{"id":191483,"date":"2026-08-25T17:55:15","date_gmt":"2026-08-25T17:55:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/191483\/"},"modified":"2026-08-25T17:55:15","modified_gmt":"2026-08-25T17:55:15","slug":"zisk-lega-diky-produktum-souvisejicim-s-fotbalovym-ms-stoupl-o-tretinu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/191483\/","title":{"rendered":"Zisk Lega d\u00edky produkt\u016fm souvisej\u00edc\u00edm s\u00a0fotbalov\u00fdm MS stoupl o\u00a0t\u0159etinu"},"content":{"rendered":"

D\u00e1nsk\u00fd v\u00fdrobce stavebnic Lego v\u00a0pololet\u00ed zv\u00fd\u0161il \u010dist\u00fd zisk o\u00a032\u00a0procent na 8,6\u00a0miliardy d\u00e1nsk\u00fdch korun (DKK; 27,7\u00a0miliardy korun). Tr\u017eby vzrostly o\u00a0v\u00edce ne\u017e 20\u00a0procent. Firm\u011b pomohl fakt, \u017ee produkty souvisej\u00edc\u00ed s\u00a0mistrovstv\u00edm sv\u011bta ve fotbale a\u00a0se z\u00e1vody formule 1\u00a0p\u0159il\u00e1kaly nov\u00e9 z\u00e1kazn\u00edky. Firma o\u00a0tom informovala v\u00a0dne\u0161n\u00ed tiskov\u00e9 zpr\u00e1v\u011b<\/a>.<\/p>\n

Tr\u017eby se zv\u00fd\u0161ily o\u00a021\u00a0procent na 41,9\u00a0miliardy DKK. Firma v\u00a0prvn\u00ed polovin\u011b roku uvedla na trh v\u00edce ne\u017e 330\u00a0nov\u00fdch stavebnic, v\u010detn\u011b repliky ofici\u00e1ln\u00ed trofeje mistrovstv\u00ed sv\u011bta ve fotbale, stavebnic Pok\u00e9mon vyu\u017e\u00edvaj\u00edc\u00edch nov\u00e9 interaktivn\u00ed kostky a\u00a0stavebnic vych\u00e1zej\u00edc\u00edch z\u00a0animovan\u00e9ho filmu K-pop: Lovkyn\u011b d\u00e9mon\u016f.<\/p>\n

Podnik si tak\u00e9 upevnil pod\u00edl na trhu. Tempo jeho r\u016fstu p\u0159edstihuje r\u016fst konkuren\u010dn\u00edch v\u00fdrobc\u016f hra\u010dek, jako je Mattel a\u00a0Hasbro. Legu pom\u00e1h\u00e1 spolupr\u00e1ce s\u00a0filmov\u00fdmi a\u00a0z\u00e1bavn\u00edmi zna\u010dkami a\u00a0tak\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky stavebnic ur\u010den\u00fdch nejen d\u011btem, ale i\u00a0dosp\u011bl\u00fdm.<\/p>\n

\u201eProduktov\u00e9 portfolio je opravdu velmi siln\u00e9 a\u00a0v prvn\u00ed polovin\u011b roku oslovilo nov\u00e9 skupiny nad\u0161enc\u016f,\u201c \u0159ekl agentu\u0159e Reuters gener\u00e1ln\u00ed \u0159editel Niels Christiansen.<\/p>\n

<\/a><\/a><\/p>\n

N\u00e1r\u016fst cen ropy kv\u016fli v\u00e1lce v\u00a0\u00cdr\u00e1nu ale zvy\u0161uje n\u00e1klady na plasty, kter\u00e9 Lego pou\u017e\u00edv\u00e1 k\u00a0v\u00fdrob\u011b sv\u00fdch kostek. Christiansen varoval, \u017ee dopad vy\u0161\u0161\u00edch cen by se mohl projevit ve druh\u00e9 polovin\u011b roku, ale zat\u00edm nen\u00ed v\u00fdznamn\u00fd.<\/p>\n

\u201eVy\u0161\u0161\u00ed ceny ropy na n\u00e1s maj\u00ed dopad, ale proto\u017ee nakupujeme velk\u00e9 mno\u017estv\u00ed materi\u00e1lu, kter\u00fd nen\u00ed zalo\u017een na fosiln\u00edch palivech a\u00a0jeho\u017e cena je m\u00e9n\u011b z\u00e1visl\u00e1 na cen\u011b ropy, da\u0159\u00ed se n\u00e1m situaci zvl\u00e1dat relativn\u011b dob\u0159e,\u201c uvedl. Firma v\u00a0sou\u010dasnosti p\u0159ech\u00e1z\u00ed na v\u00fdrobu kostek z\u00a0obnoviteln\u00fdch a\u00a0recyklovan\u00fdch materi\u00e1l\u016f.<\/p>\n

Spole\u010dnost Lego zalo\u017eil v\u00a0roce 1932\u00a0Ole Kirk Christiansen a\u00a0n\u00e1zev podniku odvodil od d\u00e1nsk\u00fdch slov \u201eleg godt\u201c, v\u00a0p\u0159ekladu \u201ehezky si hraj\u201c, respektive \u201ehraj si dob\u0159e\u201c. Christiansenovi jsou te\u010f nejbohat\u0161\u00ed d\u00e1nskou rodinou a\u00a0spole\u010dnost Lego je podle v\u00fd\u0161e tr\u017eeb nejv\u011bt\u0161\u00edm v\u00fdrobcem hra\u010dek na sv\u011bt\u011b. Lego z\u016fst\u00e1v\u00e1 rodinn\u00fdm podnikem, nem\u00e1 tedy akcie na burze.<\/p>\n

Jeden z\u00a0v\u00fdrobn\u00edch z\u00e1vod\u016f Lega je v\u00a0Kladn\u011b, provoz tam zah\u00e1jil v\u00a0roce 2000.\u00a0V\u00a0kladensk\u00e9m z\u00e1vod\u011b se stavebnice dekoruj\u00ed, kompletuj\u00ed se men\u0161\u00ed d\u00edly a\u00a0bal\u00ed.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"D\u00e1nsk\u00fd v\u00fdrobce stavebnic Lego v\u00a0pololet\u00ed zv\u00fd\u0161il \u010dist\u00fd zisk o\u00a032\u00a0procent na 8,6\u00a0miliardy d\u00e1nsk\u00fdch korun (DKK; 27,7\u00a0miliardy korun). Tr\u017eby vzrostly…\n","protected":false},"author":2,"featured_media":191484,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[338,9855,1275,11299,94,93,5435],"class_list":["post-191483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-dansko","tag-lego","tag-mistrovstvi-sveta-ve-fotbale","tag-narust","tag-sport","tag-sports","tag-zisk"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117157437539967714","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/191483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=191483"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/191483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/191484"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=191483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=191483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=191483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}