{"id":185887,"date":"2026-08-20T11:22:10","date_gmt":"2026-08-20T11:22:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/185887\/"},"modified":"2026-08-20T11:22:10","modified_gmt":"2026-08-20T11:22:10","slug":"sest-prstu-zkopirovane-obliceje-televize-nova-schytava-za-ai-reklamu-ostrou-kritiku","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/185887\/","title":{"rendered":"\u0160est prst\u016f, zkop\u00edrovan\u00e9 obli\u010deje. Televize Nova schyt\u00e1v\u00e1 za AI reklamu ostrou kritiku"},"content":{"rendered":"<p class=\"c_bB\">Na nepovedenou reklamn\u00ed kampa\u0148 za\u010dali upozor\u0148ovat u\u017eivatel\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch v\u00a0\u010dele s\u00a0influencery <a data-dot=\"atm-link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.instagram.com\/reels\/DcLX4nCoiHG\/\" class=\"c_N\">Simonou Tarabovou a\u00a0Radkem Bla\u017ekem<\/a>. Zmi\u0148uj\u00ed, \u017ee na obr\u00e1zku spat\u0159uj\u00ed dvacetkr\u00e1t stejnou tv\u00e1\u0159, kon\u010detiny mizej\u00edc\u00ed do ztracena nebo o\u010di \u201erozl\u00edtan\u00e9\u201c r\u016fzn\u00fdmi sm\u011bry.<\/p>\n<p class=\"c_bB\">Komentuj\u00edc\u00ed z\u00e1rove\u0148 vyj\u00e1d\u0159ili sv\u00e9 zklam\u00e1n\u00ed nad t\u00edm, \u017ee komer\u010dn\u00ed televize s\u00a0nemal\u00fdm rozpo\u010dtem nenajala profesion\u00e1ln\u00ed fotografy a\u00a0grafiky a\u00a0dala naopak p\u0159ednost bezplatn\u00e9mu n\u00e1stroji. N\u011bkte\u0159\u00ed tento krok ze strany Novy ironicky p\u0159ipisuj\u00ed tomu, \u017ee po zaplacen\u00ed moder\u00e1tora Leo\u0161e Mare\u0161e j\u00ed ji\u017e nezbyly finan\u010dn\u00ed prost\u0159edky.<\/p>\n<p class=\"c_bB\">Novinky oslovily z\u00e1stupce TV Nova. \u201eV tomto p\u0159\u00edpad\u011b jsme zaznamenali viditeln\u00e9 chyby a\u00a0bereme je jako zku\u0161enost, kterou prom\u00edt\u00e1me do na\u0161ich dal\u0161\u00edch kontroln\u00edch a\u00a0schvalovac\u00edch proces\u016f p\u0159i pr\u00e1ci s\u00a0AI,\u201c uvedl za marketingov\u00e9 odd\u011blen\u00ed televizn\u00ed mluv\u010d\u00ed Michal Proke\u0161.<\/p>\n<p class=\"c_bB\">Doplnil, \u017ee vyu\u017eit\u00ed um\u011bl\u00e9 inteligence pro tvorbu t\u00e9to reklamy vych\u00e1zelo z\u00a0konkr\u00e9tn\u00edho konceptu kampan\u011b, ani\u017e by jeho detaily bl\u00ed\u017ee p\u0159edstavil. \u201eStejn\u011b jako u\u00a0ka\u017ed\u00e9ho kreativn\u00edho procesu mohou vzniknout nedostatky, kter\u00e9 se ne v\u017edy poda\u0159\u00ed zachytit p\u0159ed zve\u0159ejn\u011bn\u00edm,\u201c tvrd\u00ed.<\/p>\n<p class=\"c_bB\">Obl\u00edben\u00e1 show \u010cesko Slovensk\u00e1 SuperStar se na obrazovky vr\u00e1t\u00ed po p\u011btilet\u00e9 pauze 2.\u00a0z\u00e1\u0159\u00ed. O\u00a0postupu talent\u016f letos bude rozhodovat porota ve slo\u017een\u00ed Ewa Farna, Pavol Habera, Jakub Pracha\u0159 a\u00a0Calin.<\/p>\n<p class=\"c_bB\">Jm\u00e9no v\u00edt\u011bze, kter\u00fd si odnese v\u00fdhru ve v\u00fd\u0161i dvou milion\u016f korun, se div\u00e1ci dozv\u00ed v\u00a0prvn\u00ed polovin\u011b prosince. T\u00edm zat\u00edm posledn\u00edm se roku 2021\u00a0stal slovensk\u00fd zp\u011bv\u00e1k Adam Pavlov\u010din, zn\u00e1m\u00fd jako ADONXS.<\/p>\n<p>Anketa<\/p>\n<p>Jak vn\u00edm\u00e1te reklamy vytvo\u0159en\u00e9 um\u011blou inteligenc\u00ed?<\/p>\n<p>Nijak zvl\u00e1\u0161\u0165 se mi nel\u00edb\u00ed, ale ani mi nevad\u00ed.<\/p>\n<p>Nem\u00e1m na n\u011b \u017e\u00e1dn\u00fd n\u00e1zor.<\/p>\n<p>Celkem<br \/>\n\t\t\t\thlasovalo<br \/>\n\t\t\t\t875<br \/>\n\t\t\t\t\u010dten\u00e1\u0159\u016f.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/kultura-tv-streaming-prusinovsky-kolecko-godla-oddil-b-bude-asi-silny-oddil-40592455\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"1080\" width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787224930_84_f2e6.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Na nepovedenou reklamn\u00ed kampa\u0148 za\u010dali upozor\u0148ovat u\u017eivatel\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch v\u00a0\u010dele s\u00a0influencery Simonou Tarabovou a\u00a0Radkem Bla\u017ekem. Zmi\u0148uj\u00ed, \u017ee&hellip;\n","protected":false},"author":2,"featured_media":185888,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[79,10530,1589,309,7072,47,809,126,80],"class_list":["post-185887","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-entertainment","tag-porad-cesko-slovenska-superstar","tag-reality-show","tag-reklama","tag-souteze","tag-televize","tag-tv-nova","tag-umela-inteligence-ai","tag-zabava"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117127581615648161","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/185887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=185887"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/185887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/185888"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=185887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=185887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=185887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}