\u00edch aktiv evropsk\u00e9ho pr\u016fmyslu v konkurenci s rychle rostouc\u00edmi \u010d\u00ednsk\u00fdmi v\u00fdrobci.\u00a0<\/p>\n

Specifick\u00fd z\u00e1kazn\u00edk<\/p>\n

Cupra se sna\u017e\u00ed obsadit prostor mezi masov\u00fdm a pr\u00e9miov\u00fdm segmentem. Strategii Cupry zat\u00edm potvrzuje p\u016fvod klient\u016f: p\u0159ibli\u017en\u011b 80 procent kupuj\u00edc\u00edch p\u0159ich\u00e1z\u00ed od jin\u00fdch v\u00fdrobc\u016f, nikoli od Seatu, Volkswagenu, \u0160kody nebo Audi, tedy sestersk\u00fdch zna\u010dek koncernu. Zna\u010dka tak koncernu p\u0159iv\u00e1d\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed by jinak mohli odej\u00edt ke konkurenci.\u00a0<\/p>\n

\n\t\t\t\tAnketa\n\t\t\t<\/p>\n

\n\t\t\t\tCo dnes podle v\u00e1s nejv\u00edc rozhoduje p\u0159i v\u00fdb\u011bru auta?\n\t\t\t<\/p>\n

Cupra m\u00e1 tak\u00e9 v\u00fdrazn\u011b mlad\u0161\u00ed klientelu ne\u017e v\u011bt\u0161ina trhu. Pr\u016fm\u011brn\u00e9mu kupuj\u00edc\u00edmu nov\u00e9ho auta v Evrop\u011b je t\u00e9m\u011b\u0159 60 let, zat\u00edmco z\u00e1kazn\u00edci Cupry se podle modelu pohybuj\u00ed p\u0159ibli\u017en\u011b mezi 41 a 47 lety. U Leonu \u010din\u00ed pr\u016fm\u011br 41 let, u Formentoru 46 let. V r\u00e1mci koncernu Volkswagen jde o nejmlad\u0161\u00ed z\u00e1kaznickou z\u00e1kladnu.\u00a0<\/p>\n

Dal\u0161\u00ed posun m\u00e1 p\u0159in\u00e9st mal\u00fd elektrick\u00fd model Raval. Cupra j\u00edm c\u00edl\u00ed na nastupuj\u00edc\u00ed generaci, Schuwirth v n\u011bm ale vid\u00ed tak\u00e9 druh\u00e9 \u010di t\u0159et\u00ed auto do dom\u00e1cnosti. Skute\u010dn\u00fd v\u011bk u\u017eivatel\u016f tak m\u016f\u017ee b\u00fdt je\u0161t\u011b ni\u017e\u0161\u00ed, ne\u017e uk\u00e1\u017eou statistiky. Raval m\u00e1 sou\u010dasn\u011b roz\u0161\u00ed\u0159it pod\u00edl \u017een mezi \u0159idi\u010di zna\u010dky.\u00a0<\/p>\n

N\u011bco takov\u00e9ho jsem je\u0161t\u011b neza\u017eil<\/p>\n

Z\u00e1jem p\u0159ed zah\u00e1jen\u00edm b\u011b\u017en\u00e9ho prodeje p\u0159ekonal o\u010dek\u00e1v\u00e1n\u00ed automobilky. V \u010dervenci se pak Raval stal nap\u0159\u00edklad v Nizozemsku p\u00e1t\u00fdm nejprod\u00e1van\u011bj\u0161\u00edm modelem. \u201eJe to nejlep\u0161\u00ed uveden\u00ed auta, jak\u00e9 jsem za t\u0159icet let vid\u011bl. N\u011bco takov\u00e9ho jsem je\u0161t\u011b neza\u017eil. M\u00e1me obrovsk\u00e9 mno\u017estv\u00ed objedn\u00e1vek a auto p\u0159itom je\u0161t\u011b t\u00e9m\u011b\u0159 nen\u00ed u prodejc\u016f,\u201c \u0159\u00edk\u00e1 Schuwirth. Tov\u00e1rna v Martorellu m\u016f\u017ee na modernizovan\u00e9 lince m\u011bnit pom\u011br v\u00fdroby mezi Ravalem a p\u0159\u00edbuzn\u00fdm Volkswagenem ID. Polo. Podle mana\u017eera ale zat\u00edm nen\u00ed pot\u0159eba kapacitu jednomu z model\u016f ub\u00edrat. Sp\u00ed\u0161e bude nutn\u00e9 vyr\u00e1b\u011bt v\u00edce aut celkov\u011b.\u00a0<\/p>\n

Jeden z hlavn\u00edch tv\u016frc\u016f \u00fasp\u011bchu \u0161pan\u011blsk\u00e9 automobilky Cupra Sven Schuwirth. | Zdroj: Cupra<\/p>\n

\u00dasp\u011bch Ravalu je pro veden\u00ed automobilky potvrzen\u00edm, \u017ee neust\u00e1l\u00e9 zpochyb\u0148ov\u00e1n\u00ed elektromobility nesm\u00ed ochromit ji\u017e zah\u00e1jen\u00e9 investice. Projekt dostupn\u011bj\u0161\u00edch elektrick\u00fdch voz\u016f koncernu prov\u00e1zela nejistota, zda se popt\u00e1vka bude vyv\u00edjet podle p\u016fvodn\u00edch p\u0159edpoklad\u016f. Cupra p\u0159esto trvala na uveden\u00ed nov\u00fdch elektrick\u00fdch model\u016f.\u00a0<\/p>\n

\u201eN\u011bkdy jsme si \u0159\u00edkali: proboha, investovali jsme do toho v\u0161echny ty pen\u00edze a cel\u00fd sv\u011bt te\u010f diskutuje, jestli jsou elektromobily spr\u00e1vn\u00e1 cesta. My jsme ale v\u011b\u0159ili, \u017ee ta my\u0161lenka funguje. A \u0159ekli jsme: te\u010f u\u017e je p\u0159\u00edli\u0161 pozd\u011b, jdeme d\u00e1l,\u201c popisuje Schuwirth.\u00a0<\/p>\n

Rozhodnut\u00ed je lep\u0161\u00ed ne\u017e \u017e\u00e1dn\u00e9 rozhodnut\u00ed<\/p>\n

Od \u010d\u00ednsk\u00fdch automobilek si Cupra podle n\u011bj odn\u00e1\u0161\u00ed p\u0159edev\u0161\u00edm jednu lekci: rychlost. Neznamen\u00e1 to rozhodovat v\u017edy bezchybn\u011b, n\u00fdbr\u017e rozhodovat v\u016fbec. \u201eRozhodnut\u00ed je lep\u0161\u00ed ne\u017e \u017e\u00e1dn\u00e9 rozhodnut\u00ed. Mus\u00edte b\u00fdt rychl\u00ed. Ne\u0159\u00edk\u00e1m, \u017ee ka\u017ed\u00e9 rozhodnut\u00ed je spr\u00e1vn\u00e9, ale alespo\u0148 n\u011bjakou odpov\u011b\u010f d\u00e1me,\u201c \u0159\u00edk\u00e1.\u00a0<\/p>\n

Schuwirth p\u0159ipou\u0161t\u00ed, \u017ee evropsk\u00fd automobilov\u00fd pr\u016fmysl dlouho t\u011b\u017eil z v\u00edce ne\u017e stolet\u00e9ho n\u00e1skoku, siln\u00fdch zna\u010dek a technick\u00e9ho know-how. Tato minulost u\u017e ale sama o sob\u011b nesta\u010d\u00ed. \u201eDoba, kdy jsme se mohli spol\u00e9hat na to, co u\u017e bylo vybudov\u00e1no, skon\u010dila. Mus\u00edme zrychlit, v\u00edce se sna\u017eit a n\u011bkter\u00e9 v\u011bci zm\u011bnit. Rad\u011bji se zm\u011bn\u00edm s\u00e1m, ne\u017e aby m\u011b zm\u011bnil n\u011bkdo jin\u00fd,\u201c dod\u00e1v\u00e1.\u00a0<\/p>\n

\"Automobilky<\/a>Automobilky mohou mizet stejn\u011b rychle jako v\u00fdrobci tla\u010d\u00edtkov\u00fdch telefon\u016f, varuje \u0161\u00e9fka \u010desk\u00e9ho Volva<\/a><\/p>\n

\u010c\u00ednskou konkurenci p\u0159esto nevn\u00edm\u00e1 jako d\u016fvod k panice. Nejhor\u0161\u00ed reakc\u00ed by podle n\u011bj bylo neust\u00e1le sledovat soupe\u0159e a propadat obav\u00e1m. Evropsk\u00e9 firmy se maj\u00ed soust\u0159edit na vlastn\u00ed p\u0159ednosti. Sou\u010dasn\u011b Schuwirth vol\u00e1 po t\u011bsn\u011bj\u0161\u00ed spolupr\u00e1ci \u010dlensk\u00fdch st\u00e1t\u016f Evropsk\u00e9 unie a stabiln\u011bj\u0161\u00edm podnikatelsk\u00e9m prost\u0159ed\u00ed.\u00a0<\/p>\n

\u201eJak m\u016f\u017ee jedna evropsk\u00e1 zem\u011b sama konkurovat dominanci \u010c\u00edny? To nen\u00ed mo\u017en\u00e9. Jedinou \u0161anc\u00ed je, \u017ee se jako Evropan\u00e9 v\u00edce spoj\u00edme,\u201c \u0159\u00edk\u00e1. Za ide\u00e1ln\u00ed by pova\u017eoval jednotn\u011bj\u0161\u00ed fisk\u00e1ln\u00ed politiku a harmonizovan\u00e9 pob\u00eddky. Sou\u010dasn\u00fd stav, kdy jednotliv\u00e9 zem\u011b podporuj\u00ed rozd\u00edln\u00e9 technologie a m\u011bn\u00ed pravidla r\u016fzn\u00fdm sm\u011brem, podle n\u011bj automobilk\u00e1m p\u0159id\u00e1v\u00e1 n\u00e1klady a slo\u017eitost.\u00a0<\/p>\n

Hned pod pr\u00e9miov\u00fdm Audi<\/p>\n

Cupra m\u00e1 b\u00fdt d\u016fkazem, \u017ee i v Evrop\u011b lze bez st\u00e1tn\u00edch subvenc\u00ed vybudovat novou \u00fasp\u011b\u0161nou zna\u010dku. Nen\u00ed ale podle Schuwirtha n\u00e1vodem, aby ostatn\u00ed automobilky zakl\u00e1daly vlastn\u00ed nov\u00e9 zna\u010dky. Tradi\u010dn\u00ed v\u00fdrobci naopak maj\u00ed vyu\u017e\u00edt historii, kterou u\u017e vlastn\u00ed. \u201eStolet\u00e1 zna\u010dka je jako \u0161perk. Mus\u00edte se k n\u00ed jako ke \u0161perku chovat. Nen\u00e1sledovat ka\u017ed\u00fd trend a z\u016fstat autentick\u00fd,\u201c \u0159\u00edk\u00e1.\u00a0<\/p>\n

\"Nejv\u011bt\u0161\u00ed<\/a>Nejv\u011bt\u0161\u00ed \u0160kodovka v\u0161ech dob je tady. Automobilka uk\u00e1zala sv\u016fj trumf, dojezd m\u00e1 p\u0159es 600 kilometr\u016f<\/a><\/p>\n

Stejn\u00e1 logika stoj\u00ed i za odd\u011blen\u00edm Cupry a Seatu. Seat m\u00e1 b\u00fdt vstupn\u00ed zna\u010dkou do koncernu Volkswagen a cenov\u011b st\u00e1t pod Volkswagenem a \u0160kodou. Cupra se pohybuje v\u00fd\u0161e, pod pr\u00e9miov\u00fdm Audi. Ob\u011b \u0161pan\u011blsk\u00e9 zna\u010dky, Seat i Cupra, se podle Schuwirtha \u0159\u00edd\u00ed samostatn\u011b a maj\u00ed oslovovat rozd\u00edln\u00e9 z\u00e1kazn\u00edky.\u00a0<\/p>\n

Nejv\u011bt\u0161\u00edm \u00fakolem tak bude r\u016fst, ani\u017e by se Cupra stala zam\u011bnitelnou. Schuwirth nechce prod\u00e1vat pouze dopravn\u00ed prost\u0159edek. Auto p\u0159irovn\u00e1v\u00e1 k mal\u00e9mu ob\u00fdvac\u00edmu pokoji na kolech, kter\u00fd v sob\u011b spojuje des\u00edtky digit\u00e1ln\u00edch za\u0159\u00edzen\u00ed, zvukov\u00fd syst\u00e9m i servisn\u00ed z\u00e1zem\u00ed. Pr\u00e1v\u011b celkov\u00fd z\u00e1\u017eitek m\u00e1 rozhodnout, zda z\u00e1kazn\u00edk s\u00e1hne po z\u00e1kladn\u00ed raj\u010datov\u00e9 pol\u00e9vce, nebo po t\u00e9 s chilli.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Kdy\u017e se \u010dlen veden\u00ed zna\u010dek Seat a Cupra Sven Schuwirth sna\u017e\u00ed vysv\u011btlit, v \u010dem spo\u010d\u00edv\u00e1 \u00fasp\u011bch Cupry, pou\u017e\u00edv\u00e1…\n","protected":false},"author":2,"featured_media":174218,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[10511,1079,4039,42240,251,106,17,21,2229,16,42241,1580,18,19,22,1351,20],"class_list":["post-174217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-automobilka","tag-automobilovy-prumysl","tag-cupra","tag-el-raval","tag-elektromobil","tag-evropa","tag-headlines","tag-hlavni-udalosti","tag-koncern","tag-news","tag-rajcatova-polevka","tag-seat","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-volkswagen","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117069562097121714","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/174217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=174217"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/174217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/174218"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=174217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=174217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=174217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}