Prezidentka skupiny Petrof Zuzana Ceralov\u00e1 Petrofov\u00e1 webu sd\u011blila, \u017ee propou\u0161t\u011bn\u00ed je nezbytn\u00e9 pro dlouhodobou udr\u017eitelnost firmy v dob\u011b, kdy popt\u00e1vka z\u00e1kazn\u00edk\u016f oslabuje ve prosp\u011bch digit\u00e1ln\u00edch hudebn\u00edch n\u00e1stroj\u016f.<\/p>\n
Podle v\u00fdro\u010dn\u00ed zpr\u00e1vy z konce \u010dervence loni spole\u010dnost utr\u017eila 163 milion\u016f korun, meziro\u010dn\u011b o \u010dtvrtinu m\u00e9n\u011b, a vytvo\u0159ila provozn\u00ed ztr\u00e1tu 54 milion\u016f, meziro\u010dn\u011b o dev\u011bt milion\u016f vy\u0161\u0161\u00ed. Souvis\u00ed to tak\u00e9 s v\u00fdznamn\u00fdm zv\u00fd\u0161en\u00edm n\u00e1klad\u016f na n\u00e1kup energi\u00ed, d\u0159eva i s celosv\u011btovou prom\u011bnou chov\u00e1n\u00ed spot\u0159ebitel\u016f a \u017eivotn\u00edho stylu, uvedl server e15.<\/p>\n
Zat\u00edmco od roku 2011 do roku 2024 byla spole\u010dnost trvale v zisku, posledn\u00ed dva roky se podniku neda\u0159\u00ed. Dohromady p\u0159es 53 milion\u016f vyd\u011blal nap\u0159\u00edklad i v pandemi\u00ed nejv\u00edce ovlivn\u011bn\u00fdch letech 2020 a 2021, kdy utr\u017eil 280 a 333 milion\u016f. I d\u00edky tomu loni m\u011bla spole\u010dnost na \u00fa\u010dtech nerozd\u011blen\u00fd zisk z minul\u00fdch let ve v\u00fd\u0161i 207 milion\u016f, vypl\u00fdv\u00e1 z v\u00fdro\u010dn\u00ed zpr\u00e1vy.<\/p>\n
Spole\u010dnost tento v\u00fdvoj nepova\u017euje za cyklick\u00fd v\u00fdkyv, ale za zm\u011bnu trvalej\u0161\u00edho charakteru. <\/p>\n
Chystaj\u00ed restrukturalizaci<\/p>\n
\u201eProto jsme p\u0159istoupili k z\u00e1sadn\u00ed restrukturalizaci a zefektivn\u011bn\u00ed v\u00fdrobn\u00edch kapacit. C\u00edlem je vytvo\u0159it agiln\u011bj\u0161\u00ed a n\u00e1kladov\u011b \u00fasporn\u011bj\u0161\u00ed model fungov\u00e1n\u00ed, kter\u00fd by z\u00e1rove\u0148 zachoval na\u0161e cenn\u00e9 know-how v\u00fdroby mistrovsk\u00fdch n\u00e1stroj\u016f. V\u00fdrobu proto soust\u0159e\u010fujeme do men\u0161\u00edch prostor a optimalizujeme po\u010det pracovn\u00edch m\u00edst,\u201c sd\u011blila webu Ceralov\u00e1 Petrofov\u00e1.<\/p>\n
V sou\u010dasnosti firma zam\u011bstn\u00e1v\u00e1 asi sto st\u00e1l\u00fdch zam\u011bstnanc\u016f, p\u0159edloni jich m\u011bla zhruba o polovinu v\u00edce a v roce 2021 to byly v\u00edce ne\u017e dv\u011b stovky.<\/p>\n
Cestu k nav\u00fd\u0161en\u00ed prodej\u016f spat\u0159uje veden\u00ed firmy tak\u00e9 ve spolupr\u00e1ci s mimoevropsk\u00fdm partnerem, kter\u00fd vyr\u00e1b\u00ed levn\u011bj\u0161\u00ed typy pian. Nejvy\u0161\u0161\u00ed produktovou \u0159adu Mastery si Petrof dr\u017e\u00ed v Hradci Kr\u00e1lov\u00e9. Podnik se tak\u00e9 hodl\u00e1 v\u00edce soust\u0159edit na tu skupinu z\u00e1kazn\u00edk\u016f, kter\u00e1 sp\u00ed\u0161e ne\u017e cenu up\u0159ednost\u0148uje vysokou kvalitu, silnou zna\u010dku a objedn\u00e1v\u00e1 i n\u00e1stroje na m\u00edru.<\/p>\n
V nadch\u00e1zej\u00edc\u00edch \u0159\u00edjnov\u00fdch volb\u00e1ch Ceralov\u00e1 Petrofov\u00e1 kandiduje na Kr\u00e1lov\u00e9hradecku do Sen\u00e1tu za ODS.<\/p>\n","protected":false},"excerpt":{"rendered":"Prezidentka skupiny Petrof Zuzana Ceralov\u00e1 Petrofov\u00e1 webu sd\u011blila, \u017ee propou\u0161t\u011bn\u00ed je nezbytn\u00e9 pro dlouhodobou udr\u017eitelnost firmy v dob\u011b,…\n","protected":false},"author":2,"featured_media":178127,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,21771,1448,42832,1137,1138],"class_list":["post-178126","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-klavir","tag-kultura","tag-piano","tag-prodej","tag-propousteni"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117088180666350186","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/178126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=178126"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/178126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/178127"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=178126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=178126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=178126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}