{"id":177735,"date":"2026-08-13T06:42:15","date_gmt":"2026-08-13T06:42:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/177735\/"},"modified":"2026-08-13T06:42:15","modified_gmt":"2026-08-13T06:42:15","slug":"hra-miliard-kdyz-mbappe-zmeni-kopacky-spusti-fotbalovou-revoluci","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/177735\/","title":{"rendered":"Hra miliard. Kdy\u017e Mbapp\u00e9 zm\u011bn\u00ed kopa\u010dky, spust\u00ed fotbalovou revoluci"},"content":{"rendered":"

Je tomu u\u017e dvacet let, co v\u00a0Bondy akademii na p\u0159edm\u011bst\u00ed Pa\u0159\u00ed\u017ee b\u011bhal kluk, kter\u00fd se vymykal. Jasn\u011b a\u00a0na prvn\u00ed pohled. Nejen pro ty, kdo \u0159e\u0161\u00ed fotbalov\u00fd talent. I\u00a0pro ty, pro n\u011b\u017e je fotbal byznys.<\/p>\n

A tak v\u00a0roce 2006\u00a0kluk jm\u00e9nem Kylian Mbapp\u00e9<\/a> dostal svoje prvn\u00ed kopa\u010dky Nike<\/a>. Americkou firmu zaujal natolik, \u017ee \u0161kol\u00e1ka nejprve z\u00e1sobovala botami a\u00a0oble\u010den\u00edm zdarma a\u00a0kdy\u017e mu bylo \u010dtrn\u00e1ct, podepsala s\u00a0n\u00edm prvn\u00ed velk\u00fd kontrakt. Ten se podle odhad\u016f mohl pohybovat v\u00a0des\u00edtk\u00e1ch, mo\u017en\u00e1 i\u00a0ni\u017e\u0161\u00edch stovk\u00e1ch tis\u00edc eur ro\u010dn\u011b. Tedy na koruny v\u00a0milionech. \u201ePoprv\u00e9 jsme si tehdy uv\u011bdomili, jak\u00fd je Kylian\u016fv komer\u010dn\u00ed potenci\u00e1l,\u201c cituje jeho matku Fayzu Lamari web Tribuna.com.<\/p>\n

<\/a><\/p>\n

O dvacet let pozd\u011bji je Mbapp\u00e9 d\u00e1l pod pe\u010dliv\u00fdm dohledem maminky, kter\u00e1 se jako agentka star\u00e1 o\u00a0jeho imp\u00e9rium. Stala se z\u00a0n\u011bj absolutn\u00ed ikona. Fotbalov\u00fd kr\u00e1l, kter\u00fd nast\u0159\u00edlel nejv\u00edc branek v\u00a0historii mistrovstv\u00ed sv\u011bta<\/a>. Dvakr\u00e1t po sob\u011b na mundialu z\u00edskal korunu kanon\u00fdr\u016f, v\u00a0Kataru 2022\u00a0i\u00a0letos. V\u00e1l\u00ed za Real Madrid<\/a>. Zn\u00e1 ho cel\u00e1 planeta.<\/p>\n

A tak je \u010das na revoluci. Na rozlou\u010den\u00ed s\u00a0Nike.<\/p>\n

Spojen\u00ed, kter\u00e9 zapo\u010dalo p\u0159ed dvaceti lety, m\u011blo vypr\u0161et u\u017e 30.\u00a0\u010dervna, nakonec se pr\u00fd smlouva prodlou\u017eila kv\u016fli MS k\u00a0posledn\u00edmu \u010dervenci. Na ofici\u00e1ln\u00edm Mbapp\u00e9ho webu je Nike d\u00e1l uvedena mezi hlavn\u00edmi partnery po boku luxusn\u00edch hodinek Hublot a\u00a0slune\u010dn\u00edch br\u00fdl\u00ed Oakley (dal\u0161\u00edm je m\u00f3dn\u00ed brand Dior). Ofici\u00e1ln\u011b je ticho, nicm\u00e9n\u011b spekulace s\u00edl\u00ed. Francouzsk\u00e1 i\u00a0\u0161pan\u011blsk\u00e1 m\u00e9dia maj\u00ed jasno: Mbapp\u00e9 nov\u00fd podpis nep\u0159idal. Zd\u00e1nliv\u011b nerozlu\u010dn\u00e9 pouto se zd\u00e1 b\u00fdt minulost\u00ed.<\/p>\n

\u201eA spoj\u00ed s\u00edly s\u00a0hodn\u011b ne\u010dekanou zna\u010dkou,\u201c p\u00ed\u0161e francouzsk\u00fd fotbalov\u00fd insider Thibaud Vezirian.<\/p>\n

Foto: Profimedia.cz<\/p>\n

Na detailu z\u00e1le\u017e\u00ed. Mbapp\u00e9 db\u00e1 na sv\u016fj vzhled – a\u00a0na h\u0159i\u0161ti samoz\u0159ejm\u011b na kopa\u010dky.<\/p>\n

Podle n\u011bj to znamen\u00e1, \u017ee nep\u0159ijde p\u0159estup k\u00a0n\u011bkomu z\u00a0gigant\u016f typu Adidas<\/a>, Puma<\/a> \u010di Under Armour. V\u0161ichni maj\u00ed o\u00a0Mbapp\u00e9ho z\u00e1jem, stejn\u011b jako Nike, kter\u00e1 mu podle odhad\u016f plat\u00ed ro\u010dn\u011b za spolupr\u00e1ci 15\u00a0milion\u016f eur (Erling Haaland<\/a> m\u00e1 se stejnou spole\u010dnost\u00ed je\u0161t\u011b vy\u0161\u0161\u00ed kontrakt). I\u00a0kdyby mu p\u0159idali mnohem v\u00edc, vyplat\u00ed se jim to. Po\u0159\u00e1d m\u016f\u017ee nastat i\u00a0takov\u00e1to varianta.<\/p>\n

Pan\u00ed Fayza Lamari ale byznysu tak\u00e9 rozum\u00ed. A\u00a0jej\u00ed syn m\u00e1 jedine\u010dnou mo\u017enost: b\u00fdt jako Michael Jordan<\/a>. Jeho zna\u010dka tenisek Air Jordan nakonec byla snad nejv\u011bt\u0161\u00edm z\u00e1sahem, kter\u00fd si nejlep\u0161\u00ed basketbalista historie p\u0159ipsal. V\u00a0tenisu m\u016f\u017ee b\u00fdt podobnou paralelou vstup Rogera Federera<\/a> do zna\u010dek Uniqlo a\u00a0On. Ve fotbale se zat\u00edm nic takov\u00e9ho nestalo. Mbapp\u00e9 m\u016f\u017ee b\u00fdt prvn\u00ed, i\u00a0kdy\u017e n\u00e1znak p\u0159edvedl jeho krajan Antoine Griezmann, kter\u00fd loni vym\u011bnil ob\u0159\u00ed Pumu za Decathlon, po\u0159\u00e1d nov\u00e9ho hr\u00e1\u010de na trhu s\u00a0kopa\u010dkami, se svoj\u00ed zna\u010dkou Kipsta. Mimochodem, tohle spojen\u00ed m\u00e1 \u010deskou stopu.<\/p>\n

Mbapp\u00e9ho p\u0159\u00edpadn\u00fd vlastn\u00ed brand by ale byl n\u011bco jin\u00e9ho. P\u0159evrat. Kdy\u017e v\u00a0roce 2020\u00a0zm\u011bnil hv\u011bzdn\u00fd Brazilec Neymar<\/a> rovn\u011b\u017e Nike za Pumu, byl to fotbalovou terminologi\u00ed klasick\u00fd p\u0159estup. Mbapp\u00e9 se ale m\u016f\u017ee st\u00e1t – tak jako Federer – hybatelem samotn\u00e9ho d\u011bn\u00ed, akcion\u00e1\u0159em, spolumajitelem. Mezi mo\u017en\u00fdmi variantami jsou uv\u00e1d\u011bny On, Lululemon nebo Li-Ning. Zat\u00edm nesrovnateln\u00e9 zna\u010dky s\u00a0klasikou typu Nike \u010di Adidasu.<\/p>\n

\u201eOdpov\u011b\u010f se skr\u00fdv\u00e1 v\u00a0povaze smlouvy. Oproti kontrakt\u016fm se zaveden\u00fdmi giganty by se Mbapp\u00e9 mohl do byznysu zano\u0159it mnohem hloub\u011bji. Mo\u017enost\u00ed je i\u00a0to, \u017ee n\u011bkter\u00e1 firma vytvo\u0159\u00ed celou novou fotbalovou sekci s\u00a0pr\u00e9miov\u00fdmi kopa\u010dkami, za nimi\u017e by st\u00e1l pr\u00e1v\u011b on, a\u00a0je\u0161t\u011b by mohl z\u00edskat majetkov\u00fd pod\u00edl. To m\u011bn\u00ed v\u0161e,\u201c vysv\u011btluje web Soccer Bible. <\/p>\n

Mbapp\u00e9 m\u00e1 p\u0159ed sebou je\u0161t\u011b spoustu g\u00f3l\u016f a\u00a0nejsp\u00ed\u0161 i\u00a0spoustu v\u00fdher. Klidn\u011b deset let kari\u00e9ry, pokud vydr\u017e\u00ed zdr\u00e1v. A\u00a0i po n\u00ed bude jeho zna\u010dka ohromn\u011b siln\u00e1. Proto se nab\u00edz\u00ed dlouhodob\u00fd pl\u00e1n vybudovat si n\u011bco vlastn\u00edho. Pro Nike by to byla r\u00e1na, stejn\u011b jako odchod Neymara – ale jist\u011b i\u00a0takov\u00fd p\u0159\u00edpadn\u00fd direkt p\u0159e\u017eije. D\u00e1l bude m\u00edt Haalanda a\u00a0spoustu jin\u00fdch hv\u011bzd.<\/p>\n

Mimochodem, s\u00a0Brazilcem i\u00a0s Norem podepsala firma kontrakty, kdy\u017e jim bylo shodn\u011b 13\u00a0let. Ve fotbale b\u011b\u017en\u00e1 praxe, firmy kolem talent\u016f krou\u017e\u00ed v\u010das, nebo\u0165 trh s\u00a0kopa\u010dkami je obrovsk\u00fd. T\u011b\u017eko definovateln\u00fd, nicm\u00e9n\u011b odhady mluv\u00ed o\u00a0tom, \u017ee se na n\u011bm ro\u010dn\u011b utrat\u00ed des\u00edtky miliard dolar\u016f. K\u00a0tomu fotbal glob\u00e1ln\u011b roste, velk\u00e1 \u010d\u00e1st planety bohatne. Z\u00e1jemc\u016f o\u00a0kopa\u010dky m\u00e1 b\u00fdt v\u00fdhledov\u011b je\u0161t\u011b v\u00edc.<\/p>\n

Foto: Profimedia.cz<\/p>\n

Reklamn\u00ed kampa\u0148 Nike s\u00a0Kylianem Mbapp\u00e9m. P\u0159ibudou dal\u0161\u00ed?<\/p>\n

A jak p\u0159ipom\u00edn\u00e1 Soccer Bible: Pokud by Mbapp\u00e9 v\u00a0pr\u016fkopnick\u00e9 roli usp\u011bl, m\u016f\u017eou ho klidn\u011b n\u00e1sledovat Lamine Yamal<\/a>, Vin\u00edcius J\u00fanior<\/a> nebo Jude Bellingham<\/a>. Pro\u010d nech\u00e1vat vyd\u011bl\u00e1vat n\u011bkoho jin\u00e9ho, kdy\u017e to m\u016f\u017eete zvl\u00e1dnout sami? Federer uk\u00e1zal sportovc\u016fm cestu, jakkoli moment\u00e1ln\u011b magaz\u00edn Forbes<\/a> uvedl, \u017ee vzhledem k\u00a0poklesu hodnoty akci\u00ed On a\u00a0Uniqlo jeho majetek na pap\u00ed\u0159e klesl. Ale i\u00a0Federer to bere jako dlouhodob\u00fd projekt a\u00a0v byznysu \u010d\u00edsla nikdy nejdou pouze nahoru.<\/p>\n

Pro Mbapp\u00e9ho hovo\u0159\u00ed i\u00a0moment\u00e1ln\u00ed rozpolo\u017een\u00ed sil. Na sv\u011btov\u00e9m \u0161ampion\u00e1tu byl skv\u011bl\u00fd, jakkoli Francie nakonec obsadila a\u017e 4.\u00a0m\u00edsto. Dominoval. Okouzlil dal\u0161\u00ed miliony holek a\u00a0kluk\u016f, co cht\u011bj\u00ed b\u00fdt jako on. Koupit si jeho dres. A\u00a0tak\u00e9 stejn\u00e9 kopa\u010dky.<\/p>\n

\u201eP\u0159\u00edb\u011bh pokra\u010duje. Na\u0161e spole\u010dn\u00e1 cesta zdaleka je\u0161t\u011b nen\u00ed u\u00a0konce,\u201c napsal sv\u00fdm 136\u00a0milion\u016fm sleduj\u00edc\u00edch na instagramu. Takov\u00e1 masa mu umo\u017e\u0148uje m\u00edt vlastn\u00ed marketing pod kontrolou. Pro spu\u0161t\u011bn\u00ed vlastn\u00edho projektu skv\u011bl\u00e9 v\u00fdchoz\u00ed podm\u00ednky.<\/p>\n

A pokud se skute\u010dn\u011b rozhodne pro zm\u011bnu, odstartuje fotbalov\u011b-byznysovou revoluci.<\/p>\n","protected":false},"excerpt":{"rendered":"Je tomu u\u017e dvacet let, co v\u00a0Bondy akademii na p\u0159edm\u011bst\u00ed Pa\u0159\u00ed\u017ee b\u011bhal kluk, kter\u00fd se vymykal. Jasn\u011b a\u00a0na…\n","protected":false},"author":2,"featured_media":177736,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[4475,326,20051,18940,38992,3543,11323,6441,28466,94,93,7216],"class_list":["post-177735","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-adidas","tag-fotbal","tag-jude-bellingham","tag-kylian-mbappe","tag-michael-jordan","tag-neymar","tag-nike","tag-puma","tag-roger-federer","tag-sport","tag-sports","tag-vinicius-junior"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117086843838936675","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/177735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=177735"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/177735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/177736"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=177735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=177735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=177735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}