![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787819768_499_john-ternus-tim-cook.jpeg\")
<\/a>Co bude um\u011bt?<\/p>\nOt\u00e1zkou p\u0159itom nen\u00ed jen to, zda se bude nov\u00fd iPhone skl\u00e1dat, ale jak p\u0159esn\u011b. Apple by se mohl vydat cestou za\u0159\u00edzen\u00ed otev\u00edran\u00e9ho jako kniha. <\/p>\n
Ve slo\u017een\u00e9m stavu by tak u\u017eivatel nosil v\u00a0kapse relativn\u011b b\u011b\u017en\u011b velk\u00fd telefon, po otev\u0159en\u00ed by se ale p\u0159ed n\u00edm objevil displej bl\u00ed\u017e\u00edc\u00ed se mal\u00e9mu tabletu. P\u0159esn\u011b ten typ za\u0159\u00edzen\u00ed, kter\u00fd si \u010dlov\u011bk r\u00e1no vezme do kav\u00e1rny m\u00edsto iPadu, ve\u010der na n\u011bm rozbal\u00ed seri\u00e1l a\u00a0cestou dom\u016f ho zase jednodu\u0161e slo\u017e\u00ed do kapsy saka. To samoz\u0159ejm\u011b zn\u00ed jako ide\u00e1ln\u00ed sc\u00e9n\u00e1\u0159. Realita bude z\u00e1le\u017eet na detailech.<\/p>\n
Pr\u00e1v\u011b Apple si toti\u017e nem\u016f\u017ee dovolit p\u0159ij\u00edt s\u00a0telefonem, kter\u00fd bude p\u016fsobit jako technologick\u00fd experiment. Fanou\u0161ci zna\u010dky budou \u010dekat t\u00e9m\u011b\u0159 neviditeln\u00fd ohyb displeje, precizn\u00ed pant a\u00a0konstrukci, kter\u00e1 nebude budit pocit, \u017ee ji \u010dlov\u011bk mus\u00ed p\u0159i ka\u017ed\u00e9m otev\u0159en\u00ed dr\u017eet se zatajen\u00fdm dechem.<\/p>\n
A samoz\u0159ejm\u011b tak\u00e9 cenu. Pokud se prvn\u00ed skl\u00e1dac\u00ed iPhone skute\u010dn\u011b objev\u00ed, velmi pravd\u011bpodobn\u011b nep\u016fjde o\u00a0telefon pro ka\u017ed\u00e9ho. Sp\u00ed\u0161 o\u00a0nov\u00fd luxusn\u00ed vrchol nab\u00eddky\u00a0\u2013 technologickou hra\u010dku.<\/p>\n
Klasick\u00e9 iPhony revolu\u010dn\u00ed nebudou<\/p>\n
Vedle mo\u017en\u00e9 skl\u00e1dac\u00ed novinky se o\u010dek\u00e1v\u00e1 tak\u00e9 nov\u00e1 generace vrcholn\u00fdch model\u016f iPhone s\u00a0\u010d\u00edslovkou 18\u00a0v\u00a0n\u00e1zvu. Nejsp\u00ed\u0161 p\u016fjde o\u00a0n\u00e1stupce \u0159ady Pro, tedy telefony, kter\u00e9 budou zven\u010d\u00ed vypadat pov\u011bdom\u011b, ale uvnit\u0159 nab\u00eddnou dal\u0161\u00ed v\u00fdkon, lep\u0161\u00ed fotoapar\u00e1ty a\u00a0tradi\u010dn\u00ed porci vylep\u0161en\u00ed.<\/p>\n
Pr\u00e1v\u011b fotoapar\u00e1t by mohl b\u00fdt jedn\u00edm z\u00a0hlavn\u00edch t\u00e9mat ve\u010dera. Apple v\u00a0posledn\u00edch letech st\u00e1le v\u00edce s\u00e1z\u00ed na to, \u017ee iPhone nen\u00ed jen telefon, ale kapesn\u00ed kamera pro ka\u017edodenn\u00ed \u017eivot\u00a0\u2013 od rychl\u00e9ho sn\u00edmku d\u011bt\u00ed na h\u0159i\u0161ti p\u0159es fotku dokonal\u00e9ho cappuccina a\u017e po profesion\u00e1ln\u011b vypadaj\u00edc\u00ed video z\u00a0dovolen\u00e9. D\u00e1 se proto \u010dekat dal\u0161\u00ed d\u016fraz na fotografov\u00e1n\u00ed za hor\u0161\u00edho sv\u011btla, video a\u00a0vyu\u017eit\u00ed um\u011bl\u00e9 inteligence p\u0159i \u00faprav\u00e1ch sn\u00edmk\u016f.<\/p>\n
Jak je z\u00a0\u0159\u00e1dk\u016f v\u00fd\u0161e patrn\u00e9, p\u016fjde ale sp\u00ed\u0161e o\u00a0kosmetick\u00e9 zm\u011bny a\u00a0vylep\u0161en\u00ed lo\u0148sk\u00fdch sedmn\u00e1ctek, nikoli o\u00a0nov\u00e9 revolu\u010dn\u00ed za\u0159\u00edzen\u00ed.<\/p>\n
![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/apple-iphone-17-iphone-17.jpeg\")
Foto: archiv v\u00fdrobce<\/p>\n
Apple iPhone 17<\/p>\n
Rytmus uv\u00e1d\u011bn\u00ed iPhon\u016f<\/p>\n
Leto\u0161n\u00ed akce by mohla b\u00fdt neobvykl\u00e1 je\u0161t\u011b z\u00a0jednoho d\u016fvodu. Podle spekulac\u00ed Apple nemus\u00ed na jednom p\u00f3diu p\u0159edstavit kompletn\u00ed novou rodinu iPhon\u016f, jak jsme byli zvykl\u00ed v\u00a0minulosti. Z\u00e1\u0159ijov\u00fd ve\u010der by se tak mohl v\u00edce soust\u0159edit na pr\u00e9miov\u00e9 modely a\u00a0p\u0159\u00edpadn\u011b na nov\u00fd skl\u00e1dac\u00ed telefon, zat\u00edmco n\u011bkter\u00e9 dal\u0161\u00ed iPhony by mohly p\u0159ij\u00edt a\u017e pozd\u011bji.<\/p>\n
Pro b\u011b\u017en\u00e9ho z\u00e1kazn\u00edka to m\u016f\u017ee zn\u00edt jako drobn\u00e1 zm\u011bna kalend\u00e1\u0159e. Pro Apple by ale \u0161lo o\u00a0zaj\u00edmav\u00fd zp\u016fsob, jak si rozd\u011blit pozornost b\u011bhem roku. M\u00edsto jednoho velk\u00e9ho podzimn\u00edho n\u00e1poru by mohl m\u00edt hned n\u011bkolik okam\u017eik\u016f b\u011bhem roku, kdy se o\u00a0jeho telefonech bude mluvit jako o\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00ed technologick\u00e9 ud\u00e1losti sezony.<\/p>\n
Z\u00e1\u0159ijov\u00e9 keynote Applu se nav\u00edc jen z\u0159\u00eddka to\u010d\u00ed v\u00fdhradn\u011b kolem telefon\u016f. Prostor by mohly dostat nov\u00e9 generace Apple Watch a\u00a0nelze vylou\u010dit ani dal\u0161\u00ed produkty.<\/p>\n
Pr\u00e1v\u011b zde je ale dobr\u00e9 dr\u017eet o\u010dek\u00e1v\u00e1n\u00ed p\u0159i zemi. U\u00a0Applu se p\u0159ed ka\u017edou velkou akc\u00ed objevuj\u00ed dlouh\u00e9 seznamy za\u0159\u00edzen\u00ed, kter\u00e1 by mo\u017en\u00e1 mohla dorazit. A\u00a0pak se uk\u00e1\u017ee, \u017ee spole\u010dnost v\u011bt\u0161inu z\u00a0nich nechala je\u0161t\u011b chv\u00edli v\u00a0\u0161upl\u00edku.<\/p>\n
Jedno je v\u0161ak jist\u00e9: leto\u0161n\u00ed tiskovka m\u00e1 na\u0161l\u00e1pnuto st\u00e1t se jednou z\u00a0nejzaj\u00edmav\u011bj\u0161\u00edch za posledn\u00ed roky.<\/p>\n
![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/1787819769_532_apple-mac-mac-mini-mac-studio.jpeg\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Kalifornsk\u00e1 spole\u010dnost pozvala fanou\u0161ky na svou velkou z\u00e1\u0159ijovou prezentaci ve st\u0159edu 9.\u00a0z\u00e1\u0159\u00ed od 19:00\u00a0st\u0159edoevropsk\u00e9ho \u010dasu. Akci bude mo\u017en\u00e9…\n","protected":false},"author":2,"featured_media":193144,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[13],"tags":[127,129,26184,74,73,78,75,4253,28028,77,76],"class_list":["post-193143","post","type-post","status-publish","format-standard","has-post-thumbnail","category-veda-a-technika","tag-apple","tag-iphone","tag-iphone-18","tag-science","tag-science-technology","tag-technika","tag-technology","tag-tiskova-konference","tag-tiskovka","tag-veda","tag-veda-a-technika"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117166564393602078","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=193143"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/193144"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=193143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=193143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=193143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/08\/apple-pozvanka.jpeg\")
Foto: archiv v\u00fdrobce<\/p>\n