Firma stav\u00ed na n\u00edzk\u00fdch cen\u00e1ch des\u00edtky let a\u00a0jej\u00ed spolumajitel Ji\u0159\u00ed Ondra letos v\u00a0b\u0159eznu popsal jednoduch\u00fd recept: s\u00ed\u0165 se sna\u017e\u00ed dr\u017eet mar\u017ei na palivech kolem 70\u00a0a\u017e 80\u00a0hal\u00e9\u0159\u016f na litr.<\/p>\n
Rozd\u00edl je dob\u0159e vid\u011bt i\u00a0nyn\u00ed. V\u00a0ofici\u00e1ln\u00edm cen\u00edku platn\u00e9m od 18.\u00a0srpna 2026\u00a0m\u00e1 Tank ONO na v\u011bt\u0161in\u011b sv\u00fdch stanic Natural 95\u00a0za 39,50\u00a0K\u010d a\u00a0naftu za 43,50\u00a0K\u010d za litr. Pro srovn\u00e1n\u00ed, podle posledn\u00edch dostupn\u00fdch \u00fadaj\u016f CCS z\u00a05.\u00a0srpna st\u00e1l Natural 95\u00a0v\u00a0\u010cesku v\u00a0pr\u016fm\u011bru 42,18\u00a0K\u010d a\u00a0diesel 44,66\u00a0K\u010d. Nejde o\u00a0\u00fadaje ze stejn\u00e9ho dne, tak\u017ee je nelze br\u00e1t jako p\u0159esn\u00fd cenov\u00fd rozd\u00edl. Dob\u0159e ale ukazuj\u00ed, pro\u010d si zna\u010dka vybudovala pov\u011bst levn\u00e9 pumpy.<\/p>\n
Hal\u00e9\u0159e m\u00edsto n\u011bkolika korun<\/p>\n
Z\u00e1klad obchodn\u00edho modelu nen\u00ed \u017e\u00e1dn\u00e9 tajemstv\u00ed. Je to n\u00edzk\u00e1 mar\u017ee a\u00a0obrovsk\u00fd objem prodeje. Ondra \u010cesk\u00e9mu rozhlasu \u0159ekl, \u017ee firma se sna\u017e\u00ed dlouhodob\u011b dr\u017eet mar\u017ei kolem 70\u00a0a\u017e 80\u00a0hal\u00e9\u0159\u016f na litru. Stejnou strategii popisuje i\u00a0Forbes, podle n\u011bho\u017e se Tank ONO proslavilo pr\u00e1v\u011b n\u00edzk\u00fdmi mar\u017eemi a\u00a0cenami.<\/p>\n
N\u00edzk\u00fd zisk na jednom litru si firma m\u016f\u017ee dovolit, pokud jich prod\u00e1 obrovsk\u00e9 mno\u017estv\u00ed. Forbes u\u00a0Tank ONO uv\u00e1d\u00ed pr\u016fm\u011brn\u00e9 tr\u017eby za posledn\u00ed t\u0159i roky 27,5\u00a0miliardy korun a\u00a0EBITDA 132\u00a0milion\u016f korun. Jde tedy o\u00a0byznys s\u00a0mimo\u0159\u00e1dn\u011b vysok\u00fdm obratem, kde nen\u00ed c\u00edlem vyt\u011b\u017eit maximum z\u00a0ka\u017ed\u00e9ho jednotliv\u00e9ho tankov\u00e1n\u00ed.<\/p>\n
Pom\u00e1h\u00e1 i\u00a0to, \u017ee Tank ONO se dlouhodob\u011b profiluje jako n\u00edzkon\u00e1kladov\u00e1 s\u00ed\u0165. Nehraje tolik na pr\u00e9miov\u00e9 prost\u0159ed\u00ed nebo rozs\u00e1hl\u00e9 v\u011brnostn\u00ed programy. Ji\u0159\u00ed Ondra mlad\u0161\u00ed v\u00a0oborov\u00e9m rozhovoru uvedl, \u017ee z\u00e1kazn\u00edk\u016fm cht\u011bj\u00ed nab\u00eddnout \u00fasporu bez zbyte\u010dn\u00fdch v\u011brnostn\u00edch program\u016f. Firma si podle n\u011bj ceny zbo\u017e\u00ed na prodejn\u00e1ch porovn\u00e1v\u00e1 sp\u00ed\u0161 se supermarkety ne\u017e s\u00a0ostatn\u00edmi benzinkami.<\/p>\n
Levn\u00e1 cena p\u0159itom sama o\u00a0sob\u011b ne\u0159\u00edk\u00e1 nic o\u00a0tom, zda palivo spl\u0148uje po\u017eadovanou jakost. \u010cesk\u00e1 obchodn\u00ed inspekce kontroluje pohonn\u00e9 hmoty nap\u0159\u00ed\u010d trhem. Za rok 2025\u00a0nevyhov\u011blo stanoven\u00fdm po\u017eadavk\u016fm jen 10\u00a0z\u00a02\u00a0425\u00a0odebran\u00fdch vzork\u016f, tedy 0,4\u00a0procenta. Z\u00a0t\u011bchto celkov\u00fdch dat ale nelze d\u011blat z\u00e1v\u011br o\u00a0konkr\u00e9tn\u00ed s\u00edti.<\/p>\n
Levn\u00e9 palivo p\u0159it\u00e1hne masy lid\u00ed<\/p>\n
Pr\u00e1v\u011b vysok\u00e1 n\u00e1v\u0161t\u011bvnost je druh\u00e1 \u010d\u00e1st cel\u00e9 skl\u00e1da\u010dky. \u010c\u00edm ni\u017e\u0161\u00ed je mar\u017ee, t\u00edm v\u00edc litr\u016f mus\u00ed pumpa prodat, aby model fungoval. Tank ONO m\u00e1 v\u00fdhodu v\u00a0tom, \u017ee n\u00edzk\u00e1 cena sama p\u0159iv\u00e1d\u00ed \u0159idi\u010de. A\u00a0\u010d\u00e1st z\u00a0nich nekoup\u00ed jen benzin nebo naftu. Podle Ji\u0159\u00edho Ondry mlad\u0161\u00edho si v\u00edce ne\u017e sedm z\u00a0deseti z\u00e1kazn\u00edk\u016f k\u00a0pohonn\u00fdm hmot\u00e1m po\u0159izuje i\u00a0dopl\u0148kov\u00fd sortiment.<\/p>\n
Firma p\u0159itom nen\u00ed mal\u00fd region\u00e1ln\u00ed hr\u00e1\u010d. Jej\u00ed aktu\u00e1ln\u00ed cen\u00edk uv\u00e1d\u00ed des\u00edtky stanic nap\u0159\u00ed\u010d republikou od Plzn\u011b a\u00a0Prahy p\u0159es Brno a\u017e po severn\u00ed Moravu. Forbes ji \u0159ad\u00ed mezi nejv\u011bt\u0161\u00ed \u010desk\u00e9 rodinn\u00e9 podniky. Vysok\u00fd obrat tak stoj\u00ed na kombinaci n\u00edzk\u00e9 ceny, velk\u00e9ho po\u010dtu z\u00e1kazn\u00edk\u016f a\u00a0prodeje dal\u0161\u00edho zbo\u017e\u00ed.<\/p>\n
Levn\u00e1 cenovka z\u00e1rove\u0148 neznamen\u00e1 \u017e\u00e1dn\u00e9 kouzlo. Ceny paliv ovliv\u0148uje velkoobchodn\u00ed trh, rafinerie, dan\u011b a\u00a0dal\u0161\u00ed n\u00e1klady, kter\u00e9 \u0159e\u0161\u00ed v\u0161ichni prodejci. Rozd\u00edl se pak vytv\u00e1\u0159\u00ed mimo jin\u00e9 v\u00a0obchodn\u00ed mar\u017ei a\u00a0provozn\u00edm modelu.<\/p>\n
Proto m\u016f\u017ee Tank ONO p\u016fsobit, jako by prod\u00e1valo \u201epodez\u0159ele levn\u011b\u201c. Ve skute\u010dnosti je princip pom\u011brn\u011b p\u0159\u00edmo\u010dar\u00fd: na litru vyd\u011blat m\u00e1lo, prodat ho obrovsk\u00e9 mno\u017estv\u00ed a\u00a0\u010d\u00e1st z\u00e1kazn\u00edk\u016f p\u0159iv\u00e9st i\u00a0k dal\u0161\u00edmu n\u00e1kupu. Pro \u0159idi\u010de je v\u00fdsledkem \u010d\u00edslo na totemu, kter\u00e9 b\u00fdv\u00e1 \u010dasto p\u0159\u00edjemn\u011bj\u0161\u00ed ne\u017e u\u00a0konkurence. Pro firmu masov\u00fd provoz, na kter\u00e9m se i\u00a0mal\u00e9 mar\u017ee n\u00e1sob\u00ed obrovsk\u00fdm mno\u017estv\u00edm prodan\u00e9ho paliva.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma stav\u00ed na n\u00edzk\u00fdch cen\u00e1ch des\u00edtky let a\u00a0jej\u00ed spolumajitel Ji\u0159\u00ed Ondra letos v\u00a0b\u0159eznu popsal jednoduch\u00fd recept: s\u00ed\u0165 se…\n","protected":false},"author":2,"featured_media":188187,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[2621,67,68,2622,11371],"class_list":["post-188186","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-benzin","tag-business","tag-byznys","tag-nafta","tag-tankovani"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117139569833874090","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/188186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=188186"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/188186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/188187"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=188186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=188186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=188186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}