{"id":193149,"date":"2026-08-27T08:39:08","date_gmt":"2026-08-27T08:39:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/193149\/"},"modified":"2026-08-27T08:39:08","modified_gmt":"2026-08-27T08:39:08","slug":"prazdroj-zdrazuje-vlajkovy-lezak-zveda-cenu-poprve-od-roku-2023","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/193149\/","title":{"rendered":"Prazdroj zdra\u017euje. Vlajkov\u00fd le\u017e\u00e1k zved\u00e1 cenu poprv\u00e9 od roku 2023"},"content":{"rendered":"

Nejv\u011bt\u0161\u00ed tuzemsk\u00e1 pivovarnick\u00e1 skupina Plze\u0148sk\u00fd Prazdroj upravuje od 1.\u00a0\u0159\u00edjna ceny sv\u00fdch piv. Podle cen\u00edku pro obchodn\u00ed partnery pivovaru, kter\u00fd maj\u00ed Seznam Zpr\u00e1vy k\u00a0dispozici, se ceny v\u011bt\u0161iny zna\u010dek v\u00a0sudech zv\u00fd\u0161\u00ed o\u00a0jednu korunu na p\u016fllitru. U\u00a0balen\u00fdch piv z\u016fst\u00e1vaj\u00ed ceny v\u011bt\u0161inou beze zm\u011bny.<\/p>\n

Velkoobchodn\u00ed cena p\u016fllitru le\u017e\u00e1ku Pilsner Urquell v\u00a0sudov\u00e9m balen\u00ed se zv\u00fd\u0161\u00ed o\u00a0korunu. Cena plze\u0148sk\u00e9ho le\u017e\u00e1ku v\u00a050litrov\u00e9m sudu od 1.\u00a0\u0159\u00edjna vzroste ze sou\u010dasn\u00fdch 31,40\u00a0koruny na 32,40\u00a0koruny, stejn\u011b jako cena tankov\u00e9ho le\u017e\u00e1ku. Cena sudov\u00e9ho Pilsner Urquell se m\u011bn\u00ed poprv\u00e9 od roku 2023.<\/p>\n

\u201ePlze\u0148sk\u00fd Prazdroj od \u0159\u00edjna p\u0159istupuje k\u00a0\u00faprav\u011b cen\u00edku n\u011bkter\u00fdch sv\u00fdch produkt\u016f. D\u016fvodem jsou p\u0159edev\u0161\u00edm rostouc\u00ed ceny materi\u00e1l\u016f a\u00a0komodit v\u00a0d\u016fsledku krize v\u00a0Hormuzsk\u00e9m pr\u016flivu. Jde p\u0159edev\u0161\u00edm o\u00a0ceny nafty, kter\u00e9 se prom\u00edtaj\u00ed do v\u00fddaj\u016f na dopravu, a\u00a0tak\u00e9 rostouc\u00ed ceny hlin\u00edku, co\u017e m\u00e1 z\u00e1sadn\u00ed dopad na st\u00e1le obl\u00edben\u011bj\u0161\u00ed segment plechovek,\u201c uvedl mluv\u010d\u00ed Plze\u0148sk\u00e9ho Prazdroje Zden\u011bk Kov\u00e1\u0159.<\/p>\n

Cena Pilsner Urquell v\u00a0p\u016fllitrov\u00fdch lahv\u00edch (31,90\u00a0K\u010d) a\u00a0plechovk\u00e1ch (36,90\u00a0K\u010d) z\u016fstane stejn\u00e1, stejn\u011b jako ceny v\u011bt\u0161iny p\u016fllitrov\u00fdch lahv\u00ed a\u00a0plechovek zna\u010dky Gambrinus.<\/p>\n

Zdra\u017e\u00ed tak\u00e9 sudov\u00e9 pivo zna\u010dky Gambrinus. P\u016fllitr Gambrinusu Origin\u00e1l 10\u00b0 v\u00a050litrov\u00e9m sudu tak zdra\u017e\u00ed z\u00a018,70\u00a0na 19,70\u00a0koruny, zat\u00edmco Gambrinus 11\u00a0budou hospody a\u00a0restaurace v\u00a050litrov\u00fdch sudech nakupovat za 21,90\u00a0koruny m\u00edsto dosavadn\u00edch 20,90.<\/p>\n

O korunu zdra\u017e\u00ed tak\u00e9 sudov\u00fd Radegast R\u00e1zn\u00e1 10.\u00a0P\u016fllitr z\u00a050litrov\u00e9ho sudu bude nov\u011b st\u00e1t 22,20\u00a0K\u010d. Stejn\u011b se zvedne cena Radegastu 12, kter\u00fd bude v\u00a0tomto balen\u00ed st\u00e1t 26,10\u00a0koruny.<\/p>\n

Piva zna\u010dky Kozel zdra\u017e\u00ed jak u\u00a0sudov\u00fdch, tak u\u00a0n\u011bkter\u00fdch balen\u00fdch variant. P\u016fllitr desetistup\u0148ov\u00e9ho Kozla\u00a0v\u00a050litrov\u00e9m sudu bude nov\u011b st\u00e1t 18,70\u00a0koruny, zat\u00edmco Kozel \u010cern\u00fd zdra\u017e\u00ed u\u00a030litrov\u00e9ho sudu ze 21,20\u00a0na 22,20\u00a0koruny.<\/p>\n

<\/a><\/p>\n

Zdra\u017een\u00ed se ale nevyhne ani n\u011bkter\u00fdm lahvov\u00fdm a\u00a0plechovkov\u00fdm piv\u016fm. U\u00a0Radegastu R\u00e1zn\u00e1 10\u00a0se cena p\u016fllitrov\u00e9 plechovky zv\u00fd\u0161\u00ed z\u00a023,90\u00a0na 25,90\u00a0koruny. O\u00a0dv\u011b koruny zdra\u017e\u00ed tak\u00e9 p\u016fllitrov\u00e1 plechovka Kozla 10\u00a0z\u00a022,90\u00a0na 24,90\u00a0koruny. Plechovky Kozla 11\u00a0a\u00a0Kozla \u010cern\u00e9ho podra\u017e\u00ed o\u00a0korunu.<\/p>\n

Vedle hlavn\u00edch pivn\u00edch zna\u010dek m\u011bn\u00ed Prazdroj od \u0159\u00edjna tak\u00e9 ceny Birellu. Nap\u0159\u00edklad p\u016fllitrov\u00fd Birell v\u00a0lahvi zdra\u017e\u00ed od \u0159\u00edjna z\u00a019,90\u00a0na 20,90\u00a0koruny a\u00a0p\u016fllitrov\u00e1 plechovka z\u00a023,90\u00a0na 24,90\u00a0koruny. U\u00a0n\u011bkter\u00fdch ochucen\u00fdch variant z\u016fst\u00e1v\u00e1 cena beze zm\u011bny.<\/p>\n

\u201eV pr\u016fm\u011bru se cen\u00edk zm\u011bn\u00ed o\u00a070\u00a0hal\u00e9\u0159\u016f na p\u016fllitr, tedy o\u00a02,6\u00a0procenta. \u00daprava zahrnuje portfolio sud\u016f a\u00a0tank\u016f, \u010d\u00e1st plechovek a\u00a0n\u011bkolik produkt\u016f v\u00a0lahv\u00edch. Nav\u00fd\u0161en\u00ed odr\u00e1\u017e\u00ed meziro\u010dn\u00ed m\u00edru inflace, kterou \u010cesk\u00e1 n\u00e1rodn\u00ed banka odhaduje pro leto\u0161n\u00ed rok zhruba na 2,2\u00a0procenta,\u201c dodal mluv\u010d\u00ed pivovaru.<\/p>\n

Nov\u00fd cen\u00edk Plze\u0148sk\u00e9ho Prazdroje je obvykle sign\u00e1lem ke zm\u011bn\u011b cen i\u00a0pro ostatn\u00ed \u010desk\u00e9 pivovary.<\/p>\n

Plze\u0148sk\u00fd Prazdroj, kter\u00fd je sou\u010d\u00e1st\u00ed nadn\u00e1rodn\u00ed skupiny Asahi, loni v\u00a0\u010cesku prodal 7,17\u00a0milionu hektolitr\u016f piva, meziro\u010dn\u011b o\u00a02\u00a0procenta m\u00e9n\u011b. Celkov\u00e9 tr\u017eby pivovaru loni poklesly o\u00a0zhruba procento na 22,4\u00a0miliardy korun. Zisk po zdan\u011bn\u00ed se sn\u00ed\u017eil o\u00a0procento na 5,85\u00a0miliardy korun.<\/p>\n

\u201eLo\u0148sk\u00e9 v\u00fdsledky v\u00fdrazn\u011b ovlivnilo chladn\u00e9 po\u010das\u00ed, kter\u00e9 zap\u0159\u00ed\u010dinilo men\u0161\u00ed odbyt p\u0159edev\u0161\u00edm v\u00a0letn\u00ed sez\u00f3n\u011b, ale i\u00a0pokra\u010duj\u00edc\u00ed v\u0161eobecn\u00fd \u00fatlum spot\u0159eby piva,\u201c uvedl k\u00a0tomu pivovar na sv\u00e9m webu.<\/p>\n","protected":false},"excerpt":{"rendered":"Nejv\u011bt\u0161\u00ed tuzemsk\u00e1 pivovarnick\u00e1 skupina Plze\u0148sk\u00fd Prazdroj upravuje od 1.\u00a0\u0159\u00edjna ceny sv\u00fdch piv. Podle cen\u00edku pro obchodn\u00ed partnery pivovaru,…\n","protected":false},"author":2,"featured_media":193150,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[43,42,41,40,26619,1470,22043,10615,967],"class_list":["post-193149","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-nealkoholicke-pivo","tag-pivo","tag-pivovary","tag-plzensky-prazdroj","tag-zdrazovani"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/117166575659178167","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=193149"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/193149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/193150"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=193149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=193149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=193149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}