{"id":187321,"date":"2026-08-21T17:21:12","date_gmt":"2026-08-21T17:21:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/187321\/"},"modified":"2026-08-21T17:21:12","modified_gmt":"2026-08-21T17:21:12","slug":"z-peti-modelu-bude-puvodni-jen-jeden-ford-necha-vyvoj-na-konkurenci","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/187321\/","title":{"rendered":"Z p\u011bti model\u016f bude p\u016fvodn\u00ed jen jeden. Ford nech\u00e1 v\u00fdvoj na konkurenci"},"content":{"rendered":"

Americk\u00e1 automobilka se chce znovu soust\u0159edit na Evropu a\u00a0chyst\u00e1 pro ni nov\u00e9 modely. Vedle mal\u00e9ho elektroauta p\u016fjde o\u00a0t\u0159i vozy na pomez\u00ed SUV a\u00a0crossoveru a\u00a0jeden ter\u00e9nn\u00ed v\u016fz z\u00a0rodiny Bronco. Plnohodnotn\u00fdm Fordem ale z\u0159ejm\u011b bude jen posledn\u011b zmi\u0148ovan\u00fd model.<\/p>\n

Evropsk\u00e1 divize Fordu se sna\u017e\u00ed u\u0161et\u0159it na v\u00fdvoji a\u00a0u\u017e d\u0159\u00edve potvrdila, \u017ee dv\u011b ze zmi\u0148ovan\u00fdch aut pom\u016f\u017ee vyvinout a\u00a0vyr\u00e1b\u011bt Renault. Vyu\u017eije se na to jeho elektrick\u00e1 platforma. Dal\u0161\u00ed model vznikne ve spolupr\u00e1ci s\u00a0\u010d\u00ednskou automobilkou Geely, kter\u00e9 Ford z\u00e1rove\u0148 poskytne \u010d\u00e1st sv\u00fdch v\u00fdrobn\u00edch kapacit ve \u0160pan\u011blsku.<\/p>\n

Podle informac\u00ed den\u00edku Handelsblatt t\u00edm ale snaha o\u00a0sni\u017eov\u00e1n\u00ed n\u00e1klad\u016f nekon\u010d\u00ed. Ford pr\u00fd hled\u00e1 partnera i\u00a0pro dal\u0161\u00ed auto\u00a0\u2013 men\u0161\u00ed SUV, kter\u00e9 by nab\u00edzel jak v\u00a0\u010dist\u011b elektrick\u00e9, tak hybridn\u00ed verzi. Z\u00a0nov\u00fdch model\u016f by tak vlastn\u00edmi silami vyvinul pouze evropskou variantu ter\u00e9nn\u00edho vozu Bronco.<\/p>\n

Jsme mal\u00fd hr\u00e1\u010d, argumentuje automobilka<\/p>\n

Evropsk\u00e9 veden\u00ed Fordu informaci den\u00edku v\u00fdslovn\u011b nepotvrdilo, za spoluprac\u00ed s\u00a0konkuren\u010dn\u00edmi automobilkami si ale stoj\u00ed. Odkazuje se na stav na trhu s\u00a0osobn\u00edmi auty, kde m\u00e1 Ford relativn\u011b n\u00edzk\u00fd pod\u00edl. Podle spole\u010dnosti Dataforce stoj\u00ed v\u00a0Evrop\u011b asi jen za t\u0159emi procenty prodej\u016f a\u00a0rychle se na n\u011bj dotahuje \u010d\u00ednsk\u00e9 BYD.<\/p>\n

\u201eJsme men\u0161\u00ed ne\u017e ostatn\u00ed evrop\u0161t\u00ed v\u00fdrobci. Proto je z\u00a0hlediska strategie smyslupln\u00e9 uva\u017eovat o\u00a0spolupr\u00e1ci. O\u00a0na\u0161\u00ed dal\u0161\u00ed strategii ale nemohu \u0159\u00edct nic bli\u017e\u0161\u00edho,\u201c \u0159ekl Handelsblattu Christian Weing\u00e4rtner, kter\u00fd v\u00a0evropsk\u00e9m Fordu zodpov\u00edd\u00e1 za divizi osobn\u00edch voz\u016f.<\/p>\n

<\/a><\/p>\n

Automobilka m\u00e1 mnohem siln\u011bj\u0161\u00ed pozici na trhu s\u00a0lehk\u00fdmi u\u017eitkov\u00fdmi auty, kde si naopak dr\u017e\u00ed pozici jedni\u010dky. V\u00a0n\u00e1sleduj\u00edc\u00edch letech se ale u\u00a0osobn\u00edch aut pokus\u00ed o\u00a0restart a\u00a0podle z\u00e1kulisn\u00edch informac\u00ed Handelsblattu nem\u00e1 u\u00a0p\u0159\u00edpadn\u00e9ho partnera \u017e\u00e1dn\u00e9 preference\u00a0\u2013 nevyh\u00fdb\u00e1 se spolupr\u00e1ci s\u00a0asijsk\u00fdmi ani evropsk\u00fdmi v\u00fdrobci.<\/p>\n

\u201eFord je zn\u00e1m\u00e1 zna\u010dka. Jak\u00fdmi argumenty chce ale nal\u00e1kat z\u00e1kazn\u00edky, kdy\u017e bude uvnit\u0159 technika od n\u011bkoho jin\u00e9ho?\u201c vyj\u00e1d\u0159il pochybnosti nad novou strategi\u00ed analytik Stefan Bratzel z\u00a0v\u00fdzkumn\u00e9ho centra CAM, kter\u00e9 se zam\u011b\u0159uje na automobilov\u00fd pr\u016fmysl.<\/p>\n

Bratzel p\u0159ipou\u0161t\u00ed, \u017ee Ford touto cestou v\u00fdrazn\u011b u\u0161et\u0159\u00ed za v\u00fdvoj, z\u00e1rove\u0148 se t\u00edm ale p\u0159iprav\u00ed o\u00a0\u010d\u00e1st zisk\u016f z\u00a0prodeje, kter\u00e9 pote\u010dou k\u00a0jeho partner\u016fm. V\u00a0prvn\u00ed \u0159ad\u011b m\u00e1 ale obavy o\u00a0reputaci zna\u010dky.<\/p>\n

Zastoupen\u00ed automobilky uji\u0161\u0165uje, \u017ee chystan\u00e9 modely budou m\u00edt v\u0161echny typick\u00e9 vlastnosti, kter\u00fdmi se Ford vyzna\u010duje, v\u00a0\u010dele s\u00a0dynamikou j\u00edzdy a\u00a0kvalitou zpracov\u00e1n\u00ed.<\/p>\n

Ford u\u017e spolupracuje s\u00a0Volkswagenem<\/p>\n

P\u0159enech\u00e1n\u00ed v\u00fdvoje na jin\u00fdch nen\u00ed \u017e\u00e1dnou novinkou. Koncern Stellantis utu\u017euje partnerstv\u00ed s\u00a0\u010d\u00ednsk\u00fdm Leapmotorem, kter\u00fd mu pom\u016f\u017ee s\u00a0v\u00fdvojem nov\u00e9ho modelu pro zna\u010dku Opel. Volkswagen se podobnou cestou sna\u017e\u00ed vylep\u0161it svou pozici v\u00a0\u010c\u00edn\u011b a\u00a0v\u00edce spolupracuje s\u00a0tamn\u00edmi firmami.<\/p>\n

Podobn\u00e9 projekty vznikaly i\u00a0v minulosti\u00a0\u2013 d\u00edky stejn\u00e9 my\u0161lence ostatn\u011b vznikla automobilka v\u00a0Kol\u00edn\u011b, kde na spole\u010dn\u00fdch modelech zpo\u010d\u00e1tku spolupracovala Toyota s\u00a0n\u011bkdej\u0161\u00ed skupinou PSA, kter\u00e1 je dnes sou\u010d\u00e1st\u00ed Stellantisu.<\/p>\n

<\/a><\/p>\n

Evropsk\u00e1 \u010d\u00e1st Fordu m\u00e1 dlouhodob\u00e9 spojenectv\u00ed s\u00a0Volkswagenem, se kter\u00fdm si na konci minul\u00e9ho desetilet\u00ed rozd\u011blila \u00fakoly. VW j\u00ed poskytl svou elektrickou platformu pro osobn\u00ed auta, na kter\u00e9 Ford v\u00a0Kol\u00edn\u011b nad R\u00fdnem stav\u00ed modely Explorer a\u00a0Capri. Ford naopak \u0159\u00edd\u00ed spole\u010dn\u00fd v\u00fdvoj a\u00a0v\u00fdrobu dod\u00e1vek.<\/p>\n

Tato strategie \u010del\u00ed zejm\u00e9na v\u00a0posledn\u00edch t\u00fddnech kritice. Volkswagen nyn\u00ed uva\u017euje o\u00a0v\u00fdrazn\u00fdch \u0161krtech a\u00a0mo\u017en\u00e9m uzav\u00edr\u00e1n\u00ed tov\u00e1ren\u00a0\u2013 v\u010detn\u011b are\u00e1lu v\u00a0Hannoveru, kde s\u00eddl\u00ed jeho divize pro u\u017eitkov\u00e1 auta. Kv\u016fli alianci s\u00a0Fordem toti\u017e p\u0159i\u0161la o\u00a0sv\u016fj nejd\u016fle\u017eit\u011bj\u0161\u00ed model a\u00a0vyr\u00e1b\u00ed m\u00e9n\u011b prod\u00e1van\u00e9 vozy.<\/p>\n

St\u00e1vaj\u00edc\u00ed verze Volkswagenu Transporter je postaven\u00e1 na z\u00e1kladech Fordu Transit a\u00a0ob\u011b auta se stav\u00ed v\u00a0Turecku. V\u00a0Hannoveru u\u017e se vyr\u00e1b\u00ed jen osobn\u00ed dod\u00e1vky VW Multivan a\u00a0California a\u00a0tak\u00e9 elektrick\u00fd ID.Buzz, kter\u00e9 m\u00ed\u0159\u00ed jen na omezen\u00e9 mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n

Tov\u00e1rna v\u00a0Hannoveru tak neb\u011b\u017e\u00ed na pln\u00fd v\u00fdkon a\u00a0nem\u00e1 \u017e\u00e1dn\u00fd produkt, kter\u00fd m\u016f\u017ee vyr\u00e1b\u011bt v\u00a0masov\u00e9m m\u011b\u0159\u00edtku. Fordu se naopak toto spojenectv\u00ed vyplatilo a\u00a0na evropsk\u00e9m trhu jeho Transit nad Transporterem vede. V\u00a0p\u0159\u00edpad\u011b osobn\u00edch aut se ale hodl\u00e1 vydat opa\u010dnou cestou a\u00a0pod svou zna\u010dkou prod\u00e1vat i\u00a0modely, kter\u00e9 mu pom\u016f\u017ee vyvinout a\u00a0\u010dasto i\u00a0vyr\u00e1b\u011bt n\u011bkdo jin\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"Americk\u00e1 automobilka se chce znovu soust\u0159edit na Evropu a\u00a0chyst\u00e1 pro ni nov\u00e9 modely. Vedle mal\u00e9ho elektroauta p\u016fjde o\u00a0t\u0159i…\n","protected":false},"author":2,"featured_media":187322,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[8620,1079,2074,67,68,133,106,1216,6715,1456,800,1351],"class_list":["post-187321","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-automobilky","tag-automobilovy-prumysl","tag-automobily","tag-business","tag-byznys","tag-elektromobily-ev","tag-evropa","tag-ford","tag-geely","tag-renault","tag-stellantis","tag-volkswagen"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117134654676425806","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/187321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=187321"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/187321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/187322"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=187321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=187321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=187321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}