{"id":191253,"date":"2026-08-25T14:04:15","date_gmt":"2026-08-25T14:04:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/191253\/"},"modified":"2026-08-25T14:04:15","modified_gmt":"2026-08-25T14:04:15","slug":"volkswagen-cekaji-klicove-tydny-zrusi-nemci-nejoblibenejsi-ceske-modely-skodovky-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/191253\/","title":{"rendered":"Volkswagen \u010dekaj\u00ed kl\u00ed\u010dov\u00e9 t\u00fddny. Zru\u0161\u00ed N\u011bmci nejobl\u00edben\u011bj\u0161\u00ed \u010desk\u00e9 modely \u0161kodovky?"},"content":{"rendered":"

Volkswagenu za\u010d\u00ednaj\u00ed kl\u00ed\u010dov\u00e9 t\u00fddny, ve kter\u00fdch rozhodne o\u00a0sv\u00e9 budoucnosti. Jen do tohoto p\u00e1tku m\u00e1 veden\u00ed koncernu na programu dev\u011bt mimo\u0159\u00e1dn\u00fdch setk\u00e1n\u00ed se z\u00e1vodn\u00edmi radami po cel\u00e9m N\u011bmecku. V\u00a0p\u00e1tek 4.\u00a0z\u00e1\u0159\u00ed pak m\u00e1 podle agentury Reuters<\/a> dozor\u010d\u00ed rada projednat tvrd\u00e1 \u00fasporn\u00e1 opat\u0159en\u00ed. Automobilka se toti\u017e ocit\u00e1 ve \u201ev\u00edce ne\u017e kritick\u00e9 situaci\u201c.<\/p>\n

Alespo\u0148 t\u011bmito slovy popsal jej\u00ed kondici Oliver Blume, gener\u00e1ln\u00ed \u0159editel koncernu. Ten pr\u00fd pot\u0159ebuje hlubok\u00e9 \u0161krty, m\u00e1-li z\u016fstat konkurenceschopn\u00fd. \u201eP\u0159\u00ed\u0161t\u00ed t\u00fddny budou kl\u00ed\u010dov\u00e9. P\u0159ipravili jsme nejv\u011bt\u0161\u00ed transforma\u010dn\u00ed pl\u00e1n v\u00a0historii koncernu,\u201c \u0159ekl Blume v\u00a0rozhovoru<\/a> pro list Bild: \u201eCelosv\u011btov\u00fd automobilov\u00fd pr\u016fmysl je v\u00a0megakrizi. A\u00a0Volkswagen je v\u00a0jej\u00edm st\u0159edu.\u201c<\/p>\n

To lze snadno vy\u010d\u00edst i\u00a0z\u00a0posledn\u00edch \u010d\u00edsel. Koncernu se v\u00a0pololet\u00ed propadl \u010dist\u00fd zisk o\u00a031\u00a0procent na 3,1\u00a0miliardy eur. Tr\u017eby stagnovaly na 158\u00a0miliard\u00e1ch, v\u00a0celoro\u010dn\u00edm v\u00fdhledu Volkswagen po\u010d\u00edt\u00e1 s\u00a0jejich poklesem a\u017e o\u00a0t\u0159i procenta. Investo\u0159i nejsou nad\u0161en\u00ed<\/a>. Akcie koncernu odepsaly od za\u010d\u00e1tku roku t\u00e9m\u011b\u0159 t\u0159etinu sv\u00e9 hodnoty, na burze se obchoduj\u00ed asi za 74\u00a0eur. Je\u0161t\u011b relativn\u011b ned\u00e1vno p\u0159itom panovalo nap\u0159\u00ed\u010d nejen \u010deskou investorskou komunitou p\u0159esv\u011bd\u010den\u00ed, \u017ee je Volkswagen za 100 i\u00a0120\u00a0eur za akcii sp\u00ed\u0161e podhodnocen\u00fd.<\/p>\n

\u0160et\u0159\u00ed koncern i\u00a0\u0160koda Auto<\/p>\n

Alarmuj\u00edc\u00ed stav VW pramen\u00ed z\u00a0kombinace t\u011b\u017ek\u00fdch ran, kter\u00e9 v\u00fdrobce schyt\u00e1v\u00e1 nar\u00e1z. Koncernu se neda\u0159\u00ed plynul\u00fd p\u0159echod z\u00a0v\u00fdroby aut konven\u010dn\u00edch pohon\u016f na ty \u010dist\u011b elektrick\u00e9, i\u00a0proto hroz\u00ed \u00fapln\u00e9 zav\u0159en\u00ed z\u00e1vod\u016f v\u00a0Emdenu a\u00a0Cvikov\u011b. Nejist\u00e1 budoucnost ale su\u017euje i\u00a0Hannover, Neckarsulm \u010di Osnabr\u00fcck.<\/p>\n

N\u011bmeck\u00e9 z\u00e1vody obecn\u011b jsou nedostate\u010dn\u011b vyt\u00ed\u017een\u00e9 a\u00a0z\u00e1rove\u0148 p\u0159\u00edli\u0161 drah\u00e9 na mzd\u00e1ch\u00a0\u2013 podle Blumeho p\u0159evy\u0161uj\u00ed re\u017eijn\u00ed n\u00e1klady Volkswagenu konkurenci asi o\u00a0t\u0159etinu. Zaniknout by tak mohlo v\u00fdrazn\u011b v\u00edce ne\u017e sto tis\u00edc pracovn\u00edch m\u00edst. I\u00a0o\u00a0tom rozhodnou p\u0159\u00ed\u0161t\u00ed t\u00fddny a\u00a0m\u011bs\u00edce, kdy \u201efau-v\u00e9\u201c projde nejrozs\u00e1hlej\u0161\u00ed restrukturalizac\u00ed ve sv\u00e9 historii, jak zm\u011bny popisuj\u00ed nejen n\u011bmeck\u00e1 m\u00e9dia.<\/p>\n

Jedn\u00edm z\u00a0kl\u00ed\u010dov\u00fdch akceler\u00e1tor\u016f krize byla, je a\u00a0pravd\u011bpodobn\u011b i\u00a0d\u00e1l bude \u010c\u00edna. Stejn\u011b jako dal\u0161\u00edm z\u00e1padn\u00edm automobilk\u00e1m se i\u00a0koncernu propadly prodeje jeho zna\u010dek na nejv\u011bt\u0161\u00edm sv\u011btov\u00e9m trhu s\u00a0automobily, kde generovaly vysok\u00e9 mar\u017ee. Stalo se tak b\u011bhem velmi kr\u00e1tk\u00e9ho obdob\u00ed.<\/p>\n

VIDEO: D\u011bn\u00ed ve VW a\u00a0\u0160kod\u011b Auto popsal \u010dlen p\u0159edstavenstva \u0160kody Martin Jahn v\u00a0po\u0159adu FLOW e15<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: Fabia za 400 tis\u00edc je minulost. Nebudeme nejlevn\u011bj\u0161\u00ed, bereme z\u00e1kazn\u00edky BMW i Tesly, \u0159\u00edk\u00e1 Jahn ze \u0160kody Auto \u2022 e15\n\t\t\t<\/p>\n

Tempo, jak\u00fdm \u010d\u00ednsk\u00e9 automobilky p\u0159et\u00e1hly z\u00e1kazn\u00edky z\u00e1padn\u00ed konkurenci, dob\u0159e ilustruje i\u00a0p\u0159\u00edb\u011bh \u0160kody Auto, dce\u0159in\u00e9 spole\u010dnosti koncernu VW. Je\u0161t\u011b v\u00a0roce 2018 byla \u010c\u00edna jej\u00edm suver\u00e9nn\u011b nejv\u00fdznamn\u011bj\u0161\u00edm trhem, kde prodala rekordn\u00edch 341\u00a0tis\u00edc aut. Pro kontext: v\u00a0tehdy druh\u00e9m N\u011bmecku udala t\u00e9m\u011b\u0159 polovinu tohoto mno\u017estv\u00ed. O\u00a0pouh\u00fdch p\u011bt let pozd\u011bji se \u010d\u00ednsk\u00fd odbyt \u0160kody smrskl na 23\u00a0tis\u00edc. V\u00a0polovin\u011b leto\u0161n\u00edho roku automobilka tamn\u00ed trh definitivn\u011b opustila.<\/p>\n

BYD, XPeng, Geely a\u00a0dal\u0161\u00ed \u010d\u00ednsk\u00e9 zna\u010dky z\u00e1rove\u0148 ukusuj\u00ed z\u00a0prodej\u016f Volkswagenu i v\u00a0Evrop\u011b<\/a>. Jejich tr\u017en\u00ed pod\u00edly na star\u00e9m kontinentu se zat\u00edm pohybuj\u00ed na \u00farovni ni\u017e\u0161\u00edch jednotek procent, vypl\u00fdv\u00e1 z\u00a0dat Evropsk\u00e9ho sdru\u017een\u00ed v\u00fdrobc\u016f automobil\u016f. U\u017e do roku 2030 by ov\u0161em mohly p\u0159er\u016fst 20\u00a0procent, v\u00a0p\u0159\u00edpad\u011b elektromobil\u016f dokonce 29\u00a0procent, odhaduje analytick\u00e1 spole\u010dnost Counterpoint Research. To nen\u00ed nijak p\u0159ehnan\u00fd sc\u00e9n\u00e1\u0159, podobn\u00e9 v\u00fdhledy na\u010drtaj\u00ed i\u00a0mnoz\u00ed inside\u0159i z\u00a0bran\u017ee v\u00a0\u010cesku.<\/p>\n

Volkswagen pod tlakem<\/p>\n

S\u00edl\u00edc\u00ed konkurence nut\u00ed Volkswagen stla\u010dovat ceny aut n\u00ed\u017ee, zat\u00edmco n\u00e1klady buj\u00ed. V\u00fdsledkem je prudk\u00fd tlak na mar\u017ee, kter\u00e9 se \u0159ad\u00ed k\u00a0nejni\u017e\u0161\u00edm na trhu. Koncern v\u00a0pololet\u00ed vyk\u00e1zal provozn\u00ed mar\u017ei 3,8\u00a0procenta. A\u010dkoliv jsou st\u00e1le \u201esolidn\u00ed\u201c, rozhodn\u011b nesta\u010d\u00ed k\u00a0dlouhodob\u00e9mu vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz, z\u00a0nich\u017e by VW investoval do nov\u00fdch technologi\u00ed, produkt\u016f a\u00a0z\u00e1vod\u016f, varoval Blume.<\/p>\n

Americk\u00fd General Motors dos\u00e1hl v t\u00e9m\u017ee obdob\u00ed provozn\u00ed mar\u017ee 8,9\u00a0procenta, Kia 7,7\u00a0procenta, Toyota 6,3\u00a0procenta, BMW 5,8\u00a0procenta, Renault 5,2\u00a0procenta, popisuje n\u011bmeck\u00fd magaz\u00edn Automobilwoche<\/a>. Z\u00a0velk\u00fdch hr\u00e1\u010d\u016f si vedly h\u016f\u0159e Tesla, Stellantis nebo Volvo s\u00a0provozn\u00ed mar\u017e\u00ed na \u00farovni 2,6, 2,1 a\u00a01,6\u00a0procenta.<\/p>\n

\"Zn\u00e1m\u00e9<\/a>Zn\u00e1m\u00e9 \u010d\u00ednsk\u00e9 automobilky dlu\u017e\u00ed dealer\u016fm statis\u00edce eur. N\u011bme\u010dt\u00ed prodejci pozastavuj\u00ed spolupr\u00e1ci<\/a><\/p>\n

Kriz\u00ed zm\u00edtan\u00fd koncern proto hled\u00e1 \u00faspory, kde se d\u00e1, na\u0159izuje je i\u00a0dce\u0159in\u00fdm automobilk\u00e1m. \u0160koda Auto za\u010dala p\u0159edloni p\u011btilet\u00fd \u00fasporn\u00fd program, kter\u00fd m\u00e1 zru\u0161it patn\u00e1ct procent pracovn\u00edch m\u00edst mimo v\u00fdrobu, tedy asi t\u0159i procenta ro\u010dn\u011b. \u010c\u00e1st dosa\u017een\u00fdch \u00faspor m\u016f\u017ee reinvestovat do strategick\u00fdch oblast\u00ed.<\/p>\n

\u201eP\u0159\u00edkladem tohoto p\u0159\u00edstupu je i\u00a0nov\u00e1 v\u00fdrobn\u00ed hala na bateriov\u00e9 syst\u00e9my. Na n\u00ed bude pracovat a\u017e 600\u00a0zam\u011bstnanc\u016f ve t\u0159\u00edsm\u011bnn\u00e9m provozu, a\u00a0to kombinac\u00ed nov\u011b vytvo\u0159en\u00fdch pozic a\u00a0rol\u00ed pro rekvalifikovan\u00e9 zam\u011bstnance,\u201c \u0159\u00edk\u00e1 mluv\u010d\u00ed \u0160kody Ivana Povoln\u00e1.<\/p>\n

Automobilka tvrd\u00ed, \u017ee se j\u00ed \u0161krty Volkswagenu bezprost\u0159edn\u011b nedotknou. Veden\u00ed koncernu nicm\u00e9n\u011b v\u00a0\u010dervenci ozn\u00e1milo, \u017ee chce modelovou nab\u00eddku postupn\u011b zredukovat a\u017e o\u00a0polovinu a\u00a0soust\u0159edit se na nejatraktivn\u011bj\u0161\u00ed vozy. Skon\u010dit by tak mohl i\u00a0model Fabia, zjistil n\u011bmeck\u00fd den\u00edk Bild. \u017de budou mal\u00e1 auta postupn\u011b mizet, p\u0159ipou\u0161t\u00ed i\u00a0p\u0159ed\u00e1k \u0161kodov\u00e1ck\u00fdch odbor\u016f Jaroslav Pov\u0161\u00edk. Fabii v\u0161ak podle n\u011bj nelze odd\u011blovat od model\u016f Scala a\u00a0Kamiq, rovn\u011b\u017e z\u00e1stupc\u016f mal\u00fdch model\u016f.<\/p>\n

\u201eM\u00e1me p\u0159ed sebou minim\u00e1ln\u011b p\u011bt velmi t\u011b\u017ek\u00fdch let. Kdy\u017e vyr\u00e1b\u00edte spalovac\u00ed auta i\u00a0elektromobily nar\u00e1z, je to n\u00e1ro\u010dn\u00e9. U\u00a0jednoho v\u00e1m profitabilita pomalu kles\u00e1, u\u00a0druh\u00e9ho se teprve buduje,\u201c uvedl \u010dlen p\u0159edstavenstva Martin Jahn v\u00a0po\u0159adu FLOW e15<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Volkswagenu za\u010d\u00ednaj\u00ed kl\u00ed\u010dov\u00e9 t\u00fddny, ve kter\u00fdch rozhodne o\u00a0sv\u00e9 budoucnosti. Jen do tohoto p\u00e1tku m\u00e1 veden\u00ed koncernu na programu…\n","protected":false},"author":2,"featured_media":191254,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[8620,67,68,375,592,317,3829,1351,9125],"class_list":["post-191253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-automobilky","tag-business","tag-byznys","tag-nemecko","tag-prumysl","tag-skoda-auto","tag-skoda-fabia","tag-volkswagen","tag-zavody"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117156529434253606","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/191253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=191253"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/191253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/191254"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=191253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=191253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=191253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}