{"id":191101,"date":"2026-08-25T11:38:13","date_gmt":"2026-08-25T11:38:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/191101\/"},"modified":"2026-08-25T11:38:13","modified_gmt":"2026-08-25T11:38:13","slug":"ustavni-soud-odmitl-stiznosti-spolecnosti-albert-proti-pokutam-za-klamave-slevy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/191101\/","title":{"rendered":"\u00dastavn\u00ed soud odm\u00edtl st\u00ed\u017enosti spole\u010dnosti Albert proti pokut\u00e1m za klamav\u00e9 slevy"},"content":{"rendered":"

\u00dastavn\u00ed soud (\u00daS) odm\u00edtl st\u00ed\u017enosti spole\u010dnosti Albert proti pokut\u00e1m za klamav\u00e9 slevy. Pokuty vym\u011b\u0159ila maloobchodn\u00edmu \u0159et\u011bzci \u010cesk\u00e1 obchodn\u00ed inspekce (\u010cOI) a\u00a0postupn\u011b je potvrdily jednotliv\u00e9 krajsk\u00e9 soudy i\u00a0Nejvy\u0161\u0161\u00ed spr\u00e1vn\u00ed soud (NSS). \u010cty\u0159i st\u00ed\u017enosti, kter\u00e9 se v\u00a0sou\u010dtu t\u00fdkaly pokut za 490\u00a0tis\u00edc\u00a0korun, slou\u010dil \u00daS do jednoho \u0159\u00edzen\u00ed. D\u016fvodem odm\u00edtnut\u00ed je zjevn\u00e1 neopodstatn\u011bnost, zjistila \u010cTK z\u00a0usnesen\u00ed<\/a>.<\/p>\n

Rozhodnut\u00ed o\u00a0pokut\u00e1ch jsou podle \u00fastavn\u00edch soudc\u016f \u0159\u00e1dn\u011b a\u00a0pe\u010dliv\u011b od\u016fvodn\u011bn\u00e1. \u201eTo, \u017ee st\u011b\u017eovatelka nesouhlas\u00ed s\u00a0vyzn\u011bn\u00edm \u010di koncepc\u00ed od\u016fvodn\u011bn\u00ed napaden\u00fdch soudn\u00edch rozhodnut\u00ed, nelze zam\u011b\u0148ovat s\u00a0jejich nedostate\u010dn\u00fdm od\u016fvodn\u011bn\u00edm \u010di snad dokonce nep\u0159ezkoumatelnost\u00ed,\u201c stoj\u00ed v\u00a0usnesen\u00ed soudkyn\u011b zpravodajky Kate\u0159iny Ronovsk\u00e9. St\u011b\u017eovatelkou byla v\u00a0\u0159\u00edzen\u00ed p\u0159ed \u00daS spole\u010dnost Albert.<\/p>\n

\u0158et\u011bzec podle inspekce a\u00a0spr\u00e1vn\u00edch soud\u016f poru\u0161il nov\u00e1 pravidla na ochranu spot\u0159ebitele. Nam\u00edsto toho, aby slevu vypo\u010d\u00edtal z\u00a0nejni\u017e\u0161\u00ed ceny, za kterou zbo\u017e\u00ed prod\u00e1val v\u00a0posledn\u00edch 30\u00a0dnech, odvozoval ji \u010dasto z\u00a0vy\u0161\u0161\u00edch hodnot, aby vypadala l\u00e1kav\u011bji. P\u0159\u00edpadn\u011b povinn\u00fd \u00fadaj o\u00a0nejni\u017e\u0161\u00ed cen\u011b uv\u00e1d\u011bl na slevov\u00e9 tabulce jen na okraji, drobn\u00fdm a\u00a0h\u016f\u0159e \u010diteln\u00fdm p\u00edsmem.<\/p>\n

V \u0159\u00edzen\u00edch p\u0159ed spr\u00e1vn\u00edmi soudy Albert nap\u0159\u00edklad uv\u00e1d\u011bl, \u017ee z\u00e1kon sice ukl\u00e1d\u00e1 povinnost informovat o\u00a0nejni\u017e\u0161\u00ed cen\u011b, ale nespecifikuje formu. Inspekce pr\u00fd k\u00a0tomu nedala jasn\u00fd n\u00e1vod. \u0158et\u011bzec poukazoval tak\u00e9 na to, \u017ee spot\u0159ebitel\u00e9 slevov\u00e9 komunikaci rozum\u00ed, co\u017e dokl\u00e1dal i\u00a0vlastn\u00edm pr\u016fzkumem.<\/p>\n

Spr\u00e1vn\u00ed soudy vych\u00e1zely zejm\u00e9na z\u00a0rozsudku Soudn\u00edho dvora EU, podle kter\u00e9ho prodejn\u00ed cena zbo\u017e\u00ed nab\u00edzen\u00e9ho spot\u0159ebitel\u016fm mus\u00ed b\u00fdt jednozna\u010dn\u00e1, snadno rozpoznateln\u00e1 a\u00a0dob\u0159e \u010diteln\u00e1. Spole\u010dnost Albert podle NSS t\u00e9to povinnosti nedost\u00e1la. Pro pr\u016fm\u011brn\u00e9ho spot\u0159ebitele je podle NSS kl\u00ed\u010dov\u00e9, aby \u201eposkytovan\u00e9 informace o\u00a0slev\u011b byly srozumiteln\u00e9, transparentn\u00ed, v\u011brohodn\u00e9 a\u00a0sou\u010dasn\u011b aby nezkreslovaly jeho vn\u00edm\u00e1n\u00ed slevov\u00e9 v\u00fdhody\u201c.<\/p>\n

V \u00fastavn\u00edch st\u00ed\u017enostech firma tak\u00e9 tvrdila, \u017ee byla v\u00edcekr\u00e1t potrest\u00e1na za stejn\u00fd skutek. Cenov\u00e1 komunikace toti\u017e byla centr\u00e1ln\u011b nastavena pro v\u0161echny prodejny. P\u0159esto jednotliv\u00e9 oblastn\u00ed inspektor\u00e1ty \u010cOI vym\u011b\u0159ily v\u00edce pokut, a\u00a0to na z\u00e1klad\u011b kontrol v\u00a0r\u016fzn\u00fdch prodejn\u00e1ch. Ani v\u00a0tom v\u0161ak \u00fastavn\u00ed soudci nespat\u0159ovali poru\u0161en\u00ed z\u00e1kladn\u00edch pr\u00e1v.<\/p>\n

Inspekce podle \u00daS nepokutovala samotn\u00e9 centralizovan\u00e9 rozhodnut\u00ed, ale zp\u016fsob komunikace se spot\u0159ebiteli v\u00a0konkr\u00e9tn\u00edch prodejn\u00e1ch, na konkr\u00e9tn\u00edch \u00fazem\u00edch, kter\u00fd m\u011bl dopad na konkr\u00e9tn\u00ed a\u00a0vz\u00e1jemn\u011b odli\u0161n\u00fd okruh spot\u0159ebitel\u016f. \u201eJednodu\u0161e \u0159e\u010deno, prodejny st\u011b\u017eovatelky v\u00a0r\u016fzn\u00fdch oblastech maj\u00ed odli\u0161n\u00e9 sp\u00e1dov\u00e9 oblasti a\u00a0skupiny spot\u0159ebitel\u016f, kte\u0159\u00ed v\u00a0nich nakupuj\u00ed, se typicky podstatn\u011b nep\u0159ekr\u00fdvaj\u00ed. Informov\u00e1n\u00ed spot\u0159ebitel\u016f o\u00a0slev\u00e1ch v\u00a0jednotliv\u00fdch prodejn\u00e1ch m\u00e1 proto specifick\u00fd dopad na odli\u0161n\u00e9 skupiny spot\u0159ebitel\u016f,\u201c konstatoval \u00daS.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u00dastavn\u00ed soud (\u00daS) odm\u00edtl st\u00ed\u017enosti spole\u010dnosti Albert proti pokut\u00e1m za klamav\u00e9 slevy. Pokuty vym\u011b\u0159ila maloobchodn\u00edmu \u0159et\u011bzci \u010cesk\u00e1 obchodn\u00ed…\n","protected":false},"author":2,"featured_media":191102,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[8611,1517,17,21,16,2058,18,19,22,1067,20],"class_list":["post-191101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-albert","tag-ceny","tag-headlines","tag-hlavni-udalosti","tag-news","tag-pokuta","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-ustavni-soud","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117155955340524785","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/191101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=191101"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/191101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/191102"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=191101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=191101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=191101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}