{"id":184309,"date":"2026-08-19T05:18:14","date_gmt":"2026-08-19T05:18:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/184309\/"},"modified":"2026-08-19T05:18:14","modified_gmt":"2026-08-19T05:18:14","slug":"biatlon-prinesl-pohromu-hvezdy-v-norsku-varuji-pred-temnou-budoucnosti","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/184309\/","title":{"rendered":"Biatlon p\u0159inesl pohromu. Hv\u011bzdy v\u00a0Norsku varuj\u00ed p\u0159ed temnou budoucnost\u00ed"},"content":{"rendered":"

\u201eNen\u00ed pochyb o\u00a0tom, \u017ee b\u011b\u017eeck\u00e9 ly\u017eov\u00e1n\u00ed pro\u017e\u00edv\u00e1 t\u011b\u017ek\u00e9 \u010dasy,\u201c uvedl v\u00a0rozhovoru pro list VG dvojn\u00e1sobn\u00fd olympijsk\u00fd \u0161ampion a\u00a0t\u0159in\u00e1ctin\u00e1sobn\u00fd mistr sv\u011bta Petter Northug s\u00a0t\u00edm, \u017ee b\u011b\u017eka\u0159sk\u00fdm podnik\u016fm ub\u00fdv\u00e1 sponzorsk\u00fdch pen\u011bz a\u00a0p\u0159\u00edzn\u011b fanou\u0161k\u016f, kter\u00e9 se p\u0159el\u00e9vaj\u00ed do biatlonu.<\/p>\n

Pr\u00e1v\u011b dominance Nor\u016f v\u00a0mu\u017esk\u00fdch z\u00e1vodech p\u0159isp\u011bla ke klesaj\u00edc\u00ed atraktivit\u011b pro publikum mimo Skandin\u00e1vii, zat\u00edmco p\u0159\u00edbuzn\u00fd biatlon nab\u00edz\u00ed d\u00edky zr\u00e1dn\u00e9 st\u0159elb\u011b spousty zvrat\u016f a\u00a0d\u00edky vyrovnan\u011bj\u0161\u00ed konkurenci i\u00a0mo\u017enost \u00fasp\u011bchu pro z\u00e1vodn\u00edky ze \u0161ir\u0161\u00edho okruhu zem\u00ed. T\u0159eba i\u00a0v \u010cesku, kter\u00e9 d\u0159\u00edve hltalo ly\u017ea\u0159sk\u00e9 souboje Luk\u00e1\u0161e Bauera pr\u00e1v\u011b s\u00a0Northugem, se stal biatlon celon\u00e1rodn\u00ed z\u00e1bavou. Co\u017e trv\u00e1, i\u00a0kdy\u017e se dom\u00e1c\u00edm reprezentant\u016fm v\u00a0posledn\u00edch letech tolik neda\u0159\u00ed.<\/p>\n

\u201eZa\u017eili jsme vrchol n\u011bkdy kolem roku 2011, k\u0159ivka z\u00e1jmu tehdy stoupala strm\u011b nahoru. Te\u010f ale p\u0159i\u0161la trochu stagnace. B\u011b\u017eeck\u00e9 ly\u017eov\u00e1n\u00ed je sice po\u0159\u00e1d popul\u00e1rn\u00ed, ale boj o\u00a0pen\u00edze od sponzor\u016f je st\u00e1le tvrd\u0161\u00ed a\u00a0je \u010d\u00edm d\u00e1l t\u011b\u017e\u0161\u00ed ty nejv\u011bt\u0161\u00ed sponzory z\u00edskat,\u201c pokra\u010doval Northug.<\/p>\n

Nejde u\u017e jen o\u00a0z\u00e1jem firem a\u00a0div\u00e1k\u016f, ale i\u00a0samotn\u00fdch z\u00e1vodn\u00edk\u016f. D\u016fkazem budi\u017e p\u0159\u00edpad Einara Hedegarta. A\u010d p\u016fvodem biatlonista, vybojoval na posledn\u00ed olympi\u00e1d\u011b coby b\u011b\u017eec na ly\u017e\u00edch dv\u011b zlata a\u00a0bronz, p\u0159esto se chce znovu vr\u00e1tit ke sv\u00e9mu p\u016fvodn\u00edmu sportu.<\/p>\n

\u201eV biatlonu vid\u00edm lep\u0161\u00ed budoucnost. Kdyby byly oba sporty srovnateln\u00e9, co se velikosti a\u00a0v\u00fdhledu do budoucna t\u00fd\u010de, bylo by pro m\u011b logi\u010dt\u011bj\u0161\u00ed takto neriskovat,\u201c vysv\u011btlil 24let\u00fd z\u00e1vodn\u00edk.<\/p>\n

<\/a><\/p>\n

\u201eBylo hezk\u00e9, kolik fanou\u0161k\u016f n\u00e1s (b\u011b\u017eka\u0159e, pozn. red.) sledovalo b\u011bhem olympi\u00e1dy a\u00a0n\u011bkter\u00fdch z\u00e1vod\u016f Sv\u011btov\u00e9ho poh\u00e1ru, jen\u017ee na biatlon jsou narvan\u00e9 stadiony ka\u017ed\u00fd v\u00edkend. Je v\u00a0tom obrovsk\u00fd rozd\u00edl,\u201c doplnil.<\/p>\n

V samotn\u00e9m Norsku se u\u017e i\u00a0v televizi dost\u00e1v\u00e1 b\u011b\u017eeck\u00e9 ly\u017eov\u00e1n\u00ed lehce do \u00fastran\u00ed. K\u00a0n\u00e1kupu vys\u00edlac\u00edch pr\u00e1v na z\u00e1vody Sv\u011btov\u00e9ho poh\u00e1ru spojily s\u00edly soukrom\u00e9 stanice Viaplay a\u00a0TV 2\u00a0s\u00a0v\u00fdjimkou podnik\u016f po\u0159\u00e1dan\u00fdch v\u00a0Norsku, kter\u00e9 bude jako jedin\u00e9 vys\u00edlat ve\u0159ejnopr\u00e1vn\u00ed NRK.<\/p>\n

Napjat\u00e1 je na tomto poli situace kolem pr\u00e1v na \u00fanorov\u00e9 a\u00a0b\u0159eznov\u00e9 MS klasick\u00fdch ly\u017ea\u0159\u016f ve Falunu, kter\u00e1 pro norsk\u00fd trh zat\u00edm nikdo nekoupil.<\/p>\n

\u201eTohle bylo tak\u00e9 jedno z\u00a0t\u00e9mat, kter\u00e9 jsem diskutoval, kdy\u017e jsem se rozhodoval. Jak\u00e1 je nejsnaz\u0161\u00ed cesta, abych se dostal k\u00a0norsk\u00e9mu publiku? A\u00a0kter\u00fd sport m\u00e1 nejlep\u0161\u00ed p\u0159edpoklady, aby se stal v\u00a0nejbli\u017e\u0161\u00edch letech dominantn\u00edm? V\u00edm, \u017ee biatlon m\u00e1 lep\u0161\u00ed smlouvy a\u00a0vys\u00edl\u00e1 se na lep\u0161\u00edch kan\u00e1lech,\u201c p\u0159em\u00edtal Hedegart.<\/p>\n

V Norsku m\u011blo dlouho b\u011b\u017eeck\u00e9 ly\u017eov\u00e1n\u00ed sv\u00e9 m\u00edsto pr\u00e1v\u011b na NRK a\u00a0p\u0159esun na komer\u010dn\u00ed kan\u00e1ly znamen\u00e1 poru\u0161en\u00ed tradic, kter\u00e9 m\u016f\u017ee p\u0159in\u00e9st dal\u0161\u00ed \u00fabytek div\u00e1ck\u00e9ho z\u00e1jmu. N\u011bco podobn\u00e9ho u\u017e se stalo na severu skok\u016fm na ly\u017e\u00edch. \u201eTohle je trochu smutn\u00e9. V\u0161ichni jsme vyr\u016fstali na tom, \u017ee zimn\u00ed sporty jsou na NRK, byli jsme na to zvykl\u00ed a\u00a0pro lidi nen\u00ed lehk\u00e9 tyhle n\u00e1vyky m\u011bnit,\u201c posteskl si Northug.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eNen\u00ed pochyb o\u00a0tom, \u017ee b\u011b\u017eeck\u00e9 ly\u017eov\u00e1n\u00ed pro\u017e\u00edv\u00e1 t\u011b\u017ek\u00e9 \u010dasy,\u201c uvedl v\u00a0rozhovoru pro list VG dvojn\u00e1sobn\u00fd olympijsk\u00fd \u0161ampion a\u00a0t\u0159in\u00e1ctin\u00e1sobn\u00fd…\n","protected":false},"author":2,"featured_media":184310,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[1109,1236,94,93],"class_list":["post-184309","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-biatlon","tag-klasicke-lyzovani","tag-sport","tag-sports"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117120487405987714","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/184309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=184309"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/184309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/184310"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=184309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=184309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=184309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}