{"id":189217,"date":"2026-08-23T17:58:09","date_gmt":"2026-08-23T17:58:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/189217\/"},"modified":"2026-08-23T17:58:09","modified_gmt":"2026-08-23T17:58:09","slug":"vytiskni-si-sam-3d-tiskarny-zacaly-menit-trh-s-hrackami","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/189217\/","title":{"rendered":"Vytiskni si s\u00e1m. 3D tisk\u00e1rny za\u010daly m\u011bnit trh s\u00a0hra\u010dkami"},"content":{"rendered":"

UNICEF tvrd\u00ed, \u017ee se na sv\u011bt\u011b nach\u00e1z\u00ed zhruba 2,4\u00a0miliardy d\u011bt\u00ed mlad\u0161\u00edch osmn\u00e1cti let. Necelou t\u0159etinu populace tak zab\u00edraj\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edci hra\u010dk\u00e1\u0159sk\u00e9ho pr\u016fmyslu.<\/p>\n

Mezi nimi a\u00a0jejich rodi\u010di se rozr\u016fst\u00e1 trend, kter\u00fd umo\u017e\u0148uje v\u00fdrobc\u016fm pou\u017e\u00edvat nejmodern\u011bj\u0161\u00ed technologie a\u00a0rodin\u00e1m, \u017ee si jednoho dne hra\u010dky samy vyrob\u00ed. Nevyh\u00fdb\u00e1 se ani \u010cesku. Jde o\u00a0hra\u010dky vyti\u0161t\u011bn\u00e9 na 3D tisk\u00e1rn\u00e1ch.<\/p>\n

Konzulta\u010dn\u00ed spole\u010dnost Industry ARC zve\u0159ejnila v\u00a0roce 2023\u00a0studii, podle n\u00ed\u017e dos\u00e1hne segment trhu s\u00a0ti\u0161t\u011bn\u00fdmi hra\u010dkami do roku 2030\u00a0hodnoty 130\u00a0milion\u016f dolar\u016f a\u00a0poroste pr\u016fm\u011brn\u00fdm tempem 8,6\u00a0procenta za rok. Spojen\u00ed technologie s\u00a0hra\u010dkami slibuje dvoj\u00ed u\u017eit\u00ed, jednak v\u00fdrobu produkt\u016f zaveden\u00fdmi v\u00fdrobci a\u00a0n\u00e1sledn\u00fd prodej z\u00e1kazn\u00edk\u016fm. A\u00a0tak\u00e9 prodeje samotn\u00fdch za\u0159\u00edzen\u00ed do dom\u00e1cnost\u00ed.<\/p>\n

Nejv\u011bt\u0161\u00ed hr\u00e1\u010di pr\u016fmyslu, jako americk\u00fd tv\u016frce panenek Barbie, firma Mattel, prov\u00e1d\u00ed pokusy v\u00a0obou oblastech. Mezi evropsk\u00fdmi z\u00e1stupci si pak ve v\u00fdrob\u011b stavebnic pom\u00e1h\u00e1 nap\u0159\u00edklad spole\u010dnost Lego. V\u00a0\u010desk\u00e9 kotlin\u011b s\u00a03D tisk\u00e1rnami pracuje zase v\u00fdrobce legend\u00e1rn\u00edho Igr\u00e1\u010dka, spole\u010dnost Efko.<\/p>\n

\u201e3D tisk nab\u00edz\u00ed v\u00a0z\u00e1sad\u011b dv\u011b mo\u017enosti vyu\u017eit\u00ed. Prvn\u00ed je, \u017ee si z\u00e1kazn\u00edk n\u011bco vytiskne doma. Nejv\u011bt\u0161\u00ed hodnotou je v\u00a0tomto p\u0159\u00edpad\u011b z\u00e1\u017eitek z\u00a0vlastn\u00ed v\u00fdroby. To m\u00e1 budoucnost jako dopln\u011bk k\u00a0hra\u010dce ne\u017e jako jej\u00ed n\u00e1hrada,\u201c \u0159\u00edk\u00e1 pro Seznam Zpr\u00e1vy Byznys<\/a> \u0161\u00e9f spole\u010dnosti Efko vyr\u00e1b\u011bj\u00edc\u00ed Igr\u00e1\u010dka a\u00a0prezident Sdru\u017een\u00ed pro hra\u010dku a\u00a0hru Miroslav Kot\u00edk.<\/p>\n

<\/a><\/p>\n

\u201ePracujeme s\u00a0touto mo\u017enost\u00ed u\u00a0na\u0161\u00ed autodr\u00e1hy ITES. Vyvinuli jsme podvozek, na kter\u00fd lze nasadit vlastn\u00ed karoserii vyti\u0161t\u011bnou na 3D tisk\u00e1rn\u011b. U\u017eivatel si m\u016f\u017ee navrhnout z\u00e1vodn\u00ed auto nebo si st\u00e1hnout p\u0159ipraven\u00fd model a\u00a0d\u00e1l ho upravovat. Autodr\u00e1ha se propojuje s\u00a0modela\u0159inou a\u00a0tvo\u0159ivost\u00ed,\u201c dodal.<\/p>\n

Druhou mo\u017enost\u00ed je podle Kot\u00edka vyu\u017eit\u00ed 3D tisk\u00e1ren p\u0159\u00edmo u\u00a0v\u00fdrobce. Efko zat\u00edm zva\u017euje tisk pro mal\u00e9 individu\u00e1ln\u00ed s\u00e9rie k\u00a0Igr\u00e1\u010dkovi. Tisk zat\u00edm rychlost\u00ed a\u00a0cenou nedok\u00e1\u017ee nahradit vst\u0159ikov\u00e1n\u00ed plast\u016f do forem, jak podnik vyr\u00e1b\u00ed Igr\u00e1\u010dka. Zat\u00edmco Kot\u00edk roz\u0161\u00ed\u0159en\u00ed tisku ve firm\u011b zva\u017euje, dal\u0161\u00ed tuzemsk\u00fd hra\u010dk\u00e1\u0159, spole\u010dnost jm\u00e9nem Potv\u016frkov, u\u017e v\u00a0roce 2021\u00a0nakoupil tisk\u00e1rny od Prusa Research a\u00a0pustil se do d\u00edla.<\/p>\n

Nespo\u010det kloub\u016f<\/p>\n

Deseticentimetrov\u00e1 \u017e\u00e1ba perle\u0165ov\u00e9 barvy rozh\u00fdbe hlavu p\u0159i ka\u017ed\u00e9m dotyku. P\u016flmetrov\u00fd drak vedle n\u00ed se d\u00edv\u00e1 zp\u0159\u00edma do o\u010d\u00ed mal\u00e9mu chlapci. Za dra\u010d\u00ed hlavou se asi osmn\u00e1ctilet\u00fd mlad\u00edk rozhl\u00ed\u017e\u00ed zleva doprava. Potenci\u00e1ln\u00ed z\u00e1kazn\u00edci krou\u017e\u00ed kolem pultu v\u00a0pra\u017esk\u00e9 pobo\u010dce Potv\u016frkova ze v\u0161ech stran. Kolem prodejce stoj\u00ed plochy pokryt\u00e9 plastov\u00fdmi zv\u00ed\u0159aty a\u00a0obludami v\u0161ech barev i\u00a0velikost\u00ed.<\/p>\n

\u201eDa\u0159\u00ed se n\u00e1m. N\u00e1\u0161 obrat vzrostl meziro\u010dn\u011b o\u00a0132\u00a0procent. Za\u010d\u00ednali jsme p\u0159ed p\u011bti lety s\u00a0jednou tisk\u00e1rnou a\u00a0dnes jich m\u00e1me kolem 50\u00a0a\u00a0n\u011bkolika\u010dlenn\u00fd t\u00fdm. Na\u0161e v\u00fdrobky prod\u00e1v\u00e1me prost\u0159ednictv\u00edm vlastn\u00edho e-shopu, obchodn\u00edch partner\u016f, trh\u016f a\u00a0st\u00e1nku v\u00a0obchodn\u00edm dom\u011b M\u00e1j v\u00a0Praze. Z\u00e1jem m\u00e1me nejen z\u00a0\u010cesk\u00e9 republiky, ale tak\u00e9 ze zahrani\u010d\u00ed. Velkou v\u00fdhodou 3D tisku je, \u017ee m\u016f\u017eeme rychle za\u0159azovat nov\u00e1 zv\u00ed\u0159\u00e1tka, m\u011bnit jejich velikosti a\u00a0barvy a\u00a0vyr\u00e1b\u011bt i\u00a0mal\u00e9 s\u00e9rie bez n\u00e1kladn\u00fdch forem,\u201c vypo\u010d\u00edt\u00e1v\u00e1 pro Seznam Zpr\u00e1vy Byznys \u0159editel spole\u010dnosti Jan Kacerovsk\u00fd.<\/p>\n

Foto: Jan Kacerovsk\u00fd<\/p>\n

Pra\u017esk\u00e1 pobo\u010dka Potv\u016frkova s\u00eddl\u00ed v\u00a0obchodn\u00edm dom\u011b M\u00e1j.<\/p>\n

Potv\u016frkov specializuj\u00edc\u00ed se na pohybliv\u00e9 potv\u016frky v\u0161ech tvar\u016f i\u00a0barev vznikl podle zakladatele d\u00edky jeho dce\u0159i. \u010cty\u0159let\u00e9mu d\u011bv\u010deti se l\u00edbil model \u201edr\u00e1\u010dka\u201c s\u00a0pohybliv\u00fdmi klouby. Na internetu s\u00a0otcem na\u0161li model b\u00e1jn\u00e9ho tvora, kter\u00fd se nedal nikde koupit. <\/p>\n

Kacerovsk\u00fd proto po\u0159\u00eddil dom\u016f prvn\u00ed 3D tisk\u00e1rnu od Prusa Research a\u00a0dr\u00e1\u010dka vytiskli. Jeho dceru hra\u010dka bavila a\u00a0podnikatele napadlo, \u017ee by o\u00a0tyto hra\u010dky mohly m\u00edt z\u00e1jem i\u00a0dal\u0161\u00ed d\u011bti. Byznys pl\u00e1n byl na sv\u011bt\u011b a\u00a0Potv\u016frkov nyn\u00ed vyrob\u00ed zhruba 500\u00a0p\u0159\u00ed\u0161erek ka\u017ed\u00fd den.<\/p>\n

Do ka\u017ed\u00e9 rodiny<\/p>\n

Pronik\u00e1n\u00ed 3D tisku do hra\u010dk\u00e1\u0159sk\u00e9ho pr\u016fmyslu s\u00a0sebou nese i\u00a0\u0159adu sporn\u00fdch moment\u016f. Jeden z\u00a0nejv\u011bt\u0161\u00edch v\u00fdrobc\u016f odv\u011btv\u00ed, firma Mattel, vyr\u00e1b\u011bla ve spolupr\u00e1ci s\u00a0technologickou spole\u010dnost\u00ed Autodesk tisk\u00e1rnu jm\u00e9nem ThingMaker. Na n\u00ed si d\u011bti m\u011bly tisknout samy. V\u00a0roce 2016\u00a0to ozn\u00e1mili sv\u011btu a\u00a0za\u010daly se mno\u017eit informace o\u00a0revoluci v\u00a0pr\u016fmyslu. P\u0159edstaven\u00ed 3D tisk\u00e1rny hra\u010dek pro dom\u00e1cnosti Mattelu skon\u010dilo debaklem.<\/p>\n

\u201eMattel svou d\u011btskou 3D tisk\u00e1rnu ThingMaker p\u0159edstavil u\u017e v\u00a0roce 2016.\u00a0Uveden\u00ed na trh n\u011bkolikr\u00e1t odlo\u017eil a\u00a0v roce 2019\u00a0projekt ukon\u010dil. Tisk\u00e1rna se do prodeje nedostala. To samo o\u00a0sob\u011b ukazuje, \u017ee p\u0159edstava rychl\u00e9 revoluce byla od reality pom\u011brn\u011b daleko. Nestoj\u00edme na prahu \u00e9ry, kdy si d\u011bti budou b\u011b\u017en\u011b vyr\u00e1b\u011bt cel\u00e9 hra\u010dky samy. Pro tisk pot\u0159ebujete tisk\u00e1rnu, data, spr\u00e1vn\u011b nastaven\u00fd proces, prov\u011b\u0159en\u00fd materi\u00e1l a\u00a0\u010dasto tak\u00e9 n\u00e1sledn\u00e9 opracov\u00e1n\u00ed nebo sestaven\u00ed,\u201c stoj\u00ed nohama na zemi Miroslav Kot\u00edk.<\/p>\n

Tisk\u00e1rna m\u011bla vypadat jako mal\u00e1 mikrovlnn\u00e1 trouba napojen\u00e1 na aplikaci. V\u00a0n\u00ed se nach\u00e1zela datab\u00e1ze hotov\u00fdch model\u016f panenek, zv\u00ed\u0159\u00e1tek a\u00a0postavi\u010dek. Pl\u00e1novan\u00e1 cena za\u0159\u00edzen\u00ed byla necel\u00fdch 300\u00a0dolar\u016f, tedy zhruba 7500\u00a0korun. Jen\u017ee re\u00e1ln\u00fd v\u00fdsledek se nedostavil. \u0158ada firem z\u00a0odv\u011btv\u00ed z\u016fst\u00e1v\u00e1 v\u016f\u010di technologick\u00e9 revoluci v\u00a0hra\u010dk\u00e1\u0159stv\u00ed skeptick\u00e1.<\/p>\n

<\/a><\/p>\n

\u201ePokud Mattel n\u011bco skute\u010dn\u011b uvede, uvid\u00edme, jak to dopadne. My zat\u00edm s\u00a0takov\u00fdmi hra\u010dkami nepracujeme. Domn\u00edv\u00e1m se, \u017ee pokud to nebudou vyr\u00e1b\u011bt velk\u00e9 firmy, tak se t\u011b\u017eko doc\u00edl\u00ed po\u017eadavk\u016f na bezpe\u010dnost a\u00a0hygienu. Ty jsou velmi siln\u00e9 a\u00a0jejich spln\u011bn\u00ed velmi n\u00e1ro\u010dn\u00e9 a\u00a0drah\u00e9. Samoz\u0159ejm\u011b, pokud rodi\u010de na takov\u00e9 testy rezignuj\u00ed a\u00a0p\u0159ijmou v\u0161echna rizika z\u00a0toho vypl\u00fdvaj\u00edc\u00ed, tak je mo\u017en\u00e9, \u017ee si budou doma n\u011bjak\u00e9 hra\u010dky vyr\u00e1b\u011bt. P\u0159edpokl\u00e1d\u00e1m, \u017ee technologie bude vhodn\u00e1 pro jednoduch\u00e9 tvary bez elektroniky \u010di slo\u017eit\u011bj\u0161\u00edch funkc\u00ed,\u201c odpov\u00edd\u00e1 redakci \u0159editel spole\u010dnosti Bambule Petr Homolka.<\/p>\n

Upozor\u0148uje tak na dal\u0161\u00ed probl\u00e9m\u00a0\u2013 jak p\u0159i 3D tisku vy\u0159e\u0161it zdravotn\u00ed standardy, jimi\u017e se v\u00fdrobci hra\u010dek mus\u00ed podle Evropsk\u00e9 unie \u0159\u00eddit. Potv\u016frkov si proto postavil vlastn\u00ed v\u00fdrobn\u00ed proces, kter\u00fd m\u00e1 od za\u010d\u00e1tku do konce pod kontrolou a\u00a0m\u016f\u017ee tak dolo\u017eit p\u016fvod materi\u00e1lu, v\u00fdrobu i\u00a0odpov\u011bdnost za v\u00fdrobek.<\/p>\n

Probl\u00e9m popsan\u00fd Homolkou se tak t\u00fdk\u00e1 sp\u00ed\u0161e hra\u010dek-objedn\u00e1vek z\u00a0\u010d\u00ednsk\u00fdch tr\u017ei\u0161\u0165, jako je Temu. Tam pom\u016f\u017ee podle v\u00fdrobc\u016f d\u016fsledn\u00e1 kontrola a\u00a0vym\u00e1h\u00e1n\u00ed pravidel platn\u00fdch v\u00a0Unii.<\/p>\n","protected":false},"excerpt":{"rendered":"UNICEF tvrd\u00ed, \u017ee se na sv\u011bt\u011b nach\u00e1z\u00ed zhruba 2,4\u00a0miliardy d\u011bt\u00ed mlad\u0161\u00edch osmn\u00e1cti let. Necelou t\u0159etinu populace tak zab\u00edraj\u00ed…\n","protected":false},"author":2,"featured_media":189218,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[7164,67,68,2351,13109],"class_list":["post-189217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-3d-tisk","tag-business","tag-byznys","tag-hracky","tag-prusa-research"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117146124534447275","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/189217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=189217"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/189217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/189218"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=189217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=189217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=189217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}