{"id":185142,"date":"2026-08-19T18:01:10","date_gmt":"2026-08-19T18:01:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/185142\/"},"modified":"2026-08-19T18:01:10","modified_gmt":"2026-08-19T18:01:10","slug":"komentar-penaly-i-akcie-skolni-rok-se-blizi-jde-se-nakupovat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/185142\/","title":{"rendered":"Koment\u00e1\u0159: Pen\u00e1ly i\u00a0akcie. \u0160koln\u00ed rok se bl\u00ed\u017e\u00ed, jde se nakupovat"},"content":{"rendered":"

M\u00e1te vysok\u00e9 \u00fa\u010dty za elekt\u0159inu a\u00a0plyn? Zajist\u011bte se a\u00a0kupte si akcie producent\u016f a\u00a0dodavatel\u016f energi\u00ed. A\u00a0n\u011bco podobn\u00e9ho se d\u00e1 navrhnout rodi\u010d\u016fm, kter\u00e9 v\u00a0p\u0159\u00ed\u0161t\u00edch t\u00fddnech \u010dekaj\u00ed n\u00e1kupy \u0161koln\u00edch pot\u0159eb, bot a\u00a0oble\u010den\u00ed, aktovek nebo elektroniky pro jejich d\u011bti. Akcie firem, kter\u00e9 v\u0161echny ty \u0161kol\u00e1ck\u00e9 nezbytnosti vyr\u00e1b\u011bj\u00ed, mohou b\u00fdt v\u00edtanou protiv\u00e1hou bl\u00ed\u017e\u00edc\u00edch se sez\u00f3nn\u00edch v\u00fddaj\u016f.<\/p>\n

V \u010cesku p\u0159itom nejde o\u00a0zanedbateln\u00e9 \u010d\u00e1stky. Podle pr\u016fzkumu spole\u010dnosti Provident Financial o\u010dek\u00e1v\u00e1 57\u00a0procent rodi\u010d\u016f, \u017ee letos za \u0161koln\u00ed pom\u016fcky zaplat\u00ed v\u00edce ne\u017e loni. Mezi n\u00edzkop\u0159\u00edjmov\u00fdmi dom\u00e1cnostmi je takov\u00fdch dokonce 66\u00a0procent.<\/p>\n

Pr\u016fzkum \u010cesk\u00e9 bankovn\u00ed asociace pak odhaluje, \u017ee 48\u00a0procent rodi\u010d\u016f \u010dek\u00e1 celkov\u00e9 n\u00e1klady na za\u010d\u00e1tek \u0161koln\u00edho roku do t\u0159\u00ed tis\u00edc korun, zat\u00edmco 19\u00a0procent po\u010d\u00edt\u00e1 s\u00a0\u010d\u00e1stkou nad p\u011bt tis\u00edc. Nejv\u011bt\u0161\u00ed polo\u017ekou jsou p\u0159itom oble\u010den\u00ed a\u00a0obuv, kter\u00e9 ozna\u010dilo za nejv\u00fdznamn\u011bj\u0161\u00ed v\u00fddaj 46\u00a0procent rodi\u010d\u016f. N\u00e1sleduj\u00ed krou\u017eky a\u00a0sportovn\u00ed aktivity a\u00a0pak \u0161koln\u00ed pot\u0159eby.<\/p>\n

Internetov\u00fd prodejce Alza uv\u00e1d\u00ed, \u017ee letos v\u00fdbava pro prv\u0148\u00e1ka, zahrnuj\u00edc\u00ed batoh, pen\u00e1l, se\u0161ity, fixy, pastelky nebo \u010dtvrtky, vyjde na 6000\u00a0korun a\u00a0je tak nepatrn\u011b levn\u011bj\u0161\u00ed ne\u017e v\u00a0lo\u0148sk\u00e9m roce. <\/p>\n

885\u00a0dolar\u016f na americk\u00e9 d\u00edt\u011b<\/p>\n

Ve Spojen\u00fdch st\u00e1tech je sez\u00f3nn\u00ed tlak na rodi\u010dovsk\u00e9 v\u00fddaje je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed. Podle National Retail Federation m\u00e1 leto\u0161n\u00ed \u201eback-to-school\u201c spot\u0159eba dos\u00e1hnout rekordn\u00edch 146\u00a0miliard dolar\u016f, p\u0159i\u010dem\u017e rodi\u010de d\u011bt\u00ed na z\u00e1kladn\u00edch a\u00a0st\u0159edn\u00edch \u0161kol\u00e1ch maj\u00ed podle odhad\u016f utratit v\u00a0pr\u016fm\u011bru 885\u00a0dolar\u016f na jedno d\u00edt\u011b.<\/p>\n

Pro maloobchodn\u00edky jde o\u00a0posledn\u00ed v\u00fdznamnou vlnu z\u00e1jmu p\u0159ed podzimn\u00ed a\u00a0v\u00e1no\u010dn\u00ed sez\u00f3nou. A\u00a0proto\u017ee spot\u0159ebitel\u00e9 jsou v\u00a0sou\u010dasnosti velice citliv\u00ed na ceny, nemus\u00ed r\u016fst popt\u00e1vka pouze ve velk\u00fdch internetov\u00fdch obchodech, ale p\u0159edev\u0161\u00edm u\u00a0firem, kter\u00e9 jsou schopn\u00e9 a\u00a0ochotn\u00e9 nab\u00eddnout n\u00edzk\u00e9 ceny.<\/p>\n

<\/a><\/p>\n

Jednou z\u00a0nich je Amazon. Internetov\u00fd gigant se v\u00a0\u00favah\u00e1ch investor\u016f objevuje v\u00a0posledn\u00edch letech hlavn\u011b jako poskytovatel cloudu, jeho dlouh\u00e9 roky zdokonalovan\u00fd zp\u016fsob doru\u010dov\u00e1n\u00ed a\u00a0sortiment zahrnuj\u00edc\u00ed prakticky v\u0161echny b\u011b\u017en\u011b uva\u017eovan\u00e9 polo\u017eky jsou v\u00fdhodou v\u00a0obdob\u00ed, kdy rodi\u010de nemaj\u00ed \u010dasu nazbyt. Naklikat, zaplatit a\u00a0nechat si to p\u0159iv\u00e9zt dom\u016f, to je u\u017e roky zaveden\u00e1 mantra z\u00e1kazn\u00edk\u016f. Letos nav\u00edc firma n\u00e1kupy na za\u010d\u00e1tek \u0161koln\u00edho roku p\u0159\u00edmo podporuje rozs\u00e1hlou nab\u00eddkou slev.<\/p>\n

Nev\u00fdhodou titulu v\u00a0r\u00e1mci n\u00e1kup\u016f se\u0161it\u016f, \u0161koln\u00edch pot\u0159eb, elektroniky, batoh\u016f a\u00a0vlastn\u011b v\u0161eho ostatn\u00edho jako burzovn\u00edho t\u00e9matu je \u0161irok\u00e9 zam\u011b\u0159en\u00ed spole\u010dnosti na oblasti mimo samotn\u00fd internetov\u00fd prodej. Objemy \u201e\u0161koln\u00edch\u201c n\u00e1kup\u016f budou nepochybn\u011b obrovsk\u00e9, co\u017e ostatn\u011b plat\u00ed i\u00a0pro r\u016fzn\u00e9 velk\u00e9 \u0159et\u011bzce jako Walmart, v\u00a0Evrop\u011b Ahold (v \u010cesku Albert) a\u00a0dal\u0161\u00ed, hospoda\u0159en\u00ed t\u011bchto spole\u010dnost\u00ed ale ovliv\u0148uje \u0159ada dal\u0161\u00edch, \u010dasto v\u00fdznamn\u011bj\u0161\u00edch faktor\u016f.<\/p>\n

Mo\u017en\u00e1 zaj\u00edmav\u011bj\u0161\u00edm p\u0159\u00edb\u011bhem se proto m\u016f\u017ee st\u00e1t firma Burlington Stores. Diskontn\u00ed prodejce oble\u010den\u00ed a\u00a0obuvi je v\u00a0dob\u011b n\u00e1vratu d\u011bt\u00ed do \u0161koly atraktivn\u00ed pr\u00e1v\u011b jako levn\u011bj\u0161\u00ed alternativa v\u00a0dob\u011b, kdy \u0159ada dom\u00e1cnost\u00ed m\u016f\u017ee m\u00edt p\u0159echodn\u011b hloub\u011bji do kapsy. Spole\u010dnost se v\u00a0posledn\u00ed dob\u011b t\u011b\u0161\u00ed vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnosti prodejen, ned\u00e1vno zlep\u0161ila v\u00fdhled tr\u017eeb na leto\u0161n\u00ed rok a\u00a0jej\u00ed akcie od ledna p\u0159ekon\u00e1vaj\u00ed v\u00fdkonnost \u0161irok\u00e9ho indexu S&P 500\u00a0zhruba o\u00a0t\u0159i procentn\u00ed body.<\/p>\n

Je\u0161t\u011b \u010dist\u0161\u00ed s\u00e1zkou na cenov\u011b citliv\u00e9ho z\u00e1kazn\u00edka je spole\u010dnost Dollar Tree. V\u00edce ne\u017e t\u0159etina americk\u00fdch nakupuj\u00edc\u00edch m\u00e1 podle dat z\u00a0aplikace NerdWallet pevn\u011b stanoven\u00fd rozpo\u010det na n\u00e1kupy do \u0161koly. Za takov\u00fdch okolnost\u00ed m\u00e1 diskontn\u00ed \u0159et\u011bzec p\u0159irozenou v\u00fdhodu. Dollar Tree u\u017e nav\u00edc d\u00e1vno nen\u00ed pouze obchodem s\u00a0v\u011bcmi za jeden dolar. Strategie v\u00edce cen umo\u017e\u0148uje prod\u00e1vat \u0161ir\u0161\u00ed sortiment a\u00a0sou\u010dasn\u011b zvy\u0161ovat pr\u016fm\u011brnou cenu n\u00e1kupu. Firma t\u011b\u017e\u00ed ze z\u00e1jmu lid\u00ed, kte\u0159\u00ed hledaj\u00ed levn\u00e9 zbo\u017e\u00ed, a\u00a0jej\u00ed dlouhodob\u00fd r\u016fst zisku na akcii analytici v\u00a0pr\u016fm\u011bru odhaduj\u00ed na asi 13,7\u00a0procenta ro\u010dn\u011b.<\/p>\n

Zde nakupuji, zde jsem akcion\u00e1\u0159em<\/p>\n

Kdybychom hledali v\u00a0Evrop\u011b a\u00a0konkr\u00e9tn\u011b v\u00a0\u010cesku podobn\u00fd \u0159et\u011bzec, jako je Dollar Tree ve Spojen\u00fdch st\u00e1tech, asi bychom se nevyhnuli obchod\u016fm Pepco. A\u00a0na prahu \u0161koln\u00edho roku by to byla trefa do \u010dern\u00e9ho, \u0159et\u011bzec m\u00e1 p\u0159\u00edmo nachystanou kolekci Zp\u011bt do \u0161koly, kter\u00e1 zahrnuje des\u00edtky polo\u017eek od se\u0161it\u016f, pastelek a\u00a0fix\u016f p\u0159es zv\u00fdraz\u0148ova\u010de a\u00a0lepidla a\u017e po z\u00e1pisn\u00edky, oble\u010den\u00ed a\u00a0dopl\u0148ky.<\/p>\n

V \u010cesku m\u00e1 Pepco Group p\u0159es 200\u00a0prodejen ve v\u011bt\u0161in\u011b retailov\u00fdch park\u016f a\u00a0obchodn\u00edch dom\u016f, kter\u00e9 se zam\u011b\u0159uj\u00ed sp\u00ed\u0161 na st\u0159edn\u011b- a\u00a0n\u00edzkop\u0159\u00edjmov\u00e9 z\u00e1kazn\u00edky. Investi\u010dn\u00ed p\u0159\u00edb\u011bh nav\u00edc podporuj\u00ed hospod\u00e1\u0159sk\u00e1 \u010d\u00edsla. Pepco Group v\u00a0prvn\u00edm pololet\u00ed fisk\u00e1ln\u00edho roku 2026, kter\u00e9 skon\u010dilo v\u00a0b\u0159eznu, zv\u00fd\u0161ila srovnateln\u00e9 tr\u017eby bez potravin o\u00a03,6\u00a0procenta, hrub\u00e1 mar\u017ee j\u00ed vzrostla o\u00a02,5\u00a0procentn\u00edho bodu na 49,7\u00a0procenta a\u00a0upraven\u00fd zisk EBITDA vysko\u010dil o\u00a017,5\u00a0procenta na 516\u00a0milion\u016f eur. Firma chce v\u00a0p\u0159\u00ed\u0161t\u00edch \u010dty\u0159ech letech jen v\u00a0z\u00e1padn\u00ed Evrop\u011b otev\u0159\u00edt nejm\u00e9n\u011b 600\u00a0nov\u00fdch obchod\u016f. Jej\u00ed akcie proto nemusej\u00ed b\u00fdt jen p\u0159\u00edjemn\u00e9 zaji\u0161t\u011bn\u00ed a\u00a0s\u00e1zka na \u0161koln\u00ed sez\u00f3nu, ale dlouhodob\u00fd investi\u010dn\u00ed p\u0159\u00edb\u011bh evropsk\u00e9ho diskontn\u00edho maloobchodu.<\/p>\n

<\/a><\/p>\n

Podobn\u011b solidn\u011b vyzn\u00edv\u00e1 hospoda\u0159en\u00ed spole\u010dnosti B&M European Value Retail. Britsk\u00fd prodejce levn\u00e9ho zbo\u017e\u00ed m\u00e1 velkou v\u00fdhodu v\u00a0\u0161\u00ed\u0159i sortimentu, p\u0159ed za\u010d\u00e1tkem \u0161koln\u00edho roku nab\u00edz\u00ed p\u0159\u00edmo sekci se se\u0161ity, pap\u00edrem, psac\u00edmi pot\u0159ebami, pen\u00e1ly, batohy, sva\u010dinov\u00fdmi boxy a\u00a0dal\u0161\u00edmi dopl\u0148ky.<\/p>\n

B&M p\u0159itom nen\u00ed mal\u00e1 specializovan\u00e1 s\u00e1zka na pap\u00edrnictv\u00ed. Ve fisk\u00e1ln\u00edm roce 2026\u00a0firma vyk\u00e1zala tr\u017eby 5,78\u00a0miliardy liber, meziro\u010dn\u011b o\u00a03,6\u00a0procenta vy\u0161\u0161\u00ed. Ziskovost nicm\u00e9n\u011b v\u00fdrazn\u011b klesla, mimo jin\u00e9 kv\u016fli tlaku na mar\u017ee kv\u016fli vy\u0161\u0161\u00edm n\u00e1klad\u016fm a\u00a0cenov\u00e9 konkurenci velk\u00fdch britsk\u00fdch supermarket\u016f, kter\u00e9 masivn\u011b investovaly do slev a\u00a0v\u011brnostn\u00edch program\u016f.<\/p>\n

B&M v\u00a0sou\u010dasnosti proch\u00e1z\u00ed ozdravn\u00fdm programem. N\u00e1vrat d\u011bt\u00ed do \u0161kol sice m\u016f\u017ee pomoci tr\u017eb\u00e1m, p\u0159\u00edpadn\u00fd investi\u010dn\u00ed p\u0159\u00edb\u011bh ale stoj\u00ed hlavn\u011b na tom, zda se managementu poda\u0159\u00ed obnovit r\u016fst ziskovosti. Z\u00a0lo\u0148sk\u00fdch \u0159\u00edjnov\u00fdch minim jsou akcie firmy o\u00a040\u00a0procent v\u00fd\u0161e, v\u00a0p\u011btilet\u00e9m horizontu nicm\u00e9n\u011b t\u00e9m\u011b\u0159 60\u00a0procent ztr\u00e1cej\u00ed. Na dal\u0161\u00ed o\u017eiven\u00ed tak m\u00e1 titul je\u0161t\u011b dost prostoru.<\/p>\n

Podobn\u00fd v\u00fdvoj na burze maj\u00ed za sebou akcie dal\u0161\u00ed britsk\u00e9 spole\u010dnosti JD Sports Fashion (s \u010d\u00ednskou JD.com nem\u00e1 nic spole\u010dn\u00e9ho). Ta je zaj\u00edmav\u00e1 u\u017e kv\u016fli nejv\u011bt\u0161\u00ed polo\u017ece \u010desk\u00e9ho \u201e\u0161kol\u00e1ck\u00e9ho rozpo\u010dtu\u201c, tedy oble\u010den\u00ed a\u00a0obuvi. Tenisky, mikiny, sportovn\u00ed oble\u010den\u00ed, batohy a\u00a0dal\u0161\u00ed vybaven\u00ed jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u201eback-to-school\u201c n\u00e1kup\u016f, zvl\u00e1\u0161t\u011b u\u00a0star\u0161\u00edch d\u011bt\u00ed.<\/p>\n

JD Sports je p\u0159itom v\u00a0Evrop\u011b v\u00fdznamn\u00fdm hr\u00e1\u010dem, jej\u00ed evropsk\u00e9 tr\u017eby ve fisk\u00e1ln\u00edm roce 2026\u00a0vzrostly o\u00a09,5\u00a0procenta na 2,4\u00a0miliardy liber a\u00a0firma na kontinentu otev\u0159ela 51\u00a0nov\u00fdch prodejen. Cel\u00e1 skupina m\u011bla tr\u017eby 12,7\u00a0miliardy liber, p\u0159i\u010dem\u017e 60\u00a0procent z\u00a0nich p\u0159ipadalo na obuv a\u00a0dal\u0161\u00edch 30\u00a0procent na oble\u010den\u00ed. Firma tak nen\u00ed jen story o\u00a0n\u00e1stupu do \u0161koly, ale o\u00a0\u0161ir\u0161\u00edm zam\u011b\u0159en\u00ed na d\u011btskou a\u00a0teenagerskou m\u00f3du. Obdobnou \u00favahu lze pak samoz\u0159ejm\u011b aplikovat i\u00a0na dal\u0161\u00ed firmy.<\/p>\n

Evropsk\u00e9 zna\u010dky s\u00a0m\u00f3dou a\u00a0vybaven\u00edm pro d\u011btiLPPPolsk\u00e1 spole\u010dnost se zna\u010dkami jako Sinsay, Cropp, Reserved nebo House. Akcie firmy se obchoduj\u00ed ve Var\u0161av\u011b.H&MSpole\u010dnost s akciemi na burze ve Stockholmu pova\u017euje d\u011bti a teenagery za d\u016fle\u017eit\u00fd z\u00e1kaznick\u00fd segment.Inditex\u0160pan\u011blsk\u00e1 spole\u010dnost s akciemi na burze v Madridu provozuje mimo jin\u00e9 p\u0159\u00edmo zna\u010dku Zara Kids, expozici v\u016f\u010di nejmlad\u0161\u00edm v\u011bkov\u00fdm skupin\u00e1m m\u00e1 ale nap\u0159\u00ed\u010d brandy.NextTradi\u010dn\u00ed britsk\u00e1 od\u011bvn\u00ed zna\u010dka s vlastn\u00ed \u0159adou Next Kids. Prod\u00e1v\u00e1 z\u00e1rove\u0148 d\u011btsk\u00e9 kolekce dal\u0161\u00edch zna\u010dek jako Clarks, Reebok, Paul Smith nebo Superdry. Akcie firmy se obchoduj\u00ed v Lond\u00fdn\u011b.Marks & SpencerD\u011btsk\u00e9 oble\u010den\u00ed je u britsk\u00e9ho retailera v\u00fdznamnou a etablovanou kategori\u00ed. Akcie firmy jsou sou\u010d\u00e1st\u00ed presti\u017en\u00edho lond\u00fdnsk\u00e9ho indexu FTSE 100.Pro\u010d to nezkusit<\/p>\n

Konkr\u00e9tn\u00ed uveden\u00e9 spole\u010dnosti je pot\u0159eba ch\u00e1pat pouze jako inspiraci, jak\u00fdm sm\u011brem v\u00a0souvislosti se za\u010d\u00ednaj\u00edc\u00edm \u0161koln\u00edm rokem v\u00a0r\u00e1mci investic do akci\u00ed uva\u017eovat. To, \u017ee rodi\u010de v\u00a0p\u0159\u00ed\u0161t\u00edch t\u00fddnech utrat\u00ed v\u00edce za \u0161koln\u00ed pot\u0159eby, neznamen\u00e1, \u017ee budou akcie maloobchodn\u00edk\u016f a\u00a0v\u00fdrobc\u016f oble\u010den\u00ed nebo t\u0159eba sportovn\u00edho vybaven\u00ed r\u016fst.<\/p>\n

Jde o\u00a0hled\u00e1n\u00ed firem, kter\u00e9 maj\u00ed na stran\u011b p\u0159\u00edjm\u016f p\u0159irozenou expozici v\u016f\u010di v\u00fddaj\u016fm, jim\u017e se dom\u00e1cnosti na konci l\u00e9ta jen obt\u00ed\u017en\u011b vyhnou. Pokud se nav\u00edc tref\u00ed do trendu, kdy dom\u00e1cnosti kv\u016fli drahot\u011b hledaj\u00ed levn\u011bj\u0161\u00ed alternativy, m\u016f\u017ee b\u00fdt sez\u00f3nn\u00ed efekt je\u0161t\u011b siln\u011bj\u0161\u00ed.<\/p>\n

To ale neznamen\u00e1, \u017ee by investo\u0159i m\u011bli kv\u016fli za\u010d\u00e1tku \u0161koln\u00edho roku tak\u00e9 vyrazit na n\u00e1kupy a\u00a0pozice v\u00a0portfoliu nutn\u011b p\u0159esouvat sm\u011brem k\u00a0maloobchodn\u00edmu odv\u011btv\u00ed. Investov\u00e1n\u00ed je dlouhodob\u00e1 z\u00e1le\u017eitost a\u00a0sezonnost je pouze jeden z\u00a0faktor\u016f, kter\u00e9 mohou ur\u010dit\u00fdm firm\u00e1m hr\u00e1t do karet.<\/p>\n

Podstatn\u011bj\u0161\u00ed jsou v\u00a0del\u0161\u00edm horizontu mar\u017ee a\u00a0zisky firem, ocen\u011bn\u00ed jejich akci\u00ed, p\u0159\u00edpadn\u00e9 zadlu\u017een\u00ed a\u00a0tak\u00e9 samoz\u0159ejm\u011b samotn\u00fd v\u00fdvoj popt\u00e1vky spot\u0159ebitel\u016f. Ta spojen\u00e1 s\u00a0n\u00e1stupem do \u0161koly je ale do jist\u00e9 m\u00edry nevyhnuteln\u00e1. A\u00a0jako akcion\u00e1\u0159i n\u011bkter\u00fdch firem a\u00a0z\u00e1rove\u0148 rodi\u010de m\u016f\u017eete b\u00fdt na obou stran\u00e1ch toku pen\u011bz. A\u00a0t\u0159eba tak zaj\u00edmav\u011b u\u0161et\u0159it, nebo si na nov\u00e9 pen\u00e1ly, p\u0159ez\u016fvky a\u00a0cvi\u010debn\u00ed \u00fabory rovnou vyd\u011blat.<\/p>\n","protected":false},"excerpt":{"rendered":"M\u00e1te vysok\u00e9 \u00fa\u010dty za elekt\u0159inu a\u00a0plyn? Zajist\u011bte se a\u00a0kupte si akcie producent\u016f a\u00a0dodavatel\u016f energi\u00ed. A\u00a0n\u011bco podobn\u00e9ho se d\u00e1…\n","protected":false},"author":2,"featured_media":185143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[412,43,42,41,40,4218,16695,4602],"class_list":["post-185142","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-akcie","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-skolaci","tag-skolni-rok","tag-spotrebitele"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117123487523914637","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/185142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=185142"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/185142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/185143"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=185142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=185142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=185142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}