{"id":177607,"date":"2026-08-13T04:08:12","date_gmt":"2026-08-13T04:08:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/177607\/"},"modified":"2026-08-13T04:08:12","modified_gmt":"2026-08-13T04:08:12","slug":"novinka-v-lidl-e-shopu-k-nakupu-uz-nepotrebujete-platebni-kartu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/177607\/","title":{"rendered":"Novinka v Lidl e-shopu: K n\u00e1kupu u\u017e nepot\u0159ebujete platebn\u00ed kartu"},"content":{"rendered":"

Obchodn\u00ed \u0159et\u011bzec Lidl<\/a> zavedl ve sv\u00e9m internetov\u00e9m obchod\u011b novou platebn\u00ed metodu s n\u00e1zvem Wero. Z\u00e1kazn\u00edci d\u00edky n\u00ed z\u00edsk\u00e1vaj\u00ed mo\u017enost zaplatit za sv\u00e9 n\u00e1kupy pohodln\u011bji a rychleji. Novinka m\u00e1 z\u00e1kazn\u00edk\u016fm usnadnit ka\u017edodenn\u00ed \u017eivot a nab\u00eddnout bezpe\u010dn\u011bj\u0161\u00ed alternativu.\u00a0<\/p>\n

Zm\u011bna se t\u00fdk\u00e1 n\u011bmeck\u00e9ho trhu, kter\u00fd funguje jako pr\u016fkopn\u00edk pro celou skupinu. Slu\u017eba je tam nyn\u00ed dostupn\u00e1 pro miliony bankovn\u00edch klient\u016f.\u00a0<\/p>\n

Platba p\u0159\u00edmo z bankovn\u00edho \u00fa\u010dtu<\/p>\n

Zm\u011bna se dotkne p\u0159edev\u0161\u00edm zp\u016fsobu, jak\u00fdm lid\u00e9 na internetu plat\u00ed. P\u0159esto\u017ee dnes \u0159ada lid\u00ed vyu\u017e\u00edv\u00e1 digit\u00e1ln\u00ed pen\u011b\u017eenky nebo m\u00e1 kartu ulo\u017eenou v prohl\u00ed\u017ee\u010di, pro ostatn\u00ed znamen\u00e1 nov\u00fd syst\u00e9m konec hled\u00e1n\u00ed plastov\u00e9 karty a ru\u010dn\u00edho p\u0159episov\u00e1n\u00ed \u010d\u00edsel. Wero nab\u00edz\u00ed p\u0159\u00edmou evropskou alternativu a umo\u017e\u0148uje okam\u017eit\u00fd p\u0159evod pen\u011bz z b\u011b\u017en\u00e9ho bankovn\u00edho \u00fa\u010dtu.<\/p>\n

V praxi sta\u010d\u00ed, kdy\u017e z\u00e1kazn\u00edk v ko\u0161\u00edku na webu Lidlu<\/a> zvol\u00ed novou metodu Wero. N\u00e1sledn\u011b se mu na mobiln\u00edm telefonu automaticky otev\u0159e jeho bankovn\u00ed aplikace, kde platbu jednodu\u0161e potvrd\u00ed. Dal\u0161\u00ed mo\u017enost\u00ed je podle den\u00edku Rundschau<\/a> pouh\u00e9 naskenov\u00e1n\u00ed zobrazen\u00e9ho QR k\u00f3du.\u00a0<\/p>\n

Rychlej\u0161\u00ed je i vracen\u00ed pen\u011bz<\/p>\n

V\u00fdrazn\u00e9ho zrychlen\u00ed se do\u010dk\u00e1 tak\u00e9 p\u0159\u00edpadn\u00e9 vratky zbo\u017e\u00ed<\/a>.\u00a0Pokud z\u00e1kazn\u00edk zakoupen\u00fd produkt e-shopu vr\u00e1t\u00ed, pen\u00edze doputuj\u00ed okam\u017eit\u011b zp\u011bt na jeho p\u016fvodn\u00ed bankovn\u00ed konto. Odpad\u00e1 tak \u010dek\u00e1n\u00ed na zpracov\u00e1n\u00ed transakce ze strany prost\u0159edn\u00edk\u016f.\u00a0<\/p>\n

Za implementac\u00ed stoj\u00ed mate\u0159sk\u00e1 skupina Schwarz Gruppe. Ta zd\u016fraz\u0148uje, \u017ee nov\u00fd platebn\u00ed proces je navr\u017een tak, aby byl maxim\u00e1ln\u011b jednoduch\u00fd a prob\u00edhal v za\u0161ifrovan\u00e9m prost\u0159ed\u00ed domovsk\u00e9 banky z\u00e1kazn\u00edka.\u00a0<\/p>\n

Lidl jako pr\u016fkopn\u00edk nov\u00e9 evropsk\u00e9 slu\u017eby<\/p>\n

Syst\u00e9m Wero nevznikl n\u00e1hodou, stoj\u00ed za n\u00edm European Payments Initiative (EPI), tedy konsorcium 18 evropsk\u00fdch bank a poskytovatel\u016f plateb. Jak uv\u00e1d\u00ed port\u00e1l CHIP<\/a>,\u00a0tato iniciativa m\u00e1 fungovat jako plnohodnotn\u00e1 evropsk\u00e1 konkurence pro zaveden\u00e9 glob\u00e1ln\u00ed slu\u017eby typu PayPal nebo Apple Pay.\u00a0<\/p>\n

Lidl je v N\u011bmecku v\u016fbec prvn\u00edm potravin\u00e1\u0159sk\u00fdm \u0159et\u011bzcem, kter\u00fd tuto novinku nasadil do ostr\u00e9ho provozu. Magaz\u00edn IT-Finanzmagazin<\/a> dopl\u0148uje, \u017ee po \u00fasp\u011b\u0161n\u00e9m startu chce \u0159et\u011bzec je\u0161t\u011b letos roz\u0161\u00ed\u0159it slu\u017ebu i do sv\u00fdch e-shop\u016f v Belgii a ve Francii. N\u00e1sledn\u011b by se m\u011blo t\u00edmto zp\u016fsobem platit tak\u00e9 p\u0159\u00edmo u pokladen v kamenn\u00fdch prodejn\u00e1ch.\u00a0<\/p>\n

Do\u010dkaj\u00ed se i \u010de\u0161t\u00ed z\u00e1kazn\u00edci?<\/p>\n

\u010ce\u0161t\u00ed z\u00e1kazn\u00edci si na tuto novinku budou muset je\u0161t\u011b po\u010dkat. Syst\u00e9m se moment\u00e1ln\u011b zav\u00e1d\u00ed pouze na vybran\u00fdch trz\u00edch v z\u00e1padn\u00ed Evrop\u011b a v \u010desk\u00e9 verzi e-shopu Lidlu zat\u00edm k dispozici nen\u00ed.\u00a0<\/p>\n

Vzhledem k siln\u00e9 podpo\u0159e evropsk\u00fdch bank a ambic\u00edm cel\u00e9ho projektu je v\u0161ak mo\u017en\u00e9, \u017ee se tento nov\u00fd platebn\u00ed standard \u010dasem dotkne i na\u0161eho trhu. Nakupov\u00e1n\u00ed na zahrani\u010dn\u00edch webech nebo placen\u00ed b\u011bhem dovolen\u00fdch by to pak \u010cech\u016fm v\u00fdrazn\u011b zjednodu\u0161ilo.\u00a0<\/p>\n

\"To\u010den\u00e9<\/a>To\u010den\u00e9 pivo za dvacet p\u011bt korun v Praze? Obl\u00edben\u00fd supermarket ho nab\u00edz\u00ed na nov\u00e9 letn\u00ed terase<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Obchodn\u00ed \u0159et\u011bzec Lidl zavedl ve sv\u00e9m internetov\u00e9m obchod\u011b novou platebn\u00ed metodu s n\u00e1zvem Wero. Z\u00e1kazn\u00edci d\u00edky n\u00ed z\u00edsk\u00e1vaj\u00ed…\n","protected":false},"author":2,"featured_media":177608,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[11611,41527,67,68,22937,3268,27972,703,24240,42714],"class_list":["post-177607","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-banka","tag-bankovni-ucet","tag-business","tag-byznys","tag-internetovy-obchod","tag-lidl","tag-obchodni-retezec","tag-penize","tag-platebni-karta","tag-wero"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117086238173777791","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/177607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=177607"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/177607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/177608"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=177607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=177607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=177607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}