OpenAI roz\u0161i\u0159uje reklamn\u00ed byznys spojen\u00fd s\u00a0chatbotem ChatGPT do Evropy. Reklamy se za\u010dnou zobrazovat v\u00a0pond\u011bl\u00ed 24.\u00a0srpna ve 31 evropsk\u00fdch zem\u00edch, mimo jin\u00e9 v\u00a0N\u011bmecku, Rakousku, \u0160v\u00fdcarsku, Francii, \u0160pan\u011blsku, It\u00e1lii a\u00a0Polsku, stejn\u011b jako v\u00a0zem\u00edch Beneluxu a\u00a0Skandin\u00e1vie.<\/p>\n
Firma se p\u0159itom sna\u017e\u00ed p\u0159edej\u00edt obav\u00e1m, \u017ee placen\u00fd obsah ovlivn\u00ed samotn\u00e9 odpov\u011bdi ChatGPT nebo naru\u0161\u00ed soukrom\u00ed konverzac\u00ed. Podle Davea Dugana, viceprezidenta OpenAI pro reklamu, budou odpov\u011b\u010f chatbota a\u00a0komer\u010dn\u00ed sd\u011blen\u00ed vizu\u00e1ln\u011b jasn\u011b odd\u011blen\u00e9. \u201ePod vlastn\u00ed odpov\u011bd\u00ed ChatGPT je \u0161ed\u00e1 \u010d\u00e1ra a\u00a0teprve pod n\u00ed se m\u016f\u017ee zobrazit reklama,\u201c uvedl pro agenturu dpa.<\/p>\n
Reklama m\u00e1 z\u016fstat mimo samotn\u00fd chat<\/p>\n
OpenAI z\u00e1rove\u0148 slibuje, \u017ee inzerenti nedostanou p\u0159\u00edstup k\u00a0obsahu u\u017eivatelsk\u00fdch konverzac\u00ed. \u201e\u017d\u00e1dn\u00e9 informace z\u00a0rozhovor\u016f s\u00a0ChatGPT neposkytujeme zadavatel\u016fm reklamy,\u201c \u0159ekl Dugan. Firma podle n\u011bj pova\u017euje toto odd\u011blen\u00ed za z\u00e1sadn\u00ed i\u00a0proto, \u017ee u\u017eivatel\u00e9 chatbotu \u010dasto sv\u011b\u0159uj\u00ed velmi osobn\u00ed informace.<\/p>\n
Kdo reklamu nechce, m\u00e1 podle OpenAI vyu\u017e\u00edt placen\u00e9 tarify. Bez reklam z\u016fst\u00e1vaj\u00ed ChatGPT Plus a\u00a0Pro. Plus stoj\u00ed v\u00a0Evrop\u011b necel\u00fdch 23\u00a0eur m\u011bs\u00ed\u010dn\u011b, v\u00fdrazn\u011b dra\u017e\u0161\u00ed Pro 229\u00a0eur. Nejlevn\u011bj\u0161\u00ed placen\u00fd tarif ChatGPT Go za necel\u00fdch sedm eur m\u011bs\u00ed\u010dn\u011b se reklam\u00e1m nevyhne.<\/p>\n
Pro OpenAI jde o\u00a0zm\u011bnu obchodn\u00ed strategie. Spoluzakladatel a\u00a0\u0161\u00e9f firmy Sam Altman reklamu v\u00a0ChatGPT dlouho odm\u00edtal. U\u017e na podzim 2025 v\u0161ak v\u00a0rozhovorech p\u0159ipou\u0161t\u011bl, \u017ee vhodn\u011b navr\u017een\u00e1 reklama m\u016f\u017ee b\u00fdt pro u\u017eivatele p\u0159\u00ednosn\u00e1. Jako p\u0159\u00edklad uv\u00e1d\u011bl Instagram.<\/p>\n
Bezplatn\u00ed u\u017eivatel\u00e9 u\u017e nemaj\u00ed b\u00fdt jen n\u00e1kladem<\/p>\n
Za obratem stoj\u00ed p\u0159edev\u0161\u00edm ekonomika provozu rozs\u00e1hl\u00fdch model\u016f um\u011bl\u00e9 inteligence. OpenAI hled\u00e1 dal\u0161\u00ed zdroje p\u0159\u00edjm\u016f, proto\u017ee v\u00fdpo\u010detn\u00ed infrastruktura pot\u0159ebn\u00e1 pro ChatGPT vytv\u00e1\u0159\u00ed vysok\u00e9 pr\u016fb\u011b\u017en\u00e9 n\u00e1klady. Reklama m\u00e1 firm\u011b umo\u017enit vyd\u011bl\u00e1vat i\u00a0na u\u017eivatel\u00edch, kte\u0159\u00ed za slu\u017ebu p\u0159\u00edmo neplat\u00ed.<\/p>\n
Podle aktu\u00e1ln\u00edch odhad\u016f pou\u017e\u00edv\u00e1 bezplatnou verzi st\u00e1le v\u00edce ne\u017e 80 procent z\u00a0v\u00edce ne\u017e jedn\u00e9 miliardy m\u011bs\u00ed\u010dn\u00edch u\u017eivatel\u016f ChatGPT. Pr\u00e1v\u011b tato skupina je pro OpenAI kl\u00ed\u010dov\u00e1: dosud p\u0159edstavovala p\u0159edev\u0161\u00edm n\u00e1klad na v\u00fdpo\u010detn\u00ed kapacitu, nyn\u00ed ji chce firma ve v\u011bt\u0161\u00ed m\u00ed\u0159e monetizovat kombinac\u00ed reklam a\u00a0levn\u011bj\u0161\u00edch p\u0159edplatn\u00fdch.<\/p>\n
Evropsk\u00e1 expanze p\u0159ich\u00e1z\u00ed p\u0159esn\u011b \u0161est m\u011bs\u00edc\u016f po zah\u00e1jen\u00ed prvn\u00edho reklamn\u00edho testu OpenAI ve Spojen\u00fdch st\u00e1tech. Firma tvrd\u00ed, \u017ee z\u00a0p\u016fvodn\u00edho pilotn\u00edho projektu mezit\u00edm vybudovala glob\u00e1ln\u00ed reklamn\u00ed platformu, kterou vyu\u017e\u00edvaj\u00ed des\u00edtky tis\u00edc zadavatel\u016f.<\/p>\n
Do Evropy vstupuje p\u0159es velk\u00e9 agentury<\/p>\n
P\u0159i evropsk\u00e9m startu OpenAI spolupracuje p\u0159edev\u0161\u00edm s\u00a0velk\u00fdmi reklamn\u00edmi skupinami Publicis, WPP, Omnicom, MediaPlus a\u00a0Havas. T\u00edm si firma zaji\u0161\u0165uje p\u0159\u00edstup k\u00a0velk\u00fdm zna\u010dk\u00e1m a\u00a0jejich marketingov\u00fdm rozpo\u010dt\u016fm bez nutnosti budovat distribu\u010dn\u00ed s\u00ed\u0165 od za\u010d\u00e1tku.<\/p>\n
Dal\u0161\u00ed krok m\u00e1 m\u00ed\u0159it na men\u0161\u00ed firmy a\u00a0samostatn\u00e9 podnikatele. OpenAI chce v\u00a0nejbli\u017e\u0161\u00ed dob\u011b spustit samoobslu\u017en\u00fd n\u00e1stroj, p\u0159es kter\u00fd si budou moci reklamu nakupovat bez prost\u0159edn\u00edk\u016f.<\/p>\n
O\u00a0tom, jak rychle se z\u00a0reklamy stane v\u00fdznamn\u00e1 \u010d\u00e1st p\u0159\u00edjm\u016f OpenAI, rozhodne p\u0159edev\u0161\u00edm reakce u\u017eivatel\u016f a\u00a0inzerent\u016f. Firma bude sou\u010dasn\u011b muset udr\u017eet sl\u00edben\u00e9 odd\u011blen\u00ed komer\u010dn\u00edho obsahu od odpov\u011bd\u00ed ChatGPT a\u00a0ochranu konverzac\u00ed. Po evropsk\u00e9m spu\u0161t\u011bn\u00ed tak bude dal\u0161\u00ed v\u00fdvoj z\u00e1viset na tom, jak OpenAI reklamn\u00ed model roz\u0161\u00ed\u0159\u00ed a\u00a0jak jej p\u0159ijmou trhy mimo dosavadn\u00ed americk\u00fd test.<\/p>\n","protected":false},"excerpt":{"rendered":"OpenAI roz\u0161i\u0159uje reklamn\u00ed byznys spojen\u00fd s\u00a0chatbotem ChatGPT do Evropy. Reklamy se za\u010dnou zobrazovat v\u00a0pond\u011bl\u00ed 24.\u00a0srpna ve 31 evropsk\u00fdch…\n","protected":false},"author":2,"featured_media":187198,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[109,108,106,882,845],"class_list":["post-187197","post","type-post","status-publish","format-standard","has-post-thumbnail","category-evropa","tag-europa","tag-europe","tag-evropa","tag-technologie","tag-umela-inteligence"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117134052989318164","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/187197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=187197"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/187197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/187198"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=187197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=187197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=187197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}