{"id":18635,"date":"2026-03-09T08:47:09","date_gmt":"2026-03-09T08:47:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/18635\/"},"modified":"2026-03-09T08:47:09","modified_gmt":"2026-03-09T08:47:09","slug":"cesi-dorucuji-rychleji-nez-nemci-vyhodu-ale-neumeji-prodat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/18635\/","title":{"rendered":"\u010ce\u0161i doru\u010duj\u00ed rychleji ne\u017e N\u011bmci. V\u00fdhodu ale neum\u011bj\u00ed prodat"},"content":{"rendered":"

Srovn\u00e1n\u00edm kvality internetov\u00fdch obchod\u016f z\u00a0pohledu z\u00e1kazn\u00edk\u016f se zab\u00fdvala spole\u010dnost Shopsys, kter\u00e1 stav\u00ed e-shopy na m\u00edru. Uk\u00e1zalo se, \u017ee v\u00a0n\u011bkter\u00fdch slu\u017eb\u00e1ch maj\u00ed \u010ce\u0161i v\u00fdrazn\u011b navrch, a\u00a0to jak ve srovn\u00e1n\u00ed s\u00a0online tr\u017ei\u0161ti, kter\u00e1 v\u00a0tuzemsku ambici\u00f3zn\u011b rostou, tak ve srovn\u00e1n\u00ed s\u00a0n\u011bmeckou \u201ekonkurenc\u00ed\u201c. V\u00a0n\u011bkter\u00fdch ohledech ale maj\u00ed co doh\u00e1n\u011bt.<\/p>\n

\u010cesk\u00e9 e-shopy jsou nejrychlej\u0161\u00ed v\u00a0rychlosti doru\u010den\u00ed. 92\u00a0procent e-shop\u016f zbo\u017e\u00ed doru\u010dilo do t\u0159\u00ed dn\u016f, 66\u00a0procent do jednoho dne a\u00a019\u00a0procent do dvou dn\u016f. \u201eKdy\u017e bych to porovnal se zbytkem, tak t\u0159eba oproti zahrani\u010dn\u00edm internetov\u00fdm tr\u017ei\u0161t\u00edm je to n\u011bkolikan\u00e1sobn\u011b rychlej\u0161\u00ed,\u201c \u0159\u00edk\u00e1 Petr Krakowczyk ze Shopsys.<\/p>\n

<\/a><\/p>\n

Podle n\u011bj v\u0161ak tuzemsk\u00e9 e-shopy t\u00e9to v\u00fdhody neum\u011bj\u00ed vyu\u017e\u00edt, proto\u017ee \u0159ada obchodn\u00edk\u016f o\u00a0rychlosti doru\u010den\u00ed neinformuje. P\u0159itom v\u00a0N\u011bmecku e-shopy \u010dast\u011bji d\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm v\u011bd\u011bt, za jak dlouho u\u00a0nich zbo\u017e\u00ed bude. Z\u00a0anal\u00fdzy vypl\u00fdv\u00e1, \u017ee pr\u016fm\u011brn\u00e1 doba doru\u010den\u00ed je v\u00a0tuzemsku 1,66\u00a0dne, zat\u00edmco v\u00a0N\u011bmecku 2,30\u00a0dne a\u00a0doru\u010den\u00ed z\u00a0tuzemsk\u00fdch online tr\u017ei\u0161\u0165 trv\u00e1 4,67\u00a0dne.<\/p>\n

Podle Ruslana Skopala, spoluzakladatele poradensk\u00e9 firmy Eshop booster, ov\u0161em p\u011bkn\u00fd v\u00fdsledek d\u011blaj\u00ed doru\u010dovac\u00ed slu\u017eby internetov\u00e9 jedni\u010dky Alza.cz, kter\u00e1 trh p\u0159edb\u011bhla nejen objemem prodej\u016f, ale i\u00a0slu\u017ebou doru\u010den\u00ed do druh\u00e9ho dne. \u201ePr\u016fm\u011brn\u00fd e-shop rozhodn\u011b tak rychl\u00e9 doru\u010den\u00ed nem\u00e1,\u201c uv\u00e1d\u00ed.<\/p>\n

Krakowczyk rychlost doru\u010den\u00ed \u0159ad\u00ed mezi nejv\u011bt\u0161\u00ed v\u00fdhody, kter\u00e9 stoj\u00ed za \u00fasp\u011bchem \u010desk\u00e9 e-commerce. Pova\u017euje v\u0161ak za chybu, \u017ee se touto v\u00fdhodou nechlub\u00ed. \u201eE-shopy \u0159\u00edkaj\u00ed: no jo, d\u00e1me tam dva dny, zbo\u017e\u00ed z\u00e1kazn\u00edkovi p\u0159ijde t\u0159et\u00ed den a\u00a0bude na\u0161tvan\u00fd. Pokud na e-shopy d\u00e1te jeden a\u017e dva nebo dva a\u017e \u010dty\u0159i\u00a0dny, m\u016f\u017ee to b\u00fdt kontraproduktivn\u00ed, ale st\u00e1le je to lep\u0161\u00ed, ne\u017e tam nem\u00edt nic,\u201c uv\u00e1d\u00ed. \u010ce\u0161i p\u0159itom vy\u010dn\u00edvaj\u00ed i\u00a0v dal\u0161\u00edm krit\u00e9riu: \u201epozdn\u00edm doru\u010den\u00ed\u201c po avizovan\u00e9m term\u00ednu. Dosahuje p\u011bti procent, zat\u00edmco v\u00a0N\u011bmecku je to 14\u00a0procent a\u00a0na tr\u017ei\u0161t\u00edch 11\u00a0procent.<\/p>\n

Tuzemskou specialitou je z\u00e1rove\u0148 pom\u011brn\u011b velk\u00e1 konkurence dopravc\u016f, uv\u00e1d\u011bn\u00fdch na str\u00e1nk\u00e1ch e-shop\u016f. V\u00a0pr\u016fm\u011bru \u010desk\u00e9 e-shopy uv\u00e1d\u011bj\u00ed 2,41\u00a0dopravc\u016f p\u0159i doru\u010den\u00ed na adresu, jejich n\u011bme\u010dt\u00ed \u201ekolegov\u00e9\u201c nab\u00edzej\u00ed v\u00fdb\u011br z\u00a01,37\u00a0doprav.<\/p>\n

V\u00edce doprav ale v\u00a0\u010desk\u00e9m pod\u00e1n\u00ed n\u011bkdy znamen\u00e1 v\u011bt\u0161\u00ed chaos, domn\u00edv\u00e1 se Krakowczyk. E-shopy podle n\u011bj pou\u017e\u00edvaj\u00ed mapy, v\u00a0nich\u017e se n\u011bkdy \u0161patn\u011b hledaj\u00ed m\u00edsta doru\u010den\u00ed a\u00a0\u0159e\u0161en\u00ed jedn\u00e9 mapy pro v\u0161echny dopravce nab\u00edz\u00ed jen 15\u00a0procent e-shop\u016f. V\u00fdb\u011br doru\u010den\u00ed na v\u00fddejn\u00ed m\u00edsta je p\u0159itom kritickou f\u00e1z\u00ed n\u00e1kupu, kde odpad\u00e1v\u00e1 nejv\u00edce z\u00e1kazn\u00edk\u016f.<\/p>\n

N\u011bmci maj\u00ed dostupn\u011bj\u0161\u00ed \u201edopravu zdarma\u201c<\/p>\n

\u010cesk\u00e9 e-shopy ve srovn\u00e1n\u00ed s\u00a0t\u011bmi n\u011bmeck\u00fdmi z\u00e1rove\u0148 pokulh\u00e1vaj\u00ed v\u00a0mo\u017enosti dopravy zdarma. Ta se v\u00a0tuzemsku objevuje v\u00a0medi\u00e1nu od 1500\u00a0korun, ale v\u00a0N\u011bmecku u\u017e od 39\u00a0eur, tedy v\u00a0p\u0159epo\u010dtu 946\u00a0korun.<\/p>\n

\u201eStandard kvality dopravy je v\u00a0\u010cesk\u00e9 republice vysok\u00fd a\u00a0samoz\u0159ejm\u011b to s\u00a0sebou nese ur\u010dit\u00e9 n\u00e1klady. Oproti N\u011bmecku jsme men\u0161\u00ed zem\u011b, \u00faspory z\u00a0rozsahu jsou men\u0161\u00ed, ale kvalita slu\u017eeb naopak vy\u0161\u0161\u00ed. Kdyby z\u00e1kazn\u00edci \u010dekali d\u00e9le, mohly by b\u00fdt n\u00e1klady ni\u017e\u0161\u00ed, ale rozhodn\u011b nen\u00ed c\u00edlem dopravc\u016f, e-shop\u016f ani z\u00e1kazn\u00edk\u016f, abychom ustupovali z\u00a0kvality slu\u017eeb,\u201c \u0159\u00edk\u00e1 v\u00fdkonn\u00fd \u0159editel Asociace pro elektronickou komerci Jan Vety\u0161ka a\u00a0dod\u00e1v\u00e1: \u201e\u010cesk\u00e9 e-shopy jsou velmi n\u00edzkomar\u017eov\u00e9 a\u00a0nemohou si dovolit platit dopravu zdarma pro z\u00e1kazn\u00edky od ni\u017e\u0161\u00ed \u010d\u00e1stky, ne\u017e je tomu nyn\u00ed.\u201c<\/p>\n

S t\u00edm souhlas\u00ed i\u00a0Skopal. \u201e\u010cesk\u00fd e-shop m\u00e1 v\u00a0pr\u016fm\u011bru stra\u0161n\u011b malou ziskovost. Rozhodli jsme se hodnotit \u00fasp\u011bch na \u00farovni obratu, ale m\u011bli bychom se \u0159\u00eddit ziskem. Optim\u00e1ln\u00ed 10procentn\u00ed ziskovost m\u00e1 m\u00e9n\u011b ne\u017e p\u011bt\u00a0procent e-shop\u016f z\u00a0dvou a\u017e t\u0159\u00ed stovek, pro kter\u00e9 pracujeme. Nej\u010dast\u011bji maj\u00ed mar\u017ei do p\u011bti procent,\u201c sd\u011blil.<\/p>\n

<\/a><\/p>\n

Mezi nev\u00fdhody \u010d\u00e1sti \u010desk\u00fdch e-shop\u016f pat\u0159\u00ed poplatek za vyzvednut\u00ed zbo\u017e\u00ed na prodejn\u011b. Z\u00e1kazn\u00edci n\u011bmeck\u00fdch e-shop\u016f takov\u00fd poplatek v\u016fbec neznaj\u00ed, ale v\u00a0\u010cesku se objevuje u\u00a018\u00a0procent online obchodn\u00edk\u016f a\u00a0pohybuje se v\u00a0pr\u016fm\u011bru na 36\u00a0korun\u00e1ch.<\/p>\n

Anal\u00fdza upozor\u0148uje tak\u00e9 na dal\u0161\u00ed \u010desk\u00e9 specifikum. Z\u00a0celosv\u011btov\u00e9ho srovn\u00e1n\u00ed je po\u010det pol\u00ed, kter\u00e9 z\u00e1kazn\u00edk mus\u00ed vyplnit u\u00a0objedn\u00e1vky, v\u00a0pr\u016fm\u011bru p\u011bt, ale v\u00a0\u010cesk\u00e9 republice je t\u011bchto pol\u00ed 11.<\/p>\n

\u201eS ka\u017ed\u00fdm polem nav\u00edc se sni\u017euje pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edk objedn\u00e1vku dokon\u010d\u00ed. (\u2026) T\u0159eba v\u00a0N\u011bmecku v\u011bt\u0161ina e-shop\u016f nechce ani telefonn\u00ed \u010d\u00edslo, cht\u011blo to po n\u00e1s jen 14\u00a0% z\u00a0nich,\u201c uv\u00e1d\u00ed Krakowczyk. Na druhou stranu, zrovna telefonn\u00ed \u010d\u00edslo m\u016f\u017ee b\u00fdt \u201edan\u00ed\u201c za to, \u017ee m\u00e1 \u010desk\u00fd z\u00e1kazn\u00edk v\u011bt\u0161\u00ed p\u0159ehled o\u00a0pl\u00e1novan\u00e9m pr\u016fb\u011bhu doru\u010dov\u00e1n\u00ed z\u00e1silky.<\/p>\n

Dal\u0161\u00ed odli\u0161nost\u00ed je, \u017ee \u010ce\u0161i nab\u00edzej\u00ed prodlou\u017eenou lh\u016ftu na vr\u00e1cen\u00ed zbo\u017e\u00ed dvakr\u00e1t m\u00e9n\u011b \u010dasto ne\u017e n\u011bmeck\u00e9 e-shopy a\u00a0z\u00e1rove\u0148 se tak\u00e9 v\u00a0takov\u00e9 m\u00ed\u0159e nezaj\u00edmaj\u00ed o\u00a0d\u016fvody vr\u00e1cen\u00ed zbo\u017e\u00ed, \u010d\u00edm\u017e se p\u0159ipravuj\u00ed o\u00a0d\u016fle\u017eit\u00e9 informace, kter\u00fdmi mohou sn\u00ed\u017eit n\u00e1klady na vracen\u00ed zbo\u017e\u00ed v\u00a0budoucnu.<\/p>\n

<\/a><\/p>\n

Komplikovan\u011bj\u0161\u00ed je \u010dasto vracen\u00ed zbo\u017e\u00ed na zahrani\u010dn\u00edch tr\u017ei\u0161t\u00edch. Jedno z\u00a0tr\u017ei\u0161\u0165 vy\u017eadovalo poplatek 50\u00a0korun za vr\u00e1cen\u00ed zbo\u017e\u00ed, jin\u00e9 se na z\u00e1klad\u011b algoritmu u\u00a0\u010d\u00e1sti z\u00e1kazn\u00edk\u016f rozhoduje vr\u00e1tit nikoliv pen\u00edze, ale kredity na n\u00e1kup dal\u0161\u00edho zbo\u017e\u00ed, p\u0159ipsan\u00e9 na z\u00e1kaznick\u00fd \u00fa\u010det.<\/p>\n

Shopsys analyzoval p\u0159es 200\u00a0tuzemsk\u00fdch internetov\u00fdch obchod\u016f a\u00a0vyu\u017eil tak\u00e9 data o\u00a0z\u00e1kaznick\u00e9 zku\u0161enosti spole\u010dnosti Bridge Market, kter\u00e1 pom\u00e1h\u00e1 \u010desk\u00fdm online prodejc\u016fm s\u00a0expanz\u00ed do zahrani\u010d\u00ed. V\u00fdsledky zahrnuj\u00ed 35\u00a0e-shop\u016f z\u00a0N\u011bmecka.<\/p>\n","protected":false},"excerpt":{"rendered":"Srovn\u00e1n\u00edm kvality internetov\u00fdch obchod\u016f z\u00a0pohledu z\u00e1kazn\u00edk\u016f se zab\u00fdvala spole\u010dnost Shopsys, kter\u00e1 stav\u00ed e-shopy na m\u00edru. Uk\u00e1zalo se, \u017ee…\n","protected":false},"author":2,"featured_media":18636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,5103,5102],"class_list":{"0":"post-18635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-e-commerce","11":"tag-e-shopy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116198352105385678","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/18635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=18635"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/18635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/18636"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=18635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=18635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=18635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}