{"id":180721,"date":"2026-08-15T18:34:22","date_gmt":"2026-08-15T18:34:22","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/180721\/"},"modified":"2026-08-15T18:34:22","modified_gmt":"2026-08-15T18:34:22","slug":"nakup-elektroniky-v-cizine-clo-dph-ceny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/180721\/","title":{"rendered":"N\u00e1kup elektroniky v cizin\u011b: Clo, DPH, ceny"},"content":{"rendered":"

V\u00a0zahrani\u010d\u00ed lze v\u00a0mnoha p\u0159\u00edpadech narazit na ni\u017e\u0161\u00ed ceny za stejnou elektroniku, kterou nab\u00edzej\u00ed i\u00a0tuzemsk\u00e9 obchody. Ve spojen\u00ed s\u00a0dobr\u00fdm kurzem koruny tak lze u\u0161et\u0159it i\u00a0vy\u0161\u0161\u00ed stovky korun. Pozor v\u0161ak na clo a\u00a0DPH p\u0159i n\u00e1vratu do \u010ceska.<\/p>\n

P\u0159i cest\u00e1ch po Evropsk\u00e9 unii nen\u00ed prakticky co \u0159e\u0161it. \u201eV r\u00e1mci Evropsk\u00e9 unie plat\u00ed harmonizovan\u00e1 pravidla,\u201c vysv\u011btluje nakupov\u00e1n\u00ed na \u00fazem\u00ed EU vedouc\u00ed pr\u00e1vn\u00edho odd\u011blen\u00ed dTest Jan \u0160\u016fra. \u201eZpravidla u\u00a0spot\u0159ebitelsk\u00fdch n\u00e1kup\u016f m\u016f\u017eeme v\u00a0podstat\u011b ve v\u0161ech evropsk\u00fdch zem\u00edch reklamovat vady, kter\u00e9 se projev\u00ed na zbo\u017e\u00ed do dvou let od jeho p\u0159evzet\u00ed,\u201c pokra\u010duje. Mimo EU se v\u0161ak mohou z\u00e1ru\u010dn\u00ed lh\u016fty li\u0161it.<\/p>\n

K cenov\u00fdm rozd\u00edl\u016fm mezi zem\u011bmi pak v\u011bt\u0161inou p\u0159isp\u00edvaj\u00ed v\u00fd\u0161e dan\u00ed, kurz koruny v\u016f\u010di m\u00edstn\u00edm m\u011bn\u00e1m nebo kupn\u00ed s\u00edla v\u00a0dan\u00e9 zemi. N\u011bmeck\u00e1 banka Deutsche Bank ned\u00e1vno zve\u0159ejnila studii, ve kter\u00e9 mimo jin\u00e9 srovn\u00e1vala ceny iPhon\u016f ve sv\u011bt\u011b<\/a>. Z\u00a0t\u00e9 vypl\u00fdv\u00e1, \u017ee v\u00a0Evrop\u011b vych\u00e1zej\u00ed zpravidla dr\u00e1\u017e. Jako v\u00fdchoz\u00ed model banka vybrala iPhone 17\u00a0Pro s\u00a0\u00falo\u017ei\u0161t\u011bm 256\u00a0GB.<\/p>\n

Nejdr\u00e1\u017e ho lze koupit v\u00a0Turecku za 2\u00a0592\u00a0dolar\u016f, co\u017e je v\u00a0p\u0159epo\u010dtu v\u00edce ne\u017e 54\u00a0tis\u00edc korun. \u010cesko se pak um\u00edstilo v\u00a0prvn\u00ed des\u00edtce nejdra\u017e\u0161\u00edch s\u00a0cenou 1\u00a0585\u00a0dolar\u016f, tedy 33\u00a0tis\u00edc korun. Nejlevn\u011bji pak vych\u00e1z\u00ed iPhone v\u00a0Japonsku i\u00a0d\u00edky ni\u017e\u0161\u00ed dani a\u00a0slab\u00e9mu jenu. Japonsko nicm\u00e9n\u011b pat\u0159\u00ed k\u00a0zem\u00edm, kter\u00e9 umo\u017e\u0148uj\u00ed cizinc\u016fm v\u00a0zapojen\u00fdch obchodech vyu\u017e\u00edt re\u017eimu tax free.<\/p>\n

Jak se plat\u00ed dan\u011b u\u00a0elektroniky z\u00a0ciziny<\/p>\n

Mimo Evropskou unii b\u00fdvaj\u00ed pravidla a\u00a0podm\u00ednky o\u00a0n\u011bco rozt\u0159\u00ed\u0161t\u011bn\u011bj\u0161\u00ed. Typick\u00fdm komplikovan\u00fdm p\u0159\u00edkladem je n\u00e1kup elektroniky ve Spojen\u00fdch st\u00e1tech, kde na prvn\u00ed pohled vypadaj\u00ed cenovky velmi slibn\u011b. \u201ePo\u0159\u00edzen\u00ed elektroniky ve Spojen\u00fdch st\u00e1tech b\u00fdvalo typicky lacin\u011bj\u0161\u00ed,\u201c zmi\u0148uje \u0160\u016fra. Upozor\u0148uje v\u0161ak, \u017ee je pot\u0159eba br\u00e1t v\u00a0potaz zapo\u010dten\u00ed americk\u00fdch dan\u00ed a\u00a0p\u0159\u00edpadn\u00e9 proclen\u00ed zbo\u017e\u00ed p\u0159i n\u00e1vratu do \u010ceska.<\/p>\n

<\/a><\/p>\n

Ve Spojen\u00fdch st\u00e1tech toti\u017e dan\u011b funguj\u00ed odli\u0161n\u011b, ne\u017e jsme zvykl\u00ed v\u00a0tuzemsku. Ceny u\u00a0zbo\u017e\u00ed b\u00fdvaj\u00ed \u010dasto uv\u00e1d\u011bn\u00e9 bez dan\u00ed, na elektroniku pak neplat\u00ed feder\u00e1ln\u00ed prodejn\u00ed da\u0148, kter\u00e1 by se vztahovala na v\u0161echny americk\u00e9 st\u00e1ty. Ty si tak mohou ur\u010dit, zda zavedou tzv. sales tax, neboli prodejn\u00ed da\u0148, kter\u00e1 se v\u011bt\u0161inou pohybuje v\u00a0rozmez\u00ed 0\u201310\u00a0procent, v\u00a0n\u011bkter\u00fdch m\u00edstech dokonce i\u00a0v\u00edce. K\u00a0rozt\u0159\u00ed\u0161t\u011bnosti pak je\u0161t\u011b p\u0159isp\u00edv\u00e1 fakt, \u017ee si samospr\u00e1vy, jako jsou m\u011bsta, mohou ke st\u00e1tn\u00ed sales tax p\u0159idat je\u0161t\u011b vlastn\u00ed m\u00edstn\u00ed da\u0148.<\/p>\n

Na prvn\u00ed pohled tak cenovka \u010dasto slibuje v\u00fdrazn\u011b ni\u017e\u0161\u00ed cenu po p\u0159epo\u010dtu na \u010desk\u00e9 koruny. Jako p\u0159\u00edklad m\u016f\u017eeme uv\u00e9st n\u00e1kup levn\u011bj\u0161\u00edho z\u00e1kladn\u00edho iPhonu 17\u00a0s\u00a0\u00falo\u017ei\u0161t\u011bm 256\u00a0GB, kter\u00fd v\u00a0\u010cesku podle ofici\u00e1ln\u00edch str\u00e1nek Apple vyjde na 22\u00a0990\u00a0korun. Na americk\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti cena za\u010d\u00edn\u00e1 u\u017e na 799\u00a0dolarech, v\u00a0p\u0159epo\u010dtu zhruba 16\u00a0800\u00a0korun\u00e1ch. Ta ale plat\u00ed pouze tehdy, kdy\u017e p\u0159i n\u00e1kupu zvol\u00edte jednoho ze t\u0159\u00ed oper\u00e1tor\u016f s\u00a0podm\u00ednkou vyu\u017eit\u00ed jejich slu\u017eeb.<\/p>\n

P\u0159i volb\u011b bez aktivace telefonu u\u00a0vybran\u00e9ho oper\u00e1tora se startovn\u00ed cena vy\u0161plh\u00e1 o\u00a0t\u0159icet dolar\u016f v\u00fd\u0161e. K\u00a0t\u00e9to z\u00e1kladn\u00ed cen\u011b se ale mus\u00ed p\u0159ipo\u010d\u00edst je\u0161t\u011b sales tax dan\u00e9ho st\u00e1tu a\u00a0p\u0159\u00edpadn\u00e1 lok\u00e1ln\u00ed taxa.<\/p>\n

Nap\u0159\u00edklad v\u00a0americk\u00e9m st\u00e1t\u011b New York plat\u00ed plo\u0161n\u00e1 prodejn\u00ed da\u0148 ve v\u00fd\u0161i \u010dty\u0159 procent. Pokud si koup\u00edte nov\u00fd telefon ve m\u011bst\u011b New York, krom\u011b st\u00e1tn\u00ed dan\u011b se p\u0159ipo\u010dte k\u00a0z\u00e1kladn\u00ed cen\u011b dal\u0161\u00edch 4,5\u00a0procenta m\u00edstn\u00ed m\u011bstsk\u00e9 dan\u011b a\u00a0je\u0161t\u011b specifick\u00fd p\u0159\u00edplatek 0,375\u00a0procenta platn\u00fd pro oblast spravovanou newyorskou metropolitn\u00ed dopravou (Metropolitan Commuter Transportation District surcharge).<\/p>\n

Celkov\u011b tak v\u00fd\u0161e sales taxy ve m\u011bst\u011b New York vyjde na 8,875\u00a0procent, co\u017e zved\u00e1 cenu z\u00e1kladn\u00edho iPhone 17\u00a0p\u0159ibli\u017en\u011b na 902,57\u00a0dolaru, tedy zhruba necel\u00fdch 19\u00a0tis\u00edc korun.<\/p>\n

<\/a>Jak procl\u00edt elektroniku<\/p>\n

Proto\u017ee je \u010cesko sou\u010d\u00e1st\u00ed EU, je p\u0159i n\u00e1vratu ze t\u0159et\u00edch zem\u00ed nutn\u00e9 myslet na celn\u00ed kontrolu. \u201eV\u00a0p\u0159\u00edpad\u011b cestovn\u00edho styku je zbo\u017e\u00ed osvobozeno od cla p\u0159i dodr\u017een\u00ed finan\u010dn\u00edho limitu 430\u00a0eur a\u00a0v\u00a0p\u0159\u00edpad\u011b osob mlad\u0161\u00edch 15\u00a0let hodnoty 200\u00a0eur,\u201c upozor\u0148uje tiskov\u00fd mluv\u010d\u00ed za Celn\u00ed spr\u00e1vu Richard Zeman. Zd\u016fraz\u0148uje, \u017ee se pravidla vztahuj\u00ed pouze pro zbo\u017e\u00ed dovezen\u00e9 ze zem\u00ed mimo Unii. <\/p>\n

Pokud tedy zakoupen\u00e1 elektronika p\u0159esahuje hodnotu 430\u00a0eur (zhruba 10\u00a0400\u00a0korun), mus\u00ed proj\u00edt celn\u00ed kontrolou. \u201eP\u0159i p\u0159\u00edletu ji mus\u00ed p\u0159iznat celn\u00edmu \u00fa\u0159adu t\u00edm, \u017ee vstoup\u00ed do \u010derven\u00e9 z\u00f3ny C\u00da. T\u00edm deklaruj\u00ed, \u017ee maj\u00ed zbo\u017e\u00ed k\u00a0proclen\u00ed, a\u00a0p\u0159\u00edslu\u0161n\u00fd pracovn\u00edk celn\u00edho \u00fa\u0159adu zbo\u017e\u00ed celn\u011b odbav\u00ed a\u00a0vym\u011b\u0159\u00ed clo a\u00a0DPH,\u201c vysv\u011btluje Zeman. <\/p>\n

Da\u0148 z\u00a0p\u0159idan\u00e9 hodnoty v\u00a0\u010cesku \u010din\u00ed 21\u00a0procent. V\u00fd\u0161e zm\u00edn\u011bn\u00fd iPhone 17\u00a0zakoupen\u00fd v\u00a0New Yorku by po celn\u00ed kontrole vy\u0161el cenov\u011b podobn\u011b jako p\u0159i n\u00e1kupu na \u010desk\u00e9m online Apple Storu. V\u00a0New Yorku by za n\u011bj \u010desk\u00fd z\u00e1kazn\u00edk zaplatil dohromady i\u00a0s tamn\u00ed taxou zhruba 19\u00a0tis\u00edc korun, p\u0159i zapo\u010dten\u00ed 21% DPH by fin\u00e1ln\u00ed cena \u010dinila p\u0159ibli\u017en\u011b 23\u00a0tis\u00edc\u00a0korun\u00a0\u2013 tak\u017ee jako v\u00a0\u010cesku.<\/p>\n

V\u00fd\u0161e cla se pak odv\u00edj\u00ed od \u010d\u00edseln\u00edku TARIC (Integrovan\u00fd tarif Evropsk\u00e9 unie), kter\u00fd mimo jin\u00e9 ur\u010duje pravidla pro vym\u011b\u0159ov\u00e1n\u00ed cla pro dovoz a\u00a0v\u00fdvoz zbo\u017e\u00ed v\u016f\u010di t\u0159et\u00edm zem\u00edm. Podle Zemana m\u00e1 osobn\u00ed elektronika, jako telefony, notebooky nebo tablety, celn\u00ed sazbu 0\u00a0(slovy nula) procent.<\/p>\n

\u010cesk\u00fd z\u00e1kazn\u00edk by tedy v\u00a0tomto p\u0159\u00edpad\u011b u\u0161et\u0159il dvacet jedna procent na DPH, pokud by p\u0159i n\u00e1vratu dom\u016f zakoupen\u00e9 zbo\u017e\u00ed celn\u00ed spr\u00e1v\u011b nep\u0159iznal. To je ale protiz\u00e1konn\u00e9.<\/p>\n

Celn\u00ed spr\u00e1va si podle Zemana nevede specifick\u00e9 statistiky odhalen\u00fdch p\u0159\u00edpad\u016f nep\u0159iznan\u00e9ho dovozu elektroniky .<\/p>\n

<\/a>Objedn\u00e1vky z\u00a0e-shop\u016f z\u00a0ciziny<\/p>\n

U prodej\u016f na d\u00e1lku ze zem\u00ed mimo EU se od 1.\u00a0\u010dervence\u00a02026\u00a0zru\u0161il limit pro osvobozen\u00ed od cla, kter\u00fd \u010dinil 150\u00a0eur. \u201eNa ve\u0161ker\u00e9 zbo\u017e\u00ed mus\u00ed b\u00fdt pod\u00e1no odpov\u011bdnou osobou celn\u00ed prohl\u00e1\u0161en\u00ed a\u00a0bude vym\u011b\u0159eno specifick\u00e9 clo 3\u00a0eur a\u00a0DPH bude zaplaceno bu\u010f v\u00a0r\u00e1mci syst\u00e9mu IOSS, nebo p\u0159i pod\u00e1n\u00ed celn\u00edho prohl\u00e1\u0161en\u00ed,\u201c vysv\u011btluje Zeman.<\/p>\n

\u201eObecn\u011b plat\u00ed pravidlo, \u017ee DPH se plat\u00ed v\u00a0zemi spot\u0159eby, to znamen\u00e1, \u017ee zbo\u017e\u00ed dovezen\u00e9 v\u00a0r\u00e1mci e-commerce podl\u00e9h\u00e1 sazb\u00e1m n\u00e1rodn\u00ed DPH. Bude zaplacena bu\u010f v\u00a0r\u00e1mci syst\u00e9mu IOSS, pokud je platforma registrov\u00e1na v\u00a0tomto syst\u00e9mu, v\u00a0opa\u010dn\u00e9m p\u0159\u00edpad\u011b ji vybere celn\u00ed \u00fa\u0159ad p\u0159i pod\u00e1n\u00ed celn\u00edho prohl\u00e1\u0161en\u00ed,\u201c pokra\u010duje Zeman. <\/p>\n

Mo\u017en\u00e9 komplikace s\u00a0elektronikou z\u00a0ciziny<\/p>\n

P\u0159esto\u017ee by mohla v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech vyj\u00edt elektronika v\u00a0zahrani\u010d\u00ed o\u00a0n\u011bco levn\u011bji, takov\u00fd n\u00e1kup s\u00a0sebou nese ur\u010dit\u00e1 rizika. V\u00a0p\u0159\u00edpad\u011b vady by n\u00e1sledn\u00e1 reklamace nesla zna\u010dn\u00e9 komplikace. \u201eV\u017edy odpov\u00edd\u00e1 prod\u00e1vaj\u00edc\u00ed spot\u0159ebiteli, tak\u017ee se mus\u00edte obr\u00e1tit na n\u011bj,\u201c vysv\u011btluje \u0160\u016fra. V\u00a0r\u00e1mci EU by tak p\u0159\u00edpadn\u00e1 reklamace mohla prob\u00edhat o\u00a0n\u011bco snadn\u011bji ne\u017e nap\u0159\u00edklad ve Spojen\u00fdch st\u00e1tech. <\/p>\n

\u0160\u016fra tak p\u0159ipou\u0161t\u00ed, \u017ee je mo\u017en\u00e9 nap\u0159\u00edklad poslat vadn\u00fd telefon k\u00a0reklamaci do zem\u00ed EU po\u0161tou. Mimo Unii by mohlo \u010desk\u00fdm spot\u0159ebitel\u016fm u\u00a0p\u0159\u00edpadn\u00e9 reklamace pomoci, kdyby si za\u0159\u00edzen\u00ed po\u0159\u00eddili skrze zahrani\u010dn\u00ed e-shop, kter\u00fd se ale prokazateln\u011b na \u010desk\u00fd trh zam\u011b\u0159uje.<\/p>\n

\u201eM\u016f\u017ee to b\u00fdt klidn\u011b i\u00a0t\u0159eba americk\u00e1 nebo \u010d\u00ednsk\u00e1 spole\u010dnost. Pozn\u00e1 se to t\u0159eba t\u00edm, \u017ee web provozuje v\u00a0lok\u00e1ln\u00edm jazyce, tedy v\u00a0\u010de\u0161tin\u011b, ukazuje ceny v\u00a0\u010desk\u00fdch korun\u00e1ch a\u00a0nab\u00edz\u00ed doru\u010dov\u00e1n\u00ed do \u010ceska,\u201c vysv\u011btluje. V\u00a0takov\u00fdch p\u0159\u00edpadech by podle \u0160\u016fry \u010desk\u00fd spot\u0159ebitel v\u016f\u010di podnikateli mimo EU mohl uplat\u0148ovat \u010deskou pr\u00e1vn\u00ed \u00fapravu.<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00a0zahrani\u010d\u00ed lze v\u00a0mnoha p\u0159\u00edpadech narazit na ni\u017e\u0161\u00ed ceny za stejnou elektroniku, kterou nab\u00edzej\u00ed i\u00a0tuzemsk\u00e9 obchody. Ve spojen\u00ed s\u00a0dobr\u00fdm…\n","protected":false},"author":2,"featured_media":180722,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[1594,43,42,536,41,40,9131,2359,10083,6376],"class_list":["post-180721","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-celni-poplatky-clo","tag-ceska-republika","tag-cesko","tag-cestovani","tag-czech-republic","tag-czechia","tag-elektronika","tag-mobilni-telefony","tag-nakupovani","tag-notebooky"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117100967979416069","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/180721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=180721"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/180721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/180722"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=180721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=180721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=180721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}