{"id":186177,"date":"2026-08-20T16:00:13","date_gmt":"2026-08-20T16:00:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/186177\/"},"modified":"2026-08-20T16:00:13","modified_gmt":"2026-08-20T16:00:13","slug":"prisnejsi-pravidla-pro-deti-i-alternativni-obchody-apple-chysta-hromadu-zmen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/186177\/","title":{"rendered":"P\u0159\u00edsn\u011bj\u0161\u00ed pravidla pro d\u011bti i\u00a0alternativn\u00ed obchody. Apple chyst\u00e1 hromadu zm\u011bn"},"content":{"rendered":"

Vedle zm\u011bny syst\u00e9mu poplatk\u016f<\/a> je dal\u0161\u00ed novinkou mo\u017enost kombinovat platebn\u00ed syst\u00e9my. V\u00fdvoj\u00e1\u0159i mohou nov\u011b v\u00a0aplikaci nab\u00edzet n\u00e1kupy p\u0159es Apple vedle alternativn\u00edch zp\u016fsob\u016f placen\u00ed, co\u017e dosud v\u00a0Evropsk\u00e9 unii mo\u017en\u00e9 nebylo.<\/p>\n

Budou si p\u0159itom moci zvolit, zda pou\u017eij\u00ed platby p\u0159es Apple, alternativn\u00edho zpracovatele p\u0159\u00edmo v\u00a0aplikaci, odkaz na dokon\u010den\u00ed n\u00e1kupu mimo aplikaci, nebo n\u011bkterou z\u00a0kombinac\u00ed t\u011bchto mo\u017enost\u00ed. Zvolen\u00fd zp\u016fsob ale bude muset z\u016fstat stejn\u00fd po dobu 12\u00a0m\u011bs\u00edc\u016f.<\/p>\n

Pr\u00e1v\u011b zde se otev\u00edr\u00e1 prostor pro v\u011bt\u0161\u00ed cenovou konkurenci. To, zda se nov\u00e9 podm\u00ednky skute\u010dn\u011b prom\u00edtnou do cen digit\u00e1ln\u00edho obsahu, v\u0161ak bude z\u00e1le\u017eet na tom, jak\u00e9 mo\u017enosti vyu\u017eij\u00ed samotn\u00ed v\u00fdvoj\u00e1\u0159i.<\/p>\n

<\/a>S v\u011bt\u0161\u00ed volnost\u00ed p\u0159ich\u00e1zej\u00ed i\u00a0omezen\u00ed<\/p>\n

Apple se s\u00a0Evropskou komis\u00ed dohodl tak\u00e9 na opat\u0159en\u00edch, kter\u00e1 maj\u00ed chr\u00e1nit d\u011bti p\u0159i vyu\u017e\u00edv\u00e1n\u00ed alternativn\u00edch plateb.<\/p>\n

Aplikace v\u00a0kategorii pro d\u011bti v\u00a0App Storu nebudou moci obsahovat odkazy na str\u00e1nky, kde lze prov\u00e1d\u011bt transakce. U\u00a0u\u017eivatel\u016f mlad\u0161\u00edch 18\u00a0let budou muset aplikace v\u00a0App Storu, kter\u00e9 vyu\u017e\u00edvaj\u00ed alternativn\u00ed zp\u016fsob zpracov\u00e1n\u00ed plateb nebo odkazuj\u00ed na webov\u00e9 str\u00e1nky, kde lze prov\u00e1d\u011bt transakce, obsahovat rodi\u010dovsk\u00fd z\u00e1mek. Ten bude vy\u017eadovat, aby n\u00e1kup zkontroloval rodi\u010d nebo z\u00e1konn\u00fd z\u00e1stupce.<\/p>\n

U u\u017eivatel\u016f mlad\u0161\u00edch 13\u00a0let pak aplikace v\u00a0App Storu nebudou sm\u011bt odkazovat na webov\u00e9 str\u00e1nky, kde lze prov\u00e1d\u011bt transakce. V\u00a0\u010dlensk\u00fdch st\u00e1tech EU, kter\u00e9 vy\u017eaduj\u00ed souhlas rodi\u010d\u016f s\u00a0digit\u00e1ln\u00edmi \u00fakony pro d\u011bti star\u0161\u00ed 13\u00a0let, se tato ochrann\u00e1 opat\u0159en\u00ed p\u0159izp\u016fsob\u00ed odpov\u00eddaj\u00edc\u00edm zp\u016fsobem.<\/p>\n

Alternativn\u00ed obchod si nebude moci otev\u0159\u00edt kdokoli<\/p>\n

Apple sou\u010dasn\u011b roz\u0161i\u0159uje okruh subjekt\u016f, kter\u00e9 budou moci v\u00a0EU provozovat alternativn\u00ed obchod s\u00a0aplikacemi nebo distribuovat aplikace p\u0159\u00edmo z\u00a0webu.<\/p>\n

Podm\u00ednky budou nov\u011b moci splnit nap\u0159\u00edklad spole\u010dnosti, kter\u00e9 projdou p\u0159im\u011b\u0159en\u00fdm hodnocen\u00edm finan\u010dn\u00ed stability, ve\u0159ejn\u011b obchodovan\u00e9 firmy, podniky vlastn\u011bn\u00e9 ve\u0159ejn\u011b obchodovan\u00fdmi spole\u010dnostmi, spole\u010dnosti s\u00a0podporou zaveden\u00e9 investi\u010dn\u00ed firmy nebo s\u00a0proveden\u00fdm finan\u010dn\u00edm auditem. Tato mo\u017enost se roz\u0161\u00ed\u0159\u00ed tak\u00e9 na st\u00e1tn\u00ed subjekty, vzd\u011bl\u00e1vac\u00ed instituce a\u00a0neziskov\u00e9 organizace.<\/p>\n

Apple p\u0159itom nad\u00e1le upozor\u0148uje, \u017ee distribuce aplikac\u00ed p\u0159\u00edmo z\u00a0webu nem\u00e1 stejn\u00e9ho provozovatele ani pr\u016fb\u011b\u017en\u00fd dohled, jak\u00fd firma poskytuje prost\u0159ednictv\u00edm App Storu. I\u00a0alternativn\u011b distribuovan\u00e9 aplikace proto budou muset proj\u00edt z\u00e1kladn\u00edm ov\u011b\u0159en\u00edm zam\u011b\u0159en\u00fdm na funk\u010dnost a\u00a0ochranu p\u0159ed z\u00e1va\u017en\u00fdmi hrozbami.<\/p>\n

Evropsk\u00fd trh s\u00a0aplikacemi se tak od \u0159\u00edjna posune zase o\u00a0kus d\u00e1l od modelu, v\u00a0n\u011bm\u017e m\u011bl Apple t\u00e9m\u011b\u0159 v\u0161e pod jednou st\u0159echou. Pro u\u017eivatele to m\u016f\u017ee znamenat v\u00edce mo\u017enost\u00ed, jak se k\u00a0aplikac\u00edm a\u00a0digit\u00e1ln\u00edm n\u00e1kup\u016fm dostat. Kolik z\u00a0t\u00e9to nov\u00e9 volnosti nakonec poc\u00edt\u00ed tak\u00e9 jejich pen\u011b\u017eenky, uk\u00e1\u017ee a\u017e to, jak nov\u00e9 mo\u017enosti vyu\u017eij\u00ed samotn\u00ed v\u00fdvoj\u00e1\u0159i.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Vedle zm\u011bny syst\u00e9mu poplatk\u016f je dal\u0161\u00ed novinkou mo\u017enost kombinovat platebn\u00ed syst\u00e9my. V\u00fdvoj\u00e1\u0159i mohou nov\u011b v\u00a0aplikaci nab\u00edzet n\u00e1kupy p\u0159es…\n","protected":false},"author":2,"featured_media":186178,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[2591,127,67,68,991,849,6734],"class_list":["post-186177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-aplikace","tag-apple","tag-business","tag-byznys","tag-evropska-unie-eu","tag-obchod","tag-zmeny"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117128673845916693","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/186177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=186177"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/186177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/186178"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=186177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=186177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=186177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}