{"id":184407,"date":"2026-08-19T07:14:23","date_gmt":"2026-08-19T07:14:23","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/184407\/"},"modified":"2026-08-19T07:14:23","modified_gmt":"2026-08-19T07:14:23","slug":"chorvatsko-se-meni-turistu-z-ceska-i-pres-drahotu-prudce-pribylo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/184407\/","title":{"rendered":"Chorvatsko se m\u011bn\u00ed, turist\u016f z \u010ceska i p\u0159es drahotu prudce p\u0159ibylo"},"content":{"rendered":"

Chorvatsko p\u0159ekop\u00e1v\u00e1<\/a> sv\u016fj turistick\u00fd byznys. Tamn\u00ed sektor cestovn\u00edho ruchu se sna\u017e\u00ed dos\u00e1hnout toho, aby dok\u00e1zal vyd\u011bl\u00e1vat st\u00e1le v\u00edce i\u00a0p\u0159i stagnuj\u00edc\u00edm nebo jen velmi m\u00edrn\u011b rostouc\u00edm po\u010dtu turist\u016f. A\u00a0m\u00e1 k\u00a0tomu \u00fasp\u011b\u0161n\u011b nakro\u010deno.<\/p>\n

Aktu\u00e1ln\u00ed \u010d\u00edsla Chorvatsk\u00e9ho turistick\u00e9ho sdru\u017een\u00ed HTZ<\/a> za prvn\u00ed pr\u00e1zdninov\u00fd m\u011bs\u00edc ukazuj\u00ed, \u017ee z\u00e1jem cestovatel\u016f o\u00a0zemi na pob\u0159e\u017e\u00ed Jadersk\u00e9ho mo\u0159e s\u00edl\u00ed pozvolna. V\u00a0\u010dervencov\u00e9m meziro\u010dn\u00edm srovn\u00e1n\u00ed po\u010det zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f vzrostl o\u00a0dv\u011b procenta na 4,27\u00a0milionu p\u0159\u00edjezd\u016f. Jen\u017ee se tak d\u011bje v\u00a0kontextu toho, \u017ee u\u00a0Jadranu vzrostly ceny slu\u017eeb po pandemii koronaviru v\u00fdrazn\u011bji ne\u017e v\u00a0jin\u00fdch p\u0159\u00edmo\u0159sk\u00fdch oblastech Evropy.\u00a0<\/p>\n

\t\t\t<\/a><\/p>\n

\n\t\t\t\tAnketa\n\t\t\t<\/p>\n

\n\t\t\t\tNapl\u00e1novali jste si pro leto\u0161ek dovolenou v Chorvatsku?\n\t\t\t<\/p>\n

\u201eZdej\u0161\u00ed sektor cestovn\u00edho ruchu v\u00edcem\u00e9n\u011b narazil na sv\u00e9 meze. Celoro\u010dn\u00ed \u010d\u00edsla u\u017e jsou ka\u017ed\u00fd rok podobn\u00e1, dosahuj\u00ed 22\u00a0milion\u016f turist\u016f a\u00a0kolem 110\u00a0milion\u016f p\u0159enocov\u00e1n\u00ed,\u201c upozornil<\/a> ale ned\u00e1vno chorvatsk\u00fd premi\u00e9r Andrej Plenkovi\u0107.<\/p>\n

U\u017e n\u011bkolik posledn\u00edch let vedou tamn\u00ed politici i\u00a0hoteli\u00e9\u0159i debaty o\u00a0tom, jak dlouho je\u0161t\u011b mohou tamn\u00ed podnikatel\u00e9 citeln\u011b navy\u0161ovat ceny, ani\u017e by t\u00edm cestovatele odradili. Pom\u011brn\u011b jasnou odpov\u011b\u010f nab\u00edzej\u00ed sv\u00fdm spot\u0159ebn\u00edm chov\u00e1n\u00edm i\u00a0\u010ce\u0161i. Ti letos op\u011bt p\u0159i\u0161li Chorvatsku na chu\u0165, p\u0159esto\u017ee v\u00a0posledn\u00edch letech po\u010dty jejich p\u0159\u00edjezd\u016f v\u00a0sedm\u00e9m m\u011bs\u00edci roku klesaly.<\/p>\n

Des\u00edtky tis\u00edc \u010cech\u016f nav\u00edc<\/p>\n

Nyn\u00ed ale HTZ zaznamenala n\u00e1r\u016fst po\u010dtu jejich p\u0159\u00edjezd\u016f o\u00a031\u00a0tis\u00edc na 269\u00a0tis\u00edc jen za \u010dervenec. Sv\u00fdmi preferencemi ale d\u00e1vaj\u00ed najevo, \u017ee nemaj\u00ed probl\u00e9m utr\u00e1cet st\u00e1le v\u011bt\u0161\u00ed sumy, pokud mohou o\u010dek\u00e1vat odpov\u00eddaj\u00edc\u00ed protihodnotu.<\/p>\n

\u201eDlouhodob\u011b u na\u0161ich klient\u016f pozorujeme posun k\u00a0vy\u0161\u0161\u00ed kvalit\u011b ubytov\u00e1n\u00ed. Nejv\u00fdrazn\u011bj\u0161\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst popt\u00e1vky evidujeme u\u00a0p\u011btihv\u011bzdi\u010dkov\u00fdch hotel\u016f a\u00a0rezort\u016f,\u201c popisuje preference z\u00e1jemc\u016f o\u00a0dovolenou vChorvatsku mluv\u010d\u00ed Invie Ji\u0159ina Ekrt Jiru\u0161kov\u00e1.<\/p>\n

\u201ePodle na\u0161ich dat vzrostla pr\u016fm\u011brn\u00e1 cena dovolen\u00fdch v\u00a0Chorvatsku meziro\u010dn\u011b p\u0159ibli\u017en\u011b o\u00a0\u0161est procent. Jde p\u0159itom o\u00a0pr\u016fm\u011brnou cenu objedn\u00e1vky u\u00a0cestovn\u00ed agentury Invia, kter\u00e1 odr\u00e1\u017e\u00ed tak\u00e9 skladbu prod\u00e1van\u00fdch z\u00e1jezd\u016f a\u00a0preferenci klient\u016f. Neznamen\u00e1 to tedy, \u017ee by hotely \u010di cestovn\u00ed kancel\u00e1\u0159e plo\u0161n\u011b nav\u00fd\u0161ily sv\u00e9 ceny o\u00a0zm\u00edn\u011bn\u00fdch \u0161est procent,\u201c dod\u00e1v\u00e1 Ekrt Jiru\u0161kov\u00e1, podle n\u00ed\u017e ale nad\u00e1le plat\u00ed, \u017ee z\u00a0hlediska objemu prodej\u016f vedou v\u00a0Chorvatsku t\u0159\u00edhv\u011bzdi\u010dkov\u00e9 ubytovac\u00ed kapacity.<\/p>\n

Trend potvrzuje tak\u00e9 cestovn\u00ed kancel\u00e1\u0159 \u010cedok. \u201eNap\u0159\u00edklad jeden z\u00a0dvouhv\u011bzdi\u010dkov\u00fdch hotel\u016f na Istrii, kter\u00fd je\u0161t\u011b p\u0159ed t\u0159emi lety pat\u0159il k\u00a0na\u0161im nejprod\u00e1van\u011bj\u0161\u00edm, letos zaznamenal p\u0159ibli\u017en\u011b polovi\u010dn\u00ed po\u010det klient\u016f. Ti se p\u0159esouvaj\u00ed p\u0159edev\u0161\u00edm do t\u0159\u00edhv\u011bzdi\u010dkov\u00fdch a\u00a0\u010dty\u0159hv\u011bzdi\u010dkov\u00fdch hotel\u016f. U\u00a0\u010dty\u0159hv\u011bzdi\u010dkov\u00fdch hotel\u016f naopak evidujeme meziro\u010dn\u00ed n\u00e1r\u016fst po\u010dtu klient\u016f p\u0159ibli\u017en\u011b o\u00a020\u00a0procent. Z\u00e1jem by mohl b\u00fdt je\u0161t\u011b vy\u0161\u0161\u00ed, \u0159ada obl\u00edben\u00fdch hotel\u016f v\u0161ak byla ji\u017e v\u00a0\u010dervnu prakticky vyprodan\u00e1,\u201c dopl\u0148uje mluv\u010d\u00ed \u010cedoku Kl\u00e1ra Div\u00ed\u0161kov\u00e1.\u00a0<\/p>\n

Spokojenost v\u00a0T\u0159e\u0161\u0148\u00e1kov\u011b miliardov\u00e9m hotelu<\/p>\n

Tak\u00e9 celkov\u00e9 statistiky HTZ za \u010dervenec nazna\u010duj\u00ed, \u017ee turist\u00e9 jsou p\u0159i z\u00e1jezdech do Chorvatska vyb\u00edrav\u011bj\u0161\u00ed. Po\u010dty ubytov\u00e1n\u00ed v\u00a0hotelech citeln\u011b rostou, v\u00a0porovn\u00e1n\u00ed se situac\u00ed p\u0159ed rokem o\u00a0\u010dty\u0159i procenta. Naopak celkov\u00e9 po\u010dty p\u0159enocov\u00e1n\u00ed v\u00a0soukrom\u00e9m ubytov\u00e1n\u00ed v\u00a0dom\u00e1cnostech se zv\u00fd\u0161ily jen o\u00a0procento.<\/p>\n

Statistiky m\u016f\u017ee \u010d\u00e1ste\u010dn\u011b ovlivnit vy\u0159azen\u00ed n\u011bkter\u00fdch apartm\u00e1n\u016f<\/a> z\u00a0nab\u00eddky port\u00e1l\u016f typu Booking kv\u016fli p\u0159\u00edsn\u011bj\u0161\u00ed legislativ\u011b na pot\u00edr\u00e1n\u00ed \u0161ed\u00e9 ekonomiky, rozmach popt\u00e1vky po kvalitn\u00edm ubytov\u00e1n\u00ed je ale patrn\u00fd i\u00a0v\u00a0nejvy\u0161\u0161\u00edm hotelov\u00e9m segmentu.<\/p>\n

R\u016fst sv\u00e9ho byznysu o\u00a0des\u00edtky procent hl\u00e1s\u00ed nap\u0159\u00edklad v\u00a0roce 2021 otev\u0159en\u00fd<\/a> hotel Hilton Rijeka Costabella Beach Resort &\u00a0Spa, kter\u00fd za t\u00e9m\u011b\u0159 t\u0159i miliardy korun nechal postavit podnikatel Jaroslav T\u0159e\u0161\u0148\u00e1k. \u201eV\u00a0roce 2025 jsme zaznamenali 1768 p\u0159enocov\u00e1n\u00ed, co\u017e p\u0159edstavovalo meziro\u010dn\u00ed n\u00e1r\u016fst o\u00a0t\u00e9m\u011b\u0159 28\u00a0procent. Tak\u00e9 leto\u0161n\u00ed rok se zat\u00edm vyv\u00edj\u00ed velmi pozitivn\u011b. K\u00a0\u010dervenci evidujeme zhruba dvacetiprocentn\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst a\u00a0t\u011b\u0161\u00ed n\u00e1s vysok\u00fd pod\u00edl host\u016f, kte\u0159\u00ed se k\u00a0n\u00e1m opakovan\u011b vracej\u00ed,\u201c uv\u00e1d\u00ed za T\u0159e\u0161\u0148\u00e1kovu skupinu JTH Radka Metz.<\/p>\n

Chorvatsko dus\u00ed ohe\u0148
\n S n\u00e1r\u016fstem teplot a obdob\u00ed sucha ale \u010d\u00e1sti Chorvatska ni\u010d\u00ed po\u017e\u00e1ry.Na ostrov\u011b Dugi otok v p\u00e1tek ve\u010der vypukl rozs\u00e1hl\u00fd po\u017e\u00e1r. Hasi\u010di byli nuceni p\u0159isouvat trajektem posily a podle nich se druh\u00fd den plameny poda\u0159ilo dostat pod kontrolu.Kr\u00e1tce p\u0159edt\u00edm zkrotili po\u017e\u00e1r v Omi\u0161i ji\u017en\u011b od Splitu, jeden z nejhor\u0161\u00edch v d\u011bjin\u00e1ch zem\u011b. Jedna \u017eena zem\u0159ela a v\u00edce ne\u017e 30 lid\u00ed bylo zran\u011bno, \u010d\u00e1st z nich je v nemocnici. Evakuovaly se p\u0159es dv\u011b tis\u00edcovky lid\u00ed, mezi nimi bylo podle \u010desk\u00e9ho ministerstva zahrani\u010d\u00ed i 300 \u010desk\u00fdch turist\u016f.Od za\u010d\u00e1tku roku lesn\u00ed po\u017e\u00e1ry v Chorvatsku zas\u00e1hly na 10 tis\u00edc hektar\u016f \u00fazem\u00ed, co\u017e je ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm roku 2025 n\u00e1r\u016fst o 75 procent.<\/p>\n

Spokojeni mohou b\u00fdt i\u00a0m\u00edstn\u00ed majitel\u00e9 hotel\u016f. Jak u\u017e d\u0159\u00edve uvedl<\/a> \u0161\u00e9f chorvatsk\u00e9 Asociace hoteli\u00e9r\u016f Bernard Zenzerovi\u0107, v\u011bt\u0161ina hotel\u016f zaznamenala n\u00e1r\u016fst popt\u00e1vky navzdory zdra\u017een\u00ed sv\u00fdch slu\u017eeb o\u00a0t\u0159i a\u017e \u0161est procent. Podnikatel\u00e9 sv\u00e9 kroky vysv\u011btluj\u00ed i\u00a0nutnost\u00ed reagovat na inflaci. Chorvatsku se neda\u0159\u00ed zkrotit jej\u00ed aktu\u00e1ln\u00ed vlnu. Tamn\u00ed inflace dos\u00e1hla v\u00a0\u010dervenci \u010dty\u0159 procent.<\/p>\n

Podle Ekrt Jiru\u0161kov\u00e9 z\u00a0Invie souvis\u00ed z\u00e1jem o\u00a0Chorvatsko \u010d\u00e1ste\u010dn\u011b s\u00a0americko-izraelsk\u00fdm konfliktem s\u00a0\u00cdr\u00e1nem<\/a>. Ten v\u00fdrazn\u011b naru\u0161il z\u00e1jem cestovatel\u016f o\u00a0Dubaj a\u00a0dal\u0161\u00ed obl\u00edben\u00e9 destinace na Bl\u00edzk\u00e9m v\u00fdchod\u011b.<\/p>\n

\u201eSledujeme, \u017ee \u010d\u00e1st klient\u016f preferuje bli\u017e\u0161\u00ed a\u00a0dob\u0159e dostupn\u00e9 evropsk\u00e9 destinace. Nejde v\u0161ak pouze o\u00a0Chorvatsko, ale obecn\u011b o\u00a0zem\u011b dosa\u017eiteln\u00e9 autem nebo kr\u00e1tk\u00fdm letem. Pro n\u011bkter\u00e9 cestovatele je d\u016fle\u017eit\u00fdm faktorem pocit kontroly nad cestou a\u00a0mo\u017enost flexibiln\u011b reagovat na p\u0159\u00edpadn\u00e9 zm\u011bny,\u201c popsala u\u017e d\u0159\u00edve Ekrt Jiru\u0161kov\u00e1.\u00a0<\/p>\n

Celkem tvo\u0159\u00ed \u010ce\u0161i p\u011bt procent v\u0161ech turist\u016f v\u00a0Chorvatsku. Jsou tam p\u00e1tou nejpo\u010detn\u011bj\u0161\u00ed n\u00e1rodnost\u00ed cestovatel\u016f ze zahrani\u010d\u00ed po N\u011bmc\u00edch, Slovinc\u00edch, Raku\u0161anech a po Pol\u00e1c\u00edch.<\/p>\n

\"Zapome\u0148te<\/a>Zapome\u0148te na drah\u00e9 Chorvatsko. Tady si za stejn\u00e9 pen\u00edze dop\u0159ejete mnohem v\u00edc<\/a><\/p>\n

VIDEO:\u00a0Fabia za 400\u00a0tis\u00edc je minulost\u00ed. Nebudeme nejlevn\u011bj\u0161\u00ed, bereme z\u00e1kazn\u00edky BMW i\u00a0Tesle, \u0159\u00edk\u00e1 Jahn ze \u0160kody Auto v\u00a0po\u0159adu FLOW<\/a><\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: Rozhovor s Martinem Jahnem \u2022 e15\n\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Chorvatsko p\u0159ekop\u00e1v\u00e1 sv\u016fj turistick\u00fd byznys. Tamn\u00ed sektor cestovn\u00edho ruchu se sna\u017e\u00ed dos\u00e1hnout toho, aby dok\u00e1zal vyd\u011bl\u00e1vat st\u00e1le v\u00edce…\n","protected":false},"author":2,"featured_media":184408,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[43692,24434,536,1222,1471,43691,617,32851,43689,13179,6146,43690,4377,54,53,52],"class_list":["post-184407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-svet","tag-apartmany-u-more","tag-cedok","tag-cestovani","tag-chorvatsko","tag-dovolena","tag-hilton-rijeka","tag-hotely","tag-invia","tag-jth","tag-leto","tag-more","tag-petr-tresnak","tag-prazdniny","tag-svet","tag-world","tag-world-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117120943372150775","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/184407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=184407"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/184407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/184408"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=184407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=184407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=184407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}