{"id":188791,"date":"2026-08-23T08:46:13","date_gmt":"2026-08-23T08:46:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/188791\/"},"modified":"2026-08-23T08:46:13","modified_gmt":"2026-08-23T08:46:13","slug":"kebab-pizza-a-popkorn-nemecka-armada-rekrutuje-pres-rychle-obcerstveni","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/188791\/","title":{"rendered":"Kebab, pizza a\u00a0popkorn. N\u011bmeck\u00e1 arm\u00e1da rekrutuje p\u0159es rychl\u00e9 ob\u010derstven\u00ed"},"content":{"rendered":"<p class=\"c_bB\">\u201eJednu kari\u00e9ru se v\u0161\u00edm,\u201c p\u00ed\u0161e se na jednom z\u00a0obal\u016f kebabov\u00e9ho sendvi\u010de ve st\u00e1nku s\u00a0rychl\u00fdm ob\u010derstven\u00edm v\u00a0Berl\u00edn\u011b. Na dal\u0161\u00edm se vyj\u00edm\u00e1 n\u00e1pis \u201eV\u017edycky z\u016fstane\u0161 hladov\u00fd\u201c. Pod hesly je v\u017edy QR k\u00f3d, kter\u00fd po na\u010dten\u00ed p\u0159es mobil vede na str\u00e1nky n\u011bmeck\u00e9 arm\u00e1dy, v\u0161iml si web <a data-dot=\"atm-link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.berliner-kurier.de\/berlin\/bundeswehr-doener-werbung-li.10308074\" class=\"c_N\">Berliner Kurier<\/a> (BK).<\/p>\n<p class=\"c_bB\">Obaly na kebab jsou sou\u010d\u00e1st\u00ed \u201eambientn\u00ed reklamy\u201c, jak kampa\u0148 ozna\u010dilo ministerstvo obrany. N\u00e1borov\u00e9 materi\u00e1ly nechal Bundeswehr um\u00edstit na m\u00edsta, kde se potenci\u00e1ln\u00ed uchaze\u010di pohybuj\u00ed v\u00a0r\u00e1mci sv\u00fdch b\u011b\u017en\u00fdch denn\u00edch aktivit. <\/p>\n<p class=\"c_bB\">Prodejny kebabu za \u00fa\u010dast na kampani nedost\u00e1vaj\u00ed \u017e\u00e1dnou odm\u011bnu, do programu se m\u016f\u017eou zapojit dobrovoln\u011b. Z\u00e1rove\u0148 v\u0161ak d\u00edky tomu u\u0161et\u0159\u00ed, proto\u017ee obaly se sloganem z\u00edskaj\u00ed od zadavatele zadarmo. \u201eNa internetu stoj\u00ed \u010dty\u0159i\u00a0tis\u00edce obal\u016f na kebab v\u00edce ne\u017e 30\u00a0eur (723\u00a0K\u010d),\u201c doplnil Berliner Kurier.<\/p>\n<p class=\"c_bB\">Podobn\u00e9 n\u00e1borov\u00e9 akce se odehr\u00e1vaj\u00ed i\u00a0v dal\u0161\u00edch \u010d\u00e1stech zem\u011b. V\u00a0ji\u017en\u00edm N\u011bmecku na kari\u00e9ru v\u00a0arm\u00e1d\u011b l\u00e1kaly krabice na pizzu se sloganem \u201eA m\u00e1\u0161 i\u00a0n\u011bjak\u00e9 schopnosti?\u201c. Kino v\u00a0bavorsk\u00e9m Norimberku prod\u00e1valo popcorn v\u00a0pytl\u00edc\u00edch a\u00a0kel\u00edmc\u00edch s\u00a0maskovac\u00edm vzorem a\u00a0n\u00e1pisem \u201eVezmi to do sv\u00fdch rukou\u201c, p\u00ed\u0161e web <a data-dot=\"atm-link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.nordbayern.de\/nuernberg\/auch-in-nurnberg-werbe-offensive-im-minecraft-film-bundeswehr-will-mit-popcorn-tuten-rekrutieren-1.14663465\" class=\"c_N\">Nordbayern<\/a>.<\/p>\n<p class=\"c_bB\">Netradi\u010dn\u00ed n\u00e1borov\u00e1 strategie p\u0159ich\u00e1z\u00ed v\u00a0dob\u011b, kdy Berl\u00edn usilovn\u011b pracuje na roz\u0161\u00ed\u0159en\u00ed sv\u00fdch ozbrojen\u00fdch sil. Bundeswehr m\u011bl na konci \u010dervence 186\u00a0705\u00a0aktivn\u00edch voj\u00e1k\u016f\u00a0\u2013 co\u017e je nejvy\u0161\u0161\u00ed po\u010det za posledn\u00edch 13\u00a0let. Do roku 2035\u00a0chce dos\u00e1hnout po\u010dtu 260\u00a0tis\u00edc, aby splnil c\u00edle, k\u00a0nim\u017e se N\u011bmecko zav\u00e1zalo v\u00a0Severoatlantick\u00e9 alianci, doplnil port\u00e1l <a data-dot=\"atm-link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.politico.eu\/article\/german-military-turns-to-kebab-wrappers-for-recruitment\/\" class=\"c_N\">Politico<\/a>.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/zahranicni-evropa-fiasko-nemecke-armady-do-klicove-mise-v-litve-chybi-tisice-vojaku-40592846\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"2304\" width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787474773_637_CZNLM.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eJednu kari\u00e9ru se v\u0161\u00edm,\u201c p\u00ed\u0161e se na jednom z\u00a0obal\u016f kebabov\u00e9ho sendvi\u010de ve st\u00e1nku s\u00a0rychl\u00fdm ob\u010derstven\u00edm v\u00a0Berl\u00edn\u011b. Na dal\u0161\u00edm&hellip;\n","protected":false},"author":2,"featured_media":188792,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[4124,109,108,106,14591,375,6452],"class_list":["post-188791","post","type-post","status-publish","format-standard","has-post-thumbnail","category-evropa","tag-bundeswehr","tag-europa","tag-europe","tag-evropa","tag-kebab","tag-nemecko","tag-rychle-obcerstveni"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117143954680493399","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/188791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=188791"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/188791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/188792"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=188791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=188791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=188791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}