{"id":189595,"date":"2026-08-24T06:35:15","date_gmt":"2026-08-24T06:35:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/189595\/"},"modified":"2026-08-24T06:35:15","modified_gmt":"2026-08-24T06:35:15","slug":"cesi-jsou-nejvetsimi-lovci-slev-v-evrope-k-nakupum-podle-ceny-jsme-tlaceni-rika-analytik","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/189595\/","title":{"rendered":"\u010ce\u0161i jsou nejv\u011bt\u0161\u00edmi lovci slev v Evrop\u011b. K n\u00e1kup\u016fm podle ceny jsme tla\u010deni, \u0159\u00edk\u00e1 analytik"},"content":{"rendered":"

\n Spot\u0159ebitel\u00e9 v \u010cesk\u00e9 republice se st\u00e1le \u010dast\u011bji uchyluj\u00ed k n\u00e1kup\u016fm zlevn\u011bn\u00fdch potravin. A to i p\u0159esto, \u017ee prudk\u00e9 zdra\u017eov\u00e1n\u00ed v obchodech pominulo. Dokl\u00e1daj\u00ed to \u010d\u00edsla spole\u010dnosti NielsenIQ a Svazu obchodu a cestovn\u00edho ruchu. Podle agr\u00e1rn\u00edho analytika Petra Havla je v lidech zako\u0159en\u011bn\u00e1 snaha po ni\u017e\u0161\u00edch cen\u00e1ch u\u017e od doby p\u0159ed listopadem 1989. N\u00e1sledn\u00fd p\u0159\u00edchod obchodn\u00edch \u0159et\u011bzc\u016f m\u011bl za n\u00e1sledek tvrd\u00fd boj o z\u00e1kazn\u00edky prost\u0159ednictv\u00edm cen. Trend ale zesiluje a nic nenasv\u011bd\u010duje sni\u017eov\u00e1n\u00ed ak\u010dn\u00edch nab\u00eddek, jako je tomu v z\u00e1padn\u00edch zem\u00edch.\n <\/p>\n

Podle dat <\/a>obou spole\u010dnost\u00ed tvo\u0159\u00ed n\u00e1kupy v akc\u00edch t\u00e9m\u011b\u0159 60 procent \u00fatraty za potraviny a drogistick\u00e9 zbo\u017e\u00ed. V porovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem se jedn\u00e1 o n\u00e1r\u016fst o dva procentn\u00ed body. Z v\u00fdzkumu tak\u00e9 vypl\u00fdv\u00e1, \u017ee \u010ce\u0161i nakupuj\u00ed ve slev\u00e1ch nejv\u00edce z cel\u00e9 Evropy. Podobn\u011b se k ak\u010dn\u00edmu zbo\u017e\u00ed uchyluj\u00ed tak\u00e9 na Slovensku, v Ma\u010farsku nebo D\u00e1nsku.<\/p>\n

\u010cT\u011aTE TAK\u00c9: Zelenskyj dok\u00e1zal t\u00e9m\u011b\u0159 nemo\u017en\u00e9. Washington poslal Putinovi jasn\u00fd vzkaz, odhaluje anal\u00fdza.<\/a><\/p>\n

Nej\u010dast\u011bj\u0161\u00edm zbo\u017e\u00edm v akci jsou podle gener\u00e1ln\u00edho \u0159editele NielsenIQ Karla T\u00fdra m\u00e1slo, margar\u00edn, pivo, k\u00e1va, cukr nebo vejce. Z\u00e1kazn\u00edci nav\u00edc nejsou v\u011brn\u00ed obchodn\u00edm \u0159et\u011bzc\u016fm a m\u011bn\u00ed prodejny kv\u016fli aktu\u00e1ln\u00edm slev\u00e1m. \u201eV\u00fdrazn\u00fdm rysem \u010desk\u00e9ho trhu z\u016fst\u00e1v\u00e1 obliba slevov\u00fdch akc\u00ed. Slevov\u00e9 akce z\u016fst\u00e1vaj\u00ed pro spot\u0159ebitele velmi d\u016fle\u017eit\u00e9 a st\u00e1le v\u00fdrazn\u011bji ovliv\u0148uj\u00ed nejen to, co nakoup\u00ed, ale tak\u00e9 kde sv\u016fj n\u00e1kup uskute\u010dn\u00ed. T\u00e9m\u011b\u0159 \u0161est z ka\u017ed\u00fdch deseti korun utracen\u00fdch za potraviny a drogerii dnes projde promo\u010dn\u00ed akc\u00ed. U zna\u010dkov\u00fdch potravin a drogerie se ve slev\u00e1ch prod\u00e1 64 procent v\u00fdrobk\u016f, u priv\u00e1tn\u00edch zna\u010dek je to 46 procent,\u201c uvedl T\u00fdra.<\/p>\n

\n \u010ct\u011bte tak\u00e9\n <\/p>\n

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\"Ministr<\/p>\n

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\n \u010ct\u011bte tak\u00e9\n <\/p>\n

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\n Macinka: \u010cesk\u00e1 centra povede Jukl. Ministerstvo nechce ru\u0161it \u017e\u00e1dnou pobo\u010dku\n <\/p>\n

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31. \u010dvc 2026, 11:33<\/p>\n

6 min \u010dten\u00ed<\/p>\n

Je\u0161t\u011b v\u011bt\u0161\u00ed zapojen\u00ed slevov\u00fdch akc\u00ed zaznamenal pr\u016fzkum spole\u010dnosti Ipsos, kter\u00e1 \u0161et\u0159en\u00ed vypracovala pro Lidl. Dle jej\u00edch dat vyhled\u00e1v\u00e1 akce na potraviny a drogerii 94 procent \u010cech\u016f a 58 procent zohled\u0148uje v\u00fd\u0161i nab\u00edzen\u00fdch slev. Kv\u016fli v\u00fdhodn\u011bj\u0161\u00edm cen\u00e1m je nav\u00edc 66 procent spot\u0159ebitel\u016f ochotno nav\u0161t\u00edvit dva a v\u00edce obchod\u016f.<\/p>\n

Z\u00e1jem o slevov\u00e9 akce maj\u00ed \u010ce\u0161i zako\u0159en\u011bn\u00fd v minulosti. Tvrd\u00ed to agr\u00e1rn\u00ed analytik Petr Havel, podle kter\u00e9ho jsou \u010de\u0161t\u00ed spot\u0159ebitel\u00e9 tla\u010deni k nakupov\u00e1n\u00ed podle ceny. \u201eNap\u0159\u00edklad v zahrani\u010d\u00ed se uv\u00e1d\u00ed i nutri\u010dn\u00ed pozitiva v\u00fdrobk\u016f. Nap\u0159\u00edklad kter\u00e1 potravina je zdrav\u011bj\u0161\u00ed nebo odkud poch\u00e1z\u00ed. Na tuzemsk\u00e9m trhu se o tom tak \u010dasto nehovo\u0159\u00ed a komunikuje se sp\u00ed\u0161e cena,\u201c \u0159ekl pro CNN Prima NEWS Havel.<\/p>\n

\u010ce\u0161i jsou zvykl\u00ed na n\u00edzk\u00e9 ceny potravin<\/p>\n

Z\u00e1jem o levn\u00e9 potraviny lze podle n\u011bj hledat v minul\u00e9m stolet\u00ed b\u011bhem socialistick\u00e9ho z\u0159\u00edzen\u00ed st\u00e1tu. \u201eV \u010ceskoslovensku byly ceny potravin pom\u011brn\u011b mohutn\u011b dotov\u00e1ny. To spot\u0159ebitel samoz\u0159ejm\u011b nev\u011bd\u011bl. V\u00fdsledkem byla relativn\u011b n\u00edzk\u00e1 cena zbo\u017e\u00ed v obchodech. Dotace ze strany st\u00e1tu prob\u00edhala pomoc\u00ed z\u00e1porn\u00e9 dan\u011b z obratu. To m\u011blo za n\u00e1sledek, \u017ee se potraviny neprod\u00e1valy za hodnotu, kterou skute\u010dn\u011b m\u011bly. Subvence byla velmi v\u00fdrazn\u00e1 a podle odhad\u016f m\u011bla \u010dinit a\u017e deset procent rozpo\u010dtu,\u201c \u0159ekl d\u00e1le Havel.<\/p>\n

\n \u010ct\u011bte tak\u00e9\n <\/p>\n

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\"Tis\u00edce<\/p>\n

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\n \u010ct\u011bte tak\u00e9\n <\/p>\n

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\n Migra\u010dn\u00ed krize v Ceut\u011b: It\u00e1lie zv\u00e1\u017e\u00ed pozastaven\u00ed Schengenu. Neuhneme ani o p\u00ed\u010f, \u0159\u00edk\u00e1 Meloniov\u00e1\n <\/p>\n

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30. \u010dvc 2026, 23:22<\/p>\n

6 min \u010dten\u00ed<\/p>\n

Po sametov\u00e9 revoluci do\u0161lo k liberalizaci trhu a k p\u0159\u00edchodu zahrani\u010dn\u00edch obchodn\u00edch \u0159et\u011bzc\u016f na trh. Na maloobchodn\u00edm trhu se v devades\u00e1t\u00fdch letech objevila cel\u00e1 \u0159ada spole\u010dnost\u00ed, kter\u00e9 mezi sebou bojovaly o z\u00e1kazn\u00edky. \u201eMarketingov\u00e9 komunikace byly postaven\u00e9 na n\u00edzk\u00fdch cen\u00e1ch. \u010clov\u011bk vychovan\u00fd v socialismu na to sly\u0161el. Bohu\u017eel se to od t\u00e9 doby nezm\u011bnilo a st\u00e1le se to prohlubuje,\u201c \u0159ekl Havel.<\/p>\n

Podle n\u011bj by st\u00e1lo za zv\u00e1\u017een\u00ed regulovat mno\u017estv\u00ed slevov\u00fdch akc\u00ed. Nap\u0159\u00edklad jak dlouho jsou produkty nab\u00edzen\u00e9 s ni\u017e\u0161\u00ed cenou nebo jak vysok\u00e1 by mohla b\u00fdt samotn\u00e1 akce. \u201eU\u017e dnes funguj\u00ed n\u00e1stroje, kter\u00e9 hl\u00eddaj\u00ed ochranu spot\u0159ebitele v souvislosti s klamav\u00fdmi praktikami,\u201c dodal agr\u00e1rn\u00ed analytik.<\/p>\n

Potravin\u00e1\u0159i volaj\u00ed po \u0159e\u0161en\u00ed slev<\/p>\n

Potravin\u00e1\u0159sk\u00e1 komora ji\u017e del\u0161\u00ed dobu upozor\u0148uje na nebezpe\u010d\u00ed slevov\u00fdch akc\u00ed. \u201eKdo vy\u0159e\u0161\u00ed slevy v \u010cesk\u00e9 republice, tak dostane Nobelovu cenu. Je to ne\u0159e\u0161iteln\u00fd probl\u00e9m. Vad\u00ed to obchodn\u00edk\u016fm, vad\u00ed to potravin\u00e1\u0159\u016fm. V\u0161ichni na tom trat\u00ed,\u201c \u0159ekla d\u0159\u00edve<\/a> pro CNN Prima NEWS \u0161\u00e9fka komory Dana Ve\u010de\u0159ov\u00e1.<\/p>\n

\n \u010ct\u011bte tak\u00e9\n <\/p>\n

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\"Ilustra\u010dn\u00ed<\/p>\n

<\/a><\/p>\n

\n \u010ct\u011bte tak\u00e9\n <\/p>\n

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\n Probudila se a za\u010dala k\u0159i\u010det. Nad postel\u00ed \u017eeny v Hradci st\u00e1l ciz\u00ed mu\u017e a pozoroval ji\n <\/p>\n

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30. \u010dvc 2026, 22:16<\/p>\n

6 min \u010dten\u00ed<\/p>\n

Obchodn\u00edci toti\u017e dle n\u00ed tla\u010d\u00ed na potravin\u00e1\u0159e kv\u016fli ni\u017e\u0161\u00ed cen\u011b. Potravin\u00e1\u0159i se n\u00e1sledn\u011b obrac\u00ed se \u017e\u00e1dostmi o zlevn\u011bn\u00ed na zem\u011bd\u011blce. \u201eAni spot\u0159ebitel na tom nikdy nevyd\u011bl\u00e1, proto\u017ee obchodn\u00edk si to nabere na jin\u00e9m zbo\u017e\u00ed. Je to ne\u0161\u0165astn\u00e1 spir\u00e1la,\u201c \u0159ekla d\u00e1le. Mo\u017en\u00fdm \u0159e\u0161en\u00edm by podle n\u00ed bylo zav\u00e9st slevov\u00e9 stropy na \u00farovni nap\u0159\u00edklad 30 a\u017e 40 procent. Ve\u010de\u0159ov\u00e1 toti\u017e upozor\u0148uje, \u017ee n\u011bkter\u00e9 zbo\u017e\u00ed se za reg\u00e1lov\u00e9 ceny t\u00e9m\u011b\u0159 neprod\u00e1v\u00e1. \u201eOt\u00e1zkou je, pro\u010d reg\u00e1lov\u00e1 cena je, kdy\u017e ji nikdo nechce. Je to ne\u0161\u0165astn\u00e9 a m\u00e1 to vliv na lidi. Ti toti\u017e ztr\u00e1cej\u00ed pov\u011bdom\u00ed o tom, jak\u00e1 je skute\u010dn\u00e1 cena potraviny,\u201c dodala.<\/p>\n

MOHLO V\u00c1M UNIKNOUT: Masivn\u00ed p\u0159\u00edval migrant\u016f. Hranice se zhroutila. V Ceut\u011b vl\u00e1dne chaos, p\u0159izn\u00e1vaj\u00ed \u0160pan\u011bl\u00e9.<\/a><\/p>\n

\n V\u011bnuje se p\u0159ev\u00e1\u017en\u011b ekonomick\u00fdm t\u00e9mat\u016fm z oblasti bydlen\u00ed, energetiky a mobiln\u00edch oper\u00e1tor\u016f. Rovn\u011b\u017e sleduje politick\u00e9 d\u011bn\u00ed na tuzemsk\u00e9 sc\u00e9n\u011b. Vystudoval medi\u00e1ln\u00ed studia na Metropolitn\u00ed univerzit\u011b v Praze. Od roku 2016 p\u016fsobil jako redaktor v Echo24, T\u00fdden\u00edku Echo a Business Monitor 24. Do redakce CNN Prima NEWS nastoupil v polovin\u011b roku 2022. (Ladislav.Sustr@iprima.cz)\n <\/p>\n","protected":false},"excerpt":{"rendered":"Spot\u0159ebitel\u00e9 v \u010cesk\u00e9 republice se st\u00e1le \u010dast\u011bji uchyluj\u00ed k n\u00e1kup\u016fm zlevn\u011bn\u00fdch potravin. A to i p\u0159esto, \u017ee prudk\u00e9…\n","protected":false},"author":2,"featured_media":189596,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,42,708,851,11137,35160,849,2887,27972,38490,2886,2782,21670,35158,41472],"class_list":["post-189595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-cesko","tag-ekonomika","tag-jidlo","tag-makroekonomie","tag-napoje-a-potraviny","tag-obchod","tag-obchod-a-finance","tag-obchodni-retezec","tag-petr-havel","tag-produkty-a-sluzby","tag-sametova-revoluce","tag-spotrebitel","tag-spotrebni-zbozi","tag-svaz-obchodu-a-cestovniho-ruchu-ceske-republiky"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117149101397121476","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/189595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=189595"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/189595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/189596"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=189595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=189595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=189595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}