{"id":184210,"date":"2026-08-19T01:40:13","date_gmt":"2026-08-19T01:40:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/184210\/"},"modified":"2026-08-19T01:40:13","modified_gmt":"2026-08-19T01:40:13","slug":"apple-meni-system-poplatku-pro-alternativni-obchody-s-aplikacemi-v-eu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/184210\/","title":{"rendered":"Apple m\u011bn\u00ed syst\u00e9m poplatk\u016f pro alternativn\u00ed obchody s\u00a0aplikacemi v\u00a0EU"},"content":{"rendered":"

Americk\u00e1 technologick\u00e1 spole\u010dnost Apple bude \u00fa\u010dtovat p\u011btiprocentn\u00ed provizi z\u00a0digit\u00e1ln\u00edch transakc\u00ed v\u00a0aplikac\u00edch distribuovan\u00fdch mimo jej\u00ed digit\u00e1ln\u00ed obchod App Store. Uvedla to v\u00a0\u00fatern\u00edm ozn\u00e1men\u00ed<\/a>. Nahrad\u00ed tak dosavadn\u00ed slo\u017eit\u011bj\u0161\u00ed syst\u00e9m, kter\u00fd je podle Evropsk\u00e9 komise (EK) v\u00a0rozporu s\u00a0na\u0159\u00edzen\u00edm o\u00a0digit\u00e1ln\u00edch trz\u00edch (DMA). Nov\u00e1 pravidla budou platit od 1.\u00a0\u0159\u00edjna.<\/p>\n

Spole\u010dnost Apple uvedla, \u017ee nov\u00e9 podm\u00ednky vznikly \u201ev \u00fazk\u00e9 spolupr\u00e1ci\u201c s\u00a0Komis\u00ed. EK podle agentury Reuters uvedla, \u017ee zm\u011bny v\u00edt\u00e1 a\u00a0bude sledovat jejich zav\u00e1d\u011bn\u00ed. Apple zavede jednotn\u00fd syst\u00e9m podm\u00ednek pro v\u00fdvoj\u00e1\u0159e p\u016fsob\u00edc\u00ed v\u00a0EU, kter\u00e9 budou podobn\u00e9 podm\u00ednk\u00e1m zalo\u017een\u00fdm na proviz\u00edch, je\u017e nab\u00edz\u00ed na trz\u00edch jako Japonsko a\u00a0Braz\u00edlie, dodala spole\u010dnost.<\/p>\n

Regul\u00e1to\u0159i kritizovali podm\u00ednky Applu, v\u010detn\u011b nov\u00e9ho poplatku za z\u00e1kladn\u00ed technologie (Core Technology Fee), s\u00a0t\u00edm, \u017ee odrazuj\u00ed v\u00fdvoj\u00e1\u0159e od vyu\u017e\u00edv\u00e1n\u00ed alternativn\u00edch distribu\u010dn\u00edch kan\u00e1l\u016f pro aplikace na mobiln\u00edm opera\u010dn\u00edm syst\u00e9mu iOS.<\/p>\n

Spole\u010dnost uvedla, \u017ee aplikace v\u00a0App Store vyu\u017e\u00edvaj\u00edc\u00ed alternativn\u00ed zp\u016fsoby zpracov\u00e1n\u00ed plateb budou podl\u00e9hat provizi ve v\u00fd\u0161i 20\u00a0procent, a\u010dkoli poplatky by se v\u00a0r\u00e1mci programu pro mal\u00e9 podniky mohly sn\u00ed\u017eit na deset procent.<\/p>\n

Nov\u00e9 podm\u00ednky ru\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed poplatek za registraci a\u00a0poplatek za slu\u017eby obchodu, kter\u00e9 byly \u00fa\u010dtov\u00e1ny v\u00a0p\u0159edchoz\u00edm syst\u00e9mu.<\/p>\n

Brusel americk\u00e9 spole\u010dnosti loni v\u00a0dubnu za diskrimina\u010dn\u00ed syst\u00e9m plateb ud\u011blil pokutu 500\u00a0milion\u016f eur (12,1\u00a0miliardy K\u010d). Podle na\u0159\u00edzen\u00ed DMA by v\u00fdvoj\u00e1\u0159i aplikac\u00ed m\u011bli m\u00edt mo\u017enost bezplatn\u011b informovat u\u017eivatele o\u00a0alternativn\u00edch nab\u00eddk\u00e1ch mimo virtu\u00e1ln\u00ed obchod s\u00a0aplikacemi App Store spole\u010dnosti Apple. Tehdej\u0161\u00ed rozhodnut\u00ed z\u00e1rove\u0148 firm\u011b Apple na\u0159\u00eddilo odstranit ve\u0161ker\u00e1 technick\u00e1 a\u00a0obchodn\u00ed omezen\u00ed. Tomuto po\u017eadavku dnes ozn\u00e1men\u00fd krok podle spole\u010dnosti vyhov\u011bl.<\/p>\n

DMA zav\u00e1d\u00ed pojem str\u00e1\u017ece p\u0159\u00edstupu (gatekeeper), co\u017e jsou velk\u00e9 spole\u010dnosti v\u00fdznamn\u011b ovliv\u0148uj\u00edc\u00ed provoz internetu. Za str\u00e1\u017ece p\u0159\u00edstupu ozna\u010dila Evropsk\u00e1 komise v\u00a0z\u00e1\u0159\u00ed 2023\u00a0\u0161est velk\u00fdch internetov\u00fdch spole\u010dnost\u00ed. P\u011bt firem bylo ze Spojen\u00fdch st\u00e1t\u016f, a\u00a0to Apple, Google, Microsoft, Amazon a\u00a0Meta, \u0161estou je \u010d\u00ednsk\u00e1 spole\u010dnost ByteDance, kter\u00e1 provozuje platformu TikTok. V\u00a0kv\u011btnu 2024\u00a0k\u00a0nim p\u0159ibyla je\u0161t\u011b glob\u00e1ln\u00ed spole\u010dnost pro zprost\u0159edkov\u00e1n\u00ed ubytov\u00e1n\u00ed Booking. Norma se t\u00fdk\u00e1 konkr\u00e9tn\u00edch slu\u017eeb, kter\u00e9 zm\u00edn\u011bn\u00e9 firmy poskytuj\u00ed, nezahrnuje tak automaticky v\u0161echny slu\u017eby dan\u00fdch spole\u010dnost\u00ed.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Americk\u00e1 technologick\u00e1 spole\u010dnost Apple bude \u00fa\u010dtovat p\u011btiprocentn\u00ed provizi z\u00a0digit\u00e1ln\u00edch transakc\u00ed v\u00a0aplikac\u00edch distribuovan\u00fdch mimo jej\u00ed digit\u00e1ln\u00ed obchod App Store.…\n","protected":false},"author":2,"featured_media":184211,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[127,67,68,249,991],"class_list":["post-184210","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-apple","tag-business","tag-byznys","tag-evropska-komise","tag-evropska-unie-eu"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117119629793003049","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/184210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=184210"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/184210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/184211"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=184210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=184210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=184210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}