{"id":176062,"date":"2026-08-11T15:08:31","date_gmt":"2026-08-11T15:08:31","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/176062\/"},"modified":"2026-08-11T15:08:31","modified_gmt":"2026-08-11T15:08:31","slug":"nova-data-o-levne-mode-zdravotni-rizika-cechy-a-cesky-znepokojuji","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/176062\/","title":{"rendered":"Nov\u00e1 data o levn\u00e9 m\u00f3d\u011b. Zdravotn\u00ed rizika \u010cechy a \u010ce\u0161ky znepokojuj\u00ed"},"content":{"rendered":"<p>V e-shopech a aplikac\u00edch s levnou m\u00f3dou, jako jsou Shein \u010di Temu, nakupuje oble\u010den\u00ed zhruba p\u011btina \u010cech\u016f a \u010ce\u0161ek. T\u00e9m\u011b\u0159 polovina lid\u00ed se domn\u00edv\u00e1, \u017ee toto oble\u010den\u00ed obsahuje toxick\u00e9 l\u00e1tky nad povolenou m\u00edrou. Vypl\u00fdv\u00e1 to z pr\u016fzkumu STEM, podle kter\u00e9ho je pro spot\u0159ebitele p\u0159i v\u00fdb\u011bru kl\u00ed\u010dov\u00e1 hlavn\u011b cena.<\/p>\n<p>Analytick\u00fd \u00fastav STEM <a href=\"https:\/\/www.stem.cz\/cesi-by-chteli-nakupovat-obleceni-zodpovedneji-v-kosiku-ale-vitezi-jine-priority\/\" rel=\"nofollow noopener\" target=\"_blank\">upozornil<\/a>, \u017ee s velmi levn\u011b vyr\u00e1b\u011bn\u00fdm oble\u010den\u00edm se mohou pojit zdravotn\u00ed rizika. D\u016fvodem je pou\u017eit\u00ed l\u00e1tek, jako jsou formaldehyd, ftal\u00e1ty nebo bisfenoly, kter\u00e9 mohou dr\u00e1\u017edit poko\u017eku, zp\u016fsobovat alergie nebo naru\u0161ovat hormon\u00e1ln\u00ed syst\u00e9m.<\/p>\n<p>\u017de se takov\u00e9 l\u00e1tky vyskytuj\u00ed v oble\u010den\u00ed z e-shop\u016f nebo aplikac\u00ed s levnou m\u00f3dou m\u00edrn\u011b nebo v\u00fdrazn\u011b nad povolenou m\u00edrou, m\u00edn\u00ed 46 procent lid\u00ed. \u010cast\u011bji je v tomto oble\u010den\u00ed o\u010dek\u00e1vaj\u00ed mlad\u00ed lid\u00e9 a vysoko\u0161kolsky vzd\u011blan\u00ed.<\/p>\n<p>Pov\u011bdom\u00ed zv\u00fd\u0161ily testy spot\u0159ebitelsk\u00fdch organizac\u00ed<\/p>\n<p>\u201eNejsp\u00ed\u0161 d\u00edky test\u016fm spot\u0159ebitelsk\u00fdch organizac\u00ed a laborato\u0159\u00ed v posledn\u00edch letech, kter\u00e9 odhalily u oble\u010den\u00ed prod\u00e1van\u00e9ho v e-shopech a aplikac\u00edch s ultra rychlou m\u00f3dou nadlimitn\u00ed mno\u017estv\u00ed l\u00e1tek jako ftal\u00e1ty, formaldehyd nebo t\u011b\u017ek\u00e9 kovy, se tato problematika dostala do pov\u011bdom\u00ed lid\u00ed,\u201c uvedla analyti\u010dka STEM Silvia Petty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"537\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/stem-levna-moda-zdroj-stem.jpg\" alt=\"\" class=\"wp-image-172199\"  \/><\/p>\n<p>Nejv\u011bt\u0161\u00ed \u010d\u00e1st \u010desk\u00e9 ve\u0159ejnosti, 51 procent, b\u011b\u017en\u011b nakupuje oble\u010den\u00ed v m\u00f3dn\u00edch \u0159et\u011bzc\u00edch, jejich pobo\u010dk\u00e1ch nebo e-shopech. Kolem 45 procent respondent\u016f nakupuje v obchodech s levnou m\u00f3dou, jako je nap\u0159\u00edklad Pepco. Podobn\u00fd pod\u00edl maj\u00ed sportovn\u00ed a outdoorov\u011b zam\u011b\u0159en\u00e9 obchody a supermarkety a hypermarkety jako nap\u0159\u00edklad Tesco, Kaufland nebo Lidl.<\/p>\n<p>Kde \u010ce\u0161i oble\u010den\u00ed po\u0159izuj\u00ed<\/p>\n<p>Zhruba \u010dtvrtina nakupuje v tr\u017enic\u00edch nebo vietnamsk\u00fdch obchodech. 22 procent pak nakupuje ve specializovan\u00fdch e-shopech nebo aplikac\u00edch zam\u011b\u0159en\u00fdch na levnou m\u00f3du a 21 procent ve specializovan\u00fdch e-shopech nebo aplikac\u00edch s m\u00f3dou, nap\u0159\u00edklad About You, Answear \u010di Zalando. P\u011btina lid\u00ed po\u0159izuje oble\u010den\u00ed v second handech nebo charitativn\u00edch obchodech.<\/p>\n<p>Hlavn\u00edm impulsem k n\u00e1kup\u016fm oble\u010den\u00ed je pro 78 procent \u010cech\u016f konkr\u00e9tn\u00ed pot\u0159eba. Pro 43 procent jde o snahu u\u0161et\u0159it v podob\u011b sezonn\u00edch v\u00fdprodej\u016f. Kl\u00ed\u010dov\u00fdm faktorem p\u0159i n\u00e1kupu oble\u010den\u00ed je pro 81 procent cena. Pro 59 procent lid\u00ed je rozhoduj\u00edc\u00ed rovn\u011b\u017e vzhled, a tak\u00e9 kvalita, materi\u00e1l a funk\u010dnost.<\/p>\n<p>V ko\u0161\u00edku v\u00edt\u011bz\u00ed cena a dostupnost<\/p>\n<p>\u201eCelkov\u011b by se \u010desk\u00fd p\u0159\u00edstup k po\u0159izov\u00e1n\u00ed oble\u010den\u00ed dal velmi zjednodu\u0161en\u011b charakterizovat takto: cht\u011bli bychom nakupovat l\u00e9pe a zodpov\u011bdn\u011bji, ale v ko\u0161\u00edku v\u00edt\u011bz\u00ed jin\u00e9 priority,\u201c uvedla analyti\u010dka STEM Kl\u00e1ra Zaj\u00ed\u010dkov\u00e1. Dodala, \u017ee zat\u00edmco v\u00fdrobn\u00ed podm\u00ednky, dopady na \u017eivotn\u00ed prost\u0159ed\u00ed i osobn\u00ed zodpov\u011bdnost za nakl\u00e1d\u00e1n\u00ed s oble\u010den\u00edm hodnot\u00ed lid\u00e9 jako d\u016fle\u017eit\u00e9, p\u0159i skute\u010dn\u00e9m n\u00e1kupu rozhoduje p\u0159edev\u0161\u00edm cena a dostupn\u00e1 nab\u00eddka m\u00f3dn\u00edch \u0159et\u011bzc\u016f.<\/p>\n<p>Podle autor\u016f pr\u016fzkumu jsou lid\u00e9 p\u0159i rozhodov\u00e1n\u00ed o v\u00fdb\u011bru oble\u010den\u00ed pragmati\u010dt\u00ed. Kl\u00ed\u010dov\u00e1 je pro n\u011b cena, naopak okrajov\u00e9 jsou prvky spojen\u00e9 s ekologi\u00ed a eti\u010dnost\u00ed v\u00fdroby. Pr\u016fzkumu se od 22. do 30. dubna 2026 z\u00fa\u010dastnilo 1315 respondent\u016f star\u0161\u00edch 18 let.<\/p>\n<p>    Mohlo by v\u00e1s zaj\u00edmat<\/p>\n<p>        <a href=\"https:\/\/ekonomickydenik.cz\/stovky-dronu-rusko-hori-skladiste-rafinerie\/\" class=\"relative block overflow-hidden rounded-lg group aspect-[3\/2] md:aspect-video min-w-[88px] sm:min-w-[175px] lg:min-w-[225px]\" aria-label=\"\u010d\u00edst v\u00edce\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"256\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/horici-sklad-wildberries-leningradska-oblast-foto-exilenova-e1785830306277-430x256.webp\" class=\"absolute object-cover w-full h-full group-hover:scale-105 transition-all\" alt=\"Ho\u0159\u00edc\u00ed sklad Wildberries Leningradsk\u00e1 oblast Foto: Exilenova+\"  \/><br \/>\n                        <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"V e-shopech a aplikac\u00edch s levnou m\u00f3dou, jako jsou Shein \u010di Temu, nakupuje oble\u010den\u00ed zhruba p\u011btina \u010cech\u016f a&hellip;\n","protected":false},"author":2,"featured_media":176063,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,42,42514,42515,42516,12586,662,4602,7295,3849,42517],"class_list":["post-176062","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-cesko","tag-formaldehyd","tag-ftalaty","tag-levna-moda","tag-obleceni","tag-shein","tag-spotrebitele","tag-stem","tag-temu","tag-toxicke-latky"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117077508783417511","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/176062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=176062"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/176062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/176063"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=176062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=176062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=176062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}