{"id":190909,"date":"2026-08-25T08:54:09","date_gmt":"2026-08-25T08:54:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/190909\/"},"modified":"2026-08-25T08:54:09","modified_gmt":"2026-08-25T08:54:09","slug":"albert-klamal-falesnymi-slevami-jeho-stiznost-na-pokuty-ustavni-soud-smetl","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/190909\/","title":{"rendered":"Albert klamal fale\u0161n\u00fdmi slevami, jeho st\u00ed\u017enost na pokuty \u00dastavn\u00ed soud smetl"},"content":{"rendered":"\u0158et\u011bzec podle inspekce a\u00a0spr\u00e1vn\u00edch soud\u016f poru\u0161il pravidla na ochranu spot\u0159ebitele. Nam\u00edsto toho, aby slevu vypo\u010d\u00edtal z\u00a0nejni\u017e\u0161\u00ed ceny, za kterou zbo\u017e\u00ed prod\u00e1val v\u00a0posledn\u00edch 30\u00a0dnech, odvozoval ji \u010dasto z\u00a0vy\u0161\u0161\u00edch hodnot, aby vypadala l\u00e1kav\u011bji.<\/p>\n
Jak popsala inspekce a\u00a0spr\u00e1vn\u00ed soudy, skute\u010dn\u00e1 nejni\u017e\u0161\u00ed cena za posledn\u00edch 30\u00a0dn\u016f byla naps\u00e1na p\u0159i sam\u00e9m spodn\u00edm okraji cenovky, a\u00a0to drobn\u00fdm p\u00edsmem. Pozornost z\u00e1kazn\u00edka tak upoutala p\u0159edev\u0161\u00edm aktu\u00e1ln\u00ed nab\u00eddkov\u00e1 cena, kter\u00e1 byla na cenovk\u00e1ch uvedena nejv\u00fdrazn\u011bji, co\u017e je\u0161t\u011b akcelerovalo slovo \u201eAKCE\u201c.<\/p>\n
\u201eSpot\u0159ebitel byl d\u00e1le p\u0159itahov\u00e1n p\u0159e\u0161krtnutou cenou, kterou st\u011b\u017eovatelka uv\u00e1d\u011bla jako cenu \u201ap\u016fvodn\u00ed, b\u011b\u017enou\u2018, a\u00a0d\u00e1le \u00fadajem o\u00a0procentu\u00e1ln\u00edm vyj\u00e1d\u0159en\u00ed slevy, kter\u00e9 bylo odvozeno od p\u0159e\u0161krtnut\u00e9 ceny,\u201c uvedly soudy. Podobn\u011b to vypadalo nejen na cenovk\u00e1ch v\u00a0prodejn\u011b, ale i\u00a0v let\u00e1c\u00edch.<\/p>\n
Albert: Pokuta zasahuje do na\u0161ich pr\u00e1v<\/p>\n
\u0158et\u011bzec dostal za klam\u00e1n\u00ed z\u00e1kazn\u00edk\u016f n\u011bkolik pokut v\u00a0celkov\u00e9m sou\u010dtu 490\u00a0tis\u00edc korun, proti \u010demu\u017e se marn\u011b br\u00e1nil u\u00a0soudu a\u00a0pak i\u00a0u Nejvy\u0161\u0161\u00edho spr\u00e1vn\u00edho soudu. Nakonec se obr\u00e1til i\u00a0na \u00dastavn\u00ed soud.<\/p>\n
\u201eSt\u011b\u017eovatelka byla napaden\u00fdmi rozhodnut\u00edmi fakticky v\u00edcekr\u00e1t potrest\u00e1na za stejn\u00fd skutek. \u010cesk\u00e1 obchodn\u00ed inspekce toti\u017e opakovan\u011b zahajovala spr\u00e1vn\u00ed \u0159\u00edzen\u00ed a\u00a0ukl\u00e1dala sankce za skutkov\u00fd stav, kter\u00fd byl vyvol\u00e1n jedin\u00fdm rozhodnut\u00edm, a\u00a0to centr\u00e1ln\u00edm nastaven\u00edm cenov\u00e9 komunikace ve v\u0161ech prodejn\u00e1ch. Ulo\u017een\u00e9 sankce dosahuj\u00ed ve sv\u00e9 kombinaci takov\u00e9 intenzity, \u017ee zasahuj\u00ed do \u00fastavn\u011b zaru\u010den\u00fdch pr\u00e1v st\u011b\u017eovatelky vlastnit majetek,\u201c st\u00e1lo ve st\u00ed\u017enosti.<\/p>\n
Takov\u00e9 argumenty ale na sen\u00e1t \u00dastavn\u00edho soudu se soudkyn\u00ed zpravodajkou Kate\u0159inou Ronovskou neud\u011blaly pot\u0159ebn\u00fd dojem.<\/p>\n
\u201eTo, \u017ee st\u011b\u017eovatelka nesouhlas\u00ed s\u00a0vyzn\u011bn\u00edm \u010di koncepc\u00ed od\u016fvodn\u011bn\u00ed napaden\u00fdch soudn\u00edch rozhodnut\u00ed, nelze zam\u011b\u0148ovat s\u00a0jejich nedostate\u010dn\u00fdm od\u016fvodn\u011bn\u00edm \u010di snad dokonce nep\u0159ezkoumatelnost\u00ed,\u201c stoj\u00ed v\u00a0usnesen\u00ed, kter\u00e9 soud v\u00a0\u00fater\u00fd zve\u0159ejnil.<\/p>\n
Cena mus\u00ed b\u00fdt jednozna\u010dn\u00e1<\/p>\n
Neusp\u011bl ani argument o\u00a0ukl\u00e1d\u00e1n\u00ed pokut za podobn\u00e9 proh\u0159e\u0161ky v\u00a0r\u016fzn\u00fdch prodejn\u00e1ch. \u201eProdejny st\u011b\u017eovatelky v\u00a0r\u016fzn\u00fdch oblastech maj\u00ed odli\u0161n\u00e9 sp\u00e1dov\u00e9 oblasti a\u00a0skupiny spot\u0159ebitel\u016f, kte\u0159\u00ed v\u00a0nich nakupuj\u00ed, se typicky podstatn\u011b nep\u0159ekr\u00fdvaj\u00ed. Informov\u00e1n\u00ed spot\u0159ebitel\u016f o\u00a0slev\u00e1ch v\u00a0jednotliv\u00fdch prodejn\u00e1ch m\u00e1 proto specifick\u00fd dopad na odli\u0161n\u00e9 skupiny spot\u0159ebitel\u016f,\u201c konstatoval \u00daS.<\/p>\n
Spr\u00e1vn\u00ed soudy vych\u00e1zely zejm\u00e9na z\u00a0rozsudku Soudn\u00edho dvora EU, podle kter\u00e9ho prodejn\u00ed cena zbo\u017e\u00ed nab\u00edzen\u00e9ho spot\u0159ebitel\u016fm mus\u00ed b\u00fdt jednozna\u010dn\u00e1, snadno rozpoznateln\u00e1 a\u00a0dob\u0159e \u010diteln\u00e1.<\/p>\n
Pro pr\u016fm\u011brn\u00e9ho spot\u0159ebitele je podle soud\u016f kl\u00ed\u010dov\u00e9, aby poskytovan\u00e9 informace o\u00a0slev\u011b byly srozumiteln\u00e9, transparentn\u00ed, v\u011brohodn\u00e9, a\u00a0sou\u010dasn\u011b aby nezkreslovaly jeho vn\u00edm\u00e1n\u00ed slevov\u00e9 v\u00fdhody.<\/p>\n
![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787648049_120_penny-penny-market.jpeg\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u0158et\u011bzec podle inspekce a\u00a0spr\u00e1vn\u00edch soud\u016f poru\u0161il pravidla na ochranu spot\u0159ebitele. Nam\u00edsto toho, aby slevu vypo\u010d\u00edtal z\u00a0nejni\u017e\u0161\u00ed ceny, za…\n","protected":false},"author":2,"featured_media":190910,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[8611,21800,43,42,41,40,4435,2058,1516,1067],"class_list":["post-190909","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-albert","tag-ceska-obchodni-inspekce-coi","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-kauzy","tag-pokuta","tag-sleva","tag-ustavni-soud"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117155310259078620","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/190909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=190909"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/190909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/190910"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=190909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=190909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=190909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}