{"id":189079,"date":"2026-08-23T14:51:05","date_gmt":"2026-08-23T14:51:05","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/189079\/"},"modified":"2026-08-23T14:51:05","modified_gmt":"2026-08-23T14:51:05","slug":"investovani-lukase-kubika-proc-nekteri-lide-nebudou-nikdy-bohati","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/189079\/","title":{"rendered":"Investov\u00e1n\u00ed Luk\u00e1\u0161e Kub\u00edka. Pro\u010d n\u011bkte\u0159\u00ed lid\u00e9 nebudou nikdy bohat\u00ed"},"content":{"rendered":"<p class=\"Big\">P\u0159ed n\u011bkolika dny jsem sed\u011bl na sch\u016fzce s klientem, kter\u00fd vyd\u011bl\u00e1v\u00e1 v\u00edc ne\u017e v\u011bt\u0161ina \u010desk\u00fdch dom\u00e1cnost\u00ed. Dobr\u00e1 pr\u00e1ce, vlastn\u00ed bydlen\u00ed, rodina, stabiln\u00ed p\u0159\u00edjem. Kdy\u017e jsme za\u010dali prob\u00edrat jeho finance, v\u0161echno p\u016fsobilo naprosto b\u011b\u017en\u011b. Pak jsem se zeptal na jednoduchou v\u011bc: \u201eKdyby se v\u00e1m z\u00edtra pokazilo auto a oprava st\u00e1la sto tis\u00edc korun, odkud byste ty pen\u00edze vzal?\u201c Chv\u00edli p\u0159em\u00fd\u0161lel, a nakonec \u0159ekl, \u017ee by si pravd\u011bpodobn\u011b p\u016fj\u010dil. <\/p>\n<p>\n\t Ta odpov\u011b\u010f m\u011b vlastn\u011b ani nep\u0159ekvapila. Za v\u00edce ne\u017e dvacet let v oboru jsem podobn\u00fdch rozhovor\u016f vedl des\u00edtky. \u010casto sed\u00edm naproti lidem, kte\u0159\u00ed um\u00ed velmi dob\u0159e vyd\u011bl\u00e1vat pen\u00edze. Jen nikdy nev\u011bnovali dost pozornosti tomu, co se s nimi d\u011bje potom. Je dobr\u00e9 v\u011bd\u011bt, kde se rozhoduje o tom, jak si bude rodina za deset nebo dvacet let finan\u010dn\u011b st\u00e1t.\n<\/p>\n<p>\n\t Klient\u016f se pt\u00e1m: \u201eKolik z posledn\u00ed v\u00fdplaty v\u00e1m dnes je\u0161t\u011b skute\u010dn\u011b pat\u0159\u00ed? Nep\u0159\u00edslu\u0161\u00ed mi kontrolovat jejich rozpo\u010det. Sama odpov\u011b\u010f v\u011bt\u0161inou napov\u00ed v\u00edc ne\u017e hodinov\u00e1 anal\u00fdza p\u0159\u00edjm\u016f a v\u00fddaj\u016f. N\u011bkte\u0159\u00ed lid\u00e9 maj\u00ed vysok\u00fd p\u0159\u00edjem, a n\u011bkolik dn\u00ed p\u0159ed dal\u0161\u00ed v\u00fdplatou je \u00fa\u010det t\u00e9m\u011b\u0159 pr\u00e1zdn\u00fd. Jin\u00ed vyd\u011bl\u00e1vaj\u00ed podstatn\u011b m\u00e9n\u011b, p\u0159esto maj\u00ed rezervu, pravideln\u011b investuj\u00ed a ne\u0159e\u0161\u00ed ka\u017edou ne\u010dekanou fakturu \u010di n\u00e1klad.\n<\/p>\n<p>\n\t Vzpom\u00edn\u00e1m si na man\u017eele, kte\u0159\u00ed si ka\u017ed\u00fd m\u011bs\u00edc odkl\u00e1dali t\u0159i tis\u00edce korun a jednou za rok vkl\u00e1dali mimo\u0159\u00e1dn\u00e9 vklady do investic. Nikdy nem\u011bli pocit, \u017ee d\u011blaj\u00ed n\u011bco mimo\u0159\u00e1dn\u00e9ho. Kdy\u017e jsme se po n\u011bkolika letech znovu se\u0161li, m\u011bli zaplacenou rekonstrukci domu, vytvo\u0159enou rezervu a investice pro d\u011bti. Nic z toho nep\u0159i\u0161lo b\u011bhem jednoho roku. Jen dlouhou dobu opakovali stejn\u00e9 rozhodnut\u00ed a vytrvali.\n<\/p>\n<p>\n\t Velmi \u010dasto sl\u00fdch\u00e1m tak\u00e9 v\u011btu: \u201eZa\u010dnu investovat, a\u017e budu vyd\u011bl\u00e1vat v\u00edc.\u201c N\u011bkdo \u010dek\u00e1 na lep\u0161\u00ed \u00farokov\u00e9 sazby, jin\u00fd na klidn\u011bj\u0161\u00ed situaci na trz\u00edch a dal\u0161\u00ed na okam\u017eik, kdy u\u017e nebude spl\u00e1cet auto nebo rekonstrukci. \u010cas ale mezit\u00edm b\u011b\u017e\u00ed d\u00e1l.\n<\/p>\n<p>\n\t P\u0159ed \u010dasem jsem dv\u011bma klient\u016fm po\u010d\u00edtal stejn\u00fd investi\u010dn\u00ed model. Jeden za\u010dal o deset let d\u0159\u00edve ne\u017e druh\u00fd. M\u011bli podobn\u00e9 p\u0159\u00edjmy, podobn\u00e9 mo\u017enosti a snad i stejnou strategii. Rozd\u00edl vytvo\u0159il pr\u00e1v\u011b \u010das. Nastaven\u00ed zrcadla a n\u00e1sledn\u00e9 p\u0159ekvapen\u00ed n\u011bkter\u00fdch klient\u016f, \u017ee jim \u010das protekl mezi prsty. Takov\u00e9 chv\u00edle b\u00fdvaj\u00ed na sch\u016fzk\u00e1ch siln\u011bj\u0161\u00ed ne\u017e d\u016frazn\u00e1 prezentace. Najednou je vid\u011bt, \u017ee odlo\u017een\u00e9 rozhodnut\u00ed m\u00e1 svoji cenu, i kdy\u017e ji \u010dlov\u011bk ka\u017ed\u00fd m\u011bs\u00edc nevid\u00ed na v\u00fdpisu z \u00fa\u010dtu.\n<\/p>\n<p>\n\t Velkou \u010d\u00e1st sv\u00e9 pr\u00e1ce dnes tr\u00e1v\u00edm s rodinami, kter\u00e9 \u0159e\u0161\u00ed bydlen\u00ed. Prob\u00edr\u00e1me hypot\u00e9ku, koupi v\u011bt\u0161\u00edho domu nebo rekonstrukci. D\u0159\u00edve nebo pozd\u011bji se rozhovor sto\u010d\u00ed k ot\u00e1zk\u00e1m, kter\u00e9 v p\u016fvodn\u00edm pl\u00e1nu v\u016fbec nebyly. Jak dlouho rodina zvl\u00e1dne spl\u00e1cet v\u0161echny z\u00e1vazky, kdyby jeden z partner\u016f p\u0159i\u0161el na n\u011bkolik m\u011bs\u00edc\u016f o p\u0159\u00edjem? Kde vezmou d\u011bti pen\u00edze na studium? Jak budou vypadat jejich finance ve chv\u00edli, kdy skon\u010d\u00ed pracovn\u00ed \u017eivot?\n<\/p>\n<p>\n\t Finance jsou zvl\u00e1\u0161tn\u00ed obor. Radu nab\u00edz\u00ed t\u00e9m\u011b\u0159 ka\u017ed\u00fd. Na rodinn\u00e9 oslav\u011b se mluv\u00ed o nemovitostech, kolega doporu\u010duje akcie, a soci\u00e1ln\u00ed s\u00edt\u011b jsou pln\u00e9 lid\u00ed, kte\u0159\u00ed b\u011bhem jedn\u00e9 minuty vysv\u011btl\u00ed, kam investovat milion korun. P\u0159ed n\u011bkolika m\u011bs\u00edci za mnou p\u0159i\u0161el klient s t\u00edm, \u017ee chce prodat v\u011bt\u0161inu sv\u00e9ho portfolia. Kamar\u00e1d pr\u00fd vyd\u011blal mnohem v\u00edc. Po hodin\u011b rozhovoru jsme zjistili, \u017ee kamar\u00e1d je o patn\u00e1ct let mlad\u0161\u00ed, nem\u00e1 d\u011bti, nespl\u00e1c\u00ed hypot\u00e9ku a investuje pen\u00edze, kter\u00e9 nebude dlouho pot\u0159ebovat. Jejich \u017eivotn\u00ed situace byla \u00fapln\u011b jin\u00e1.\n<\/p>\n<p>\n\t Ned\u00e1vno jsem vid\u011bl prezentaci o d\u016fvodech, pro\u010d si \u010d\u00e1st lid\u00ed nikdy nevybuduje v\u011bt\u0161\u00ed majetek. Cestou dom\u016f jsem si uv\u011bdomil, kolik z t\u011bch bod\u016f potk\u00e1v\u00e1m p\u0159i b\u011b\u017en\u00fdch sch\u016fzk\u00e1ch. V\u00fdplata p\u0159ijde na \u00fa\u010det a b\u011bhem n\u011bkolika dn\u016f zmiz\u00ed. Tvorba rezervy se odlo\u017e\u00ed na p\u0159\u00ed\u0161t\u00ed rok. Investov\u00e1n\u00ed se posune na dobu, a\u017e bude v\u00edc pen\u011bz. Ka\u017ed\u00e9 z t\u011bch rozhodnut\u00ed p\u016fsob\u00ed samo o sob\u011b nevinn\u011b. Za jeden m\u011bs\u00edc se t\u00e9m\u011b\u0159 nic nestane. Ani po roce nemus\u00ed b\u00fdt rozd\u00edl v\u00fdrazn\u00fd. Po patn\u00e1cti nebo dvaceti letech u\u017e b\u00fdv\u00e1 vid\u011bt velmi dob\u0159e.\n<\/p>\n<p>\n\t Kdy\u017e se m\u011b dnes n\u011bkdo zept\u00e1, pro\u010d n\u011bkter\u00fdm lidem majetek st\u00e1le unik\u00e1, vybav\u00ed se mi pr\u00e1v\u011b tyto sch\u016fzky. Rozhodnut\u00ed, kter\u00e1 lid\u00e9 d\u011blaj\u00ed kr\u00e1tce po v\u00fdplat\u011b. Rozhovory nad rodinn\u00fdm rozpo\u010dtem. Chv\u00edle, kdy se rozhodnou n\u011bco odlo\u017eit nebo naopak ud\u011blat prvn\u00ed krok. Ono toti\u017e v kone\u010dn\u00e9m d\u016fsledku nen\u00ed tak d\u016fle\u017eit\u00e1 schopnost vyd\u011bl\u00e1vat pen\u00edze jako schopnost pen\u00edze udr\u017eet a spr\u00e1vn\u011b nasm\u011brovat.\n<\/p>\n<p>\n\t Autor je oblastn\u00edm \u0159editelem Broker Consulting<\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159ed n\u011bkolika dny jsem sed\u011bl na sch\u016fzce s klientem, kter\u00fd vyd\u011bl\u00e1v\u00e1 v\u00edc ne\u017e v\u011bt\u0161ina \u010desk\u00fdch dom\u00e1cnost\u00ed. Dobr\u00e1 pr\u00e1ce,&hellip;\n","protected":false},"author":2,"featured_media":189080,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,2770,2771,2768,2769,599,177,2772],"class_list":["post-189079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-morava","tag-ostravsko","tag-patriot","tag-patriot-magazin","tag-slezsko","tag-zpravodajstvi","tag-zpravy-z-ostravska"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117145389138631623","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/189079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=189079"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/189079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/189080"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=189079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=189079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=189079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}