{"id":182593,"date":"2026-08-17T15:51:08","date_gmt":"2026-08-17T15:51:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/182593\/"},"modified":"2026-08-17T15:51:08","modified_gmt":"2026-08-17T15:51:08","slug":"soud-zacina-zmizi-z-instagramu-a-facebooku-pocitani-lajku-i-nekonecny-obsah","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/182593\/","title":{"rendered":"Soud za\u010d\u00edn\u00e1. Zmiz\u00ed z\u00a0Instagramu a\u00a0Facebooku po\u010d\u00edt\u00e1n\u00ed lajk\u016f i\u00a0nekone\u010dn\u00fd obsah?"},"content":{"rendered":"

Spole\u010dnost Meta utrp\u011bla u\u00a0soud\u016f \u0159adu por\u00e1\u017eek kv\u016fli sv\u00fdm mechanism\u016fm, d\u00edky kter\u00fdm jej\u00ed platformy c\u00edlen\u011b oslovovaly a\u00a0podle soudc\u016f po\u0161kozovaly mlad\u00e9 u\u017eivatele. Av\u0161ak soudn\u00ed \u0159\u00edzen\u00ed p\u0159ed porotou, kter\u00e9 m\u00e1 za\u010d\u00edt v\u00a0\u00fater\u00fd, m\u016f\u017ee pro jej\u00ed \u010dinnost p\u0159edstavovat dosud nejv\u011bt\u0161\u00ed hrozbu.<\/p>\n

Tento proces vych\u00e1z\u00ed z\u00a0\u017ealoby podan\u00e9 v\u00a0roce 2023\u00a0t\u0159iceti americk\u00fdmi st\u00e1ty, v\u010detn\u011b Kalifornie a\u00a0New Yorku, v\u00a0n\u00ed\u017e st\u00e1ty tvrd\u00ed, \u017ee do\u0161lo k\u00a0\u010detn\u00fdm poru\u0161en\u00edm feder\u00e1ln\u00edch a\u00a0st\u00e1tn\u00edch z\u00e1kon\u016f o\u00a0ochran\u011b soukrom\u00ed d\u011bt\u00ed.<\/p>\n

St\u00e1ty nejen\u017ee po\u017eaduj\u00ed od spole\u010dnosti Meta od\u0161kodn\u011bn\u00ed p\u0159es jeden\u00a0bilion dolar\u016f, ale tak\u00e9 vy\u017eaduj\u00ed, aby provedla zm\u011bny na platform\u00e1ch Instagram a\u00a0Facebook, v\u010detn\u011b zru\u0161en\u00ed po\u010d\u00edt\u00e1n\u00ed \u201elajk\u016f\u201c a\u00a0nekone\u010dn\u00e9ho posouv\u00e1n\u00ed, p\u00ed\u0161e BBC.<\/p>\n

Pokud by Meta ovl\u00e1dan\u00e1 miliard\u00e1\u0159em Markem Zuckerbergem nakonec prohr\u00e1la tak rozs\u00e1hl\u00fd spor, mohlo by to p\u0159in\u00e9st z\u00e1sadn\u00ed zm\u011bny ve zp\u016fsobu, jak\u00fdm mlad\u00ed lid\u00e9 vlastn\u011b vn\u00edmaj\u00ed v\u0161echna soci\u00e1ln\u00ed m\u00e9dia.<\/p>\n

St\u00e1ty, kter\u00e9 \u017ealuj\u00ed spole\u010dnost Meta, po\u017eaduj\u00ed tak\u00e9 mnoho dal\u0161\u00edch zm\u011bn ve zp\u016fsobu, jak\u00fdm Instagram a\u00a0Facebook funguj\u00ed pro mlad\u00e9.<\/p>\n

Po\u017eaduj\u00ed, aby spole\u010dnost Meta:<\/p>\n

zavedla proces ov\u011b\u0159ov\u00e1n\u00ed rodi\u010dovsk\u00e9ho souhlasu u\u00a0dosp\u00edvaj\u00edc\u00edch u\u017eivatel\u016fzm\u011bnila sv\u00e9 \u201ealgoritmy doporu\u010den\u00ed manipuluj\u00edc\u00ed s\u00a0dopaminem\u201codstranila \u0159adu obrazov\u00fdch filtr\u016f, kter\u00e9 m\u011bn\u00ed vzhled osob na fotografi\u00edchukon\u010dila automatick\u00e9 p\u0159ehr\u00e1v\u00e1n\u00ed videoobsahuzak\u00e1zala vytv\u00e1\u0159en\u00ed v\u00edce \u00fa\u010dt\u016fukon\u010dila zve\u0159ej\u0148ov\u00e1n\u00ed mizej\u00edc\u00edch \u010di \u201edo\u010dasn\u00fdch\u201c p\u0159\u00edsp\u011bvk\u016f, jako jsou nap\u0159\u00edklad Instagram Stories<\/p>\n

V\u0161echny tyto funkce jsou p\u0159itom kl\u00ed\u010dov\u00e9 pro sou\u010dasn\u00e9 fungov\u00e1n\u00ed a\u00a0oblibu platforem spole\u010dnosti Meta.<\/p>\n

<\/a><\/p>\n

Podle tvrzen\u00ed jednotliv\u00fdch st\u00e1t\u016f jsou toti\u017e pr\u00e1v\u011b ony navr\u017eeny tak, aby udr\u017eely u\u017eivatele, v\u010detn\u011b teenager\u016f a\u00a0d\u011bt\u00ed, na platform\u00e1ch co nej\u010dast\u011bji a\u00a0co nejd\u00e9le. Tvrd\u00ed, \u017ee spole\u010dnost Meta mlad\u00fdm lidem dokonce zt\u011b\u017euje omezit pou\u017e\u00edv\u00e1n\u00ed platformy, a\u00a0to nap\u0159\u00edklad prost\u0159ednictv\u00edm \u010dast\u00fdch ozn\u00e1men\u00ed, jejich\u017e c\u00edlem je p\u0159il\u00e1kat mlad\u00e9 lidi zp\u011bt do aplikac\u00ed.<\/p>\n

T\u00edm, \u017ee se \u00fadajn\u011b zam\u011b\u0159uje pr\u00e1v\u011b na d\u011btsk\u00e9 u\u017eivatele, se Meta \u201erozhodla zneu\u017e\u00edvat\u201c mlad\u00e9 lidi, aby je na sv\u00fdch platform\u00e1ch \u201ezav\u00e1zala\u201c, a\u00a0mohla tak roz\u0161i\u0159ovat svou u\u017eivatelskou z\u00e1kladnu a\u00a0rozv\u00edjet sv\u00e9 podnik\u00e1n\u00ed. V\u00a0sou\u010dasn\u00e9 dob\u011b \u010din\u00ed tr\u017en\u00ed hodnota spole\u010dnosti p\u0159ibli\u017en\u011b 1,5\u00a0bilionu dolar\u016f.<\/p>\n

Meta tato tvrzen\u00ed d\u016fsledn\u011b pop\u00edr\u00e1. \u201eS t\u011bmito obvin\u011bn\u00edmi z\u00e1sadn\u011b nesouhlas\u00edme a\u00a0jsme p\u0159esv\u011bd\u010deni, \u017ee d\u016fkazy prok\u00e1\u017e\u00ed n\u00e1\u0161 dlouhodob\u00fd z\u00e1vazek podporovat mlad\u00e9 lidi,\u201c uvedla ve sv\u00e9m prohl\u00e1\u0161en\u00ed mluv\u010d\u00ed spole\u010dnosti.<\/p>\n

St\u00e1ty p\u0159edkl\u00e1daj\u00ed sv\u00e9 n\u00e1roky soudkyni Yvonne Gonzalez Rogersov\u00e9, hlavn\u00ed feder\u00e1ln\u00ed soudkyni v\u00a0Kalifornii. Ta p\u0159edsedala medi\u00e1ln\u011b sledovan\u00e9mu soudn\u00edmu sporu mezi Elonem Muskem a\u00a0Samem Altmanem.<\/p>\n

Soci\u00e1ln\u00ed s\u00edt\u011b se staly \u201eve\u0159ejnou obt\u00ed\u017e\u00ed\u201c<\/p>\n

Server BBC p\u0159ipom\u00edn\u00e1, \u017ee v\u00a0ned\u00e1vn\u00e9m rozsudku proti spole\u010dnosti Meta ulo\u017eil soudce v\u00a0Nov\u00e9m Mexiku spole\u010dnosti pokutu 942\u00a0milion\u016f dolar\u016f a\u00a0na\u0159\u00eddil j\u00ed prov\u00e9st zm\u011bny podobn\u00e9 t\u011bm, kter\u00e9 nyn\u00ed po\u017eaduj\u00ed i\u00a0dal\u0161\u00ed st\u00e1ty.<\/p>\n

Mezi kroky na\u0159\u00edzen\u00e9 soudcem Bryanem Biedscheidem pat\u0159\u00ed nap\u0159\u00edklad odstran\u011bn\u00ed po\u010dtu lajk\u016f na Instagramu a\u00a0Facebooku u\u00a0u\u017eivatel\u016f mlad\u0161\u00edch 18\u00a0let, z\u00e1kaz zas\u00edl\u00e1n\u00ed \u010di p\u0159ij\u00edm\u00e1n\u00ed nah\u00fdch fotografi\u00ed teenager\u016f prost\u0159ednictv\u00edm t\u011bchto platforem a\u00a0omezen\u00ed push notifikac\u00ed z\u00a0t\u011bchto aplikac\u00ed na ur\u010dit\u00e9 hodiny b\u011bhem dne. Jde o\u00a0kr\u00e1tk\u00e9 vyskakovac\u00ed ozn\u00e1men\u00ed, kter\u00e9 v\u00e1m mobiln\u00ed telefon nebo po\u010d\u00edta\u010d uk\u00e1\u017ee na displeji. Zpr\u00e1va p\u0159ijde sama od sebe, i\u00a0kdy\u017e aplikaci zrovna nepou\u017e\u00edv\u00e1te.<\/p>\n

Soudce ozna\u010dil spole\u010dnost Meta za \u201eve\u0159ejnou obt\u00ed\u017e\u201c, srovnatelnou s\u00a0tov\u00e1rnou, kter\u00e1 zne\u010di\u0161\u0165uje vzduch, kter\u00fd lid\u00e9 d\u00fdchaj\u00ed, a\u00a0zp\u016fsobuje \u201e\u0161kodliv\u00e9 \u00fa\u010dinky\u201c dopadaj\u00edc\u00ed na celou populaci. Meta uvedla, \u017ee se proti tomuto rozhodnut\u00ed odvol\u00e1.<\/p>\n

<\/a><\/p>\n

A\u010dkoli p\u0159\u00edkaz soudce Biedscheida vy\u017eaduje, aby spole\u010dnost Meta provedla zm\u011bny pouze v\u00a0Nov\u00e9m Mexiku, pokud by 30\u00a0st\u00e1t\u016f usp\u011blo ve sv\u00e9 samostatn\u00e9 \u017ealob\u011b, musela by zav\u00e9st zm\u011bny na sv\u00fdch platform\u00e1ch po cel\u00fdch Spojen\u00fdch st\u00e1tech. St\u00e1ty zapojen\u00e9 do t\u00e9to \u017ealoby p\u0159edstavuj\u00ed t\u00e9m\u011b\u0159 dv\u011b t\u0159etiny obyvatelstva zem\u011b.<\/p>\n

Tak kl\u00ed\u010dov\u00e9 p\u0159ekop\u00e1n\u00ed zaveden\u00e9ho fungov\u00e1n\u00ed by znamenalo v\u00fdznamnou zm\u011bnu platforem.<\/p>\n

Po\u010det \u201elajk\u016f\u201c je nap\u0159\u00edklad sou\u010d\u00e1st\u00ed spole\u010dnosti Meta ji\u017e od jej\u00edch po\u010d\u00e1tk\u016f, kdy se je\u0161t\u011b jmenovala Facebook a\u00a0byla to jej\u00ed jedin\u00e1 platforma. Dnes jsou lajky na soci\u00e1ln\u00edch s\u00edt\u00edch v\u0161udyp\u0159\u00edtomn\u00e9 a\u00a0jsou hlavn\u00edm zp\u016fsobem, jak\u00fdm lid\u00e9 reaguj\u00ed na texty, fotografie a\u00a0videa, kter\u00e9 vid\u00ed online.<\/p>\n

Lajky jsou v\u0161ak st\u00e1le \u010dast\u011bji vn\u00edm\u00e1ny jako prost\u0159edek, kter\u00fd podn\u011bcuje negativn\u00ed pocity, zejm\u00e9na u\u00a0mlad\u00fdch lid\u00ed.<\/p>\n

Nap\u0159\u00edklad mlad\u00e1 \u017eena, kter\u00e1 letos na ja\u0159e usp\u011bla ve sv\u00e9 \u017ealob\u011b proti spole\u010dnosti Meta, b\u011bhem soudn\u00edho v\u00fdslechu popsala, jak si na YouTube a\u00a0Instagramu vytvo\u0159ila des\u00edtky \u00fa\u010dt\u016f. Tento syst\u00e9m \u00fa\u010dt\u016f vyu\u017e\u00edvala k\u00a0generov\u00e1n\u00ed \u201elajk\u016f\u201c u\u00a0sv\u00fdch vlastn\u00edch p\u0159\u00edsp\u011bvk\u016f v\u00a0nad\u011bji, \u017ee t\u00edm podn\u00edt\u00ed interakci s\u00a0ostatn\u00edmi u\u017eivateli a\u00a0pos\u00edl\u00ed sv\u016fj pocit uzn\u00e1n\u00ed a\u00a0sebe\u00facty. D\u00edvce bylo v\u00a0t\u00e9 dob\u011b pouh\u00fdch dev\u011bt let. Uvedla, \u017ee si pamatuje, jak se c\u00edtila depresivn\u00ed, co\u017e j\u00ed bylo pozd\u011bji, ve v\u011bku 10\u00a0let, diagnostikov\u00e1no.<\/p>\n

V\u011bdeck\u00e9 v\u00fdzkumy z\u00a0posledn\u00edch n\u011bkolika let pak uk\u00e1zaly, \u017ee interakce, jako je po\u010det lajk\u016f, mohou u\u00a0teenager\u016f vyvol\u00e1vat pocity odm\u00edtnut\u00ed a\u00a0deprese, p\u00ed\u0161e britsk\u00fd server.<\/p>\n

V \u017ealob\u011b jednotliv\u00fdch st\u00e1t\u016f proti spole\u010dnosti Meta, pouk\u00e1zali pr\u00e1vn\u00edci na vlastn\u00ed v\u00fdzkum Mety, kter\u00fd uk\u00e1zal, \u017ee po\u010det lajk\u016f podn\u011bcuje \u201esoci\u00e1ln\u00ed srovn\u00e1v\u00e1n\u00ed\u201c, tedy ment\u00e1ln\u00ed proces, p\u0159i kter\u00e9m si \u010dlov\u011bk porovn\u00e1v\u00e1 svou vlastn\u00ed hodnotu s\u00a0obrazem n\u011bkoho jin\u00e9ho.<\/p>\n

Toto soci\u00e1ln\u00ed srovn\u00e1v\u00e1n\u00ed podn\u011bcovan\u00e9 Instagramem bylo podle intern\u00edho v\u00fdzkumu spole\u010dnosti Meta spojeno se \u201ezv\u00fd\u0161enou osam\u011blost\u00ed, hor\u0161\u00edm vn\u00edm\u00e1n\u00edm vlastn\u00edho t\u011bla a\u00a0negativn\u00ed n\u00e1ladou \u010di emocion\u00e1ln\u00edm stavem\u201c.<\/p>\n

Soudce Biedscheid ve sv\u00e9m usnesen\u00ed\u00a0uvedl, \u017ee zp\u016fsob, jak\u00fdm platformy spole\u010dnosti funguj\u00ed ji\u017e v\u00edce ne\u017e deset let, p\u0159isp\u00edv\u00e1 k\u00a0prohlubuj\u00edc\u00ed se \u201ekrizi du\u0161evn\u00edho zdrav\u00ed ml\u00e1de\u017ee\u201c v\u00a0Nov\u00e9m Mexiku, ale i\u00a0jinde.<\/p>\n

Nyn\u00ed budou pr\u00e1vn\u00edci z\u00a0dal\u0161\u00edch 30\u00a0st\u00e1t\u016f usilovat o\u00a0to, aby soudkyn\u011b Gonzalez Rogersov\u00e1 dosp\u011bla ke stejn\u00e9mu z\u00e1v\u011bru.<\/p>\n","protected":false},"excerpt":{"rendered":"Spole\u010dnost Meta utrp\u011bla u\u00a0soud\u016f \u0159adu por\u00e1\u017eek kv\u016fli sv\u00fdm mechanism\u016fm, d\u00edky kter\u00fdm jej\u00ed platformy c\u00edlen\u011b oslovovaly a\u00a0podle soudc\u016f po\u0161kozovaly…\n","protected":false},"author":2,"featured_media":182594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,1822,452,1700,1698,1699,521,258,113],"class_list":["post-182593","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-dusevni-zdravi","tag-facebook","tag-instagram","tag-mark-zuckerberg","tag-meta-platforms-meta","tag-socialni-site","tag-soud","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117111652008582090","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/182593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=182593"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/182593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/182594"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=182593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=182593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=182593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}