{"id":182351,"date":"2026-08-17T12:21:11","date_gmt":"2026-08-17T12:21:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/182351\/"},"modified":"2026-08-17T12:21:11","modified_gmt":"2026-08-17T12:21:11","slug":"konec-zaplavy-levneho-zbozi-z-temu-a-shein-balicku-z-ciny-dramaticky-ubyva","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/182351\/","title":{"rendered":"Konec z\u00e1plavy levn\u00e9ho zbo\u017e\u00ed z Temu a Shein? Bal\u00ed\u010dk\u016f z \u010c\u00edny dramaticky ub\u00fdv\u00e1"},"content":{"rendered":"

Po\u010det proclen\u00fdch polo\u017eek zbo\u017e\u00ed ze zem\u00ed mimo Evropskou unii<\/a> v \u010dervenci v\u00fdrazn\u011b klesl. Celn\u00ed spr\u00e1va jich evidovala 3,68 milionu, zat\u00edmco o m\u011bs\u00edc d\u0159\u00edve jich bylo 13,60 milionu. Za propadem m\u016f\u017ee b\u00fdt ale vedle nov\u00e9ho cla tak\u00e9 letn\u00ed sezona.\u00a0<\/p>\n

Nov\u00e9 pravidlo<\/a> plat\u00ed od 1. \u010dervence a t\u00fdk\u00e1 se mal\u00fdch z\u00e1silek ze t\u0159et\u00edch zem\u00ed. Celn\u00ed v\u00fdjimku pro z\u00e1silky do hodnoty 150 eur nahradilo specifick\u00e9 clo ve v\u00fd\u0161i t\u0159\u00ed eur za ka\u017edou polo\u017eku zbo\u017e\u00ed. Opat\u0159en\u00ed se tak t\u00fdk\u00e1 p\u0159edev\u0161\u00edm z\u00e1silek z platforem, jako jsou Temu nebo Shein.\u00a0<\/p>\n

Zbo\u017e\u00ed z \u010c\u00edny je pro z\u00e1kazn\u00edky dra\u017e\u0161\u00ed<\/p>\n

Obchodn\u00edci u\u017e pozoruj\u00ed prvn\u00ed zm\u011bny. \u201eSpot\u0159ebn\u00ed clo je v platnosti teprve n\u011bkolik t\u00fddn\u016f a zat\u00edm nejsou k dispozici \u017e\u00e1dn\u00e1 komplexn\u00ed ofici\u00e1ln\u00ed data o jeho dopadech. Prvn\u00ed dopady jsou v\u0161ak ji\u017e patrn\u00e9,\u201c \u0159\u00edk\u00e1 Monika Brichtov\u00e1, mluv\u010d\u00ed Allegra<\/a>.\u00a0Prvn\u00ed tvrd\u00e1 data o p\u0159\u00edvalu zbo\u017e\u00ed z \u010c\u00edny od Evropsk\u00e9 komise o\u010dek\u00e1v\u00e1 Allegro na podzim.\u00a0<\/p>\n

\u201ePoplatek bezesporu omez\u00ed cenovou v\u00fdhodu velk\u00fdch mimoevropsk\u00fdch platforem, kter\u00e9 vyu\u017e\u00edvaj\u00ed mezery v celn\u00edm syst\u00e9mu. Toto \u0159e\u0161en\u00ed by v\u0161ak m\u011blo b\u00fdt pouze sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed reformy,\u201c dod\u00e1v\u00e1 Brichtov\u00e1. Podle n\u00ed z\u016fst\u00e1v\u00e1 d\u016fle\u017eit\u00e9 tak\u00e9 d\u016fsledn\u00e9 vym\u00e1h\u00e1n\u00ed pravidel pro clo a bezpe\u010dnost v\u00fdrobk\u016f.\u00a0<\/p>\n

Podobn\u011b hodnot\u00ed zm\u011bnu Jan Vety\u0161ka z Asociace pro elektronickou komerci (APEK<\/a>).\u00a0Podle n\u011bj z\u00e1kazn\u00edci u\u017e vy\u0161\u0161\u00ed n\u00e1klady skute\u010dn\u011b poc\u00edtili, na trvalej\u0161\u00ed zm\u011bnu jejich n\u00e1kupn\u00edho chov\u00e1n\u00ed je ale p\u0159\u00edli\u0161 brzy. \u201eVn\u00edm\u00e1me, \u017ee zru\u0161en\u00ed celn\u00ed v\u00fdjimky a zaveden\u00ed cla ve v\u00fd\u0161i t\u0159\u00ed eur za polo\u017eku z\u00e1kazn\u00edky v nakupov\u00e1n\u00ed ovlivnilo. Z\u00e1silky p\u0159edev\u0161\u00edm z \u010c\u00edny jsou pro n\u011b nyn\u00ed v\u00fdznamn\u011b dra\u017e\u0161\u00ed,\u201c uvedl Vety\u0161ka.\u00a0<\/p>\n

Zat\u00edm nen\u00ed jasn\u00e9, zda se \u010d\u00e1st nakupuj\u00edc\u00edch za\u010dne v\u00edce obracet na \u010desk\u00e9 a evropsk\u00e9 e-shopy. APEK na v\u00fdsledky vlastn\u00edch pr\u016fzkum\u016f teprve \u010dek\u00e1 a prvn\u00ed relevantn\u011bj\u0161\u00ed data chce m\u00edt po skon\u010den\u00ed letn\u00edch pr\u00e1zdnin.\u00a0<\/p>\n

Pokles u\u017e registruj\u00ed i dopravci<\/p>\n

Zm\u011bnu zaznamenala tak\u00e9 Z\u00e1silkovna<\/a>.\u00a0\u201eUr\u010dit\u00fd pokles vid\u00edme, ostatn\u011b cel\u00fd trh s n\u00edm po\u010d\u00edtal. V tuto chv\u00edli ale nedok\u00e1\u017eeme odhadnout, jak v\u00fdrazn\u00fd bude v dlouhodob\u00e9m horizontu,\u201c uvedl Ond\u0159ej Lu\u0161tinec, vedouc\u00ed PR Z\u00e1silkovny. Podle n\u011bj sou\u010dasn\u00e1 \u010d\u00edsla ovliv\u0148uje i letn\u00ed obdob\u00ed. \u201eTe\u010f je l\u00e9to, obdob\u00ed dovolen\u00fdch a pr\u00e1zdnin. A\u017e v z\u00e1\u0159\u00ed a \u0159\u00edjnu re\u00e1ln\u011b uvid\u00edme, na jak\u00e9 \u00farovni se situace stabilizuje,\u201c dodal.\u00a0<\/p>\n

Data Celn\u00ed spr\u00e1vy ukazuj\u00ed prudk\u00fd pokles u\u017e v samotn\u00e9m \u010dervenci. Zat\u00edmco v lednu evidovala 21,86 milionu proclen\u00fdch polo\u017eek, v \u010dervnu jich bylo 13,60 milionu a v \u010dervenci u\u017e jen 3,68 milionu. U po\u010dtu p\u0159ijat\u00fdch z\u00e1silek m\u00e1 Celn\u00ed spr\u00e1va zat\u00edm k dispozici p\u0159\u00edm\u00e9 srovn\u00e1n\u00ed pouze mezi \u010dervnem a \u010dervencem. V \u010dervnu jich bylo 2,22 milionu, n\u00e1sleduj\u00edc\u00ed m\u011bs\u00edc 1,08 milionu.\u00a0<\/p>\n

\"\u010ce\u0161i<\/a>\u010ce\u0161i vykoupili Temu. Po\u010det levn\u00fdch z\u00e1silek z \u010c\u00edny letos prudce stoupl, te\u010f je n\u00e1kup\u016fm za p\u00e1r korun konec<\/a>Clo nen\u00ed jedin\u00fdm vysv\u011btlen\u00edm<\/p>\n

V\u00fdrazn\u00fd \u010dervencov\u00fd pokles podle Celn\u00ed spr\u00e1vy<\/a> nelze p\u0159ipsat pouze nov\u00e9mu poplatku. Do v\u00fdsledk\u016f se prom\u00edt\u00e1 tak\u00e9 b\u011b\u017en\u00fd sezonn\u00ed v\u00fdvoj. Zbo\u017e\u00ed z asijsk\u00fdch e-shop\u016f se podle celn\u00edk\u016f b\u011bhem letn\u00edch dovolen\u00fdch objedn\u00e1v\u00e1 tradi\u010dn\u011b m\u00e9n\u011b. \u201eZna\u010dn\u00fd vliv m\u00e1 ur\u010dit\u011b zaveden\u00ed specifick\u00e9ho cla, ale tak\u00e9 obdob\u00ed letn\u00edch dovolen\u00fdch, kdy se ka\u017edoro\u010dn\u011b zbo\u017e\u00ed z asijsk\u00fdch e-shop\u016f objedn\u00e1v\u00e1 v \u010dervenci v\u00fdrazn\u011b nejm\u00e9n\u011b z cel\u00e9ho roku,\u201c uvedl Richard Zeman z odd\u011blen\u00ed vztah\u016f k ve\u0159ejnosti Celn\u00ed spr\u00e1vy.\u00a0<\/p>\n

VIDEO:Z\u00e1silky z asijsk\u00fdch e-shop\u016f se propadly o 80 procent. Konec levn\u00e9ho Temu m\u011bn\u00ed trh, \u0159\u00edk\u00e1 \u0161\u00e9f Heureky v po\u0159adu FLOW<\/a><\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: Z\u00e1silky z asijsk\u00fdch e-shop\u016f se propadly o 80 procent. Konec levn\u00e9ho Temu m\u011bn\u00ed trh, \u0159\u00edk\u00e1 \u0161\u00e9f Heureky\n\t\t\t<\/p>\n

Pr\u00e1v\u011b proto zat\u00edm nelze \u0159\u00edct, jak velkou \u010d\u00e1st propadu zp\u016fsobila nov\u00e1 pravidla a jak velkou \u010d\u00e1st sezonn\u00ed \u00fatlum. S koncem pr\u00e1zdnin se m\u016f\u017ee objem objedn\u00e1vek znovu zv\u00fd\u0161it a \u010d\u00edsla se mohou zm\u011bnit. APEK nav\u00edc upozor\u0148uje na dal\u0161\u00ed probl\u00e9m. Podle Vety\u0161ky nesta\u010d\u00ed pravidla pouze zav\u00e9st, ale je nutn\u00e9 zajistit tak\u00e9 jejich dodr\u017eov\u00e1n\u00ed u prodejc\u016f ze zem\u00ed mimo EU.\u00a0<\/p>\n

\u201eZ\u00e1sadn\u00ed ot\u00e1zka sp\u00ed\u0161e je, zda se da\u0159\u00ed pravidla vym\u00e1hat. Pravidla v EU m\u00e1me, ale neda\u0159\u00ed se je vym\u00e1hat pr\u00e1v\u011b, a p\u0159edev\u0161\u00edm na prodejc\u00edch ze t\u0159et\u00edch zem\u00ed mimo EU,\u201c upozor\u0148uje Vety\u0161ka. Podle n\u011bj by m\u011bli v\u0161ichni obchodn\u00edci p\u016fsob\u00edc\u00ed na evropsk\u00e9m trhu podl\u00e9hat stejn\u00fdm podm\u00ednk\u00e1m.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Po\u010det proclen\u00fdch polo\u017eek zbo\u017e\u00ed ze zem\u00ed mimo Evropskou unii v \u010dervenci v\u00fdrazn\u011b klesl. Celn\u00ed spr\u00e1va jich evidovala 3,68…\n","protected":false},"author":2,"featured_media":182352,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[35362,67,68,26389,202,249,571,22937,21955,13179,3849,13938],"class_list":["post-182351","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-asociace-pro-elektronickou-komerci","tag-business","tag-byznys","tag-celni-sprava-ceske-republiky","tag-cina","tag-evropska-komise","tag-evropska-unie","tag-internetovy-obchod","tag-letni-prazdniny","tag-leto","tag-temu","tag-zasilkovna"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117110826427059473","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/182351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=182351"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/182351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/182352"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=182351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=182351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=182351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}