{"id":183242,"date":"2026-08-18T07:52:13","date_gmt":"2026-08-18T07:52:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/183242\/"},"modified":"2026-08-18T07:52:13","modified_gmt":"2026-08-18T07:52:13","slug":"coi-zasahuje-na-realitnim-trhu-znamou-platformu-proveruje-kvuli-podezreni-z-nekalych-praktik-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/183242\/","title":{"rendered":"\u010cOI zasahuje na realitn\u00edm trhu. Zn\u00e1mou platformu prov\u011b\u0159uje kv\u016fli podez\u0159en\u00ed z nekal\u00fdch praktik"},"content":{"rendered":"

\u010cesk\u00e1 obchodn\u00ed inspekce (\u010cOI) za\u010dala na z\u00e1klad\u011b podn\u011btu Asociace realitn\u00edch kancel\u00e1\u0159\u00ed (ARK) prov\u011b\u0159ovat digit\u00e1ln\u00ed realitn\u00ed slu\u017ebu Bezrealitky. Kontrola se t\u00fdk\u00e1 mimo jin\u00e9 slu\u017eby Komfort, kterou platforma spustila na za\u010d\u00e1tku leto\u0161n\u00edho roku<\/a>. Za odm\u011bnu ve v\u00fd\u0161i 1,5\u00a0procenta z\u00a0ceny nemovitosti plus DPH klient\u016fm nab\u00edz\u00ed nap\u0159\u00edklad nacen\u011bn\u00ed nemovitosti, p\u0159\u00edpravu strategie prodeje \u010di jej\u00ed prezentaci<\/p>\n

Asociace chce prov\u011b\u0159it, zda prezentace realitn\u00edho zprost\u0159edkov\u00e1n\u00ed<\/a> jako slu\u017eby \u201ebez realitky\u201c a\u00a0\u201ebez provize\u201c nen\u00ed pro spot\u0159ebitele zav\u00e1d\u011bj\u00edc\u00ed a\u00a0zda poplatek 1,5\u00a0procenta za slu\u017ebu Komfort nen\u00ed ve skute\u010dnosti proviz\u00ed ozna\u010denou jin\u00fdm n\u00e1zvem. ARK argumentuje t\u00edm, \u017ee Bezrealitky nejsou pouze inzertn\u00edm serverem, ale aktivn\u011b propojuj\u00ed nab\u00eddku s\u00a0popt\u00e1vkou a\u00a0poskytuj\u00ed dal\u0161\u00ed slu\u017eby typick\u00e9 pro realitn\u00ed zprost\u0159edkov\u00e1n\u00ed.<\/p>\n

\u201eA\u010dkoliv je slu\u017eba Bezrealitky propagov\u00e1na spot\u0159ebitel\u016fm jako slu\u017eba, kter\u00e1 umo\u017e\u0148uje uzav\u00edr\u00e1n\u00ed realitn\u00edch smluv \u201abez realitky\u2018, a\u00a0dokonce se tak naz\u00fdv\u00e1, jedn\u00e1 se materi\u00e1ln\u011b o\u00a0slu\u017ebu, v\u00a0r\u00e1mci kter\u00e9 je sama spole\u010dnost Bezrealitky onou realitkou,\u201c stoj\u00ed v\u00a0d\u016fvodov\u00e9 zpr\u00e1v\u011b asociace. Asociace podle sv\u00e9ho prezidenta Miroslava Dudy za\u010dala \u010dinnost Bezrealitky analyzovat po upozorn\u011bn\u00ed klient\u016f a\u00a0zab\u00fdvala se j\u00ed zhruba p\u016fl roku p\u0159ed pod\u00e1n\u00edm podn\u011btu.\u00a0<\/p>\n

Bezrealitky<\/p>\n

Z\u00e1kladn\u00ed model Bezrealitky je postaven\u00fd na tom, \u017ee majitel prod\u00e1v\u00e1 nemovitost s\u00e1m a platforma mu poskytuje p\u0159edev\u0161\u00edm prostor pro inzerci a n\u00e1stroje pro p\u0159\u00edmou komunikaci se z\u00e1jemci. Prod\u00e1vaj\u00edc\u00ed si s\u00e1m p\u0159ipravuje nab\u00eddku, komunikuje s kupuj\u00edc\u00edmi a organizuje prohl\u00eddky, podle pot\u0159eby si m\u016f\u017ee p\u0159ikoupit nap\u0159\u00edklad pr\u00e1vn\u00ed slu\u017eby. Neplat\u00ed p\u0159itom procentn\u00ed provizi z prodejn\u00ed ceny.<\/p>\n

Slu\u017eba Komfort naproti tomu funguje jako asistovan\u00fd prodej. Platforma v tomto p\u0159\u00edpad\u011b p\u0159ipravuje prodejn\u00ed strategii a prezentaci, zaji\u0161\u0165uje marketing, domlouv\u00e1 prohl\u00eddky a poskytuje kompletn\u00ed pr\u00e1vn\u00ed servis v\u010detn\u011b smluv, advok\u00e1tn\u00ed \u00faschovy a vkladu do katastru. Majitel v\u0161ak nad\u00e1le s\u00e1m prov\u00e1d\u00ed z\u00e1jemce po nemovitosti a rozhoduje o fin\u00e1ln\u00edm v\u00fdb\u011bru kupuj\u00edc\u00edho. Za Komfort si Bezrealitky \u00fa\u010dtuj\u00ed 1,5 procenta z ceny nemovitosti plus DPH, splatn\u00fdch a\u017e po dokon\u010den\u00ed prodeje.<\/p>\n

Sama platforma p\u0159itom nezpochyb\u0148uje, \u017ee v\u00a0p\u0159\u00edpad\u011b slu\u017eby Komfort realitn\u00ed zprost\u0159edkov\u00e1n\u00ed poskytuje. \u201eProdej Komfort je plnohodnotn\u00e9 realitn\u00ed zprost\u0159edkov\u00e1n\u00ed. Najdeme v\u00e1m kupce, p\u0159iprav\u00edme smlouvy a\u00a0zajist\u00edme pr\u00e1vn\u00ed servis,\u201c uvedl na webu Bezrealitky<\/a> Pavel Skalsk\u00fd, kter\u00fd vede marketing slu\u017eby pro \u010cesko a\u00a0Slovensko.<\/p>\n

J\u00e1drem sporu tak nen\u00ed ot\u00e1zka, zda slu\u017eba Komfort p\u0159edstavuje realitn\u00ed zprost\u0159edkov\u00e1n\u00ed, proto\u017ee to p\u0159ipou\u0161t\u011bj\u00ed i\u00a0samotn\u00e9 Bezrealitky. Asociace zpochyb\u0148uje p\u0159edev\u0161\u00edm to, zda nen\u00ed pro spot\u0159ebitele zav\u00e1d\u011bj\u00edc\u00ed nab\u00edzet takovou slu\u017ebu pod zna\u010dkou a\u00a0komunikac\u00ed postavenou na spojen\u00ed \u201ebez realitky\u201c a\u00a0\u201ebez provize\u201c. Bezrealitky naopak sv\u016fj model stav\u011bj\u00ed na tom, \u017ee klient\u016fm nab\u00edzej\u00ed r\u016fzn\u00e9 mo\u017enosti, od samostatn\u00e9ho prodeje a\u017e po placen\u00fd servis.<\/p>\n

Bezrealitky \u0159\u00edkaj\u00ed, \u017ee slu\u017eba Komfort p\u0159edstavuje pouze malou \u010d\u00e1st jejich byznysu. Podle v\u00fdkonn\u00e9ho \u0159editele Hendrika Meyera ji od spu\u0161t\u011bn\u00ed vyu\u017eily \u0159\u00e1dov\u011b stovky klient\u016f a\u00a0m\u011bs\u00ed\u010dn\u00ed po\u010dty jsou srovnateln\u00e9 s\u00a0men\u0161\u00ed realitn\u00ed kancel\u00e1\u0159\u00ed. P\u0159ibli\u017en\u011b polovinu tvo\u0159\u00ed prodeje byt\u016f a\u00a0polovinu rodinn\u00fdch dom\u016f. \u201eP\u0159es 90\u00a0procent lid\u00ed st\u00e1le kupuje a\u00a0prod\u00e1v\u00e1 sv\u00e9pomoc\u00ed,\u201c uvedl Meyer.<\/p>\n

V\u00fdbu\u0161n\u00e9 t\u00e9ma v\u00fd\u0161e provize<\/p>\n

Spor se postupn\u011b p\u0159enesl tak\u00e9 k\u00a0ot\u00e1zce, jak\u00e1 v\u00fd\u0161e provize je na \u010desk\u00e9m realitn\u00edm trhu vlastn\u011b b\u011b\u017en\u00e1<\/a>. Gener\u00e1ln\u00ed sekret\u00e1\u0159 asociace Jan Bor\u016fvka zd\u016fraz\u0148uje, \u017ee v\u00fd\u0161e provize nen\u00ed podle ARK n\u011bco, co by m\u011bla ur\u010dovat. \u201eProvize jsou v\u011bc\u00ed dohody stran obchodu. Na\u0161e asociace \u017e\u00e1dn\u00e9 hladiny proviz\u00ed nem\u016f\u017ee ani nebude nikomu doporu\u010dovat,\u201c uvedl. P\u0159i dlouhodob\u00e9m sledov\u00e1n\u00ed se podle n\u011bj v\u00a0\u010cesku pohybuj\u00ed v\u00a0rozsahu dvou a\u017e sedmi procent z\u00a0uskute\u010dn\u011bn\u00e9 ceny a\u00a0jejich konkr\u00e9tn\u00ed v\u00fd\u0161i ovliv\u0148uje p\u0159edev\u0161\u00edm hodnota nemovitosti a\u00a0n\u00e1ro\u010dnost transakce.<\/p>\n

Asociace tvrd\u00ed, \u017ee je zav\u00e1d\u011bj\u00edc\u00ed prezentovat servis Bezrealitky jako levn\u011bj\u0161\u00ed ne\u017e slu\u017eby makl\u00e9\u0159\u016f, a\u00a0odm\u011bnu 1,5\u00a0procenta plus DPH ozna\u010dila v\u00a0podn\u011btu za obvyklou a\u00a0standardn\u00ed. Spole\u010dnost Bezrealitky tento argument oto\u010dila proti n\u00ed.<\/p>\n

\u201eM\u00edra reflexe Asociace realitn\u00edch kancel\u00e1\u0159\u00ed n\u00e1s p\u0159ekvapila. Pokud je to provize standardn\u00ed, vyz\u00fdv\u00e1me v\u0161echny prod\u00e1vaj\u00edc\u00ed, aby provizi 1,5\u00a0procenta plus DPH po\u017eadovali po sv\u00e9m makl\u00e9\u0159i jako b\u011b\u017enou v\u011bc. M\u016f\u017eou n\u00e1m pak napsat, jak se tv\u00e1\u0159il, ale osobn\u011b se ob\u00e1v\u00e1m, \u017ee neusp\u011bj\u00ed,\u201c \u0159ekl Meyer.<\/p>\n

\"Automat<\/a>Automat na pen\u00edze. Provize makl\u00e9\u0159\u016f utekly mzd\u00e1m i inflaci, je na\u010dase zm\u011bna jejich v\u00fdpo\u010dtu?<\/a><\/p>\n

Bezrealitky podle Meyera tuto cenu garantuj\u00ed a\u00a0do procesu zapojuj\u00ed prod\u00e1vaj\u00edc\u00edho, kter\u00fd s\u00e1m otev\u00edr\u00e1 z\u00e1jemc\u016fm, prov\u00e1d\u00ed je po nemovitosti a\u00a0popisuje jim sv\u00e9 zku\u0161enosti s\u00a0bydlen\u00edm. \u201eD\u00edky tomu dok\u00e1\u017eeme dob\u0159e obslou\u017eit jakoukoli nemovitost. Prod\u00e1vaj\u00edc\u00ed tedy nemus\u00ed b\u00fdt z\u00e1visl\u00fd na klasick\u00e9m makl\u00e9\u0159i z\u00a0lokality,\u201c tvrd\u00ed Meyer.\u00a0<\/p>\n

Kv\u016fli podn\u011btu ani prob\u00edhaj\u00edc\u00ed kontrole \u010cOI platforma zp\u016fsob prezentace slu\u017eby m\u011bnit nehodl\u00e1. \u201eZ\u00a0na\u0161eho pohledu je v\u0161e v\u00a0po\u0159\u00e1dku. V\u0161echny na\u0161e slu\u017eby komunikujeme \u00fapln\u011b jasn\u011b a\u00a0transparentn\u011b, nen\u00ed nutno nic m\u011bnit,\u201c uvedl Meyer.<\/p>\n

Kritiku naopak sm\u011bruje k\u00a0samotn\u00fdm realitn\u00edm kancel\u00e1\u0159\u00edm. \u201eMysl\u00edme si, \u017ee makl\u00e9\u0159i by m\u011bli otev\u0159en\u011bji komunikovat svoje provize. \u010casto se st\u00e1v\u00e1, \u017ee jejich v\u00fd\u0161i nastavuj\u00ed a\u017e na m\u00edst\u011b, kdy\u017e zjist\u00ed, v\u00a0jak\u00e9 situaci je prod\u00e1vaj\u00edc\u00ed,\u201c dodal.<\/p>\n

Zjednodu\u0161ila digitalizace pr\u00e1ci makl\u00e9\u0159\u016f?<\/p>\n

Bezrealitky upozor\u0148uj\u00ed, \u017ee procentn\u00ed sazby realitn\u00edch makl\u00e9\u0159\u016f se v\u00a0\u010dase v\u00fdrazn\u011b nesni\u017euj\u00ed, zat\u00edmco ceny nemovitost\u00ed rostou<\/a>. Podle Meyera vzrostly ceny bydlen\u00ed za posledn\u00edch p\u011bt let v\u00a0pr\u016fm\u011bru o\u00a054\u00a0procent, a\u00a0pokud procentn\u00ed v\u00fd\u0161e provize z\u016fst\u00e1v\u00e1 stejn\u00e1, roste spolu s\u00a0cenami nemovitost\u00ed tak\u00e9 \u010d\u00e1stka, kterou makl\u00e9\u0159 inkasuje.\u00a0<\/p>\n

Podle dat \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu<\/a> pr\u016fm\u011brn\u00e1 cena rodinn\u00e9ho domu v\u00a0\u010cesku \u010dinila v\u00a0roce 2025 56\u00a0066\u00a0korun za metr \u010dtvere\u010dn\u00ed, zat\u00edmco v\u00a0roce 2020 to bylo 37\u00a0244\u00a0korun, co\u017e p\u0159edstavuje r\u016fst o\u00a050,5\u00a0procenta. Z\u00a0ka\u017ed\u00e9ho pr\u016fm\u011brn\u00e9 nemovitosti by tak prodejce platil realitn\u00ed kancel\u00e1\u0159i provizi 1121 a\u017e 3924\u00a0korun.\u00a0<\/p>\n

(Pozn\u00e1mka autorky: \u00dadaj \u010cS\u00da o\u00a0rodinn\u00fdch domech slou\u017e\u00ed jen jako ilustrace zdra\u017eov\u00e1n\u00ed nemovitost\u00ed, neobsahuje cel\u00fd realitn\u00ed trh.)<\/p>\n

Meyer z\u00e1rove\u0148 tvrd\u00ed, \u017ee \u010d\u00e1st pr\u00e1ce makl\u00e9\u0159\u016f zjednodu\u0161ila digitalizace. \u201eD\u011blali jsme si intern\u00ed anal\u00fdzu, ze kter\u00e9 vyplynulo, \u017ee b\u011b\u017en\u00fd makl\u00e9\u0159 dnes str\u00e1v\u00ed na pr\u016fm\u011brn\u00e9 zak\u00e1zce o\u00a040\u00a0procent m\u00e9n\u011b \u010dasu ne\u017e p\u0159ed deseti lety. Jedin\u00fd krok, kde nedok\u00e1\u017ee \u010das efektivn\u011b uspo\u0159it, je pr\u00e1v\u011b cestov\u00e1n\u00ed po nemovitostech a\u00a0prohl\u00eddky,\u201c uvedl Meyer.<\/p>\n

Digit\u00e1ln\u00ed n\u00e1stroje podle n\u011bj \u0161et\u0159\u00ed \u010das nap\u0159\u00edklad p\u0159i nacen\u011bn\u00ed, hled\u00e1n\u00ed z\u00e1jemc\u016f, organizov\u00e1n\u00ed prohl\u00eddek, tvorb\u011b vizualizac\u00ed a\u00a0fotografi\u00ed nebo p\u0159i podepisov\u00e1n\u00ed smluv. Z\u00e1rove\u0148 p\u0159ipou\u0161t\u00ed, \u017ee existuj\u00ed makl\u00e9\u0159i, kte\u0159\u00ed si podle n\u011bj \u201ezaslou\u017e\u00ed ka\u017edou korunu\u201c, proto\u017ee svou pr\u00e1ci d\u011blaj\u00ed excelentn\u011b, a\u010d to podle n\u011bj nen\u00ed norma.<\/p>\n

ARK takov\u00fd pohled odm\u00edt\u00e1. Bor\u016fvka p\u0159ipou\u0161t\u00ed, \u017ee digitalizace<\/a> n\u011bkter\u00e9 procesy urychlila, podle n\u011bj v\u0161ak nenahrazuje rostouc\u00ed mno\u017estv\u00ed povinnost\u00ed realitn\u00edch zprost\u0159edkovatel\u016f. \u201eDigitalizace n\u011bkter\u00fdch proces\u016f v\u00a0realitn\u00ed \u010dinnosti nepochybn\u011b p\u0159isp\u00edv\u00e1 pozitivn\u011b ke kvalit\u011b \u010dinnosti realitn\u00edch zprost\u0159edkovatel\u016f. Nicm\u00e9n\u011b v\u00a0\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nenahrazuje st\u00e1le nar\u016fstaj\u00edc\u00ed mno\u017estv\u00ed povinnost\u00ed a\u00a0detail\u016f v\u00a0\u010dinnosti realitn\u00edho makl\u00e9\u0159e,\u201c uvedl.<\/p>\n

Zmi\u0148uje nap\u0159\u00edklad povinnosti souvisej\u00edc\u00ed s\u00a0pravidly boje proti pran\u00ed \u0161pinav\u00fdch pen\u011bz, stavebn\u00edm z\u00e1konem, energetickou n\u00e1ro\u010dnost\u00ed budov \u010di s\u00a0ochranou osobn\u00edch \u00fadaj\u016f. \u201eProvize u\u00a0n\u00e1s v\u00a0\u010cesku, stejn\u011b jako v\u00a0cel\u00e9 Evrop\u011b, jsou stabiln\u011b ji\u017e \u0159adu let procentu\u00e1ln\u011b stejn\u00e9,\u201c dodal.<\/p>\n

\u201e\u010cinnost realitn\u00edho makl\u00e9\u0159e snad bude jednou mo\u017en\u00e9 do n\u011bjak\u00e9 m\u00edry automatizovat, respektive digitalizovat, ale v\u00a0\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nahradit. Nejedn\u00e1 se o\u00a0rohl\u00edk na kr\u00e1mu, a\u00a0jestli to n\u011bkdo takto chce vn\u00edmat, pak by si m\u011bl uv\u011bdomit, \u017ee rohl\u00edk nen\u00ed nemovitost,\u201c tvrd\u00ed Bor\u016fvka. Za nenahraditeln\u00fd pova\u017euje p\u0159edev\u0161\u00edm osobn\u00ed p\u0159\u00edstup, vyhodnocen\u00ed konkr\u00e9tn\u00ed situace a\u00a0individualizaci po\u017eadavk\u016f klienta.\u00a0<\/p>\n

Meyer naopak o\u010dek\u00e1v\u00e1, \u017ee tlak na cenu realitn\u00edch slu\u017eeb bude pokra\u010dovat. \u201eBudu r\u00e1d, pokud se ta diskuze otev\u0159e. My jsme na\u0161\u00ed slu\u017ebou uk\u00e1zali, jak m\u016f\u017ee vypadat f\u00e9rov\u00e1 protiv\u00e1ha aktu\u00e1ln\u00edmu standardu klasick\u00fdch makl\u00e9\u0159\u016f. Pokud tu hozenou rukavici n\u011bkdo zvedne, bude to jedin\u011b dob\u0159e,\u201c uvedl.<\/p>\n

Podle n\u011bj se budou klienti st\u00e1le \u010dast\u011bji pt\u00e1t, co za svou provizi dost\u00e1vaj\u00ed a\u00a0zda nemaj\u00ed levn\u011bj\u0161\u00ed alternativu. \u201eJe to stejn\u00e1 situace, jako kdy\u017e mezi aerolinkami startoval Ryanair<\/a>,\u201c uzav\u00edr\u00e1 Meyer. O\u00a0tom, zda Bezrealitky p\u0159i prezentaci sv\u00e9ho modelu p\u0159ekro\u010dily hranici nekal\u00fdch obchodn\u00edch praktik, nyn\u00ed rozhodne kontrola \u010cOI.<\/p>\n

VIDEO:\u00a0Na ka\u017ed\u00fd byt v\u00a0Praze je 108\u00a0z\u00e1jemc\u016f. \u017d\u00edt v\u00a0n\u00e1jmu u\u017e nen\u00ed ostudou, \u0159\u00edk\u00e1 \u0161\u00e9f Bezrealitky Meyer v\u00a0po\u0159adu FLOW<\/a><\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: Na ka\u017ed\u00fd byt v Praze je 108 z\u00e1jemc\u016f. \u017d\u00edt v n\u00e1jmu u\u017e nen\u00ed ostudou, \u0159\u00edk\u00e1 \u0161\u00e9f Bezrealitky Meyer \u2022 e15\n\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesk\u00e1 obchodn\u00ed inspekce (\u010cOI) za\u010dala na z\u00e1klad\u011b podn\u011btu Asociace realitn\u00edch kancel\u00e1\u0159\u00ed (ARK) prov\u011b\u0159ovat digit\u00e1ln\u00ed realitn\u00ed slu\u017ebu Bezrealitky. Kontrola…\n","protected":false},"author":2,"featured_media":183243,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[30768,43,42,41,40,2957,4403,849,7038],"class_list":["post-183242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-ceska-obchodni-inspekce","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-digitalizace","tag-nemovitost","tag-obchod","tag-realitni-kancelar"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117115430571416515","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/183242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=183242"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/183242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/183243"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=183242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=183242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=183242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}